Join The Conversation Social Media
Upcoming SlideShare
Loading in...5
×
 

Join The Conversation Social Media

on

  • 1,137 views

Originally Presented Friday, October 9, 2009 at the TQM Network, in Fort Wayne Indiana by Scott Howard of ScLoHo Marketing Solutions

Originally Presented Friday, October 9, 2009 at the TQM Network, in Fort Wayne Indiana by Scott Howard of ScLoHo Marketing Solutions

Statistics

Views

Total Views
1,137
Views on SlideShare
1,120
Embed Views
17

Actions

Likes
1
Downloads
11
Comments
0

5 Embeds 17

http://sclohonet-thebook.blogspot.com 8
http://sclohonet.blogspot.com 5
http://www.scloho.info 2
http://www.blogger.com 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Join The Conversation Social Media Join The Conversation Social Media Presentation Transcript

  • A Special Thanks! To Anthony Juliano who graciously allowed me to include selections from his recent social media presentations in this presentation. His contact info: anthonyj@asheragency.com
  • Hello!
  • [email_address] www.ScLoHo.net
  • [Disclaimer]
  •  
  • Newspaper Conversations
  • Radio Conversations
  • Television Conversations
  • Social media is for real and it’s changing communication—and your business
  • “ Marketers don’t understand channels where you have to talk and listen at the same time... The marketing industry’s idea of two-way communication is to put an 800 number or a web address in an ad and take orders.”  --Josh Bernoff, “Why marketers have trouble with full-duplex social technology,” June 30, 2009
  • A few definitions
  • What is Social Networking? Social Media? Web 2.0? Web 2.0 Social Media Social Ntwrkg LinkedIn MySpace Facebook Blogs Microblogs Photo/vid sharing Interactive Dialogue User-generated
  • What is Social Networking?
    • “ Social networking is people having conversations online”
    • Social networking is your surrogate when you can’t be with your friends/family/customers/ prospects
    • Social networking is a glass against the wall
    • Social networking gives you permission to speak
    • Social networking is your online resume
  • THIS IS A TEST
    • 1 million
    • 1 billion
    • 5 billion
    • I’m sorry, could you repeat the question? I was just updating my status.
    Number of minutes per day spent on ?
  • C. 5 billion Number of minutes per day spent on ?
  • That’s > 3 million days, EVERY DAY
  • If were a country, it would be larger than…
    • Russia
    • Japan
    • Mexico
    • All of the above, because in tests like these “all of the above” is always the right answer
  • If were a country, it would be larger than… D. All of the above, because in tests like these “all of the above” is always the right answer
  • Largest countries in the world
    • 1. People's Republic of China - 1.3 billion
    • 2. India - 1.3 billion
    • 3. United States - 307 million
    • 8. Facebook - >150 million reg. members
    • 10. Russia - 143 million
    • 11. Japan - 128 million
    • 12. Mexico - 108 million
  • More than 100 million videos are viewed on every…
    • Month
    • Week
    • Day
    • Time Craig tries to remember which band sang “Tainted Love”
  • More than 100 million videos are viewed on every…
    • Day
    • … which band sang “Tainted Love”?*
    • * Soft Cell
  • That’s 1,157 every second
  • growth rate from Jun 08 - Jun 09
    • 1.928%
    • 19.28%
    • 192.8%
    • 1928%
  • growth rate from Jun 08 - Jun 09 D. 1928%
  • That’s a heapin’ helpin’ of useless info
  • Who uses Social Media?
    • MySpace:
    • 12% of Adults
    • 52% Women
    • Average Age = 33
    • Average Income = $51,000
  • The Decline of MySpace
  • The Big 4
  • Case Studies and Ideas
  • Who uses Social Media?
    • Facebook:
    • 28% of Adults
    • 60% Women
    • Average Age = 37
    • Average Income = $68,000
  • Facebook
    • Best for:
      • Building relationships with a group of “fans”
    • Pitfalls:
      • When “fan” group is very large, it’s hard to manage relationships with individuals
      • The primary brand is Facebook
  •  
  • Vanity URL
  • Frequent updates
  • Fun, interesting content
  • Incorporates video/blog postings
  • The result
  • How Fanpages Work
  • How Fanpages Work
  • Who uses Social Media?
    • LinkedIn:
    • 3% of Adults
    • 62% Men
    • Average Age = 41
    • Average Income = $97,000
  • LinkedIn
    • Best for:
      • Professional services providers
      • Career advancement
    • Pitfalls:
      • A little boring
  • 159 Second Linked In Primer
  • Who uses Social Media?
    • Twitter:
    • 4% of Adults
    • 51% Men
    • Average Age = 36
    • Average Income = $69,000
  • Twitter
    • Best for:
      • Listening to customers
      • Short-shelf-life information
    • Pitfalls:
      • Tweets are here today, gone tomorrow
      • Labor intensive
  •  
  • Claimed their territory
  • Frequent tweets
  • “ Play with customers”
  • Exclusive/time-sensitive promos
  • The result
  • The result
  • Twitter on the web:
  • Twitter on the web:
  • Using Twitter on Seesmic:
  • Blogs
  • Who uses Social Media?
    • Blogs:
    • 11% of Adults READ Blogs
    • 5% of Adults have a Blog
    • 56% of Blog Readers are Women
    • 52% of Blogs are written by Women
    • Average Age = 37
    • Average Income = $68,000
  •  
  • What Dell does well on its blog
    • Frequent posts
    • Conversational voice
    • Break news
    • Listen and respond to customers
    • Incorporate video
    • The result: an engaged audience that has a reason to think about the brand every time Dell posts
  • Photo sharing Blogs Discussion groups Niche networks Intranets and wikis RSS Feeds Social news sites Virtual worlds Social gaming
  • Photo sharing sites
  •  
  • Who could promote their business via Flickr?
    • Photographers
    • Personal trainers
    • Auto dealers
    • Antique dealers
    • Jewelers
    • Hairstylists
    • Painters
  • Discussion Groups
  •  
  • What Ivy Tech does well with its discussion group
    • Easy to find
    • Responds quickly
    • Filters spam but allows dissent
    • Connects posters to peers
    • The result: efficiencies, thousands of questions answered and students satisfied
  • Niche social networking sites
  •  
  • What AARP does well on its niche network
    • Builds its brand
    • Removes barriers for its target audience
    • Replicates best of the megasites, but cuts the clutter
    • Subgroups
    • The result: gives AARP another “hook” with members
  •  
  • Five Ways Social Media is Changing Your Business
  • How is Social Media Changing Your Business?
    • 1. Customers can easily communicate with each other…
  • How is Social Media Changing Your Business?
    • 2.…and you can listen in
  • How is Social Media Changing Your Business?
    • 3. Word of mouth travels much faster than ever before
  • How is Social Media Changing Your Business?
    • 4. There are an infinite number of messages competing for your audience’s attention
  • How is Social Media Changing Your Business?
    • 5. “Interruption” advertising is becoming less effective
  • A Few Ways to Use Social Networking to Grow Your Business
  • Ways to Use Social Networking to Grow Your Business
    • 1. Actively promote yourself/ your business, but…
  • Ways to Use Social Networking to Grow Your Business
    • 2. Share advice, expertise, and your interests/activities more often than you actively sell/promote
  • Ways to Use Social Networking to Grow Your Business
    • 3. Start a blog
  • Ways to Use Social Networking to Grow Your Business
    • 4. Visit others’ (relevant) blogs and participate frequently
  • Ways to Use Social Networking to Grow Your Business
    • 5. Launch a YouTube channel, Flickr photostream or a podcast
  • Ways to Use Social Networking to Grow Your Business
    • 6. Create a niche social networking site
  • Ways to Use Social Networking to Grow Your Business
    • 7. Use Twitter to listen to your customers
  • Ways to Use Social Networking to Grow Your Business
    • 8. Connect with others in your industry
  • Ways to Use Social Networking to Grow Your Business
    • 9. Integrate your social media efforts with the rest of your marketing
  • Give to Get….. Build Relationships
  • Highest ROI
    • Word of mouth/referral
    • Direct sales
    • One-to-one/events
    • Public relations
    • Advertising
    • Word of mouth/referral
    • Direct sales
    • One-to-one/events
    • Public relations
    • Advertising
    Most dependent on relationships Promotion - Tactics
  • Effective use of social media Better relationships Better word of mouth
  • The Revolution
  • Getting Started
  • Getting started
    • Decide whether social networking is right for you
    Are you willing to put in the time? Does it interest you? Do you want more business? Can you handle more business?
  • Getting started
    • Stake your claim
  • Getting started
    • If you’re new to social networking, don’t jump in right away— watch and learn
  • Getting started
    • Decide what niche you’ll focus on, which tools you’ll use, and how much time you’ll devote to social networking for business
  • Getting started
    • Decide whether you’ll do it yourself or partner with a consultant/vendor
  • Getting started
    • Consider establishing personal/organizational policies and protocols
  • Another way to Listen
  • Branding Yourself
  • Branding Yourself
  • Branding Yourself
  • Branding Yourself
  • [email_address] www.ScLoHo.net