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Drupal 7 and schema.org module

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Overview of the current implementation of schema.org and Drupal 7 - http://drupal.org/project/schemaorg

Overview of the current implementation of schema.org and Drupal 7 - http://drupal.org/project/schemaorg

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    Drupal 7 and schema.org module Drupal 7 and schema.org module Presentation Transcript

    • Drupal 7 and schema.orgStéphane Corlosquet, <scorlosquet@gmail.com>December 16th, 2011
    • About the speaker● 5 years with Drupal● Drupal core maintainer (RDF)● Drupal Security Team member● Co-authored the Definitive Guide to Drupal 7● Co-maintain RDF Extensions, SPARQL, schema.org● Software engineer at MIND Informatics in Cambridge.
    • Rich Snippets
    • Google
    • Yahoo!
    • Bing
    • Why Structured Data in HTML● Help machines extract relevant data from HTML● Can make use of this data in amazing ways (e.g. enhanced search results)
    • Structured Data in HTML● Add or alter HTML attributes● Syntaxes – Microformats (@class, @rel) – RDFa (@property, @about, @typeof, ...) – Microdata (@itemscope, @itemtype, @itemprop, ...)
    • Schema.org
    • Schema.org● Describe the type of your content (Person, Event, Recipe, Product, Book, Movie, etc.) – 290 types and counting● Each type has a set of properties – Common properties: name, description, image, url – Specific properties depending on the type (see type page on schema.org) – 240 properties and counting
    • Schema.org
    • Schema.org module for Drupal● UI instead of code● Map your content types and fields to the schema.org terms http://drupal.org/project/schemaorg
    • Example: Event
    • Rich Snippet testing tool● http://www.google.com/webmasters/tools/richsnippets
    • Examples in the wild● schema.org sandbox – Dries: http://goo.gl/Ztx90 – 2014 Winter Olympics: http://goo.gl/PRdA0 – Apple pie recipe: http://goo.gl/yc9qv● definitivedrupal.org – Jacines profile: http://goo.gl/koYiY – DrupalCon Munich: http://goo.gl/jgMvw – List of events: http://goo.gl/SJBXS
    • Examples in the wild● University of Waterloo – March Break Open House: http://goo.gl/7hgmu – Career night speed networking: http://goo.gl/f6PJ7● Curling tournament calendar – European Curling Championships 2012: http://goo.gl/YXgXl – World Women’s Curling Championships 2013: http://goo.gl/BDNZW
    • Thanks!● http://drupal.org/project/schemaorg – Download module (alpha3) – Documentation on drupal.org – Screencast