Your SlideShare is downloading. ×
0
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Rotary in WA Facebook Seminar Slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Rotary in WA Facebook Seminar Slides

1,481

Published on

The power point presentation from the Seminar on using Facebook for Rotarians in Western Australia , held on 12th Feb 2012

The power point presentation from the Seminar on using Facebook for Rotarians in Western Australia , held on 12th Feb 2012

Published in: Technology
3 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,481
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
55
Comments
3
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Simone Carot Collins & Kero O'Shea
  • 2. What is social networking?
    • The use of dedicated websites & applications to interact with people you know, or to find people with similar interests.
    • Another avenue for building relationships
  • 3. Social media is not a “fad”
    • Social networking sites have been around for 10+ years
    2000 2003 May 2003 Feb 2004 Feb 2005 July 2006
  • 4. Who uses social media?
    • More than 800 million users (@ 1 Feb 2012)
      • Over 10 million Australians (50.34% of popn)
      • More than 50% of active users log in each day
    • The average user:
      • Is connected to 80 pages, groups & events
      • Has 130 friend connections
    • 50% of 18-34 year olds check Facebook when they wake up
    • /
  • 5. Who uses social media?
    • In Australia:
    • 13-17: 13% 18-24: 25% 25-44: 43% 45+: 19% Over 55s is fastest growing demographic on Facebook
  • 6. Why use it for Rotary?
    • Free, easy PR!
      • Big source of potential members to share your news with in a non invasive manner
      • Higher attendance at events
      • Showcases the human element of Rotary
    • Easily connect with other people
      • Get to know your club members better
      • Meet Rotarians around the world
      • Source people for Rotary programs / projects
      • Stay in touch with alumni
  • 7. Why use it for Rotary?
    • But this sounds like more work! Is it really necessary?
    • Let's hear from the RI President...
  • 8. What about privacy?
    • If you are concerned about certain data becoming public, don't enter it! (Email too!)
    • Facebook terms of service: “ You own all of the content and information you post on Facebook , and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php
    • What you see on Facebook is not necessarily what other people see
    • Make use of “friend lists” to control who can see what
  • 9. What about privacy?
    • Review your privacy settings regularly.
    • If using an app, see what data it wants to gain access to. If you don't want to release that data, don't proceed with adding that app.
    • Like facebook.com/rosnf to be kept up to date about changes on Facebook.
  • 10. How to use it for Rotary?
    • Personal profiles: share information about Rotary in day-to-day updates
    • Create a “page” on Facebook for your club
      • Share photos & videos to personalise it
      • Create Events for your club's activities
      • Other exciting news – great speakers, projects
    • Use “groups” to keep in touch with specific audiences, e.g. alumni, committees
    • Upload your bulletin to SlideShare
  • 11. Social media – Personal level
    • Share Rotary through your own networks
      • Post / Share Rotary news, links, photos and videos and life events in your own status
      • Invite your contacts to Events
    • Build relationships with & gain new ideas from other Rotarians
      • Like Rotary pages and interact with them
      • Friend / Subscribe to other Rotarians and family of Rotary
  • 12. Friending or Subscribing?
    • I don't want friend requests from strangers!
      • Most are likely to be other Rotarians.
      • You can always change your mind and “unfriend” someone
      • You can also change your privacy settings to make it harder for people to find you or send friend requests
    • You can now allow people to “subscribe” without friending them
      • They will only see posts that you make public
  • 13. Personal Profiles: News
    • What news to share?
    • Use your “status”
    • Tag people and pages in your news
    • (Re-)share news other people or pages have posted
    • Use friend lists to manage who can see your posts
  • 14. Personal Profiles: Links & Videos
    • You can paste links from Rotary websites into your status along with a comment
    • Pasting a link to a video will embed it so that it can be played within Facebook
  • 15. Personal Profiles: Photos
    • Profile photos
    • Cover photos
    • Photo albums
    • Life events
    • Tagging photos
  • 16. Facebook at the Club level
    • Use Facebook Pages to connect with public
    • Use closed or secret Groups for specific audiences
    • Share news, videos and photos about your projects, events and members, including interesting meeting programs and applications that are open
    • Also share general news about other Rotary successes
  • 17. Pages: Images
    • Profile image: is it obviously a Rotary page?
    • Include the Rotary emblem
    • Your club banner / bannerette design may be a good choice
    • How does the image look as a thumbnail?
  • 18. Pages: Name choice
    • Page name: it can't be changed once you have 100 or more “Likers”!
    • There may be several Rotary clubs with the same name. Does your club page showcase your location?
    • Set a “username”
  • 19. Pages: Admins
    • Admins: Have at least two admins
    • Make sure admins are clear about what to post “officially”
    • You can switch between posting as the page and posting as you personally
  • 20. Pages: Some tips
    • “ Like” other Rotary-related pages.
    • Use Facebook as your page to interact with other Rotarians and Rotary pages
    • Be engaging: post interesting items and respond to comments
    • Don't spam
  • 21. Pages: Some tips
    • If you upload your bulletin to SlideShare, you can easily embed your entire bulletin in your Facebook page
    • You can also use SlideShare for presentations on PowerPoint etc
  • 22. Pages: Events
  • 23. How to Create a Page
    • Click the “Create a Page” button on any other Page.
    • Choose either “Company, Organization or Institution” or “Cause or Community”
    • DON'T choose “Local Business or Place”
  • 24. Tabs: Project Showcase
  • 25. Using Groups: Committee Work
    • Pages are public, whereas groups can be private
    • Groups can be open, closed or secret
    • Can receive notifications of updates
    • Has collaborative documents
  • 26. Social media – District level
    • Use Facebook Pages
      • Main audience: Rotarians
      • Can also use pages for ongoing projects or district-wide programs aimed at new generations
    • Share district-wide events, reminders about deadlines, news about what is happening across the district...
    • “ Like” Rotary-related pages to tag them and post on their walls
  • 27. District 9455
  • 28. District 9465
  • 29. Youth Exchange
  • 30. Events
  • 31. Announcing...
  • 32. Developing your strategy
    • What outcomes do you want to achieve from your online presences?
      • Which audiences are you trying to reach?
      • How will you reach them (which platforms)?
      • What information will you share?
      • How often will you share it?
      • Who is responsible for updates? Who are your admins?
      • How will you handle negative press?
  • 33. Any questions?
    • Please feel free to contact Simone or Kero with further questions after the seminar
    • The slides from today and various help sheets will be available from your district Facebook page
    • Help is also available through the Rotarians on Social Networks Fellowship: rosnf.net
    • Thank you for coming!

×