Charting a Path to "Instant-on" Business Value with an ECM Cloud Strategy<br />Scott Clinton<br />Director, Enterprise Con...
The Promise of the Cloud<br />   Speed time to value<br />   Deploy services only when and wherethey are needed<br />   Sc...
Is Enterprise Content Management in the Cloud Plausible?<br />  Information Security is the top business concern and Barri...
Cloud Services Market Today<br />Cloud Computing Services to Grow  to  $44B by 2013<br />- IDC 2010 <br />DataCenterDecisi...
So What’s The Concern About?<br />Where is it stored?<br />How is it stored?<br />Who can access it?<br />Can I be sure it...
Value of Information Directly Impacts Cloud Adoption<br />Initial Adoption of Cloud Content Management<br />Our Focus Toda...
Turn the Plausible into the PossibleCharting a Path for Your Organization<br />Business priorities<br />Access value chain...
Getting Grounded in the CloudWhere Does ECM Play?<br />SaaS<br /><ul><li>CAPTURE
COLLABORATE/SOCIAL
COMMUNICATIONS
CONTENT APPLICATIONS</li></ul>SOFTWARE AS A SERVICE<br />PaaS<br /><ul><li>CONTENT MANAGEMENT SERVICES
WEB CONTENT MANAGEMENT</li></ul>PLATFORM AS A SERVICE<br />IaaS<br />INFRASTRUCTURE AS A SERVICE<br />
Getting Grounded in the CloudInformation Storage , Security and Tenancy<br />Virtualization Platform<br />Shared Infrastru...
Getting Grounded in the CloudCloud Delivery Models and Characteristics<br />Access<br />Behind Corp Firewall<br />VPN / Ex...
Hybrid Models are Common Today<br />Customer Transactional Data<br />CRM<br />Opportunity Tracking and coordination<br />F...
Hybrid Models - Based on Acceptable Risk<br />Confidentiality Compliance<br />High-value data<br />Time to Business Value<...
What’s Driving Hybrid Model Adoption<br />    Need to integrate corporate and cloud application information<br />    Regio...
Aligning Business Priorities and Capabilities<br />Organizational<br />Capabilities<br />Traditional Data Center<br /><ul>...
 Capacity
 Business Discipline
 Regional Coverage</li></ul>Private Cloud<br />Hybrid<br />Private Hosted Cloud<br />Public<br />Cloud<br />Time to Value<...
 Cost Savings
 Capability Optimization</li></li></ul><li>Defining The Access Value Chain<br />Implications<br />Mobile Employees<br />Co...
Content Value and Role is a Key Driver<br />ex: Web<br />ex: High -Value<br />ex: Ad-Hoc<br />Privacy<br />Access<br />Ris...
Information Control and Classification Plan<br />ClassificationProcess<br />Privacy<br />Access<br />Risk<br />Control<br ...
Information Governance Checklist<br />Access to information for e-discovery<br />Enforcement of retention periods<br />Pre...
Scenario : ABC Company<br />Company Profile:  Manufacturing company adding new operations and partnership as part <br />of...
Scenario : ABC Company<br />Company Profile:  Manufacturing company adding new operations and partnership as part <br />of...
Scenario : ABC Company<br />Company Profile:  Manufacturing company adding new operations and partnership as part <br />of...
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Charting a path to the cloud final

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  • Key Takeaways:True ECM in the Cloud is Possible &amp; Security Concerns can be overcome with an aligned information classification and cloud adoption strategy (model + storage).Information control and classification (Governance) is core to successfully adopt cloud technology for ECM and can speed time-to-value.Hosted Private Clouds can offer the best approach to balancing corporate controls for information while leveraging the maximum benefits the cloud brings. Hybrid is a given and should be aligned to your information governance strategy is good and you are likely doing it already.
  • VCE replace
  • Information Governance in a cloudy worldLeadership council for information advantage.com
  • Transcript of "Charting a path to the cloud final"

    1. 1. Charting a Path to "Instant-on" Business Value with an ECM Cloud Strategy<br />Scott Clinton<br />Director, Enterprise Content Management <br />EMC Corporation<br />
    2. 2. The Promise of the Cloud<br /> Speed time to value<br /> Deploy services only when and wherethey are needed<br /> Scale rapidly up and down<br /> Generate efficiencies and cost savings<br />
    3. 3. Is Enterprise Content Management in the Cloud Plausible?<br /> Information Security is the top business concern and Barrier for cloud adoption<br />Source: IDC Enterprise Panel,2010<br />
    4. 4. Cloud Services Market Today<br />Cloud Computing Services to Grow to $44B by 2013<br />- IDC 2010 <br />DataCenterDecisions Survey 2010<br />Only 10% of Enterprises have adopted cloud-based solutions Today <br />Plan to increase adoption by over 50% in next 12 months<br />38% Name information security as the #1 concern and inhibitor for adoption<br />Source : IDC 966 – Optimizing applications in the cloud 2010<br />Source : SearchDataCenter – Optimizing applications in the cloud 2010<br />
    5. 5. So What’s The Concern About?<br />Where is it stored?<br />How is it stored?<br />Who can access it?<br />Can I be sure it’s there when I need it?<br />Can I get it back?<br />Who handles Compliance?<br />
    6. 6. Value of Information Directly Impacts Cloud Adoption<br />Initial Adoption of Cloud Content Management<br />Our Focus Today : Enterprise Core Content<br />Ad-Hoc Content and Documents<br />Managed and Controlled<br />Web Content Management<br />High- Value<br />Low<br />Medium<br />
    7. 7. Turn the Plausible into the PossibleCharting a Path for Your Organization<br />Business priorities<br />Access value chain<br />Information control and classification<br />Align cloud delivery options<br />Compliance ownership and roles<br />Ongoing governance<br />
    8. 8. Getting Grounded in the CloudWhere Does ECM Play?<br />SaaS<br /><ul><li>CAPTURE
    9. 9. COLLABORATE/SOCIAL
    10. 10. COMMUNICATIONS
    11. 11. CONTENT APPLICATIONS</li></ul>SOFTWARE AS A SERVICE<br />PaaS<br /><ul><li>CONTENT MANAGEMENT SERVICES
    12. 12. WEB CONTENT MANAGEMENT</li></ul>PLATFORM AS A SERVICE<br />IaaS<br />INFRASTRUCTURE AS A SERVICE<br />
    13. 13. Getting Grounded in the CloudInformation Storage , Security and Tenancy<br />Virtualization Platform<br />Shared Infrastructure<br />Logical<br />Physical<br />Virtual<br />Dedicated Stack<br />Full Data Isolation<br />Ex: Hosting Provider/IT <br />Shared System and DB<br />Partial Data Separation<br />Shared Application<br />Ex: Public Cloud/SaaS<br />Shared Infrastructure<br />Full Data Isolation<br />Application Shared/Dedicated<br />Ex: Virtualized IT/ SP<br />
    14. 14. Getting Grounded in the CloudCloud Delivery Models and Characteristics<br />Access<br />Behind Corp Firewall<br />VPN / Extension of WAN<br />User Log-in<br />Security<br />Streamlined OPEX<br />Avoided CAPEX<br />Shared <br />Application Services<br />Virtual Data and App<br />Virtual Data and App<br />Application/Data/OS<br />Shared Infrastructure<br />HW/STOR/NET Stack<br />HW/STOR/NET Stack<br />HW/STOR/NET Stack<br />
    15. 15. Hybrid Models are Common Today<br />Customer Transactional Data<br />CRM<br />Opportunity Tracking and coordination<br />Financial Systems<br />
    16. 16. Hybrid Models - Based on Acceptable Risk<br />Confidentiality Compliance<br />High-value data<br />Time to Business Value<br />Deployment Flexibility<br />Acceptable Risk<br />Customer Transactional Data<br />CRM<br />Opportunity Tracking and coordination<br />Financial Systems<br />
    17. 17. What’s Driving Hybrid Model Adoption<br /> Need to integrate corporate and cloud application information<br /> Regional office support with minimal infrastructure investments<br /> Information privacy and regulatory compliance<br /> Company’s information management maturity<br />
    18. 18. Aligning Business Priorities and Capabilities<br />Organizational<br />Capabilities<br />Traditional Data Center<br /><ul><li> Infrastructure Knowledge
    19. 19. Capacity
    20. 20. Business Discipline
    21. 21. Regional Coverage</li></ul>Private Cloud<br />Hybrid<br />Private Hosted Cloud<br />Public<br />Cloud<br />Time to Value<br /><ul><li> New Capabilities
    22. 22. Cost Savings
    23. 23. Capability Optimization</li></li></ul><li>Defining The Access Value Chain<br />Implications<br />Mobile Employees<br />Corporate Employees<br />Access Requirements<br />Information Classification<br />Partners<br />Existing Security Controls<br />Regional / Divisional<br /> Offices<br />Customers<br />
    24. 24. Content Value and Role is a Key Driver<br />ex: Web<br />ex: High -Value<br />ex: Ad-Hoc<br />Privacy<br />Access<br />Risk<br />Control<br />
    25. 25. Information Control and Classification Plan<br />ClassificationProcess<br />Privacy<br />Access<br />Risk<br />Control<br />Public , Ad-doc <br />Controlled<br />Controlled and Confidential<br />
    26. 26. Information Governance Checklist<br />Access to information for e-discovery<br />Enforcement of retention periods<br />Preservation of metadata<br />Availability and appropriate handling of information during provider acquisitions or divestitures<br />Exportability and portability of information<br />Adherence to standards<br />Audit of provider<br />Review of provider policies and documentation<br />
    27. 27. Scenario : ABC Company<br />Company Profile: Manufacturing company adding new operations and partnership as part <br />of core product development. Has existing controlled system for design and IP documents.<br />Business Objectives <br />Access Value Chain<br />Information Classification<br />Cloud Delivery Model<br />How’d you get over there?<br />One Cloud at a time.<br />
    28. 28. Scenario : ABC Company<br />Company Profile: Manufacturing company adding new operations and partnership as part <br />of core product development. Has existing controlled system for design and IP documents.<br />Business Objectives<br />Business Objectives <br />Cloud Delivery Model<br />Access Value Chain<br />Information Classification<br />New operations established in Dubai and Nanjing <br />Need to get operational within a month<br />New design engineering in Dubai<br />Constraints:<br /> No data-center capabilities in country<br />Privacy laws limit sharing of personal identifiable information across borders<br />How’d you get over there?<br />One Cloud at a time.<br />Private Cloud<br />Private Hosted<br />
    29. 29. Scenario : ABC Company<br />Company Profile: Manufacturing company adding new operations and partnership as part <br />of core product development. Has existing controlled system for design and IP documents.<br />Access Value Chain<br />Access Value Chain<br />Information Classification<br />Business Objectives <br />Cloud Delivery Model<br />Plant operations across Dallas, Dubai and Nanjing<br />Corp design engineers<br /> Dallas and Dubai<br />Local supply-chain partners<br /> Dallas, Dubai and Nanjing<br />Management<br /> Dallas, Dubai and Nanjing<br />Finance<br /> Dallas<br />Private Hosted<br />How’d you get over there?<br />One Cloud at a time.<br />Private Hosted<br />
    30. 30. Scenario : ABC Company<br />Company Profile: Manufacturing company adding new operations and partnership as part <br />of core product development. Has existing controlled system for design and IP documents.<br />Information Classification <br />Business Objectives <br />Access Value Chain<br />Information Classification<br />Cloud Delivery Model<br />Leverage existing corporate governance policies<br />Create Classification taskforce <br />Classification Hierarchy<br />Public/Ad-hoc – (Dallas, Dubai, Nanjing)<br /> - Team planning a operational documents<br />Controlled (Dallas, Dubai, and Nanjing)<br /> - Manufacturing instructions<br /> - Supplier specifications<br />Controlled and Confidential (Dallas & Dubai)<br /> - Design Documents<br />- Financials<br />How’d you get over there?<br />One Cloud at a time.<br />
    31. 31. Scenario : ABC Company<br />Company Profile: Manufacturing company adding new operations and partnership as part <br />of core product development. Has existing controlled system for design and IP documents.<br />Hybrid Approach<br />Business Objectives <br />Access Value Chain<br />Information Classification<br />Cloud Delivery Model<br />Private Hosted<br />How’d you get over there?<br />One Cloud at a time.<br />Nanjing<br />Private Cloud<br />Corporate Data Center<br />Private Hosted<br />Dubai<br />
    32. 32. Scenario : ABC Company<br />Company Profile: Manufacturing company adding new operations and partnership as part <br />of core product development. Has existing controlled system for design and IP documents.<br />Business Objectives <br />Access Value Chain<br />Information Classification<br />Cloud Delivery Model<br />How’d you get over there?<br />One Cloud at a time.<br />Result<br />Classification ensured the cloud approach was aligned to risk levels<br />Private Hosted approach ensured security of key classified assets<br />
    33. 33. EMC is Enabling the Possible<br />Cloud Centers<br />IIG Applications<br />How’d you get over there?<br />One Cloud at a time.<br />Strategic Alliance<br />
    34. 34. Is Enterprise Content Management in the Cloud Plausible?<br /> Yes .. Information security is a consideration, Not a barrier<br />Information Control and Classification are Critical<br />Hosted Private Clouds can balance value and security<br />Hybrid Approach Can Speed Adoption <br />
    35. 35. Resources<br />Leadership Council for Information Advantage<br />http://www.councilforinformationadvantage.com<br />“The cloud is the new frontier of efficiency. You can either take a wait and see view or develop a strategy to lead the charge. In the financial services industry, we spend 10 to 12 percent of our net revenue on technology, so there’s a lot at stake. We need to keep making our operations and technology more efficient. We can’t afford to wait.” <br />—Guy Chiarello, JPMorgan Chase<br />
    36. 36. Q&A<br />Scott Clinton<br />Scott.clinton@emc.com<br />Director, Enterprise Content Management<br />
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