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    Scoop&CO presentation Scoop&CO presentation Presentation Transcript

    • Scoop&CO was born through ourbelief that:/ qualitative research techniques in Brazil have evolved little in thepast 20 years./ qualitative research can be used to construct, not only evaluate./ research agencies need to be focused on brands and theirobjectives, more than in methodologies and technical paradigms. SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • These brandsshare our vision SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • Scoop&CO is research researchdifferentiated by = = –approaching researchprojects through newlenses. end beginning SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • We don’t settle on just findingTHE YES OR NO we want to optimize the knowledge and creativity of our clients and build value through a direct connection with their consumers SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • Scoop&CO is a researchcompany committed to going to thenext level SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • how the concept / product can be improved.which are the best market opportunities for the brandhow the brand can take advantage of new marketshow the idea can be transformed (or created) through consumer participation. SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • 3. 1. Methodologies 2. A team that position The use of prepared to the consumer information respond to the as a from other business needsTo achieve this collaborator and not an sources combined with of the client.result, we have evaluator. consumer ideas.the necessarytools SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • 1.methodologies SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • METHODOLOGIES Our own recruiting team prepared to find consumers that have the best capacity for contributing and interacting. SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • METHODOLOGIESMethods that put the consumer Peer groupsmore at ease to encourage (research with groups ofcontribution friends) At home interviews. Informal discussion groups Online research Online (surveys, chats communities and video chats) within Facebook SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • METHODOLOGIES Umbrella - ON LINE COMMUNITY: 30 mothers with 6-8 yo kids, ABC social class - OBJECTIVES: Promote discussions - MAIN TAKE OUTS: Insights, barriers, triggers - WHO PARTICIPATE: mothers + scoopers as among mothers around snacks subject to be scooped and understood in depth moderators and MKT team as silent listeners1 Online survey 2 Mom+kid shopping 3 Offline group OBJECTIVE: Better understand snacks OBJECTIVE: Discuss brand portfolio OBJECTIVE: Observe Kidʼs motivation world for kids and the role of specific with the kids and Momʼs behavior when shopping products. WHO PARTICIPATE: 12-16 Kids (2 groups WHO PARTICIPATE: 6 mothers chosen WHO PARTICIPATE: All moms from of 6-8 kids), 12-16 moms chosen from online from oniine community and their kids // online community community, Scoopers, Moderators (1 for kids Scoopers // 1 Mkt member and 1 for moms) and Mkt team as listeners SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • METHODOLOGIES Victor’s friends 14-15 years old Class C Denise’s friends Gabi’s friends 16-17 years 14-15 years old old Class C Class B Guilherme’s friends 16-17 years old Class B SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • METHODOLOGIES Victor’s friends 14-15 years old Class C Denise’s friends Gabi’s friends 16-17 years 14-15 years old old Class C Class B Guilherme’s friends 16-17 years old Class B SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • METHODOLOGIES “ I thought it was great the way they did the research – freedom, informality – it was really fun! It was “ I really enjoyed the freedom of expression shown here, even more because it was 100% virtual, which was really great, really new. “ “ awesome that it was totally virtual research, since I’m online 24 hours a Simple and day! objective! I loved it! “ “ “ Regarding the way it was conducted I also see a positive point, since it was done in a way that was simple, objective and without being too heavy…it was even enjoyable. “ SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • METHODOLOGIES co-Workshopscreation Consumers together with clients create ideas in their own language with the right amount of inspiration within clear territories. SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • 2.information fromother sources SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • INFORMATION the consumer is a great source of information but not the only one, and sometimes not the best one. SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • INFORMATIONOn every project we start Consumerwith the consumer’sopinion but we add newlayers of information. SCOOP&CO MARKET RESEARCH2012. ALL RIGHTS RESERVED. SCOOP&CO 2012. ALL RIGHTS RESERVED.
    • INFORMATION INSPIRING MARKETS CONTEXT (INFLUENCERS, SPECIALISTS, SOCIAL Consumer MEDIA, EXISTINGOn every project we start BRANDS, OTHER CATEGORIES)with the consumer’sopinion but we add newlayers of information. SCOOP&CO MARKET RESEARCH2012. ALL RIGHTS RESERVED. SCOOP&CO 2012. ALL RIGHTS RESERVED.
    • INFORMATION It is the combination of different visions that leads to new opportunities SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • INFORMATION how WAITERS do they influence the decision about the brand of vodka? which YOUTUBE CONSUMER BARS/ NIGHTCLUB which are the coolest and most SHOPPER OWNERS different drink ideas? are the opportunities for innovation from the point of which view of those who know the public best? SCOOPING are the concepts that can inspire new ideas for Orloff? SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • INFORMATION Sensorial Experience through perfume territory HEAVEN Yogurts project Oral Care Long lasting Laundry Creams Soaps Electronics White line benefits Deo Perfumes SPA Hair Make-up Cars Restaurants Value for territory Travel agencies Fashion Education / courses money territory SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • 3.team SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.
    • TEAM CAIO ALÊ DANIScoop&CO is made up of people who believe thatresearch can and should create value forcompanies and brands. SCOOP&CO MARKET RESEARCH 2012. ALL RIGHTS RESERVED.