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Drupal 7 and schema.orgStéphane Corlosquet, <scorlosquet@gmail.com>December 16th, 2011
About the speaker●   5 years with Drupal●   Drupal core maintainer (RDF)●   Drupal Security Team member●   Co-authored the...
Rich Snippets
Google
Yahoo!
Bing
Why Structured Data in HTML● Help machines extract relevant  data from HTML● Can make use of this data in  amazing ways (e...
Structured Data in HTML●   Add or alter HTML attributes●   Syntaxes       –   Microformats (@class, @rel)       –   RDFa (...
Schema.org
Schema.org●   Describe the type of your content (Person,    Event, Recipe, Product, Book, Movie, etc.)       –   290 types...
Schema.org
Schema.org module for Drupal●   UI instead of code●   Map your content types and fields to the    schema.org terms        ...
Example: Event
Rich Snippet testing tool●   http://www.google.com/webmasters/tools/richsnippets
Examples in the wild●   schema.org sandbox       –   Dries: http://goo.gl/Ztx90       –   2014 Winter Olympics: http://goo...
Examples in the wild●   University of Waterloo       –   March Break Open House: http://goo.gl/7hgmu       –   Career nigh...
Thanks!●   http://drupal.org/project/schemaorg       –   Download module (alpha3)       –   Documentation on drupal.org   ...
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Drupal 7 and schema.org module

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Overview of the current implementation of schema.org and Drupal 7 - http://drupal.org/project/schemaorg

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Transcript of "Drupal 7 and schema.org module"

  1. 1. Drupal 7 and schema.orgStéphane Corlosquet, <scorlosquet@gmail.com>December 16th, 2011
  2. 2. About the speaker● 5 years with Drupal● Drupal core maintainer (RDF)● Drupal Security Team member● Co-authored the Definitive Guide to Drupal 7● Co-maintain RDF Extensions, SPARQL, schema.org● Software engineer at MIND Informatics in Cambridge.
  3. 3. Rich Snippets
  4. 4. Google
  5. 5. Yahoo!
  6. 6. Bing
  7. 7. Why Structured Data in HTML● Help machines extract relevant data from HTML● Can make use of this data in amazing ways (e.g. enhanced search results)
  8. 8. Structured Data in HTML● Add or alter HTML attributes● Syntaxes – Microformats (@class, @rel) – RDFa (@property, @about, @typeof, ...) – Microdata (@itemscope, @itemtype, @itemprop, ...)
  9. 9. Schema.org
  10. 10. Schema.org● Describe the type of your content (Person, Event, Recipe, Product, Book, Movie, etc.) – 290 types and counting● Each type has a set of properties – Common properties: name, description, image, url – Specific properties depending on the type (see type page on schema.org) – 240 properties and counting
  11. 11. Schema.org
  12. 12. Schema.org module for Drupal● UI instead of code● Map your content types and fields to the schema.org terms http://drupal.org/project/schemaorg
  13. 13. Example: Event
  14. 14. Rich Snippet testing tool● http://www.google.com/webmasters/tools/richsnippets
  15. 15. Examples in the wild● schema.org sandbox – Dries: http://goo.gl/Ztx90 – 2014 Winter Olympics: http://goo.gl/PRdA0 – Apple pie recipe: http://goo.gl/yc9qv● definitivedrupal.org – Jacines profile: http://goo.gl/koYiY – DrupalCon Munich: http://goo.gl/jgMvw – List of events: http://goo.gl/SJBXS
  16. 16. Examples in the wild● University of Waterloo – March Break Open House: http://goo.gl/7hgmu – Career night speed networking: http://goo.gl/f6PJ7● Curling tournament calendar – European Curling Championships 2012: http://goo.gl/YXgXl – World Women’s Curling Championships 2013: http://goo.gl/BDNZW
  17. 17. Thanks!● http://drupal.org/project/schemaorg – Download module (alpha3) – Documentation on drupal.org – Screencast
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