Drupal 7 and schema.org module (Jan 2012)
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Drupal 7 and schema.org module (Jan 2012)

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Overview of the current implementation of schema.org and Drupal 7 - http://drupal.org/project/schemaorg

Overview of the current implementation of schema.org and Drupal 7 - http://drupal.org/project/schemaorg

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  • 1. Drupal 7 and schema.orgStéphane Corlosquet, <scorlosquet@gmail.com>MIND InformaticsHarvard ABCD - CMSJanuary 18th, 2012
  • 2. About the speaker● 5 years with Drupal● Drupal core maintainer (RDF)● Drupal Security Team member● Co-authored the Definitive Guide to Drupal 7● Co-maintain RDF Extensions, SPARQL, schema.org● Software engineer at MIND Informatics, Cambridge, MA
  • 3. Rich Snippets
  • 4. Google
  • 5. Yahoo!
  • 6. Bing
  • 7. Why Structured Data in HTML● Help machines extract relevant data from HTML● Can make use of this data in amazing ways (e.g. enhanced search results)
  • 8. Structured Data in HTML● Add or alter HTML attributes● Syntaxes – Microformats (@class, @rel) – RDFa (@property, @about, @typeof, ...) – Microdata (@itemscope, @itemtype, @itemprop, ...)
  • 9. Schema.org
  • 10. Schema.org● Describe the type of your content (Person, Event, Recipe, Product, Book, Movie, etc.) – 290 types and counting● Each type has a set of properties – Common properties: name, description, image, url – Specific properties depending on the type (see type page on schema.org) – 240 properties and counting
  • 11. Schema.org
  • 12. Schema.org module for Drupal● UI instead of code● Map your content types and fields to the schema.org terms http://drupal.org/project/schemaorg
  • 13. Example: Event
  • 14. Rich Snippet testing tool● http://www.google.com/webmasters/tools/richsnippets
  • 15. Examples in the wild● schema.org sandbox – Dries: http://goo.gl/Ztx90 – 2014 Winter Olympics: http://goo.gl/PRdA0 – Apple pie recipe: http://goo.gl/yc9qv● definitivedrupal.org – Jacines profile: http://goo.gl/koYiY – DrupalCon Munich: http://goo.gl/jgMvw – List of events: http://goo.gl/SJBXS
  • 16. Examples in the wild● University of Waterloo – March Break Open House: http://goo.gl/7hgmu – School of Public Health and Health Systems launch: http://goo.gl/Df9hp● Curling tournament calendar – European Curling Championships 2012: http://goo.gl/YXgXl – World Women’s Curling Championships 2013: http://goo.gl/BDNZW
  • 17. Thanks!● http://drupal.org/project/schemaorg – Download module (alpha3) – Documentation on drupal.org – Screencast● Make use of existing HTML structured data – sindice.com – www.commoncrawl.org (video)