by Scott Walker, President at Brain Candy, LLC on Mar 11, 2010
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You do not own your brand. ...
You do not own your brand.
You only think you own your content.
Good content is no longer good enough.
Co-creating value by using a collaborative entertainment model offers new opportunities for media and entertainment companies by aligning the management of the property with the realities of content creation in a digital world.
The collaborative entertainment model creates legal space for fans to contribute to the property, recognizes that customers are a source of competence, and acknowledges that content can sometimes be more valuable when used as advertising for other goods/services.
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