Scott Mclaughlin Career Mud Map 2009

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An overview of my career to date

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Scott Mclaughlin Career Mud Map 2009

  1. 1. Business Performance Establishing National Direct Marketing Strategy Strategy Accounts (Mail, email, web, in-store) National Retail Account Market Demand Communications Strategy Management Modelling Product & range Channel Strategy Forecasting Retail Site Selection & Wholesale network Local Area Marketing development Consumer Segmentation National Wholesale Management Competitive Brand Positioning Field sales strategy Advertising & Sponsorship effectiveness New Product Development New Product Testing New Product Launch Product Launch Strategy Strategy & Tracking TV , Radio & Print R di P i t Cooperative C ti Cross Media Selling Sales & Prod’n Advertising Sales Scott McLaughlin Career Mud Map 2009

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