Developing an Online Strategy

515 views

Published on

Hand out to help Rotary & Rotaract Clubs determine what their goals and strategies are for their online presences. Prepared for the Rotary in WA Facebook Seminar held on 12 February 2012.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
515
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Developing an Online Strategy

  1. 1. Develop your online strategyWhat outcomes do you want to achieve from your online presences?Outcome MethodsIncrease membership Raise awareness of what Rotary does in general through sharing photos / videos / news updates about your club and Rotary in general Keep in touch with alumni Keep members better informed and engaged (increase retention)Increase funds raised Promote events and fundraising initiatives Advertise how to make donationsSource participants for programs / Promote opportunities availablecamps / scholarshipsIncrease attendance at events Promote eventsSource project partners Interact with Rotarians and Rotaractors onlineShare ideas / knowledge Create an online repository of your clubs knowledge Contribute to online discussions with Rotarians worldwideWhich audiences are you trying to reach?What information will you post? How often will you post information?Which platforms will you use?Who will your administrators be?How will you deal with negative press?

×