+    Social Modeling    January 11, 2012
+    “Business” Arab Spring    “… just as dictators fell, so too will CEOs that do not    listen to their customers and em...
+    Consumerization of IT    Employees assert control over technology they use    for work       Past decade: Consumer I...
+                                        What   Social?Agenda                                  Social   what?Preparing f...
+    What social?    Is social merely a hype or is there something that really needs us to    not only take note of it but...
+    Social = Network + Engagement    Think humanities, not technology       Man is a social animal           Humans do ...
+       Generic --> Social --> Value       Networks                                                                       ...
+       Value      Network      Analysis                                                People naturally network          ...
+    Engagement needs Trust       Engagement implies commitment; nurtured by interactions       Interactions happen at p...
+ Behaviors/Values That Lead to Trust             Reciprocity              Reliability                                 Can...
Records    Engagement              InsightConsideration                   Systems of Record                            Sys...
+    Social what?    Social Layer, Social Intranet, Social Design Pattern, Social Processes    The great enterprise social...
+    A blog in a tweet
+    SNS / Community Platform is just    the beginning
+    Social Layer patchwork                             Prem Kumar Aparanji                             http://j.mp/prem_k
+    Social Design Patterns       Interaction pattern for designing social interfaces           Grounded in social behav...
+    Social or Adaptive Process?     Source: http://www.column2.com/2011/03/its-not-about-bpm-vs-acm-its-about-a-spectrum-...
+    Social Modeling    i* (i star) framework
+                                             Autonomy                                                Actions are not pr...
+    i* notations    i* framework guides: http://istarwiki.org/tiki-    index.php?page=i%2A+Guides
+    Strategic Dependency (SD) Model    Typical process models (dataflow/activity diagrams) focus on    information/contro...
+    Strategic Rationale Model    SD Model focuses on external relationships, while staying mute on    internal makeup. SR...
+    Tools for Social Modeling       Many; list available at http://istar.rwth-aachen.de/tiki-        index.php?page=i%2A...
+       Complement not Replace       Social Modeling is to complement the static & dynamic modeling       frameworks like ...
+    Thank you                Prem Kumar Aparanji                Sr. Architect, Cognizant, Bangalore                http:/...
Upcoming SlideShare
Loading in …5
×

Social Modeling

1,682 views
1,612 views

Published on

Actors are autonomous, intentional, social & rational; their actions are not defined by system specifications.

Human actors have relationships with others in their network and exchange tangible & intangible goods/value.

Static & Dynamic modeling framework fall short of capturing these dependencies and rationale of the social actors.

Social Modeling can compliment Static & Dynamic Modeling and prepare your systems to be social from the ground up.

This deck aims at piquing your interest and take a look at social modeling and a few other concepts.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,682
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social Modeling

  1. 1. + Social Modeling January 11, 2012
  2. 2. + “Business” Arab Spring “… just as dictators fell, so too will CEOs that do not listen to their customers and employees.” - Forbes Image source: http://en.wikipedia.org/wiki/File:Tahrir_Square_-_February_10,_2011.png
  3. 3. + Consumerization of IT Employees assert control over technology they use for work  Past decade: Consumer IT on Fire; Enterprise IT on Hold  Enterprise IT focus was on efficiency investments  Sunday evening experience vs Monday morning experience  IT at home is far better & cheaper than in the office  BYOD – Moving from Security to Privacy issues  High on UX, responsiveness, bandwidth; Low on weight, cost  What about Social Computing/Media?  Think beyond Enterprise Facebook (no context) & Social Layer (patchwork)
  4. 4. + What Social?Agenda Social what?Preparing for a Social Future of Work Social Modeling
  5. 5. + What social? Is social merely a hype or is there something that really needs us to not only take note of it but also be prepared for it? What is social?
  6. 6. + Social = Network + Engagement Think humanities, not technology  Man is a social animal  Humans do not exist in isolation; exist in shared environment with others  Interactions point at Networks, bring about Engagement (among other things)  Networks are explicit (stated – org chart, email DL) & implicit (implied – transactions & interactions)  Networks are where value is created, exchanged  Value Network: set of roles and interactions that generates a specific business, economic, or social good
  7. 7. + Generic --> Social --> Value Networks Social Network Network Value NetworkImage Sources: http://www.i-capitaladvisors.com/2010/08/23/use-value-network-maps-to-understand-how-your-organization-works-from-the-bottom-up/, http://en.wikipedia.org/wiki/File:6n-graf.svg, http://en.wikipedia.org/wiki/File:Weak-strong-ties.svg
  8. 8. + Value Network Analysis People naturally network as they work So why not model the work itself as a network?Further reading: http://valuenetworks.com/ & http://www.valuenetworksandcollaboration.com/
  9. 9. + Engagement needs Trust  Engagement implies commitment; nurtured by interactions  Interactions happen at physical, behavioral & intentional levels  to collaborate, cooperate or compete  Shared environment where interaction happens requires mutual respect and Trust; to even compete, fairly  Systems should facilitate Trust  Systems cannot infuse Trust, it has to be built by the people
  10. 10. + Behaviors/Values That Lead to Trust Reciprocity Reliability Can we design Openness systems that facilitate these? Honesty Let us see … Acceptance Appreciation
  11. 11. Records Engagement InsightConsideration Systems of Record Systems of EngagementFocus Transactions InteractionsGovernance Command & Control CollaborationCore Elements Facts & Commitments Ideas & NuancesValue Single Source of Truth Discovery & DialogStandard Accurate & Complete Immediate & AccessibleContent Authored CommunalPrimary Record Type Documents ConversationsSearchability Easy HardUsability User is trained User “knows”Accessibility Regulated & Contained Ad Hoc &OpenRetention Permanent TransientPolicy Focus Security (Protect Assets) Privacy (Protect Users) http://www.slideshare.net/jmancini77/moving-from-records-to-engagement-to-insight
  12. 12. + Social what? Social Layer, Social Intranet, Social Design Pattern, Social Processes The great enterprise social patchwork
  13. 13. + A blog in a tweet
  14. 14. + SNS / Community Platform is just the beginning
  15. 15. + Social Layer patchwork Prem Kumar Aparanji http://j.mp/prem_k
  16. 16. + Social Design Patterns  Interaction pattern for designing social interfaces  Grounded in social behavior patterns  Fundamental principles:  design for everyone  talk like a person  Further reading:  http://designingsocialinterfaces.com/patterns/Main_Page  http://developer.yahoo.com/ypatterns/social/  http://www.slideshare.net/emalone/social-patterns-talk-web-20- version  http://www.slideshare.net/xian/yahoo-pattern-library-social- design-patterns
  17. 17. + Social or Adaptive Process? Source: http://www.column2.com/2011/03/its-not-about-bpm-vs-acm-its-about-a-spectrum-of-process-functionality/
  18. 18. + Social Modeling i* (i star) framework
  19. 19. +  Autonomy  Actions are not predetermined  Behavior not fully controllable, nor perfectly knowable  Intentionality  Actions are not random either  Ascertained by intent & motivation of Actor  SocialitySocial Actor  Social is rich; modeling is limitedActive entities that carries out actions  Well being of actor depends on otherto achieve goals by exercising its actors; relationshipsknow-how.  Rationality  Behavior is explained by goals & motives.  Belief is an assertion held true by actor; influences behavior
  20. 20. + i* notations i* framework guides: http://istarwiki.org/tiki- index.php?page=i%2A+Guides
  21. 21. + Strategic Dependency (SD) Model Typical process models (dataflow/activity diagrams) focus on information/control flow. SD model, a higher level abstraction, depicts what actors want from each other, and the freedom that each actor has.
  22. 22. + Strategic Rationale Model SD Model focuses on external relationships, while staying mute on internal makeup. SR Model provides a representational structure for expressing the rationales behind dependencies. Each actor is attributed goals, tasks, resources and softgoals.
  23. 23. + Tools for Social Modeling  Many; list available at http://istar.rwth-aachen.de/tiki- index.php?page=i%2A+Tools  I have used OpenOME, an Eclipse based tool  http://www.cs.toronto.edu/km/openome/  Still exploring it.  Can help with analysing/evaluating the model  DesCARTES Architect seems to have the most functionalities  http://www.isys.ucl.ac.be/descartes  Slightly behind OpenOME in Suitability, Usability & Maturity  Visio template available too.  Useful for Business Analysts not IT team
  24. 24. + Complement not Replace Social Modeling is to complement the static & dynamic modeling frameworks like Entity Relationship Diagrams, Information Flow Diagrams, Flowcharts, Swimlane diagrams, BPMN, UML, etc. It also requires different set of questions while interviewing users to unearth their goals & dependencies from their perspective. An underwriter might want to keep the items in his workbasket low, or have the reputation of being the best and might have to depend on the doughnut delivery guy to keep him motivated.Image Sources: http://uvenet.com/2011/10/05/underwriting-about-insurance/ http://www.flickr.com/photos/whitneyinchicago/5616100663/in/photostream/
  25. 25. + Thank you Prem Kumar Aparanji Sr. Architect, Cognizant, Bangalore http://j.mp/prem_k @prem_k

×