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SXSW 2012 Panel: Rise of Co-created Shared World Communities
 

SXSW 2012 Panel: Rise of Co-created Shared World Communities

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Audio-enabled presentation of this SXSW 2012 panel. Presenters: Esther Lim, Scott Walker, & J. Craig Williams. Visit http://cocreatedswc.tumblr.com/ for more (tweetstream, contact info, etc.).

Audio-enabled presentation of this SXSW 2012 panel. Presenters: Esther Lim, Scott Walker, & J. Craig Williams. Visit http://cocreatedswc.tumblr.com/ for more (tweetstream, contact info, etc.).

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  • Aprenda com a nova série: 50 e POUCAS DICAS https://sites.google.com/site/andreluizbernardesarticles/home/50_poucas_dicas_promover_blog_site

    01.COMPARTILHANDO REFERÊNCIAS ÚTEIS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas

    02.ASSINATURA EM E-MAILS, ARTIGOS E COMENTÁRIOS —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-02assinatura-em-emails-artigos-e-comentrios

    03.COMENTE TUDO, NÃO SEJA TÍMIDO —
    http://www.slideshare.net/bernardes/50-e-poucas-dicas-03
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  • Thanks for kind words, Irishdem2!
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  • If you're just starting out in the transmedia/storyworld creation space, definitely listen/review this presentation
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    SXSW 2012 Panel: Rise of Co-created Shared World Communities SXSW 2012 Panel: Rise of Co-created Shared World Communities Presentation Transcript

    • The Rise of Co-createdStoryworld CommunitiesHash tag: #SXSW #CCSWCEsther LimScott Walker Presented atJ. Craig Williams SXSW 2012
    • #CCSWCText CCSWC to 50500http://cocreatedswc.tumblr.com/
    • Challenge: Acquiring Audiences
    • Effort: Keeping audiences engaged
    • Effort: Managing growth
    • http://www.flickr.com/photos/mwren/6872623955/lightbox/Result: Still losing our audiences
    • Dream: An evergreen community
    • Shared Storyworlds
    • What is a Shared Storyworld?
    • What is a Shared Storyworld? a framework for co-creating valuewith currently unknown collaborators
    • Value Co-creationConsumers are a source of competenceContributing official content is thedeepest form of audience engagementUser-generated content (UGC)inherently has value
    • Traditional EntertainmentOfficial Content (canon)
    • Traditional EntertainmentOfficial Content Unofficial Content (canon) (fandom)
    • Shared StoryworldOfficial Content Unofficial Content (canon) (fandom)
    • Shared Storyworld “Official Fandom”Official Content Unofficial Content (canon) (fandom)
    • Shared Storyworlds Sci-Fi Fantasy Drama Webisode TV Fiction Online Video Audio Text Photos Art ARGs LARPs RPGs
    • “BUT... ...how do you build one?”
    • 3 Key Practice Areas Creative Operational Legal fun necessary important Storytelling Submissions Copyright Worldbuilding Systems Trademarks Inviting Community Money
    • 3 Key Practice Areas Creative Storytelling • What’s the core narrative (characters)? • Is it a compelling narrative/experiences? • Are there additional narratives (i.e., transmedia)? • How will contributions be integrated? • Will official but non-canonical contributions be allowed?
    • 3 Key Practice Areas Creative Worldbuilding • What’s the tone/setting of the world (genre, mythology, attributes, etc.)? • How high is the hurdle for contributors? • How dependent on contributions are you? • Is it a single or multi-platform experience? • What mediums will be used internally?
    • 3 Key Practice Areas Creative Inviting • How will you scope participation (limitations)? • What mediums can contributors use? • How will invitations be designed (entry points)?
    • 3 Key Practice AreasOperational Submissions / Systems / Marketing • What technologies/resources are necessary? • What is the process for submissions? • What is the content workflow process? • What is the process for payments (if applicable)? • How will you scale based on submissions? • How will you identify, connect and engage audiences?
    • 3 Key Practice Areas Legal Intellectual Property / Money • Assignment of rights for accepted contributions? • Can audiences remix each other’s contributions? • Are there limitations on trademarks? • Under what conditions will contributors be paid? • Any additive licensing (e.g., Creative Commons)? • Do you have a rights management system? • Do you have a revenue payment system?
    • ultimately, the real answerto all of these questions is:“it depends”
    • Storyworld Communities
    • Steps for architecting ascalable communityImplement a sociallistening programEstablish a curationsystemHave a communitygrowth strategy
    • Listening leads to insight, 1which leads to action EARN ABOUT COMMUNITY DENTIFY ADVOCATES/TALENT ET CLEAR EXPECTATIONS EACH
    • What am Ilistening orlooking for?‣ Storyworld comments‣ New fan content/ discussions‣ Community leaders‣ Volume of Conversations
    • Social metrics provides directionInsights + Actions = Loyalty, Advocacy, Evangelism
    • Free ToolsHow do I “hear” the conversations? Inexpensive Paid Tools Tools
    • Establish a Community 2Curation SystemHierarchical review andapproval structureGuidelines on roles andexpectationsEstablished rules/work flowfor content submissions
    • Sample Curation System creators ^ contributors ^ Community + ^ Curators ^ Spotters ^ Community
    • 3How to manage growthCreate a system for introducing newmembers into the communitySenior community memberseducate new members onstoryworld rulesProvide a clear path of progressionfor advancing in the community
    • Community progression • Storyworld Contributor unlock through positive feedback mechanisms from community and content creator(s), completion of escalating content creation tasks • Advocate Role unlock through progressing a series of levels with positive feedback from community peers • Levels unlock community privileges. Unlocked through a combination of earned and social points • Use Points (Social, play) for P2P recognition and engagement rewards - redeemable for community goods
    • Co-creation Legalities
    • The BasicsIntellectual Property EnforcementCopyright Cease & DesistTrademark Takedown NoticePatent Federal Lawsuit
    • Types of ContractsEULATerms of UseRelationship between the parties Sole proprietorship Partnership - general and limited Limited Liability Company Corporation (sub S)
    • Self-ProtectionInsurance - broad formAdvertising LiabilityCopyright Coverage
    • Monetizing Your I.P. Ideas Designs CodeRegister Register Registercopyright trademark patent $35 $375 $190 www.uspto.gov
    • Do I Need An Attorney?Trademarks? Probably (~$1,000)Patents? Probably (~$15,000)Drafting Contracts? Ideally Who, what, why, how, where, when “Now that I’m in this mess, how do I get out?” Cost depends on complexity
    • The Rise of Co-createdStoryworld Communities Q Esther Lim @geekgrl & A Scott Walker @scott_walkerJ. Craig Williams @jcraigwilliams #CCSWC http://cocreatedswc.tumblr.com/ Text CCSWC to 50500 Presented at SXSW 2012
    • image attribution “My Listening Ears” by Niclas Lindh “Hoops” by Benjamin Carnevale “Photographer_2FL” by James Russo “Me” by Luis Avilesortiz “Concert Crowd (Osheaga 2009)” by Anirudh Koul “Circus comes to town” by Ken Conley “Day 18: Red on Blue, Return to Reilly” by Mike Wren “You are Here” by Scott Walker “Biosphere” by Márcio Cabral de Moura “Star Wars Uncut” logo from http://www.starwarsuncut.com/ “Feet Week - On the Backs of Others” by Justin Litton“501st Legion Singapore Garrison Christmas Kettling“ by gordon (TD8316) “Listen, understand, act” by Steven Shorrock unknown image (source: http://imgfave.com/view/1965036) “Writing-in bowings” by izzyplante “Hollywood Sign” by Sjors & Jennifer “Getting to the Truth”, by Xoe Craft “Hunt for Gollum” image (source: http://www.thehuntforgollum.com/) “Clip-Wings” by Dark Helmet