Podcasting
Become Your Own Global Media Publisher
ICT Event
Liverpool 26th July 2007
thenewmedia.co.uk ScreenCastsOnline.com
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Thanks!
Thanks for being such a receptive audience and it was great
to chat with some of you after the event
As I mentioned in the presentation, there are quite a few
video tutorials available via my podcast for free relating to
using social media - Wordpress, 37 Signals, and OpenID and many others
plus there are tutorials on GarageBand and the other apps I demoed.
Just click this link to find the podcast in
itunes and click subscribe.
If you’re interested in HD versions or
the entire library - check out this link
Don
thenewmedia.co.uk ScreenCastsOnline.com
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Don McAllister
ScreenCastsOnline.com
thenewmedia.co.uk
thenewmedia.co.uk ScreenCastsOnline.com
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My Credentials
Over 20 years experience as IT Consultant
Professional Podcaster and Consultant
International Speaker on Podcasting
Podcast and NewMedia Expo - USA 2007
Authority on Podcast Monetisation
http://www.podcast-monetiser.com
Host/Producer of ScreenCastsOnline
http://www.screencastsonline.com
thenewmedia.co.uk ScreenCastsOnline.com
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What is ScreenCastsOnline?
A weekly video podcast delivering
Apple mac software tutorials
Over 25,000 downloads per week
Global Audience
Over 2,300,000 downloads since launch
Both Free and Premium “Paid For” Content
thenewmedia.co.uk ScreenCastsOnline.com
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Topics
• Podcasting Overview
• The technology and unique benefits
• Why Podcast?
• The benefits to the consumer & podcast producer
• Some potential applications of podcasting
• Creating Podcasts
• What you need - Equipment. Software, etc
• Live Demo
thenewmedia.co.uk ScreenCastsOnline.com
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Podcasting Overview
thenewmedia.co.uk ScreenCastsOnline.com
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What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
Arthur Charles and Jack Schofield. \"Short shrift\", The Guardian, 2006-01-12.
thenewmedia.co.uk ScreenCastsOnline.com
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Media File
A podcast can contain:
Audio Video PDF
Enhanced Podcasts
Newsletters Brochures
Marketing Information Training
Sales Messages Hints & Tips
Product Descriptions Guided Tours
Industry News Conference Sessions
Interviews White Papers
Thought Leadership Product Selection....
thenewmedia.co.uk ScreenCastsOnline.com
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What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
Arthur Charles and Jack Schofield. \"Short shrift\", The Guardian, 2006-01-12.
thenewmedia.co.uk ScreenCastsOnline.com
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Distribution by Subscription
Unique Distribution Method
RSS = Real Simple Syndication
Not just podcasting - Websites/Blogs
Magazine Subscription Analogy
thenewmedia.co.uk ScreenCastsOnline.com
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What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
Arthur Charles and Jack Schofield. \"Short shrift\", The Guardian, 2006-01-12.
thenewmedia.co.uk ScreenCastsOnline.com
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iTunes
• iTunes as a Podcatcher
• Mac & Windows - 400 Million copies installed
• Integrates with mobile devices
• Supports Audio,Video, Enhanced & PDF podcasts
• iTunes Store Podcast Directory
• One Click subscription from your website
ScreenCastsOnline
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Mobile Devices
• IPods
• MP3 Players
• Portable Video Players
• PSPs
• Mobile Phones
• New Classes
ScreenCastsOnline
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What is a Podcast?
A podcast is a media file that is distributed by
subscription (paid or unpaid) over the Internet
using syndication feeds, for playback on
mobile devices and personal computers
and TV
thenewmedia.co.uk ScreenCastsOnline.com
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Apple TV
Bringing Digital Content into the Living Room
Movies
TV Shows
Music
Podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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iPhone
Movies
TV Shows
Music
Podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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Common Myths
• False!
You need an iPod to listen to podcasts!
• False!
Podcasts are difficult to produce!
• False!
Podcasts are expensive to produce!
• False!
Podcasting is just a fad!
thenewmedia.co.uk ScreenCastsOnline.com
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Podcasting Statistics
Heard of Podcasting?
2006 = 22%
2007 = 37%
thenewmedia.co.uk ScreenCastsOnline.com
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Podcasting Statistics
thenewmedia.co.uk ScreenCastsOnline.com
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Why Podcast?
thenewmedia.co.uk ScreenCastsOnline.com
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Benefits of Podcasting
The Consumer
• Tremendous choice of content - General or Niche
• Opt in to receive - they want the content
• Fresh content is pushed - no action required
• Time & Place Shifting - Puts the consumer in control
• Enhanced user experience - Continuity
thenewmedia.co.uk ScreenCastsOnline.com
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Benefits of Podcasting
The Podcast Producer
• Low cost to setup and operate
• Targeted and receptive audience
• They want to consume your content
• They’ve opted in!
• No geographic boundaries
• Increase and enhance your online presence
thenewmedia.co.uk ScreenCastsOnline.com
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Benefits of Podcasting
The Podcast Producer
• Audio/Visual medium is so much more powerful than text
• Deliver content only available in audio/video
• Increased perception of your product, service, brand or
value in customers minds.
• Build a relationship
thenewmedia.co.uk ScreenCastsOnline.com
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Benefits of Podcasting
Potential Applications
Marketing
• Increased product visibility and brand awareness
• Product launches - Special offers
• How to guides - hints and tips
Customer Loyalty
• Keep customer informed and updated
• Increase customer loyalty
• Build a relationship
ScreenCastsOnline
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Benefits of Podcasting
Potential Applications
Internal Communications
• Keep staff informed and updated
• Build motivation and belonging
Training
• Tutorials and How Tos
• Distribute Process information
• Manage change
• Induction Packs/Training Libraries
ScreenCastsOnline
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Benefits of Podcasting
Potential Applications
Creative
• Distribute sample work
• Announce and describe events
• Publish audio or video tours of events/workshops
Industry Observations
• News of your Industry
• Comments and observations
• What’s your opinion
• Panel Discussions
ScreenCastsOnline
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Benefits of Podcasting
Potential Applications
Unlimited Potential!
Any digital content that you want to distribute at low cost
to a targeted audience can be delivered via podcasting
ScreenCastsOnline
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Creating Podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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So How Much Will This Cost?
• No specialised equipment needed
• No additional infrastructure 2,000
• Minimal setup costs 1,500
• Low distribution costs 1,000
500
1000 CDs Mailed = $1700 0
Podcast Audio CD
1000 Podcasts = $57
ScreenCastsOnline
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Recording Equipment
• Using Your Computer
• In Built - Microphones,Video
thenewmedia.co.uk ScreenCastsOnline.com
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Recording - Audio
• External - USB devices, Mixers, Handheld Devices
thenewmedia.co.uk ScreenCastsOnline.com
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Recording - Video
Any DV or HDV camera with FireWire
HDV cameras less than £750
thenewmedia.co.uk ScreenCastsOnline.com
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Software
Editing
GarageBand
for Audio/
Enhanced
iMovieHD
for Video
thenewmedia.co.uk ScreenCastsOnline.com
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Software
Podcast Publishing
iWeb
WordPress
Most Blogging
Software
thenewmedia.co.uk ScreenCastsOnline.com
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Hosting
Somewhere to host your podcast media files
• Amazon S3 - Low cost media hosting
• Standard ISP - Website & media hosting (SiteGround)
• Libsyn - Dedicated podcast media file hosting
• Blip.TV - Free video hosting for streaming and podcasts
thenewmedia.co.uk ScreenCastsOnline.com
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Podcast Demo
(Optional)
http://web.mac.com/donmc123
thenewmedia.co.uk ScreenCastsOnline.com
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Contact Details
Don McAllister - ScreenCastsOnline
http://www.screencastsonline.com
screencastsonline@gmail.com
thenewmedia.co.uk ScreenCastsOnline.com
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