Community Outreach Annual Impact Report


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Community Outreach Annual Impact Report

  1. 1. Oakley Community, We maintain the same innovative approach to improving the communities in which we work and play as we do in our business endeavors. We aim to channel our passion for sports and innovation to help those in the greatest need. We do this on a local, national and global level through employee volunteerism, product donation, our partnership with OneSight, and product collaborations with select charitable organizations. As we reflect on the last year of improving the communities in which we work and play, we realize that we didn’t do it alone. We couldn’t have done any of it without all of you—our employees, charitable partners, vendors and athletes out on the front lines, passionately impacting the world around you for the better. Thank you for your dedication and innovative approach to solving the problems in the world around you. Thanks for using your passion and expertise in the sport and optical industries to improve the lives of others. We invite you to join us as we tell stories of the past year. Let this serve as our “thank you” and an invitation to join us in our continuing adventure. Enjoy our 1st Annual Charitable Impact Report! - The Oakley Community Outreach Crew
  2. 2. Holiday Food & Toy Drives Approximately 13% of children ages 1-17 are living in poverty in Orange County, CA*. This holiday season, employees rallied together to help those in need within our community with a food and toy collection drive. We collected 1,351 canned food items and 752 toys that were donated to the Orangewood Children’s Foundation, Toys for Tots and Second Harvest Food Bank. * [Economic Well-Being, The 14th Annual Report on the Conditions of Children in Orange County 2008]
  3. 3. Big Brothers Big Sisters of Orange County We joined Panda Express, Jack-in-the-Box and Wahoo’s in sponsorship of the 2nd Annual Doorways mentor recruitment event at Knott’s Berry Farm and participating restaurants. In the aim of recruiting new mentors, Big Brothers Big Sisters paired 75 children on their waitlist with Orange County business leaders for a day of fun. Thanks to our employee volunteers, the event was a great success! There are still more than 200 children waiting for a mentor. For more information, visit:
  4. 4. TACA Picnic Twenty Oakley employees spent a Sunday in June as volunteers for Talk About Curing Autism’s Annual Picnic. They served food, registered families, supervised rides, assisted with the festivities and clean-up when all 1,500 family members had finished the fun-filled day! TACA provides resources and support to families affected by autism. For more information, visit:
  5. 5. Snowball Express End-of-Summer Picnic Face-painting, Sheriff’s Hummers, balloon artists, dunk tanks and helicopters—the essentials of every child’s dream day. Thanks to Snowball Express, all of this came true on Saturday, August 22 for 50 kids at William-Mason Regional Park in Orange County. Twenty Oakley employees joined volunteers from American Airlines, the OC Sheriffs’ department and other organizations to provide an amped up day packed with food, fun and surprises. To top it off, all of the Snowball Express children walked away with an Oakley pack stuffed with school supplies! They were stoked! Snowball Express is a non-profit organization that provides hope and new memories to the children of U.S. fallen military heroes. We have supported Snowball Express since its inception in 2006, and have helped to provide memories to more than 2,000 children. For more information, visit:
  6. 6. Collaborations for a Cause Lance Armstrong Foundation We are proud of our partnership with the Lance Armstrong Foundation. In support of their mission to unite people in the fight against cancer, we are donating U.S. $20 from each product purchase in the LIVESTRONG collection. “We started as a small foundation focused on helping testicular cancer survivors. With Oakley’s support, over the years LIVESTRONG has expanded our services and our reach. We’ve gone from helping a few hundred people our first year to helping millions, and expanded our focus from testicular cancer to all forms of cancer. And we’ve grown in scope, from fighting this disease in the United States to taking the fight around the world. Thank you, Oakley, for your help in the fight against cancer.” -Lance Armstrong Foundation 6 pieces in the Oakley LIVESTRONG collection 20 U.S. dollars donated from each sale 3.5 million U.S. dollars donated to LAF as of November 2009
  7. 7. Collaborations for a Cause Young Survival Coalition As a proud partner of the Young Survival Coalition (YSC), we are helping to support their mission of action, advocacy and awareness by donating U.S. $20 from each product purchase in the YSC collection. “Oakley’s ongoing support of YSC means that we can expand our staff and services even in the midst of economic hardship. It means that young women will have the tools they need to advocate for themselves and the circle of support created by other young survivors to inspire their fight against breast cancer” - Young Survival Coalition 4 pieces in the Oakley YSC collection Dangerous (2009) 20 U.S. dollars donated from each sale 627 thousand U.S. dollars donated to YSC as of November 2009
  8. 8. Collaborations for a Cause Augie’s Quest Signature Bob Burnquist Signature Stephen Murray Signature Series HIJINXTM Series Recycled GASCANTM Series HIJINXTM Oakley proudly supports Augie’s Being “green” is nothing new to Oakley created the Stephen Murray Quest, the Muscular Dystrophy Bob. In a world where it is socially Hijinx™ to salute the courage of its Association’s research initiative, and politically essential to be namesake BMX Dirt Jumper and dedicated to winning the war cognizant of the environment, Bob three-time U.S. Gold Medalist who against ALS. With every sale of the continues his lifelong quest to suffered what has been described special edition Augie’s Quest HIJINXTM preserve it. In an effort to educate as the worst crash ever seen in sunglass, we contribute U.S. $20 to others about environmental BMX history. We are proud to honor Augie’s Quest. responsibility, a portion of the Stephen’s fighting spirit by helping proceeds from the sunglass go to support his ongoing recovery efforts the Action Sports Environmental with donations from the sales of this Coalition, an organization co- sunglass. Oakley provides $20 founded by Bob in 2001. from each sale, half of which goes to spinal cord research charities of Stephen’s choice.
  9. 9. Product Donations This was a record year for donations—we made enough donations of our premium products to stretch the length of a football field approximately 322 times. As a result, we were able to support more than 500 non-profit organizations nationwide. “The foundation is dependent on supportive individuals such as “On behalf of everyone at Disabled Sports USA and the Hartford you and your company to continue to expand our services.” Ski Spectacular, I would like to extend great thanks to you and the - Action Sports Medicine Foundation Oakley organization for another generous donation!” - Disabled Sports USA “Thank you for helping us make our fundraiser a success!” “On behalf of the FTR I want to thank you for your contributions and - Special Olympics Miami Dade County support of our year end event. Your contribution made the event that much more of a hit and we want to extend our gratitude to you.” “Thank you so much for your generous donation. Sunglasses - Florida Trail Riders always do really well in our silent auction so these should help us greatly in reaching our fundraising goals. Thanks again.” “We really appreciate your support! Thank you very much!” - Patagonia Foundation - Common Ground Outdoor Adventures
  10. 10. Athletes Giving Back JP Auclair Becky LaValle Bob and Mike Bryan Professional Skier 2008 Triathlete of the Year #1 Tennis Doubles Team in the World JP Auclair digs a well in Kenya Becky LaValle with her mom at the Bob and Mike Bryan with Andre Agassi alongside Kenyan natives on behalf inaugural Jenny’s Light 5K Charity at their 1st Annual Bryan Brothers of Alpine Initiatives. JP started Run. Becky started Jenny’s Light Foundation Event. The Bryan Brothers Alpine Initiatives with other ski with her family to improve and save Foundation exists to help at risk industry professionals in order to lives by increasing awareness of children survive and thrive in Ventura create and nurture sustainable perinatal mood disorders. County, Calif. and around the world. environments and communities.
  11. 11. Athletes Giving Back Grete Eliasen Ryan Sheckler Gretchen Bleiler Professional Skier Professional Skateboarder Professional Snowboarder Grete Eliasen at the Tween Summit Ryan Sheckler at the Ryan Sheckler Gretchen Bleiler filming a public in Washington, D.C. sponsored by the 2nd Annual X Games Celebrity Skins service announcement for the Century Women’s Sports Foundation. Grete Classic benefiting the Sheckler Council to encourage teens to live volunteers with the Women’s Sports Foundation. The Sheckler Foundation healthy, active lifestyles and avoid Foundation to help young girls pursue was created to enrich the lives of underage drinking. their dreams and overcome obstacles. children, families and communities.
  12. 12. Waterman’s Weekend Each summer, the Surf Industry Manufacturers Association (SIMA) brings together hundreds of professional surfers and industry VIPs to raise money to protect our oceans here at home and around the world. This year with their golf tournament and gala, SIMA raised more than $400,000 to directly support 18 non-profit environmental organizations. We joined other surf industry companies in sponsoring both the golf tournament and gala. For more information, visit:
  13. 13. Beyond Limits SurfAid International Climb and Premiere Earthquake Relief In May, we hosted the premiere of Beyond Limits, the inspirational In September and October, two huge earthquakes (7.6 & 6.8) hit the account of Bonner Paddock’s climb of Mt. Kilimanjaro to raise Padang region of Indonesia, wreaking havoc in their own right and awareness for Cerebral Palsy. All proceeds from the film will fund causing a tsunami that further devastated the region. We had the 39 schools over the next five years, from L.A. to Tanzania. The privilege of funding shelter kits, hygiene kits and other emergency first school will be in Oakley’s backyard, as the OM Foundation supplies through a partnership with SurfAid International. SurfAid will team up with the United Cerebral Palsy of Orange County exists to improve the health, well-being and self-reliance of people to build the county’s first Early Learning Center to serve children living in isolated regions connected to us through surfing. They were with and without disabilities. Continually seeking to challenge the in the region when the quakes hit and continue to provide aid to limits of possibility, we are proud to support the OM Foundation more than 198,200* households in need of emergency shelter. For as it pursues the mission to change the lives of children with more information, visit: disabilities. For more information or to purchase the “Beyond Limits” DVD, visit * According to the National Disaster Management Agency
  14. 14. OneSight Partnership Around the world, more than 250 million people suffer from poor vision simply because they don’t have access to or can’t afford care. OneSight, a Luxottica Group Foundation, is a family of charitable vision care programs dedicated to improving vision for all those in need through outreach, research and education. Since 1986, OneSight has provided free vision care and eyewear to more than seven million people in need around the world and has granted millions towards research and education. While we are committed to making the latest advancements in eyewear technology, we also recognize that vision care and eyewear are a basic necessity. Therefore, we have selected OneSight as our global outreach partner. As a subsidiary of Luxottica, we have committed to supporting the foundation through funding, eyewear recycling programs and employee volunteerism. 2009 Oakley OneSight Support In support of OneSight we hosted a Regional Eye Care Clinic, sponsored 30 Oakley employees on Global and Regional OneSight Clinics, donated ophthalmic frames for Clinic use and launched an eyewear recycling program at our headquarters. You can help too. For more information, visit:
  15. 15. Oakley OneSight Team Members In 2009, Oakley employees joined OneSight Team Members and licensed doctors to hand-deliver free eye care and eyewear to thousands in need through organized optical clinics around the world. Ali Monahan Alison Sadlier Amy Ezell Amy Miller Ashley Vadala OneSight Mexico Clinic OneSight Mexico Clinic OneSight Thailand Clinic OneSight Chicago Clinic OneSight Ecuador Clinic Cindy Miers Diana Pantoja Donna Mingee Emilyn Pathmajeyan Evan Burgher OneSight Mexico Clinic OneSight Chile Clinic OneSight El Salvador Clinic OneSight Camp Pendleton Clinic OneSight Camp Pendleton Clinic Gardner Wade Gilbert Dallaire Gracia Plasencia Jeremy Havlik Jonathan Thompson OneSight Cleveland Clinic OneSight El Salvador Clinic OneSight Detroit Clinic OneSight India Clinic OneSight Camp Pendleton Clinic
  16. 16. Oakley OneSight Team Members “I had the opportunity to work with a team of extraordinary, selfless individuals from all over the world. The people that we helped broke my heart, and inspired me tremendously. This was an incredible opportunity that truly opened my eyes.” -Reuben Hernandez, Oakley Employee Juliana Williams Larry Butler Linda Rodriguez Merlita Helms Meybel Peña OneSight Guatemala Clinic OneSight Hawaii Clinic OneSight South Africa Clinic OneSight Brazil Clinic OneSight Camp Pendleton Clinic Nicole DeCosta Olivia Pollock Pamela Wheeler Peggy Kruezer Reuben Hernandez OneSight Nicaragua Clinic OneSight Camp Pendleton Clinic OneSight Houston Clinic OneSight Reservation Clinic OneSight Ecuador Clinic Sue Rees Suzi Hunter Sylvianne Chauveau Tim Lucarelli Ana Carol Souza OneSight Honduras Clinic OneSight Camp Pendleton Clinic OneSight Mexico Clinic OneSight Camp Pendleton Clinic OneSight South Africa Clinic
  17. 17. Oakley Sponsored OneSight Clinic In February 2009, we partnered with OneSight for the first Eye Care Clinic for military families stationed at Camp Pendleton Marine Base. During the one week clinic, more than 50 Oakley employee volunteers joined Luxottica optical professionals and provided free prescription glasses to 700 children and spouses of military personnel. Recipients at the clinic chose from thousands of Oakley styles for their new glasses!
  18. 18. Oakley was created for athletes who see the limits of possibility as just another challenge. We are constantly redefining the standards of convention to turn good to great. We maintain the same innovative approach to improving the communities in which we work and play. In each project we undertake, we aim to channel our passion for excellence and innovation to help those who defy their own limits. For more information on Oakley’s ongoing community impact, email: