Podcasting Overview

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This is a presentation I gave at a Podcasting/Social Media event in Liverpool on 26/7/07

This is a presentation I gave at a Podcasting/Social Media event in Liverpool on 26/7/07

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  • 1. Podcasting Become Your Own Global Media Publisher ICT Event Liverpool 26th July 2007 thenewmedia.co.uk ScreenCastsOnline.com 1
  • 2. Thanks! Thanks for being such a receptive audience and it was great to chat with some of you after the event As I mentioned in the presentation, there are quite a few video tutorials available via my podcast for free relating to using social media - Wordpress, 37 Signals, and OpenID and many others plus there are tutorials on GarageBand and the other apps I demoed. Just click this link to find the podcast in itunes and click subscribe. If you’re interested in HD versions or the entire library - check out this link Don thenewmedia.co.uk ScreenCastsOnline.com 2
  • 3. Don McAllister ScreenCastsOnline.com thenewmedia.co.uk thenewmedia.co.uk ScreenCastsOnline.com 3
  • 4. My Credentials Over 20 years experience as IT Consultant Professional Podcaster and Consultant International Speaker on Podcasting Podcast and NewMedia Expo - USA 2007 Authority on Podcast Monetisation http://www.podcast-monetiser.com Host/Producer of ScreenCastsOnline http://www.screencastsonline.com thenewmedia.co.uk ScreenCastsOnline.com 4
  • 5. What is ScreenCastsOnline? A weekly video podcast delivering Apple mac software tutorials Over 25,000 downloads per week Global Audience Over 2,300,000 downloads since launch Both Free and Premium “Paid For” Content thenewmedia.co.uk ScreenCastsOnline.com 5
  • 6. Topics • Podcasting Overview • The technology and unique benefits • Why Podcast? • The benefits to the consumer & podcast producer • Some potential applications of podcasting • Creating Podcasts • What you need - Equipment. Software, etc • Live Demo thenewmedia.co.uk ScreenCastsOnline.com 6
  • 7. Podcasting Overview thenewmedia.co.uk ScreenCastsOnline.com 7
  • 8. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 8
  • 9. Media File A podcast can contain: Audio Video PDF Enhanced Podcasts Newsletters Brochures Marketing Information Training Sales Messages Hints & Tips Product Descriptions Guided Tours Industry News Conference Sessions Interviews White Papers Thought Leadership Product Selection.... thenewmedia.co.uk ScreenCastsOnline.com 9
  • 10. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 10
  • 11. Distribution by Subscription Unique Distribution Method RSS = Real Simple Syndication Not just podcasting - Websites/Blogs Magazine Subscription Analogy thenewmedia.co.uk ScreenCastsOnline.com 11
  • 12. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers Arthur Charles and Jack Schofield. quot;Short shriftquot;, The Guardian, 2006-01-12. thenewmedia.co.uk ScreenCastsOnline.com 12
  • 13. iTunes • iTunes as a Podcatcher • Mac & Windows - 400 Million copies installed • Integrates with mobile devices • Supports Audio,Video, Enhanced & PDF podcasts • iTunes Store Podcast Directory • One Click subscription from your website ScreenCastsOnline 13
  • 14. Mobile Devices • IPods • MP3 Players • Portable Video Players • PSPs • Mobile Phones • New Classes ScreenCastsOnline 14
  • 15. What is a Podcast? A podcast is a media file that is distributed by subscription (paid or unpaid) over the Internet using syndication feeds, for playback on mobile devices and personal computers and TV thenewmedia.co.uk ScreenCastsOnline.com 15
  • 16. Apple TV Bringing Digital Content into the Living Room Movies TV Shows Music Podcasts thenewmedia.co.uk ScreenCastsOnline.com 16
  • 17. iPhone Movies TV Shows Music Podcasts thenewmedia.co.uk ScreenCastsOnline.com 17
  • 18. Common Myths • False! You need an iPod to listen to podcasts! • False! Podcasts are difficult to produce! • False! Podcasts are expensive to produce! • False! Podcasting is just a fad! thenewmedia.co.uk ScreenCastsOnline.com 18
  • 19. Podcasting Statistics Heard of Podcasting? 2006 = 22% 2007 = 37% thenewmedia.co.uk ScreenCastsOnline.com 19
  • 20. Podcasting Statistics thenewmedia.co.uk ScreenCastsOnline.com 20
  • 21. Why Podcast? thenewmedia.co.uk ScreenCastsOnline.com 21
  • 22. Benefits of Podcasting The Consumer • Tremendous choice of content - General or Niche • Opt in to receive - they want the content • Fresh content is pushed - no action required • Time & Place Shifting - Puts the consumer in control • Enhanced user experience - Continuity thenewmedia.co.uk ScreenCastsOnline.com 22
  • 23. Benefits of Podcasting The Podcast Producer • Low cost to setup and operate • Targeted and receptive audience • They want to consume your content • They’ve opted in! • No geographic boundaries • Increase and enhance your online presence thenewmedia.co.uk ScreenCastsOnline.com 23
  • 24. Benefits of Podcasting The Podcast Producer • Audio/Visual medium is so much more powerful than text • Deliver content only available in audio/video • Increased perception of your product, service, brand or value in customers minds. • Build a relationship thenewmedia.co.uk ScreenCastsOnline.com 24
  • 25. Benefits of Podcasting Potential Applications Marketing • Increased product visibility and brand awareness • Product launches - Special offers • How to guides - hints and tips Customer Loyalty • Keep customer informed and updated • Increase customer loyalty • Build a relationship ScreenCastsOnline 25
  • 26. Benefits of Podcasting Potential Applications Internal Communications • Keep staff informed and updated • Build motivation and belonging Training • Tutorials and How Tos • Distribute Process information • Manage change • Induction Packs/Training Libraries ScreenCastsOnline 26
  • 27. Benefits of Podcasting Potential Applications Creative • Distribute sample work • Announce and describe events • Publish audio or video tours of events/workshops Industry Observations • News of your Industry • Comments and observations • What’s your opinion • Panel Discussions ScreenCastsOnline 27
  • 28. Benefits of Podcasting Potential Applications Unlimited Potential! Any digital content that you want to distribute at low cost to a targeted audience can be delivered via podcasting ScreenCastsOnline 28
  • 29. Creating Podcasts thenewmedia.co.uk ScreenCastsOnline.com 29
  • 30. So How Much Will This Cost? • No specialised equipment needed • No additional infrastructure 2,000 • Minimal setup costs 1,500 • Low distribution costs 1,000 500 1000 CDs Mailed = $1700 0 Podcast Audio CD 1000 Podcasts = $57 ScreenCastsOnline 30
  • 31. Recording Equipment • Using Your Computer • In Built - Microphones,Video thenewmedia.co.uk ScreenCastsOnline.com 31
  • 32. Recording - Audio • External - USB devices, Mixers, Handheld Devices thenewmedia.co.uk ScreenCastsOnline.com 32
  • 33. Recording - Video Any DV or HDV camera with FireWire HDV cameras less than £750 thenewmedia.co.uk ScreenCastsOnline.com 33
  • 34. Software Editing GarageBand for Audio/ Enhanced iMovieHD for Video thenewmedia.co.uk ScreenCastsOnline.com 34
  • 35. Software Podcast Publishing iWeb WordPress Most Blogging Software thenewmedia.co.uk ScreenCastsOnline.com 35
  • 36. Hosting Somewhere to host your podcast media files • Amazon S3 - Low cost media hosting • Standard ISP - Website & media hosting (SiteGround) • Libsyn - Dedicated podcast media file hosting • Blip.TV - Free video hosting for streaming and podcasts thenewmedia.co.uk ScreenCastsOnline.com 36
  • 37. Podcast Demo (Optional) http://web.mac.com/donmc123 thenewmedia.co.uk ScreenCastsOnline.com 37
  • 38. Contact Details Don McAllister - ScreenCastsOnline http://www.screencastsonline.com screencastsonline@gmail.com thenewmedia.co.uk ScreenCastsOnline.com 38