110707 e-safety - creating a social media policy to safeguard service users

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I delivered a 90 minute briefing about why and how to develop a social media policy, to help charities make safe use of the web.

Although I use the phrase 'social media policy' some people in the session felt that social media was too narrow a term and does not encompass email, websites or other IT stuff.

In fact that is exactly what I think social media does encompass. Maybe it's because I'm using it every day but I realise now use the term as a code for all online activity. We agreed that this is is one example of why the discussion about having a policy is so important, as it helps to challenge the language which we can take for granted but which can be a barrier to others.

In researching the session I discovered a lot of information about e-safety for young people prepared by and for schools but very little for community organisations.

I also found just about nothing on the web that was about safe web use by anyone other than young people. More and more older people's services are offering IT access, so this presentation is as relevant to them as it is to young people.

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110707 e-safety - creating a social media policy to safeguard service users

  1. 1. Balancing Act<br />Developing an online safety policy<br />Mark Walker, SCIP<br />
  2. 2. Understanding social media<br />Benefits vs risks<br />Who is responsible?<br />Your social media policy<br />Next steps<br />Your questions<br />Balancing Act<br />Developing an online safety policy<br />Mark Walker, SCIP<br />
  3. 3. Get the balance right<br />Benefits and Risks<br />Opportunities and Threats<br />Trustees and Front-line<br />Governance and Operations<br />Short Term Fix and Long Term policy<br />
  4. 4. Context<br />
  5. 5. What is social media?<br />
  6. 6. What is social media?<br />It includes stuff like:<br /><ul><li>Podcasting
  7. 7. Blogs
  8. 8. Social Bookmarking
  9. 9. Document-sharing
  10. 10. Video Conferencing
  11. 11. Facebook
  12. 12. LinkedIn
  13. 13. Websites
  14. 14. Twitter
  15. 15. Youtube
  16. 16. Slideshare
  17. 17. SurveyMonkey
  18. 18. Wikis
  19. 19. Email forums
  20. 20. Bulletin boards</li></li></ul><li>Who uses social media?<br /><ul><li>Colleagues
  21. 21. Volunteers
  22. 22. Service users
  23. 23. Trustees
  24. 24. Friends
  25. 25. Family
  26. 26. Funders
  27. 27. Partners
  28. 28. Young People
  29. 29. Older People
  30. 30. Wealthy People
  31. 31. Poor People
  32. 32. People With Disabilities
  33. 33. Geographic Communities
  34. 34. Communities of Interest
  35. 35. Government
  36. 36. Business</li></li></ul><li>Benefits of social media<br />Do things better<br />More efficient<br />Lower cost<br />Faster<br />Greater reach<br />Do better things<br />More effective<br />Personalised<br />Timely<br />Engaging<br />Empowering<br />
  37. 37. What is social media for?<br />Fundraising<br /><ul><li>Raising awareness
  38. 38. Telling stories
  39. 39. Collecting money</li></ul>Service Delivery<br /><ul><li>Contact, support
  40. 40. Information, signposting
  41. 41. Learning
  42. 42. Understanding need
  43. 43. Consultation</li></li></ul><li>What are the risks?<br /><ul><li>Pornography
  44. 44. Bullying
  45. 45. ‘Sexting’
  46. 46. Harmful content
  47. 47. Personal data
  48. 48. Meeting online contacts offline
  49. 49. Excessive internet use
  50. 50. Invading privacy
  51. 51. Cyberbullying</li></li></ul><li>Who is responsible?<br /><ul><li>Trustees
  52. 52. Staff
  53. 53. Volunteers
  54. 54. Service users
  55. 55. Funders
  56. 56. Commissioners
  57. 57. Partners</li></li></ul><li>What to do<br /><ul><li>Agree to do something
  58. 58. Identify positives
  59. 59. Acknowledge and understand the risks
  60. 60. Identify relevant issues to be addressed
  61. 61. Work with key stakeholders
  62. 62. Draft a social media policy
  63. 63. Consult with key stakeholders
  64. 64. Adopt a social media policy
  65. 65. Monitor and review your policy
  66. 66. Offer training</li></li></ul><li>Social Media Policy<br /><ul><li>What have we agreed?
  67. 67. Why is social media is relevant to us?
  68. 68. What are the benefits?
  69. 69. What are the risks?
  70. 70. Who is responsible for what?
  71. 71. What will we do to make sure our policy is implemented?
  72. 72. How will we support staff, volunteers and trustees?
  73. 73. When will this policy be reviewed and by whom?</li></li></ul><li>What it could include<br /><ul><li>Expectations
  74. 74. Responsibilities
  75. 75. Expected benefits
  76. 76. Risks
  77. 77. Support
  78. 78. Accessibility
  79. 79. Complaints
  80. 80. Passwords
  81. 81. Use of email
  82. 82. Use of images
  83. 83. Personal accounts
  84. 84. In role online
  85. 85. Safe practiseonline
  86. 86. Training</li></li></ul><li>Next steps<br /><ul><li>Raise the issue now
  87. 87. Review your existing policies
  88. 88. Draft a policy
  89. 89. Offer training
  90. 90. Conduct research
  91. 91. Talk to people
  92. 92. Staff
  93. 93. Trustees
  94. 94. Service users
  95. 95. Funders
  96. 96. Partners</li></li></ul><li>Top tips<br /><ul><li>Start small
  97. 97. Start now
  98. 98. Refer to other policies
  99. 99. Forget about the tools
  100. 100. Write more DO's than DON'Ts
  101. 101. Empower your audience
  102. 102. Copy, ask, share</li></li></ul><li>More help<br />Safer Internet www.saferinternet.org<br />Youth Work Online www.youthworkonline.org.uk<br />Local examples: Scouts, allsorts, SCIP list<br />www.scip.org.ukmark@scip.org.uk<br />www.scip.org.uk/sciplist<br />Thank you to Jess Wood at allsorts for her help<br />

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