1. Know your audience Who are you targeting? Potential members? Volunteers? Rotarians? Potential project partners?People who may like to attend your event? Anyone else?
1. Know your audience Why are you targeting them? More members for your club / a new club?Support for your projects: more hands / donations in kind / funding...?More support from Rotary clubs, for existing clubs or for starting new ones? Greater attendance at your events? Something else?
1. Know your audience What motivates them? How can you connect with them? What is unique or different about what you are doing?How can you encourage them to take action after reading your story?
1. Know your audience Where can you find them? Local newspapers? Rotary Down Under magazine? Other publications?At the very least, have the same information available online: your website and social media channels
2. Know your editor The editor is the main person that youneed to convince that your story is newsworthy. If they dont think that their audience will find it interesting, they wont publish it.
2. Know your editor Dont just send out media releases – build a relationship with journalists and editors. Make sure you are sending your storyto the correct contact. If in doubt, phone and ask!
2. Know your editorLet them know about your events well in advance. Make use of free Community Calendars in local newspapers and on radio.You may be able to get photos in The West Australians “Out and About” if you give them enough notice.
3. Know your publication Be mindful of any submission guidelines and deadlines.Some prefer to send a photographer out to take their own photos. If you do send a photo, make sure it is print quality (high resolution JPG that is a separate file, not embedded in a Word document!)
Writing a good story Attention-grabbing headline 1st sentence summarises the who, what why, when and where of the story. End with your call to action Keep it short and succinct: max 200 words − Avoid flowery language; you are writing a news article, not a novel! Good action photo – take time to pose and edit it − Group photos / handing over cheques are passé
Good luck! Download a copy of this presentation from slideshare.net/scollins77 Dont forget to send me your news and photos for the Rotary Down Under magazine facebook.com/RotaractDownUnder
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