Social Media for Australian Rotarians
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Social Media for Australian Rotarians

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A presentation given to Rotary District 9690 by Simone Carot Collins about how to use social media for Rotary.

A presentation given to Rotary District 9690 by Simone Carot Collins about how to use social media for Rotary.

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Social Media for Australian Rotarians Presentation Transcript

  • 1. Social Media Simone Carot Collins Social Media Consultant & Web Developer Rotarians on Social Networks Fellowship Training Chair
  • 2. What is social networking?
    • The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.
    • Another avenue for building relationships
  • 3. Social media is not a “fad”
    • Social networking sites have been around for 10+ years
    2000 2003 May 2003 Feb 2004 Feb 2005 July 2006
  • 4. Who uses social media?
    • More than 800 million users (@ 16 Oct 2011)
      • Over 10 million Australians (50.05% of popn)
      • More than 50% of active users log in each day
    • The average user:
      • Is connected to 80 pages, groups & events
      • Has 130 friend connections
    • 50% of 18-34 year olds check Facebook when they wake up
    • /
  • 5. Who uses social media?
    • In Australia:
    • 13-17: 13% 18-24: 25% 25-44: 43% 45+: 19% 25-34 bracket is currently the fastest growing in Australia
  • 6. Why use it for Rotary?
    • Free, easy PR!
      • Big source of potential members to share your news with in a non invasive manner
      • Higher attendance at events
      • Local journalists may follow you on Twitter
    • Easily connect with other people
      • Get to know your club members better
      • Meet Rotarians around the world
      • Source people for Rotary programs / projects
      • Stay in touch with alumni
  • 7. How?
    • Personal profiles: share information about Rotary in day-to-day status updates / tweets
    • Create a “page” on Facebook for your club
      • Share photos & videos to personalise it
      • Create Events for your club's activities
      • Link it to Twitter to automatically update both
    • Use “groups” to keep in touch with specific audiences, e.g. alumni, committees
    • Upload your bulletin to SlideShare
  • 8. What about privacy?
    • If you are concerned about certain data becoming public, don't enter it! (Email too!)
    • Facebook terms of service: “ You own all of the content and information you post on Facebook , and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php
    • What you see on Facebook is not necessarily what other people see
    • Make use of “friend lists” to control who can see what
  • 9. What about privacy?
    • Review your privacy settings regularly.
    • If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app.
    • Like facebook.com/rosnf to be kept up to date about changes on Facebook.
    • Set up Google alerts.
  • 10. Developing your strategy
    • What outcomes do you want to achieve from your online presences?
      • Which audiences are you trying to reach?
      • How will you reach them (which platforms)?
      • What information will you share?
      • How often will you share it?
      • Who is responsible for updates? Who are your admins?
      • How will you handle negative press?
  • 11. Social media – Club level
    • Use Facebook Pages (and possibly Twitter, SlideShare, YouTube) to connect with public
    • Use closed or secret Groups for specific audiences
    • Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open
    • Also share general news about other Rotary successes
  • 12. Website – Club level
    • For more in-depth / less time-sensitive information: showcase projects, board / committees / contacts, where the club meets
    • Keep it simple – the more you have on your site, the harder it is to maintain
    • Don't set up a members area unless your members will actually use it!
    • Consider your audience(s). Avoid jargon.
    • Include your suburb/town, NSW and Australia
  • 13. Social media – District level
    • Use Facebook Pages
      • Main audience: Rotarians
      • Can also use pages for district-wide programs aimed at new generations
    • Share district-wide events, reminders about deadlines, news about what is happening across the district. Encourage clubs to share their own news.
    • “ Like” Rotary-related pages to tag them and post on their walls
  • 14. Social media – Personal level
    • Share Rotary through your own networks
      • Post / Share Rotary news, photos and videos in your own status
      • Invite your contacts to Events
    • Build relationships with / gain new ideas from other Rotarians
      • Like / Follow Rotary pages and accounts and interact with them
      • Friend / Subscribe to / Follow other Rotarians and family of Rotary
  • 15. Any questions?
    • Is there anything that we haven't covered that you would like to know about, or is there something you would like to go into in more depth?
    • Please feel free to contact me: [email_address]
    • Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net