Creating Extraordinary Business Presentations with Steve Jansen at the Wyoming Business Expo

1 Core Message

2 Core Message

3 Core Message

Cornerstones

1 Point of View

2 Audience

3 Audience Action

4 Audience Benefits

Develop Step 1

S-U-C-C-E-S or Six Principles of Stickiness

1 Simple

2 Unexpected

3 Concrete

4 Credible

5 Emotional

6 Stories

Step 2 Design

C-R-A-P or Four Principles of Design

1 Contrast

2 Repetition

3 Alignment

4 Proximity

Step 3 Deliver

1 Remote

2 Notes

3 Handouts

www.SoWhatLLC.com

Photo Credits Title http://www.flickr.com/photos/laffy4k/404319562 0.0-core http://www.flickr.com/photos/free-photos/3389124067 1.1-pov http://www.flickr.com/photos/pagedooley/3464890649 1.2-listener http://www.flickr.com/photos/adc/388213830 1.3-action http://www.flickr.com/photos/jjfigueroa/1864890956 1.4-benefit http://www.flickr.com/photos/clspeace/2143292403 2.1-simple http://www.flickr.com/photos/escariao/2608004238 2.2-unexpected http://www.flickr.com/photos/sixteenmilesofstring/2424983791 2.3-concrete http://www.flickr.com/photos/seier/493929328 2.4-credible http://www.flickr.com/photos/seattlemunicipalarchives/3786098177 2.5-emotional http://www.flickr.com/photos/jurvetson/2772392948 2.6-stories http://www.flickr.com/photos/misserion/2623289976 3.1-contrast http://www.flickr.com/photos/watko/3485295515 3.2-repetition http://www.flickr.com/photos/orphanjones/427194122 3.3-alignment http://www.flickr.com/photos/hansvanrijnberk/2355602752 3.4-proximity http://www.flickr.com/photos/86805724@N00/3828791073 4.1-remote http://www.flickr.com/photos/eflon/3568436441 4.2-notes http://www.flickr.com/photos/plindberg/162255843 4.3-handouts http://www.flickr.com/photos/psd/2423289669

References Creating Messages that Motivate - Bert Decker Knock ‘em Dead Business Presentations - Martin Yate & Peter Sander Made to Stick: Why Some Ideas Survive and Other Dies - Chip and Dan Heath The Non-Designer’s Design Book - Robin Williams Resources Presentation Zen – Garr Reynolds Slide:ology – Nancy Duarte