Podcasting Overview

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This is a presentation I gave at a Podcasting/Social Media event in Liverpool on 26/7/07

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Podcasting Overview

  1. 1. Podcasting Become Your Own Global Media Publisher ICT Event Liverpool 26th July 2007 thenewmedia.co.uk ScreenCastsOnline.com 1
  2. 2. Thanks! Thanks for being such a receptive audience and it was great to chat with some of you after the event As I mentioned in the presentation, there are quite a few video tutorials available via my podcast for free relating to using social media - Wordpress, 37 Signals, and OpenID and many others plus there are tutorials on GarageBand and the other apps I demoed. Just click this link to find the podcast in itunes and click subscribe. If you’re interested in HD versions or the entire library - check out this link Don thenewmedia.co.uk ScreenCastsOnline.com 2
  3. 3. Don McAllister ScreenCastsOnline.com thenewmedia.co.uk thenewmedia.co.uk ScreenCastsOnline.com 3
  4. 4. My Credentials Over 20 years experience as IT Consultant Professional Podcaster and Consultant International Speaker on Podcasting Podcast and NewMedia Expo - USA 2007 Authority on Podcast Monetisation http://www.podcast-monetiser.com Host/Producer of ScreenCastsOnline http://www.screencastsonline.com thenewmedia.co.uk ScreenCastsOnline.com 4
  5. 5. What is ScreenCastsOnline? A weekly video podcast delivering Apple mac software tutorials Over 25,000 downloads per week Global Audience Over 2,300,000 downloads since launch Both Free and Premium “Paid For” Content thenewmedia.co.uk ScreenCastsOnline.com 5
  6. 6. Topics • Podcasting Overview • The technology and unique benefits • Why Podcast? • The benefits to the consumer & podcast producer • Some potential applications of podcasting • Creating Podcasts • What you need - Equipment. Software, etc • Live Demo thenewmedia.co.uk ScreenCastsOnline.com 6
  7. 7. Podcasting Overview thenewmedia.co.uk ScreenCastsOnline.com 7
  8. 8. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 8
  9. 9. Media File A podcast can contain: Audio Video PDF Enhanced Podcasts Newsletters Brochures Marketing Information Training Sales Messages Hints & Tips Product Descriptions Guided Tours Industry News Conference Sessions Interviews White Papers Thought Leadership Product Selection.... thenewmedia.co.uk ScreenCastsOnline.com 9
  10. 10. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 10
  11. 11. Distribution by Subscription Unique Distribution Method RSS = Real Simple Syndication Not just podcasting - Websites/Blogs Magazine Subscription Analogy thenewmedia.co.uk ScreenCastsOnline.com 11
  12. 12. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 12
  13. 13. iTunes • iTunes as a Podcatcher • Mac & Windows - 400 Million copies installed • Integrates with mobile devices • Supports Audio,Video, Enhanced & PDF podcasts • iTunes Store Podcast Directory • One Click subscription from your website ScreenCastsOnline 13
  14. 14. Mobile Devices • IPods • MP3 Players • Portable Video Players • PSPs • Mobile Phones • New Classes ScreenCastsOnline 14
  15. 15. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers and TV thenewmedia.co.uk ScreenCastsOnline.com 15
  16. 16. Apple TV Bringing Digital Content into the Living Room Movies TV Shows Music Podcasts thenewmedia.co.uk ScreenCastsOnline.com 16
  17. 17. iPhone Movies TV Shows Music Podcasts thenewmedia.co.uk ScreenCastsOnline.com 17
  18. 18. Common Myths • False! You need an iPod to listen to podcasts! • False! Podcasts are difficult to produce! • False! Podcasts are expensive to produce! • False! Podcasting is just a fad! thenewmedia.co.uk ScreenCastsOnline.com 18
  19. 19. Podcasting Statistics Heard of Podcasting? 2006 = 22% 2007 = 37% thenewmedia.co.uk ScreenCastsOnline.com 19
  20. 20. Podcasting Statistics thenewmedia.co.uk ScreenCastsOnline.com 20
  21. 21. Why Podcast? thenewmedia.co.uk ScreenCastsOnline.com 21
  22. 22. Benefits of Podcasting The Consumer • Tremendous choice of content - General or Niche • Opt in to receive - they want the content • Fresh content is pushed - no action required • Time & Place Shifting - Puts the consumer in control • Enhanced user experience - Continuity thenewmedia.co.uk ScreenCastsOnline.com 22
  23. 23. Benefits of Podcasting The Podcast Producer • Low cost to setup and operate • Targeted and receptive audience • They want to consume your content • They’ve opted in! • No geographic boundaries • Increase and enhance your online presence thenewmedia.co.uk ScreenCastsOnline.com 23
  24. 24. Benefits of Podcasting The Podcast Producer • Audio/Visual medium is so much more powerful than text • Deliver content only available in audio/video • Increased perception of your product, service, brand or value in customers minds. • Build a relationship thenewmedia.co.uk ScreenCastsOnline.com 24
  25. 25. Benefits of Podcasting Potential Applications Marketing • Increased product visibility and brand awareness • Product launches - Special offers • How to guides - hints and tips Customer Loyalty • Keep customer informed and updated • Increase customer loyalty • Build a relationship ScreenCastsOnline 25
  26. 26. Benefits of Podcasting Potential Applications Internal Communications • Keep staff informed and updated • Build motivation and belonging Training • Tutorials and How Tos • Distribute Process information • Manage change • Induction Packs/Training Libraries ScreenCastsOnline 26
  27. 27. Benefits of Podcasting Potential Applications Creative • Distribute sample work • Announce and describe events • Publish audio or video tours of events/workshops Industry Observations • News of your Industry • Comments and observations • What’s your opinion • Panel Discussions ScreenCastsOnline 27
  28. 28. Benefits of Podcasting Potential Applications Unlimited Potential! Any digital content that you want to distribute at low cost to a targeted audience can be delivered via podcasting ScreenCastsOnline 28
  29. 29. Creating Podcasts thenewmedia.co.uk ScreenCastsOnline.com 29
  30. 30. So How Much Will This Cost? • No specialised equipment needed • No additional infrastructure 2,000 • Minimal setup costs 1,500 • Low distribution costs 1,000 500 1000 CDs Mailed = $1700 0 Podcast Audio CD 1000 Podcasts = $57 ScreenCastsOnline 30
  31. 31. Recording Equipment • Using Your Computer • In Built - Microphones,Video thenewmedia.co.uk ScreenCastsOnline.com 31
  32. 32. Recording - Audio • External - USB devices, Mixers, Handheld Devices thenewmedia.co.uk ScreenCastsOnline.com 32
  33. 33. Recording - Video Any DV or HDV camera with FireWire HDV cameras less than £750 thenewmedia.co.uk ScreenCastsOnline.com 33
  34. 34. Software Editing GarageBand for Audio/ Enhanced iMovieHD for Video thenewmedia.co.uk ScreenCastsOnline.com 34
  35. 35. Software Podcast Publishing iWeb WordPress Most Blogging Software thenewmedia.co.uk ScreenCastsOnline.com 35
  36. 36. Hosting Somewhere to host your podcast media files • Amazon S3 - Low cost media hosting • Standard ISP - Website & media hosting (SiteGround) • Libsyn - Dedicated podcast media file hosting • Blip.TV - Free video hosting for streaming and podcasts thenewmedia.co.uk ScreenCastsOnline.com 36
  37. 37. Podcast Demo (Optional) http://web.mac.com/donmc123 thenewmedia.co.uk ScreenCastsOnline.com 37
  38. 38. Contact Details Don McAllister - ScreenCastsOnline http://www.screencastsonline.com screencastsonline@gmail.com thenewmedia.co.uk ScreenCastsOnline.com 38

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