MADE
MADe Sheffield              Issue 001
                            2009/10




Business, ideas, culture,
life, sport, ...
A long weekend in orkshire
                                                                               isn’t long enoug...
CONTENTS
                                               What’s inside...

                                               A...
A WArM
                     ShEFFiElD WElCOME
                            Every time I welcome a guest to Sheffield, I do ...
in Sheffield




                                          I
                                                live in the l...
“Saturday evening is
 usually a visit to Nonna’s.
 A team with consummate
 knowledge of Italian food,
 wine and life, as w...
F
                                                            or over 1000 documentary        mix with emerging talent to ...
ShEFFiElD’S ANNuAl
                      DOC FEST iS NOW ThE uK’S
                      PrEMiErE DOCuMENTAry
             ...
Sheffield Theatres’ new Artistic
Director, and Tony award nominee,
Daniel Evans, is excited by the
opportunity to fulfil h...
Daniel Evans is brimming with
infectious energy. Perched on
a stool in the centre of London’s
theatre district, he deliver...
gold-
                            podiu m a s a a Enni s
            n th e top tier mpi on , Je ssi c ports
Sta ndin g o ...
ThErE’S STill SO MuCh
i WANT TO AChiEvE,
i’M ThrillED TO bE WOrlD
ChAMPiON buT ThiS iS
juST ThE bEGiNNiNG.”




S
        ...
lESS ThAN
                                                                            1000 DAyS TO GO
                    ...
High
                                                                                                                     ...
minute window for success. There
                                                                                         ...
MAKiNG A
     rAiSiNG
                        In an uncharacteristic show of good fortune,
                        Wimbled...
hOME TO ThE WOrlD’S OlDEST FOOTbAll
            TEAM, AND WiTh A hiSTOry OF SuCCESSFully
            hOSTiNG MAjOr SPOrTiN...
“ThErE ArE TWO FANTASTiC
                                                                                                 ...
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Business, ideas, culture, life, sport, Sheffield

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  1. 1. MADE MADe Sheffield Issue 001 2009/10 Business, ideas, culture, life, sport, Sheffield sPORT JessICA eNNIs The golden girl of British athletics Jessica Ennis talks about coming back from a career-threatening injury. Pages 20-23 LIGHTING THe FLAMe Sheffield is already warmed up on the starting blocks to make the most of 2012. Pages 24-25 INNOVATION RAIsING THe ROOF Sheffield company raises the roof at Wimbledon. Pages 30-31 BusINess sHeFFIeLD BusINess suRVeY Despite an economic downturn, the city has shown its resilience and dynamism. Pages 43
  2. 2. A long weekend in orkshire isn’t long enough Get to know Visit or Call 0844 888 5122 for a free visitor guide quoting 4606
  3. 3. CONTENTS What’s inside... ABOUT SHEFFIELD A WARM SHEFFIELD WELCOME BUSINESS LIFE IN THE SUPERFAST LANE Philip Wellington, Head Concierge at Sheffield looks set to become the TrANSFOrMATiON The Mercure, on welcoming people UK’s own version of Silicon Valley. to what he calls ‘a truly unique city’. Pages 36-39 Pages 6-7 Sheffield’s dramatic transformation BUCKING THE TREND over recent years has caused ripples 48 SHEFFIELD HOURS Nether Edge resident and PR Sheffield now has a range of world class suppliers who can compete at home and abroad. consultant, Sally Clarke, shares her with the best. secrets to the perfect weekend. Pages 40-42 Pages 8-11 SHEFFIELD BUSINESS SURVEY Note from Pages 43 CULTURE the editor IN THE FRAME NEW STORIES FROM EDITORIAL NICOLE GREEN At its heart has been city development Sheffield has really upped its Doc-Fest, the UK’s premiere A NEW CHAPTER company, Creativesheffield, who game in terms of the events and documentary festival, is gaining Building a competative point EDIToR have been charged with delivering experiences it offers. We’re now worldwide recognition. of difference. STEVE DOYLE Sheffield’s economic transformation. a key player, bidding for major Pages 12-15 Pages 44-45 STEPHANIE POTTER Nicole Green recently caught up events like UK City of Culture 2013, with their newly appointed Chief FIFA World CupTM Candidate Host DALE MORRELL A CLEAR SENSE OF DIRECTION NO SMOKE WITHOUT FIRE Executive, Paul Firth. City and continuing to invest in Tony award nominee, Daniel Creative meeting space in Sheffield’s PHOTOGRAPHY existing events such as the Grin Throughout its history, Evans, talks about his vision Kelham Island conservation area. DAVID SHORT “Over the past 10 years Sheffield Up North Comedy Festival, the Sheffield and its people for Sheffield’s theatres. Page 47 TOM JACKSON has gone through a remarkable biggest in England this year, and have been recognised Pages 16-19 TRACEY WELCH regeneration programme, International Documentary Film as inventive, culminating in the fantastic city Festival, Sheffield Doc/Fest. As well hardworking and FOOD & DRINK ILLUSTRATION centre we have today. as pushing on with these events, entrepreneurial. It’s a SPORT LITTLE CHEF’S BIG COMEBACK HWA YOUNG JUNG 2010 will kick off in style with the city that prides itself JESSICA ENNIS Pages 48-49 WITH SPECIAL THANKS TO Despite the recession, Sheffield re-opening of the refurbished on getting things done, The golden girl of British SALLY CLARK – LARK PR has had a great year: as Crucible Theatre. quietly and effectively, athletics Jessica Ennis talks MICHELIN MEN DAVE GRIMSHAW – well as the continuing irrespective of the about coming back from a Local produce proves a winning MAKE THINGS HAPPEN development of the As the UK’s first City of challenges faced. career-threatening injury. formula for Michelin-recommended physical infrastructure, Sport, Sheffield has an PRODUCED BY Pages 20-23 gastropub, The Milestone. inward investment enviable reputation for Sheffield is an amazing Pages 50-51 CREATIVE SHEFFIELD IN has been strong with producing sporting place, with amazing LIGHTING THE FLAME ASSOCIATION WITH IRIS healthy office take up talent, like golden girl people. It’s a city full of Sheffield is already warmed up SHEFFIELD FOOD & DRINK BRENDAN MOFFETT levels. The pioneering (and MADE cover star), extraordinary stories. on the starting blocks to make Pages 52-53 LAURA SISSONS Digital Region project is Jessica Ennis, and for What we need to do, the most of 2012. gathering momentum, hosting major national though, is get out there Pages 24-25 INNOVATION, PASSION, which will promote the and world championships and tell people these KNOWLEDGE… BEER! growth of the City’s scientific, across a variety of activities. stories. MADE is here HIGH AMBITION Based in rural Derbyshire, www.creativesheffield.co.uk creative and cultural knowledge to do just that. Climbing legend, Jerry Moffatt, Thornbridge Brewery is challenging base, and there have been some It’s important to positively change has scaled the world’s most the way people think about beer. nationally recognised events. how the outside world perceives our NiCOlE GrEEN difficult routes, yet still rates Pages 54-55 www.irisassociates.com This is fantastic for energising the city by shouting about our successes. Editor The Peak District. City and putting us firmly on the I want Sheffield to have a reputation Pages 26-27 map and has really boosted short as the best place to live and do ENTERTAINMENT break tourism. business in the UK”. SHEFFIELD MUSIC CITY INNOVATION Pages 56-57 All these developments and PAul FirTh MADE IN SHEFFIELD initiatives give us a really strong Chief Executive Some of the world’s most UPCOMING MUSIC platform to build from.I’ve been Creativesheffield innovative solutions in sports Pages 58-59 involved with Creativesheffield for technology are from Sheffield. a while, but in my new role as Chief Pages 28-31 U2 SUMMER 2009 Executive will be taking a much more The night Bono donned his shades hands-on approach — moving the city BACKING THE BID for a baying Sheffield crowd. forward as it develops even further. Sheffield has impeccable Pages 60-61 credentials to become a FIFA World Cup Host City. WHAT’S ON IN SHEFFIELD Pages 32-35 Pages 62 4 MADE Sheffield 2009/10 About Sheffield 5
  4. 4. A WArM ShEFFiElD WElCOME Every time I welcome a guest to Sheffield, I do it with pride. As the Head Concierge of one of the city’s key hotels, I am often the first point of contact for anyone arriving in the city, and it is my job to show the city off properly. WRITTEN BY Philip Wellington, Head Concierge, Mercure Hotel I t is 15 years since I arrived has been exciting to chart the city’s people to the shops and bars on in Sheffield, when I made my transformations and successes Ecclesall Road or surrounding way up north from London, each time they arrive at the new rail areas, I always tell visitors to drive and I have never looked back. station or drive into the city centre. out to the Peak District. Having I have always seen a certain For the people arriving for the first a National Park just a short trip charm in Sheffield. It is a truly time, they are always taken aback away, with breathtaking views and unique city, full of quirky secrets at everything the city has to offer heritage sites like Chatsworth, is and fantastic people, which is and how cosmopolitan and exciting a unique asset to Sheffield and now matched by a truly stunning it now is. The improvements are by something that should be taken city centre. no means done. I am constantly advantage of. impressed with the plans and I am lucky enough to have witnessed developments, seeing the ongoing The number of visitors and big the amazing physical and cultural evolution of a city I have grown business events coming to the city transformation of the city at first to love. is growing, so I see a lot of new hand. New buildings have shot faces, but I try to remember every up, and the city is now almost guest I meet. of course this is a little unrecognisable, and it is just getting “I FEEL STRONGLY THAT EVERY easier when famous faces come better and better. Most importantly PERSON THAT VISITS SHEFFIELD through the city. Celebrities like for those of us living here, it hasn’t SHOULD FEEL AT HOME. Gordon Ramsay are full of praise for lost any of its unique charm. IT’S WHAT WE DO WELL.” Sheffield and have been impressed with how far the physical and Working right in the Heart of the cultural improvements have come. City, I am surrounded by some of The new Tudor Square development, my favourite parts of Sheffield. which has been eagerly anticipated, I like to think that when I open the The stunning Winter and Peace will make the Heart of the City even doors to a visitor, I am welcoming Gardens surrounding St Paul’s lead better. The theatres and restaurants them to an exciting and modern onto great cultural spaces like the give a real buzz to the centre and Sheffield, and I am proud to be an Millennium Galleries. I honestly there is always something going on to integral part of the city’s future. It couldn’t think of a nicer place to take the city from day into evening. certainly feels as though Sheffield is work – which makes my job of on the brink of something fantastic, showing off the city very easy. one of my favourite times of year and I like to think I am a small part of is when the annual World Snooker this exciting growth, just as everyone I feel strongly that every person that Championships come to the living and working in the city is. For visits Sheffield should feel at home. Crucible, as I am well placed to see now, I am proud to introduce MADE It’s what we do well. of course, some the excitement up close and greet magazine, and wish everyone a very of the people that pass through the thousands of people that flock warm Sheffield Welcome. our doors have been coming to the to the city. It’s not all about the city city for years. For those people, it centre though. As well as directing 2009/10 About Sheffield 7
  5. 5. in Sheffield I live in the leafy, green, Nether on Abbeydale Road for a delicious The Leopold is Sheffield’s first plenty and lots of catwalk in Edale for a gallop on the moors Ashtanga Yoga, champagne tea, and Edge, so early Saturday coffee and bite to eat. Bragazzis is boutique hotel, converted from the inspired fashions to choose from. above the waters and forest of a gallop through some of the UK’s morning is a whirl around perfect for people watching (if you old boy’s school, with lots of original Everything is a one off so sole Ladybower and Derwent. Beautiful most stunning countryside. Sally Cemetery Road Park with can get a seat) and a browse through features and large arched windows ownership is assured! landscape and a blast of fresh air, Clarke shares some of her secrets the dog – one of Sheffield’s the papers. It’s a really vibrant little which flood the hotel with light plus a boost of adrenalin equals the to the perfect 48 hours in the city. hidden gems of architectural treats. meeting point which means you have and give a perfect view onto buzzy Saturday evening is usually a visit perfect way to spend three hours on There’s lots of green, a path for to get there early if you want to eat; Leopold Square. to Nonna’s on Ecclesall Road for a Sunday! WRITTEN BY running and plenty of squirrels for food goes fast in this place. Just excellent meat or fish or fresh Sally Clarke the terrier to ambush. It’s steeped up the road from there is Swallows pasta. It is independently run by a After working up an appetite we in drama and really atmospheric, a and Damsons who sell the most “BEAUTIFUL LANDSCAPE AND A team with consummate knowledge come back into the city centre for photographer’s dream. beautiful, fresh flowers – so I will BLAST OF FRESH AIR, PLUS A of Italian food, wine and life, as food at The Milestone, and then to usually buy a selection. BOOST OF ADRENALIN EqUALS well as faultless hospitality. It’s the The Showroom to catch an offbeat Yoga Shala on London Road is the THE PERFECT WAY TO SPEND guarantee of a quality evening out late afternoon film. Another full next stop, for Ashtanga yoga – I would spend early Saturday THREE HOURS ON A SUNDAY!” that has given the award-winning weekend and by Sunday evening otherwise known as power yoga afternoon on the other side of restaurant national recognition. we will be back at the house for a – which is energetically challenging Nether Edge, down in Sharrow Vale snooze in front of the fire, ready to say the least, but particularly and around Banner Cross, to indulge Last stop on the purchasing front Sunday morning is all about the for the roast in the oven from satisfying. Pete Gill who runs the in browsing and catching up with would be the quirky Shops & great outdoors and less about Saturday’s purchases plus a Shala is an excellent teacher who people. There are some fantastic Boutiques at the Forum. This is the hustle and bustle of City life. particularly good rifle through the has worked with top athletes to organic and locally sourced food where Sheffield’s originality and Literally a five minute drive you are Sunday papers. What more could improve fitness and posture. His shops – so I can stock up on treats style can be seen. Syd & Mallory’s in the National Park’s Peak District, you ask for? classes are extremely popular given for Sunday. For an indulgent late is a favourite for re-worked vintage which is beautiful for a stroll or his sport orientated approach. afternoon treat, The Leopold Hotel and beautiful handmade bags. more testing hike. Add another 15 To undo some the good work at does very chic champagne teas. The Shops & Boutiques are all minutes onto that and the stop Yoga Shala it’s off to Bragazzis independent – so there is charm-a- would be Ladybooth Riding Centre 8 MADE Sheffield 2009/10 About Sheffield 9
  6. 6. “Saturday evening is usually a visit to Nonna’s. A team with consummate knowledge of Italian food, wine and life, as well as faultless hospitality. ”
  7. 7. F or over 1000 documentary mix with emerging talent to pitch makers and media ideas and secure funding. This heavyweights, there is emphasis on relationship building only one place to be each and co-production between November... For five different countries has driven the intense days, Sheffield’s cultural ongoing success and notoriety of quarter becomes a boardroom the festival. and playground for a host of documentary makers, and for Thanks to MeetMarket, over emerging new talent, could be the £4 million worth of deals were place where dreams are made. initiated during the event last year, with 53 unique projects Sheffield’s annual Doc/Fest is now pitched. Even globally recognised the UK’s premiere documentary documentary maker, D. A. festival, celebrating the art and Pennebaker secured funding for business of documentary making. his latest project The Collar, which The packed schedule of film will be shown at this year’s event. showings, masterclasses and Charlie Phillips, the marketplace controversial discussion panels, director of the festival, sees the as well as the festival’s Meetmarket as a ‘vital’ part of the unique networking documentary industry calendar. “It DOC marketplace and is especially important for the rest pitching forums have of the world to come and see what earned the event UK commissioners have to offer.” world-wide recognition. FEST Now in its 16th year, the festival has expanded FROM HOME-GROWN FILMS TO WORLDWIDE NAMES IN FILM- 2010 beyond all expectations, MAKING, DOC/FEST IS NOW with attendance FIRMLY IN PLACE AS THE MOST doubling year on year IMPORTANT DATE IN THE over the past four INDUSTRY CALENDAR. festivals. of course, with a city that’s driven by innovation and originality, it’s little wonder “Doc/fest is the most important that Doc/fest is moving forward and generator of finance into the is now much more than a five-day documentary industry, but it also event. Doc/Fest is a year-round feeds off the thriving creative service provider to the industry, economy in the city itself.” over with ongoing support, activities and the years, film-makers have been workshops. making the annual pilgrimage to Sheffield, and the city has earned The festival is working to open a reputation for being a top notch up new markets for funding and host, providing the perfect backdrop In the embracing the future of new for creative relationships to flourish. technologies; experimenting in Delegates appreciate what the cross-platform and interactive city has to offer and welcome the media. one of the ongoing projects chance to work in a communal and the festival is producing are the supportive environment. Crossover Labs, an international programme which gives producers As Charlie notes, Doc/Fest has also from across different genres fed back into the city, and the future training opportunities to prepare of the festival is perfectly tuned to themselves for the digital and the Sheffield’s development as the Frame cross-platform world. This is in creative and digital heart of the UK. addition to monthly events at the Heather Croall, Festival Director, heart of Doc/Fest, The Showroom, says that the changes in Sheffield and pitch-training workshops over recent years have made a big around the world. impact on delegates. “We have representatives attending Doc/ Doc/Fest is just as much about the Fest from large media companies people who make documentaries such as the BBC, Channel 4, SKY, as it is about the art form itself. The and Virgin. “Most of our delegates ” festival’s MeetMarket is now one have been coming to Sheffield year of the biggest draws to industry after year and they are amazed figures, where world-renowned at the ongoing improvements to documentary makers enter the the city. It is a great opportunity Above image: Heather Croal, Festival Director 12 MADE Sheffield 2009/10 Culture 13
  8. 8. ShEFFiElD’S ANNuAl DOC FEST iS NOW ThE uK’S PrEMiErE DOCuMENTAry FESTivAl, CElEbrATiNG ThE ArT AND buSiNESS OF DOCuMENTAry MAKiNG. to show the digital media world hit Thatcher years, The Beat is the and media platforms and attracting that Sheffield means business as Law, shows the social and musical leading people to the only city in the a city.” “Sheffield has an excellent defiance of a city – Sheffield – world it can call its home. reputation for having a wealth through in-depth interviews with of companies working within the artists and eyewitnesses including digital, games and interactive Jarvis Cocker and Richard Hawley, “SOME OF THE GREATEST sectors and I hope we can help together with unique 80’s archive BENEFICIARIES OF THE FESTIVAL many creative businesses link up footage and music. ARE THOSE BORN OUT OF with others at the festival.” THE CITY ITSELF. ” From home-grown films to Some of the greatest beneficiaries worldwide names in film-making, of the festival are those born Doc/Fest is now firmly in place out of the city itself. Sheffield as the most important date in documentary maker, Eve Wood’s the industry calendar. This year’s newest offering will be debuted festival is set to be the biggest and at the festival this year. A cultural most influential yet, further pushing documentary set in the recession- the boundaries of documentary 14 MADE Sheffield 2009/10 Culture 15
  9. 9. Sheffield Theatres’ new Artistic Director, and Tony award nominee, Daniel Evans, is excited by the opportunity to fulfil his childhood dream of running a theatre in a city with which he feels a ‘special connection’.
  10. 10. Daniel Evans is brimming with infectious energy. Perched on a stool in the centre of London’s theatre district, he delivers an excited monologue about his new role as Sheffield Theatres’ Artistic Director, and a new chapter for the company itself. O livier-award winning actor, Daniel Evans, officially took over the role of Artistic Director in June this year and has been charged with launching the new season in 2010. This is a tough challenge at the best of times, however this will be no ordinary season for Sheffield Theatres. The Crucible has undergone a tapestry of productions, with the successful musicals and dance massive £15.3m renovation and in world premiere of Sisters, which acts, with the dynamic main stage February, when the new season tells the real life stories of Muslim of the Crucible and its sister Studio launches, will have been in the dark women in Sheffield, American play space, makes up Sheffield’s own for two long years. The pressure True West and a new adaptation of diverse theatre-land. is on to impress; however Evans Alice in Wonderland – called simply seems unfazed by the challenge. Alice – by a young Sheffield-based on the new Crucible building itself “Sheffield is full of theatre lovers playwright, Laura Wade. Evans says it is very much about and the feeling we have from improving the audience experience, the city is excitement, they are with entirely redesigned bar and desperate for us to open and we are “I THINK, CULTURALLY, cafe areas, workshop spaces and desperate to start producing again.” SHEFFIELD IS ONE OF THE a new foyer. The theatre will also UK’S bEST KEPT SECrETS! benefit from more advanced rigging For a star who had just returned CONSIDER THE SPHERE and improved wardrobes, which will from a stint on Broadway in New OF ART AND THEATRE, allow for the development of more York, where he was nominated for AND THERE ARE COUNTLESS, ambitious projects. a Tony award for his performance SMALLER COMPANIES THAT in Sunday in the Park with CREATE INNOVATIVE AND “The iconic status of the Crucible George, many people may ask: CHALLENGING WORK.” will now shine through. The theatre why Sheffield? However, having will be a place where people don’t appeared on-stage at the Crucible just come to see performances, in Cloud Nine and The Tempest it It is with the impatience of a child they will hang out in the cafe or bar seemed a natural progression for at Christmas that Evans announces and there will be workshops going Evans to fulfil his childhood dream the Crucible’s housewarming on and tours. “I want it to be both an of running a theatre in a city where season. With building not quite yet awe-inspiring and welcoming place he feels a special “connection”. complete and paint drying on the to be.” The changes to the theatre walls, the Crucible will open its come at a time when the city is Now five months in, with his feet doors briefly at the close of 2009, making a mark as a home of culture, firmly under the table, Evans with performances by Sheffield with the bid to be the UK’s City of has a clear focus. He is intent legend Richard Hawley, Jo Brand Culture well under way. on producing a programme of and Germaine Greer, as well as a “relevant” shows, performances new play, Confessions of a City, that reflect the values of Sheffield that brings together real people to Evans is in full support of the bid, Evans’ drive towards inclusion is and resonate with its people. “I want reveal their personal experiences and is, unsurprisingly, excited once clear. When he talks about ‘our “THE CHANGES TO THE THEATRE the people of Sheffield to identify of Sheffield. again at a mention of the proposal. stage’ you get the feeling he is COME AT A TIME WHEN THE CITY with the productions and I want “I think, culturally, Sheffield is one of talking about more than just the IS MAKING A MARK AS A HOME to fuel topical debates, I want the For all that is beginning, Evans is the UK’s best kept secrets! Consider close-knit team in the theatre. OF CULTURE.” theatre to speak to the city now.” already thinking what he’d like his the sphere of art and theatre, He is talking about the city. “The legacy in Sheffield to be. His goal and there are countless, smaller theatres belong to Sheffield, and The first play on the new is to “continue to deliver a richly companies that create innovative they also have great national programme intends to do just that, mixed diet of productions”, which and challenging work. When you significance. The Crucible is and somewhat bravely, Evans is is something he sees as uniquely think about all the galleries and undergoing a transformation, as is directing it himself. “I wanted to possible in the newly renovated dance venues in Sheffield, and the the city itself. I cannot wait to be arrive with a bang. An Enemy of the Tudor Square. bands that have emerged from part of the renaissance.” People is a strong, civic play which the city over the last thirty years I think people will identify with.” The commercial draw of the Lyceum, you start to get my point. Art is Following on from there is a strong which has attracted globally everywhere in Sheffield.” 18 MADE Sheffield 2009/10 Culture 19
  11. 11. gold- podiu m a s a a Enni s n th e top tier mpi on , Je ssi c ports Sta ndin g o in g World Ch a a children’s s winn y from m e d al on g wa adium . eal h ad com Don Valley St n ca m p i
  12. 12. ThErE’S STill SO MuCh i WANT TO AChiEvE, i’M ThrillED TO bE WOrlD ChAMPiON buT ThiS iS juST ThE bEGiNNiNG.” S tanding on the top tier as firm favourite to win The Sports The journey hasn’t always been easy “of course, now everyone is focused in Berlin, Sheffield University amazing year already and I’d podium as a gold-medal Personality of the Year Award when and the victory in Berlin couldn’t on 2012, it’s extremely exciting, graduate Ennis has returned home love to win something but just winning World Champion, it takes place in her home city have come a day too soon for Ennis, with it being in London and after to Sheffield, where her intense to be nominated is an honour.” Jessica Ennis had come and as the athlete to bring home who sees it as her “comeback” what happened before Beijing. It’s training is continuing every day. a long way from a gold in 2012. following a devastating injury last going to be tough, it will be my first “I’m really looking forward to children’s sports camp in Don Valley year. Just two months before the olympics but I’m hoping to bring From training in mid-Winter in going but with it being in Sheffield Stadium. It was there, aged 10, 2008 Beijing olympics, after months home a gold medal.” Her hopes Chelsea Park near her home, to it’s even more special. It’s really that Ennis first set foot on the red “THE JOURNEY HASN’T ALWAYS of dedicated training, Jessica are matched by observers and working with advanced technology important we’re joining in with tarmac which would propel her to BEEN EASY AND THE viCTOry iN suffered a dramatic triple stress bookmakers across the country, but at the English Institute of Sport, events like 2012 and hosting the global success. A shining example bErliN COULDN’T HAVE COME A fracture to her right foot, which she is keen not to get carried away. Ennis has taken full advantage Sports Personality of the Year of determination, talent and hard- DAY TOO SOON FOR ENNIS.” destroyed her firmly-set plans to Anything other than presumptuous, of the city she carved out her Awards. It’s a great opportunity work, Ennis this year secured compete. Not only was she ruled out she is a grafter and despite her career, and is full of praise for its for people to get involved in Britain’s first heptathlon gold of the olympics, but it forced her to world-wide acclaim, her feet remain facilities and support structures sports and see what Sheffield can medal in the World Championship’s “It’s just a very weird feeling to retrain entirely to take off from her firmly on the ground. for training sportsmen and women. offer.” of course Jessica’s fierce 26-year-history – and her own be at this stage of my career. other foot in the long jump. “Sheffield is a great place to train determination, success and good future as one of Britain’s greatest I started doing athletics when I as an athlete. We’ve got world class looks will fare her well when it sportswomen. was 10 and it was always a hobby, The injury was a major set-back, “NOW IN THE RUN UP TO THE sports facilities like Ponds Forge comes to gaining sponsorship, so now to be making this my living both physically and emotionally and SPOrTS PErSONAliTy OF and the support I received from the and she has been in high-demand Her strength and all-round is just amazing.” Before a two- left the 23-year old wondering if ThE yEAr AWArD, PLENTY English Institute of Sport was really since her win in August. repertoire, which sees her taking week summer sports camp, which her career might be cut short. She OF EYES ARE ON ENNIS AND important during my recovery – I hurdles, high jump, shot-put, she reluctantly went on during a has called the year out a “disaster”, ON SHEFFIELD. have always seen it as an important At 23 she’s a World Champion at the javelin, long jump, sprints and races summer holiday ten years ago, Ennis but fiercely determined Ennis has part of my success.” relative early stages of her career. in her stride has wowed observers had no special interest in sport. transformed adversity into success. With the dedication and drive that and smashed records. She However, she quickly realised she “It was a horrible, horrible time, “There are more championships Now in the run up to The Sports saw her return from a potentially dominated the World Championship had a talent for athletics: “Coaches I had to get back into shape after to focus on before the olympics, Personality of the Year Award, career-ruining injury, and with the event at the olympic Stadium in would come up to me and tell me taking a lot of time off and I worked the World Indoors and European plenty of eyes are on Ennis and on support of National Athletics coach, Berlin, which resulted in a final I was quick but I also just started really hard. To win the World’s this Championships another World Sheffield. of course, she is modest Toni Minichiello, it seems there’s point’s tally of 6,731 – only 100 making friends and enjoying it. year was a dream come true.” Now Championships.” “I’m just training about her nomination, but sees no stopping Ennis. “There’s still so points short of the record set by I started training and when I got no mention of Ennis’ success goes as hard as I can to do as well as I can the importance of the city hosting much I want to achieve, I’m thrilled Denise Lewis in the year she won the another coach when I was 13, without a nod towards an olympic in those events first.” After a brief the event. “I’m really looking forward to be World Champion but this is olympic gold. Since then Sheffield- it all went from there.” gold in 2012. break following her success to the Awards. obviously it’s been an just the beginning. ” born Jessica has been marked out 22 MADE Sheffield 2009/10 Sport 23
  13. 13. lESS ThAN 1000 DAyS TO GO On the 31st October 2009 there were 1,000 days to go until the opening ceremony of the London 2012 Olympic and Paralympic Games, the biggest sporting event to be held in the UK in over 50 years. S ince it was announced Members of GB Boxing, GB Diving, Central to Sheffield’s Major Sports in 2005 that London the British Table Tennis Federation Events and 2012 Programme is Gary would be the host city and GB Volleyball all base their high Clifton from Sheffield City Council. for 2012, Sheffield has performance centres in the city. He has been charged with managing sprung into action to take and developing the line-up of major full advantage of what will be the Hosting the 2012 olympic and events in the city. Gary said: world’s biggest sporting event.The Paralympic Games brings massive city has strategically used sport as opportunities. There are thousands of “Sheffield has always been at the part of its ongoing regeneration, contracts related to London 2012 that forefront of sporting success and identifying early on that it is well can be fulfilled in Sheffield, as the that’s where we want to stay. London placed to take make the most of the city region boasts businesses with 2012 has provided a huge range of London 2012 Games, commercially unique capabilities, and the skills opportunities and we have been quick and culturally. and expertise to deliver this work. to take advantage and capitalise on what is the biggest sporting event Leading up to 2012, athletes from in the world.” “Thanks to Sheffield’s “ONE OF 2012’S all over the world will visit the UK history of hosting major events, the BRIGHTEST HOPES, as part of their preparations, many city has, more recently, been working JESSICA ENNIS, basing themselves in Sheffield with UK Sport and the Regional IS ShiNiNG A to take advantage of its world- Development Agency, Yorkshire liGhT ON ThE class facilities and sport science Forward, to bid for several events ExCEllENCE iN expertise. Sheffield’s international between now and 2012. We’ve been SPOrT THAT sporting facilities, managed by successful in securing the FINA Diving SHEFFIELD Sheffield International Venues, and World Series for three consecutive CAN PRODUCE.” sports science support at Sheffield years, the English open Table Hallam University and the English Tennis in 2009, the World Goalball Institute of Sport, will enable Championships in 2010 and European Working as a partnership called Sheffield to host international Fencing Championships in 2011.” ‘Lighting the Flame for Sport’, teams and build relationships organisations and individuals with countries from all over the In a city like Sheffield, an event like from across Sheffield and the world. In May 2009, Sheffield and the olympic Games can make a South Yorkshire region have joined Leeds signed a Memorandum of really positive impact, it is up to the together to ensure the city and its Understanding with the Serbian city now to make the most of it. people will directly benefit. olympic Committee and talks are on-going with the Brazilian and The Games are an opportunity for Chinese olympic Committees. everyone in the city to get involved in sport. In 2009, 7500 people Mr Gustavo Satio Harada from Above image: Don Valley Stadium registered to take part in the Great the Brazilian olympic Committees Yorkshire Run and there are a series technical department commented: of sporting events lined up for 2010. “Sheffield is not only a beautiful one of 2012’s brightest hopes, city with a great youth and full Jessica Ennis, is shining a light of life environment, but also has on the sporting excellence that state of the art sport facilities, with Sheffield can produce. However, she which the Brazilian athletes would is just one of a growing number of have all their needs for their 2012 athletes nurtured in Sheffield. preparation fulfilled.” 24 MADE Sheffield 2009/10 Sport 25
  14. 14. High “ThE PEAK DiSTriCT hAS SOME OF ThE hArDEST rOuTES iN ThE WOrlD, AND SOME OF ThE Ambition TOuGhEST. iT rEAlly iS WOrlD ClASS AND ThE SCENE iN ShEFFiElD AND ThE PEAKS iS SECOND TO NONE.” Jerry Moffatt is a veritable legend and no competitions, yet this was all In 2002, Moffatt named The Ace, of the climbing world, making set to change when he set his sights in Stanage, a new addition to his history over the past twenty years on America’s challenging rock faces. double figured list of first ascents with some of the most dangerous Training in Stanage, in the depths of in the Peaks. But this marked the and impressive climbs in the sport. winter and sleeping in yet another end of professional climbing for desperate location – a “horrible Moffatt, and he gave up a life of H little limestone cave” – Moffatt climbing to pursue business and is story began with a honed his skill and strength. family commitments. Now living pilgrimage to the Peak in Sheffield, Moffatt co-owns the District. It was to here, Foundry climbing wall and despite driven out of school by “THE PEAK DISTRICT HAS having travelled across the globe his search for adrenalin SOME OF THE hArDEST to climb, still has ultimate respect and his raw passion for climbing, rOuTES iN ThE WOrlD, AND for the rocks to be found on his that he made his way aged just SOME OF THE TOUGHEST.” doorstep. “The Peak District has 17 and began to set the standard some of the hardest routes in the for climbers everywhere. He slept world, and some of the toughest. rough for two years, living as close “I always wanted to drive myself It really is world class and the as he could to world-class climbs and be the best, try the hardest scene in Sheffield and the Peaks and immersing himself in the scene. routes and do them in the fastest is second to none. The now famous ‘Stoney Woodshed’ time. I knew that America was that Moffatt called his home is a where I had to go to prove myself.” “There are a few really good climbing generously quaint name for the In America, his ascent of some of walls, universities and colleges with stark wood shelf set into a Stoney the hardest routes in the world put massive climbing scenes, all on the Middleton crag. With no shelter and him in the limelight and gathered doorstep of the Peak District.” He no money to his name, Moffatt and industry attention. It was here that mentions taking his two young children a group of like-minded enthusiasts the sponsorship deals began to roll out to the Peaks, to the place he spent lived on white bread and tomato in. However in 1985, after years of so much of his youth training, but he ketchup, just enough to sustain unrelenting climbing, a poor diet and stands firm on the idea of them getting them until the next climb. unforgiving living circumstances, involved in the sport. “Not a chance, the effects of Jerry’s lifestyle took it’s far too dangerous. No climbing or “When I look back I was addicted. its toll. motorbikes, they can play golf instead.” We had no money because we were all on the dole, and would hitch He suffered an injury to his elbow, His autobiography, revelations, rides across the Peak District to which was eventually diagnosed as has been shortlisted for the 2009 different routes. “We were chasing compressed nerves and put him Boardman Tasker Prize for Mountain the thrill every day.” By the age of out of action for nearly two years. Literature, another highlight to 18, Moffatt had already climbed the However, never one to be beaten, add to his unending success story. most difficult routes in the country, Moffatt came back from his injury When it is suggested he may not at some of the quickest speeds and with a vengeance and entered into win the award, a glint of Moffatt’s had made a name for himself as the the newly competitive world of sheer determination shines through: greatest climber in the UK. climbing, and sweeping up at global “I’d cause a scene and walk out of events. In 1989 he won the first the ceremony,” he laughs, “It was “The emphasis then was on trying to ever World Cup competition and in rigged!!... There’s no point in even climb dangerous routes. Danger was 1990 he named Liquid Amber, a first going if I’m not going to win.” a huge part of it, I always wanted to ascent which he claims to be his push the mental side of it as well proudest moment to date. “When He jokes, but you get the impression as the physical. Later on, I would you climb a piece of rock that he is deadly serious and that it is this drive my motorbike at breakneck no-one has done before, you can attitude which has taken him to the speeds out to the Peaks then climb name it whatever you want, and height of his success, ever since those a rock face with no ropes. It was you grade it. Then other people try cold nights in the Stoney Woodshed. always about chasing a buzz.” When to repeat it. Some of mine weren’t Moffatt began climbing in the 1980’s repeated for a very long time. Even there was no money to be made in now, Liquid Amber has only been the sport. There was no sponsorship done a couple of times.” 26 MADE Sheffield
  15. 15. minute window for success. There is no room for error. This philosophy MADE is key to our core values, the pillars of our business – performance, innovation and cutting-edge technologies. iN The company has benefitted from the opportunities that have arisen from locating in the AMP, somewhere that innovation is celebrated and collaboration with ShEFFiElD surrounding high-end technology businesses is encouraged. Bromley have done this with ease, and they now work closely with both Dormer and the Advanced Manufacturing Research Centre. “FURTHER THAN BOBSLEIGHS AND WINTER SPORTS. THE COMPANY IS CURRENTLY UNDERTAKING A RANGE OF BUSINESS ACTIVITIES, FROM MOTORSPORT TO MEDICAL, ICE-SPORTS TO SATELLITES. ” Maddock has seen the benefits of T relocating to Sheffield first hand: Olympian Bobsleigh champion, he Bromley brothers have behind their products – what they refer range of innovative adrenaline further than bobsleighs and winter “The Advanced Manufacturing Kristan Bromley and his come a long way since to as ‘Athlete inspired technology’. fuelled winter sports products, sports. The company is currently Park is the perfect environment for brother Richard had one dedicated creating Bromley Ice and is looking to take a slice of a undertaking a range of business any business with innovation at its mission when they created Sports. They are now one As the company expanded in global sports market worth around activities, from motorsport to heart to ensure we take the lead Bromley Ice Sports; to develop of Sheffield’s strongest both size and scope, it needed $500bn per year. medical, ice-sports to satellites. in our market. The businesses on the fastest, prize-winning innovation companies, and a home that would complement Under the Bromley Technologies the park are immersed in advanced Skeleton Bobsleighs possible. Bromley’s equipment has helped its drive towards research and The product range will be created banner, the company now has two manufacturing and understand secure over 40 world class prizes, development success and high-end using the team’s expertise in elite divisions in addition to Bromley the challenges of designing and including two olympic medals. manufacturing. So, in october 2006 sport, aerospace and Formula one Sports. The design consultancy, manufacturing high performance Kristan became the first athlete in Bromley Technologies relocated to engineering and R&D into new high PES Performance Engineering materials which fully compliment the world to win the ‘triple crown’ of the Advanced Manufacturing Park, performance materials. This new Solutions and R&D focused, Team our business” Skeleton Bobsleigh Championships following Kristan’s appointment to chapter adds another string to the Innovation are all part of the Bromley in one year during 2008, and his an associate Professor position bow of a company that want to Technologies stable and have secured With a 15 year pedigree, the fiancée Shelley Rudman clinched and Shelley’s Honorary Teaching ‘continually push the boundaries their place as one of Sheffield’s business is now preparing to look silver with Great Britain’s only Fellow post in Sheffield Hallam of conventional thinking’. strongest innovation companies. for investment to take it to the next olympic medal in the 2006 Torino University’s Centre for Sports exciting stage and launch a number games. She is currently world and Exercise Science. operations Director, Mike Maddock, of innovative and potentially market number two. “REMEMBER IN BOBSLEIGH himself a former Skeleton bobsleigh disruptive products. With a body of Now, as well as designing and COMPETITION, YEARS OF athlete, Royal Navy diver and core staff that has experience with These ongoing successes have been manufacturing the elite sled, DEDICATION ARE CONDENSED operations Director with a large McLaren, Toyota F1 and Reynard, realised through the innovation Bromley Technologies is expanding INTO A 2.5 MiNuTE WiNDOW leisure retail company, saw qualities and in medical and satellite and success of Bromley Ice Sports, into the commercial market. The FOr SuCCESS. ” of clear focus and dynamics in these projects, the Bromley Team is more the growth of the company which company are working with a select opportunities to drive Bromley than ready to take the next step and is now Bromley Technologies, and number of key local businesses Technologies forward. “Remember is perfectly placed in Sheffield’s the unique combination of sport, to undertake a range of projects In this vein, it is not surprising that in bobsleigh competition, years of AMP to do so. engineering, science and technology including the development of a Bromley Technologies is going dedication are condensed into a 2.5 28 MADE Sheffield 2009/10 Innovation 29
  16. 16. MAKiNG A rAiSiNG In an uncharacteristic show of good fortune, Wimbledon was blessed with sunshine this year, Cliff Richard didn’t sing and spirits were high. NET PrOFiT Part of the success of Wimbledon was due to the Sheffield has a history of ThE rOOF AT highly innovative and much disputed retractable producing cutting edge design, roof for Wimbledon’s Centre Court, which was and truly great design solves real formally revealed to the public in June 2009. problems. Usable, problem-solving What many of the players and fans didn’t design is something Sheffield know was that this was carefully designed Hallam University graduates and and created by a Sheffield company, SCX. entrepreneurs, Allen Holland and WiMblEDON William Parsons are dedicated The Wincobank-based company worked on the to. Two years ago they formed project for five years, after they were aproached Quick Play Sports with Steven to create a state-of the-art retractable roof for Crosby with the aim of solving Wimbledon. Simon Eastwood of SCX in Sheffield sporting problems, simply, through said: “It’s probably the most technical handling innovation and design. Their solution ever in the world! inspiration came after years of lugging heavy, complicated goal “Most other moving machinery only uses one posts to football matches, using method of moving, but because the Wimbledon traffic cones or ‘a pair of well placed roof is bow-shaped, it has three methods of trees if you were lucky’. moving. “The biggest problem with that is synchronising the motors and the actuators over two years they worked on an and knowing exactly where the roof is at any one innovative design for portable goal time. Technically it was an enormous challenge.” posts. The result was Kickster, a The initial brief was to make sure the roof at light-weight portable football net. Wimbledon closed in 10 minutes so that at the Kickster has become so successful first signs of rain, the courts would stay dry. As that they turned down a cash it turns out, rain proved only a fleeting problem investment offer from Duncan but saw the roof spring into action briefly, when it Bannatyne on the BBC’s design managed to cover the court in just eight minutes. and innovation show, Dragon’s Den. They have already designed similar The Made in Sheffield roof also allowed matches nets for hockey and lacrosse and to continue after darkness fell. Andy Murray, are continuing to innovate and who called the roof “beautiful” sealed the latest design new sports products. victory in Wimbledon history, with finishing time of 10.30pm. With advanced technology “one of the key reasons we stayed in that tested the atmospherics, the whole centre Sheffield and started our company court could be maintained at a certain heat and here was the support we received humidity for prolonged periods of time, and play from Sheffield Hallam University could resume in record time. and their Enterprise Centre. They also host a competition for student business start-ups, which Will and I ANDY MURRAY, WHO CALLED THE won in 2006 and really helped us on ROOF “BEAUTIFUL” SEALED THE LATEST our way.” VICTORY IN WIMBLEDON HISTORY, WITH FINISHING TIME OF 10.30PM. Eastwood is proud of the work his team has done: “We’ve got a really strong technical department and we pride ourselves on solving very technical difficulties in mechanical handling.” The 3,000-tonne roof was a huge success, with legendary players and dedicated fans giving their seal of approval. Now the company is looking forward to other cutting edge manufacturing, capitalising on an innovative manufacturing knowledge which has allowed them to work on high-profile projects such as a retractable turf crossing at Ascot racecourse. Tell the world it’s Made in Sheffield. The Mark of Quality Products. www.madeinsheffield.org 30 MADE Sheffield 2009/10 Innovation 31
  17. 17. hOME TO ThE WOrlD’S OlDEST FOOTbAll TEAM, AND WiTh A hiSTOry OF SuCCESSFully hOSTiNG MAjOr SPOrTiNG EvENTS, ShEFFiElD iS A PErFECT hOST CiTy FOr ThE 2018 WOrlD CuP. Why EvEry GAME iS A hOME GAME
  18. 18. “ThErE ArE TWO FANTASTiC STADiA iN ShEFFiElD STEEPED iN hEriTAGE, bOTh OF WhiCh ArE COMMiTTED TO PrOGrAMMES FOr iMPrOvEMENT TO bOOST CAPACiTy. ShEFFiElD PrOvED TO bE A GrEAT hOST AT EurO ’96 AND iT WOulD bE ThE PErFECT hOST CiTy FOr ThE 2018 WOrlD CuP.” GOrDON bANKS, ObE Gordon Banks, oBE Crossing all language barriers and would be an unparalleled showcasehave: “The benefits economically is bidding to host the 2018 World cultural divides, the FIFA World Cup are huge but we’re also using this for Sheffield, at a time when it has Cup Bid and it would be tremendous is one of the most widely recognised reaped the benefits from years ofcampaign, and 2012, as a catalyst to for Sheffield to see international and religiously followed sporting development and placing it on thedrive developments that are already players coming to the city.” events on the planet. world map as a centre of sportingin the pipeline. It’s about using the excellence. event to tackle wider issues. We’re already undertaking initiatives “HOSTING SUCH A LARGE- W hen England reached which address social, health and SCALE EVENT AS THE FIFA the quarter finals of the “THE SUCCESS OF THE education agendas. “People often WORLD CUP WOULD BE AN 2006 FIFA World Cup SHEFFIELD 2018 BID WILL HELP talk about legacy post event but we’re UNPARALLELED SHOWCASE in Germany, it was watched by a builD A rElATiONShiP bETWEEN talking about legacy pre-event. We’re FOR SHEFFIELD. ” domestic audience of 30 million ThE CiTy AND ThE rEST OF not waiting for changes to happen. people, and 24 billion people ThE WOrlD, FUELLING SPORTS We want to use the inspiration of worldwide. over 300 million Euros PARTICIPATION AND BRINGING the event now to create positivity, Now the Sheffield 2018 bid is relying were spent and 85,000 new jobs COMMUNITIES TOGETHER. ” whether it be through jobs or a on Sheffield to act together, showing were created. Now England wants to change of lifestyle. mass support to Back the Bid and bring this global competition home, see World Cup games hosted in launching a bid to host the 2018 on top of the massive progression “There is a feel good factor Sheffield. Wayne Coyle is determined tournament. From Gordon Brown to Sheffield has made over recent surrounding the World Cup but it that Sheffield makes it onto the list David Beckham, household names years, winning a campaign to host has to be deep rooted in creating of 12 candidate host cities, to be have been showing their support for the World Cup can only help push real opportunities in the city.” It is announced in December, “We have the campaign. the city further into the future. The only with the firm support of the a unique offering here in Sheffield, bid already has strong support from city’s residents that the campaign and a total of 3.3m spectators, many world. The FA itself invests £38m with a strong history of football, the In July, along with 15 other cities partners across the city including will succeed, and there is already of them watching on big-screens per year into grassroots football. rules were written here and we have across the country, Sheffield began both professional football clubs a swell of engagement. ‘Back in city centres. The success of the 32,000 schools encourage children the oldest team. “We want to bring a bid to become a FIFA World Cup who are already making headway the Bid’ days have taken place Sheffield 2018 bid will help build to play with 17,000 primary schools football home – Sheffield wouldn’t Host City – a place where football on expanding the city’s stadia. at schools and friendly football a relationship between the city among them. These children are the be Sheffield without football but history could be made. A unified But the campaign isn’t just about games are underway to increase and the rest of the world, fuelling future of football in this country, football wouldn’t be football city campaign, ‘Sheffield 2018’ is football. The opportunities that an awareness of the bid. When sports participation and bringing and they will be inspired by having without Sheffield.” now in full swing, being led by a event of this scale can bring will Germany hosted the 2006 FIFA communities together. As a proudly the world’s greatest players on their high level team of delegates who benefit every person living in the World Cup™, the country’s tourist multi-cultural city, Sheffield can doorsteps. Former England Cricket are working to generate support city. Wayne Coyle, bid director for industry enjoyed a $400m uplift. celebrate its diverse community Captain, Michael Vaughan, has for the bid. Hosting such a large- Sheffield 2018, is keen to stress the Hundreds of businesses benefited through the tournament, engaging shown his support for the bid. scale event as the FIFA World Cup positive effects the campaign could from 2 million international visitors with similar cities throughout the “I think it’s fantastic that England 34 MADE Sheffield 2009/10 Innovation 35

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