Scott Mclaughlin Career Mud Map 2009
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Scott Mclaughlin Career Mud Map 2009

on

  • 776 views

An overview of my career to date

An overview of my career to date

Statistics

Views

Total Views
776
Views on SlideShare
764
Embed Views
12

Actions

Likes
0
Downloads
2
Comments
2

1 Embed 12

http://www.linkedin.com 12

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Scott Mclaughlin Career Mud Map 2009 Presentation Transcript

  • 1. Business Performance Establishing National Direct Marketing Strategy Strategy Accounts (Mail, email, web, in-store) National Retail Account Market Demand Communications Strategy Management Modelling Product & range Channel Strategy Forecasting Retail Site Selection & Wholesale network Local Area Marketing development Consumer Segmentation National Wholesale Management Competitive Brand Positioning Field sales strategy Advertising & Sponsorship effectiveness New Product Development New Product Testing New Product Launch Product Launch Strategy Strategy & Tracking TV , Radio & Print R di P i t Cooperative C ti Cross Media Selling Sales & Prod’n Advertising Sales Scott McLaughlin Career Mud Map 2009