Exercise 1: Planning your campaigns Charnworth Youth Club Youth Club Revamp We want people who live in the area to know more about what we do to help young people so that they will give us their money and their help to revamp the youth club Our goal is to raise £500 plus 50 new Facebook fans by the end of May What shall we do? Write a plan for a fundraising campaign What role can social media play? Who will you target using social media? Which social media will you use? Why is social media relevant? How will you measure what works?
Think internet first Low cost, high impact Share your stories Hear other voices Always on Flexible, dynamic
Measure and improve http://www.flickr.com/photos/stevenraymondparker/127399509
What do you need? Computer/internet Storytelling skills Fundraising skills Technical help Video camera + mic A website or blog Facebook Fan Page YouTube account Twitter account JustGiving account Luck + perseverance…
Exercise 2: Plan your own mini-campaign Goals Audience Research Messages Budget Schedule Delivery Measurement
Find out more Small steps Work together on a social media policy Not the person with the most Facebook friends Download the Social Media Guide www.ictchampions.org.uk/downloads NCVO Guide to Integrating Social Media http://bit.ly/gOAn7k Download Tweetdeck Spend 30 mins a day doing something
What can I do in 30 minutes a day? Use Tweetdeck to listen Plan a mini-campaign Search Facebook and YouTube for ideas Plan a social media policy team session Measure your key data Update your keywords list Edit a video
Good luck! This workshop is based on the work of: Mark Walker @scipmark 01273 234049 www.seictchampion.org.uk www.slideshare.net/scipmark