Podcasting
         Become Your Own Global Media Publisher




                         ICT Event
                    Live...
Thanks!
        Thanks for being such a receptive audience and it was great
                 to chat with some of you afte...
Don McAllister
                    ScreenCastsOnline.com
                      thenewmedia.co.uk




thenewmedia.co.uk    ...
My Credentials
            Over 20 years experience as IT Consultant

               Professional Podcaster and Consultant...
What is ScreenCastsOnline?
                        A weekly video podcast delivering
                          Apple mac s...
Topics
       •   Podcasting Overview
           • The technology and unique benefits
       •   Why Podcast?
           • ...
Podcasting Overview



thenewmedia.co.uk           ScreenCastsOnline.com
                                                 ...
What is a Podcast?
    A podcast is a media file that is distributed by
    subscription (paid or unpaid) over the Internet...
Media File
A podcast can contain:
       Audio          Video     PDF
            Enhanced Podcasts

      Newsletters    ...
What is a Podcast?
    A podcast is a media file that is distributed by
    subscription (paid or unpaid) over the Internet...
Distribution by Subscription

Unique Distribution Method
RSS = Real Simple Syndication

Not just podcasting - Websites/Blo...
What is a Podcast?
    A podcast is a media file that is distributed by
    subscription (paid or unpaid) over the Internet...
iTunes
• iTunes as a Podcatcher
• Mac & Windows - 400 Million copies installed
• Integrates with mobile devices
• Supports...
Mobile Devices

• IPods
• MP3 Players
• Portable Video Players
• PSPs
• Mobile Phones
• New Classes
                      ...
What is a Podcast?
    A podcast is a media file that is distributed by
    subscription (paid or unpaid) over the Internet...
Apple TV
        Bringing Digital Content into the Living Room

                                                  Movies
 ...
iPhone
                                  Movies
                                 TV Shows
                                ...
Common Myths
 •                                               False!
    You need an iPod to listen to podcasts!

 •      ...
Podcasting Statistics
                            Heard of Podcasting?

                              2006 = 22%
         ...
Podcasting Statistics




thenewmedia.co.uk              ScreenCastsOnline.com
                                           ...
Why Podcast?



thenewmedia.co.uk                  ScreenCastsOnline.com
                                                 ...
Benefits of Podcasting
                      The Consumer


  •   Tremendous choice of content - General or Niche
  • Opt i...
Benefits of Podcasting
                    The Podcast Producer
  •   Low cost to setup and operate
  • Targeted and recept...
Benefits of Podcasting
                     The Podcast Producer

   • Audio/Visual medium is so much more powerful than te...
Benefits of Podcasting
            Potential Applications
                      Marketing
•   Increased product visibility ...
Benefits of Podcasting
       Potential Applications
       Internal Communications
•   Keep staff informed and updated
•  ...
Benefits of Podcasting
            Potential Applications
                      Creative
•   Distribute sample work
•   Ann...
Benefits of Podcasting
             Potential Applications


       Unlimited Potential!
Any digital content that you want ...
Creating Podcasts


thenewmedia.co.uk              ScreenCastsOnline.com
                                                 ...
So How Much Will This Cost?

• No specialised equipment needed
• No additional infrastructure      2,000

• Minimal setup ...
Recording Equipment
 •   Using Your Computer
     • In Built - Microphones,Video




thenewmedia.co.uk                    ...
Recording - Audio
 • External - USB devices, Mixers, Handheld Devices




thenewmedia.co.uk                        ScreenC...
Recording - Video
Any DV or HDV camera with FireWire

HDV cameras less than £750




thenewmedia.co.uk                    ...
Software
                        Editing
GarageBand
 for Audio/
  Enhanced
                                          iMovi...
Software
                    Podcast Publishing

             iWeb

         WordPress

        Most Blogging
         Sof...
Hosting
           Somewhere to host your podcast media files


   •  Amazon S3 - Low cost media hosting
   • Standard ISP ...
Podcast Demo
                      (Optional)

                    http://web.mac.com/donmc123


thenewmedia.co.uk        ...
Contact Details
         Don McAllister - ScreenCastsOnline

               http://www.screencastsonline.com
             ...
Upcoming SlideShare
Loading in...5
×

Podcasting Overview

1,116

Published on

This is a presentation I gave at a Podcasting/Social Media event in Liverpool on 26/7/07

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,116
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Podcasting Overview

  1. 1. Podcasting Become Your Own Global Media Publisher ICT Event Liverpool 26th July 2007 thenewmedia.co.uk ScreenCastsOnline.com 1
  2. 2. Thanks! Thanks for being such a receptive audience and it was great to chat with some of you after the event As I mentioned in the presentation, there are quite a few video tutorials available via my podcast for free relating to using social media - Wordpress, 37 Signals, and OpenID and many others plus there are tutorials on GarageBand and the other apps I demoed. Just click this link to find the podcast in itunes and click subscribe. If you’re interested in HD versions or the entire library - check out this link Don thenewmedia.co.uk ScreenCastsOnline.com 2
  3. 3. Don McAllister ScreenCastsOnline.com thenewmedia.co.uk thenewmedia.co.uk ScreenCastsOnline.com 3
  4. 4. My Credentials Over 20 years experience as IT Consultant Professional Podcaster and Consultant International Speaker on Podcasting Podcast and NewMedia Expo - USA 2007 Authority on Podcast Monetisation http://www.podcast-monetiser.com Host/Producer of ScreenCastsOnline http://www.screencastsonline.com thenewmedia.co.uk ScreenCastsOnline.com 4
  5. 5. What is ScreenCastsOnline? A weekly video podcast delivering Apple mac software tutorials Over 25,000 downloads per week Global Audience Over 2,300,000 downloads since launch Both Free and Premium “Paid For” Content thenewmedia.co.uk ScreenCastsOnline.com 5
  6. 6. Topics • Podcasting Overview • The technology and unique benefits • Why Podcast? • The benefits to the consumer & podcast producer • Some potential applications of podcasting • Creating Podcasts • What you need - Equipment. Software, etc • Live Demo thenewmedia.co.uk ScreenCastsOnline.com 6
  7. 7. Podcasting Overview thenewmedia.co.uk ScreenCastsOnline.com 7
  8. 8. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 8
  9. 9. Media File A podcast can contain: Audio Video PDF Enhanced Podcasts Newsletters Brochures Marketing Information Training Sales Messages Hints & Tips Product Descriptions Guided Tours Industry News Conference Sessions Interviews White Papers Thought Leadership Product Selection.... thenewmedia.co.uk ScreenCastsOnline.com 9
  10. 10. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 10
  11. 11. Distribution by Subscription Unique Distribution Method RSS = Real Simple Syndication Not just podcasting - Websites/Blogs Magazine Subscription Analogy thenewmedia.co.uk ScreenCastsOnline.com 11
  12. 12. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 12
  13. 13. iTunes • iTunes as a Podcatcher • Mac & Windows - 400 Million copies installed • Integrates with mobile devices • Supports Audio,Video, Enhanced & PDF podcasts • iTunes Store Podcast Directory • One Click subscription from your website ScreenCastsOnline 13
  14. 14. Mobile Devices • IPods • MP3 Players • Portable Video Players • PSPs • Mobile Phones • New Classes ScreenCastsOnline 14
  15. 15. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers and TV thenewmedia.co.uk ScreenCastsOnline.com 15
  16. 16. Apple TV Bringing Digital Content into the Living Room Movies TV Shows Music Podcasts thenewmedia.co.uk ScreenCastsOnline.com 16
  17. 17. iPhone Movies TV Shows Music Podcasts thenewmedia.co.uk ScreenCastsOnline.com 17
  18. 18. Common Myths • False! You need an iPod to listen to podcasts! • False! Podcasts are difficult to produce! • False! Podcasts are expensive to produce! • False! Podcasting is just a fad! thenewmedia.co.uk ScreenCastsOnline.com 18
  19. 19. Podcasting Statistics Heard of Podcasting? 2006 = 22% 2007 = 37% thenewmedia.co.uk ScreenCastsOnline.com 19
  20. 20. Podcasting Statistics thenewmedia.co.uk ScreenCastsOnline.com 20
  21. 21. Why Podcast? thenewmedia.co.uk ScreenCastsOnline.com 21
  22. 22. Benefits of Podcasting The Consumer • Tremendous choice of content - General or Niche • Opt in to receive - they want the content • Fresh content is pushed - no action required • Time & Place Shifting - Puts the consumer in control • Enhanced user experience - Continuity thenewmedia.co.uk ScreenCastsOnline.com 22
  23. 23. Benefits of Podcasting The Podcast Producer • Low cost to setup and operate • Targeted and receptive audience • They want to consume your content • They’ve opted in! • No geographic boundaries • Increase and enhance your online presence thenewmedia.co.uk ScreenCastsOnline.com 23
  24. 24. Benefits of Podcasting The Podcast Producer • Audio/Visual medium is so much more powerful than text • Deliver content only available in audio/video • Increased perception of your product, service, brand or value in customers minds. • Build a relationship thenewmedia.co.uk ScreenCastsOnline.com 24
  25. 25. Benefits of Podcasting Potential Applications Marketing • Increased product visibility and brand awareness • Product launches - Special offers • How to guides - hints and tips Customer Loyalty • Keep customer informed and updated • Increase customer loyalty • Build a relationship ScreenCastsOnline 25
  26. 26. Benefits of Podcasting Potential Applications Internal Communications • Keep staff informed and updated • Build motivation and belonging Training • Tutorials and How Tos • Distribute Process information • Manage change • Induction Packs/Training Libraries ScreenCastsOnline 26
  27. 27. Benefits of Podcasting Potential Applications Creative • Distribute sample work • Announce and describe events • Publish audio or video tours of events/workshops Industry Observations • News of your Industry • Comments and observations • What’s your opinion • Panel Discussions ScreenCastsOnline 27
  28. 28. Benefits of Podcasting Potential Applications Unlimited Potential! Any digital content that you want to distribute at low cost to a targeted audience can be delivered via podcasting ScreenCastsOnline 28
  29. 29. Creating Podcasts thenewmedia.co.uk ScreenCastsOnline.com 29
  30. 30. So How Much Will This Cost? • No specialised equipment needed • No additional infrastructure 2,000 • Minimal setup costs 1,500 • Low distribution costs 1,000 500 1000 CDs Mailed = $1700 0 Podcast Audio CD 1000 Podcasts = $57 ScreenCastsOnline 30
  31. 31. Recording Equipment • Using Your Computer • In Built - Microphones,Video thenewmedia.co.uk ScreenCastsOnline.com 31
  32. 32. Recording - Audio • External - USB devices, Mixers, Handheld Devices thenewmedia.co.uk ScreenCastsOnline.com 32
  33. 33. Recording - Video Any DV or HDV camera with FireWire HDV cameras less than £750 thenewmedia.co.uk ScreenCastsOnline.com 33
  34. 34. Software Editing GarageBand for Audio/ Enhanced iMovieHD for Video thenewmedia.co.uk ScreenCastsOnline.com 34
  35. 35. Software Podcast Publishing iWeb WordPress Most Blogging Software thenewmedia.co.uk ScreenCastsOnline.com 35
  36. 36. Hosting Somewhere to host your podcast media files • Amazon S3 - Low cost media hosting • Standard ISP - Website & media hosting (SiteGround) • Libsyn - Dedicated podcast media file hosting • Blip.TV - Free video hosting for streaming and podcasts thenewmedia.co.uk ScreenCastsOnline.com 36
  37. 37. Podcast Demo (Optional) http://web.mac.com/donmc123 thenewmedia.co.uk ScreenCastsOnline.com 37
  38. 38. Contact Details Don McAllister - ScreenCastsOnline http://www.screencastsonline.com screencastsonline@gmail.com thenewmedia.co.uk ScreenCastsOnline.com 38

×