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Linkedin networking and updates
Employee profiles,
The guide to becoming a social business

I NC

Scojet | Linkedin |
SCOJ...
Introduction
LinkedIn is a social network with more than 200 million users
geared towards companies and industry professio...
Why Linkedin?
“It’s not about what you know, but about who you know.”
Relationships are the main core of companies today. ...
The importance of being on Linkedin

3 4

58

out of

percent of companies
currently use social media.

linkedin users sta...
Step by step guide to an all-star
Linkedin profile.

Scojet | Linkedin | 5
Box Header
Contact Information
Summary
Professional Experience
Recommendations
Stay Active
Take Aways

Scojet | Linkedin |...
Box
Header
It is extremely important to have a well developed box header
because this is like your business card on linked...
Contact
Information
The following items are essential to evoke credibility and solidify your
Linkedin profile. This also t...
Summary
This is like a cover letter. It can be written in a narrative or bulleted
format. Highlight your experience in a f...
Professional
Experience

List every position you have held in your profile even if it’s not related
to your field of study...
Recommendations
This is a foundamental section in your profile because it’s one of the
sources that gives credibility to y...
Stay
Active

Connect
Go through your stack of business cards from
other professionals you have met, look them
up and conne...
Stay
Active

Follow
Find companies you have done business with
and follow them if they are on linkedin.
Follow companies y...
Stay
Active

Join
Look for groups within your interest, industry
and region. This group function is considered
one of the ...
Stay
Active

Share
Stay connected with the latest news or
useful information that helps you grow as
a professional. Share ...
Take
Aways
1 Start connecting

This is the first step for you to have a successful network.

2 Develop professional relati...
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How to create the ultimate Linkedin profile

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This is a guide that will take you step by step to create the ultimate linkedin profile.

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Transcript of "How to create the ultimate Linkedin profile"

  1. 1. Linkedin networking and updates Employee profiles, The guide to becoming a social business I NC Scojet | Linkedin | SCOJET1
  2. 2. Introduction LinkedIn is a social network with more than 200 million users geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients. Scojet | Linkedin | 2
  3. 3. Why Linkedin? “It’s not about what you know, but about who you know.” Relationships are the main core of companies today. The online experience is on the hands of the consumers and they can control what they want to see. They are interested in engaging with companies that provide them with relevant information and nurtures professional growth. Scojet | Linkedin | 3
  4. 4. The importance of being on Linkedin 3 4 58 out of percent of companies currently use social media. linkedin users stay updated with companies in in in 200 million professional users on linkedin. That’s the equivalent to 4 times the population of Colombia. 80 percent linkedin users want to engage with companies. 50 percent of members are more likely to purchase from a company on linkedin in Scojet | Linkedin | 4
  5. 5. Step by step guide to an all-star Linkedin profile. Scojet | Linkedin | 5
  6. 6. Box Header Contact Information Summary Professional Experience Recommendations Stay Active Take Aways Scojet | Linkedin | 6
  7. 7. Box Header It is extremely important to have a well developed box header because this is like your business card on linkedin. This is what will make a person look at your profile and read your resume, or don’t even bother. 1 2 3 4 1. Your Picture. It is imperative to have a picture of yourself in your profile. People might not remember a name, but they remember a face. 2. Your Name. Type your full name. 5 3. Your Headline. This consists of your current position and what type of service you provide. 4. Your Location. Put the location and industry you do business. 5. Your Education. Include the school you completed your studies from along any course, award, certification and workshops. Scojet | Linkedin | 7
  8. 8. Contact Information The following items are essential to evoke credibility and solidify your Linkedin profile. This also the way other professional will be able to get a hold of you. 1. Email. Put the email that you check more frequently. 2. Phone. Type the number that you can be reached at. 3. Website. Linkedin allows you to share links related to your work and social media. The company website is a must and social media links are optional. 1 2 4. Custom URL. This feature enhances and facilitates the search of your profile. 3 4 Scojet | Linkedin | 8
  9. 9. Summary This is like a cover letter. It can be written in a narrative or bulleted format. Highlight your experience in a few sentences and outline what you’d like to accomplish as a professional. This should be a teaser of your linkedin profile and make the reader say, “I want to meet this person.” 1. Introduction. Start your summary with something interesting that catches the reader’s attention. 1 2. Highlight position(s). Mention what your current position is and provide a brief description of what you do. 2 3. Accomplishments. Show how successful you have been in your career 3 4 4. Hobbies and interests. Give your profile some personality and show how they make you a unique professional. Scojet | Linkedin | 9
  10. 10. Professional Experience List every position you have held in your profile even if it’s not related to your field of study. It is a must to have a well detailed experience section because it might place you ahead of your competition. This section will be the proof of how unique and well rounded you are as a person and professional. 1. Position(s). Mention the tittle that you hold at the company. 2. Company. 1 2 3 4 3. Date and Location. Specify for how long you have been at the position and the place where you do business. 4. Description. provide as many details as possible for each position. Highlight your expertise and any specialities that you’ve gained while working. Also, include awards and accomplishments. Scojet | Linkedin | 10
  11. 11. Recommendations This is a foundamental section in your profile because it’s one of the sources that gives credibility to your work. Three recommendations in your profile is fine, but a recommendation for every position you had is better. 1. Colleagues. Ask for recommendations from people you have worked with. These can come from people within your company. 1 2 2. Accomplishments. Make sure they highlight your contributions to the company you worked for. Scojet | Linkedin | 11
  12. 12. Stay Active Connect Go through your stack of business cards from other professionals you have met, look them up and connect with them on linkedin. Import your email contacts to linkedin so you can invite them to join your network. Connect with current clients you’re doing business with. Scojet | Linkedin | 12
  13. 13. Stay Active Follow Find companies you have done business with and follow them if they are on linkedin. Follow companies you’re interested in or that you find that have a compelling mission/story behind. Scojet | Linkedin | 13
  14. 14. Stay Active Join Look for groups within your interest, industry and region. This group function is considered one of the most important features that linkedin provides. By joining groups is a way to connect with vendors, suppliers or clients and share information, expertise and events. You can also communicate within the group without being oficially connected. Scojet | Linkedin | 14
  15. 15. Stay Active Share Stay connected with the latest news or useful information that helps you grow as a professional. Share those links with your network. When you share an update, you appear in your connection’s news feed and that’s a good way to show that you are informed and still active in the community. Share 3 articles per day that are related to your business, industry or professional growth like time management, networking tips, etc. Scojet | Linkedin | 15
  16. 16. Take Aways 1 Start connecting This is the first step for you to have a successful network. 2 Develop professional relationships Follow up with previous, current and future clients. 3 Update and share information That helps you and the community grow as professionals. At least 3 links per day. 4 Create a strong and detailed profile This will not only solidify your image, but also the company you’re working for. 5 Join groups Look for groups within your industry, region and interest. Involve and share your expertise in their discussion. 6 Follow companies Find businesses within your field and interest that you find that they contribute to you and your company. Remember that one connection is all it takes, to lead you and the company to a whole new level. Scojet | Linkedin | 16
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