Shared Story Worlds Design Primer


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A presentation on design considerations for Shared Story Worlds (part of my talk at DIY Days L.A. 2011).

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Shared Story Worlds Design Primer

  1. 1. A Design Primer Forpresented at Scott Walker
  2. 2. What is a Shared Story World?a framework for designing anexperience (usually entertainment)that co-creates value withcurrently unknown collaborators
  3. 3. For this discussion, a SSW is: an entertainment property designed to allow audiences to collaborate and participate in the co-creation of value (content), where there is a parity of value exchange in the form of canonical credit, currency, or both.
  4. 4. Value Co-Creation in SSWs View fans as a source of competence Find ways to constructively integrate UGC into entertainment properties Recognize that contributing canonical content is the deepest form of engagement a fan can have with an entertainment property Provide the mechanisms for accessing value in UGC
  5. 5. - Serial - MonologueTraditional Entertainment - Product-based - Passive - Parallel - Dialogue Shared Story Worlds - Experience-based - Active
  6. 6. SSWs are not... • Choose Your Own Adventure (CYOA) • Exquisite Corpse Storytelling • Transmedia Storytelling • the same as a Shared Universe ...though an SSW may use these.
  7. 7. Shared Story Worldsinclude an invitation to:explore contribute collaborate
  8. 8. Core Narrative v. Emergent Narrative Internally Created v. Blend of Internal/External Content Primary Storytelling Driver v. The Sum of All StorytellingOften Single Medium/Content v. Includes All Content Often Single Medium v. Often Uses Multiple Mediums
  9. 9. Examples of SSWs
  10. 10. How do you build a Shared Story World? 3 KEY PRACTICE AREAS Creative Operational Legal the fun part the necessary part the important part Storytelling Submissions CopyrightWorldbuilding Systems Trademarks Inviting Community Money
  11. 11. Creative Questions STORYTELLING What’s the core/initial narrative (characters)? Are there secondary/supporting narratives? How will contributions be integrated? Will official but non-canonical contributions be allowed?
  12. 12. Creative Questions WORLDBUILDING What’s the world (genre, mythology, attributes, etc.)? How high is the hurdle for contributors? How dependent on contributions are you? Is it a single or multi-platform experience? What mediums will be used internally?
  13. 13. Creative Questions INVITATIONS How will you scope participation (limitations)? What mediums can contributors use? How will invitations be designed (entry points)?
  14. 14. Operational Questions What technologies/resources are necessary? What is the process for submissions? What is the content workflow process? What is the process for payments (if applicable)? How will you scale based on submissions? How will you identify, connect and engage audiences?
  15. 15. Legal Questions What is the parity exchange offered to contributors? How will rights be assigned for accepted contributions? Can audiences remix each other’s contributions? Are there limitations on trademarks? Under what conditions will contributors be paid? Will any additive licensing be used (e.g., Creative Commons)? Do you have a rights management system?
  16. 16. for more information on Shared Story Worlds, please visit:
  17. 17. image attribution“Explore the beautiful Caribbean Sea” by dMap Travel Guide “collaborating” by superk8nyc “Carvers Tool Handle” by Noel C. Hankamer “BrickForge & BrickArms: Better Together” by Dunechaser“Master Chief with BrickForge Plasma Blaster” by Dunechaser