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110219 southampton Voluntary Services and social media
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110219 southampton Voluntary Services and social media

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These are the notes for my workshop at Southampton Voluntary Services on 18 March 2011

These are the notes for my workshop at Southampton Voluntary Services on 18 March 2011


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Transcript

  • 1. Introduction to social media
    Mark Walker, SCIP
    Regional ICT Champion for the South East
  • 2. Communications
    Better Services
    Fundraising
  • 3. Who uses social media?
    There are 28.5 Million people on Facebook in UK in Jan 2011
    From www.checkfacebook.com
  • 4. A new fundraising challenge
    What we’re used to
    One application @ £1,000s
    What we need to learn
    100s of donations @ £10
  • 5. Charity Water
  • 6. Grow bigger ears
  • 7. Who Can we Hear?
  • 8. Tuning in
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 9. Tweetdeck
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 10. Be useful
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 11. amaze Brighton
  • 12. The Problem
    The Solution
    Getting a Grip
  • 20. Plan your campaigns
    • Identify events in next few months
    • 21. Focus on your audience’s needs
    • 22. Use social media as part of a mix
    • 23. Link your overall goals to short term targets
    • 24. Agree a social media policy
  • Exercise 1: Planning your campaigns
    Charnworth Youth Club
    Youth Club Revamp
    We want people who live in the area to know more about what we do to help young people so that they will give us their money and their help to revamp the youth club
    Our goal is to raise £500 plus 50 new Facebook fans by the end of May
    What shall we do?
    Write a plan for a fundraising campaign
    What role can social media play?
    Who will you target using social media?
    Which social media will you use?
    Why is social media relevant?
    How will you measure what works?
  • 25. Think internet first
    Low cost, high impact
    Share your stories
    Hear other voices
    Always on
    Flexible, dynamic
  • 26. How to use social media
    • Twitter: announce what you’re doing/ask questions
    • 27. Blog: engage the audience, explain yourself
    • 28. Facebook: invite friends, build community
    • 29. Youtube: show who you are, explain yourself
    • 30. LinkedIn: ask questions, share knowledge
    • 31. Surveymonkey: ask what they want
  • How long does it take?
  • 32.
    • Use a spreadsheet
    • 33. Measure what you can
    • 34. Do it often
    • 35. Look for patterns
    • 36. Share and learn together
    Measure and improve
    http://www.flickr.com/photos/stevenraymondparker/127399509
  • 37. What do you need?
    Computer/internet
    Storytelling skills
    Fundraising skills
    Technical help
    Video camera + mic
    A website or blog
    Facebook Fan Page
    YouTube account
    Twitter account
    JustGiving account
    Luck + perseverance…
  • 38. Exercise 2: Plan your own mini-campaign
    Goals
    Audience
    Research
    Messages
    Budget
    Schedule
    Delivery
    Measurement
  • 39. Find out more
    Small steps
    Work together on a social media policy
    Not the person with the most Facebook friends
    Download the Social Media Guide
    www.ictchampions.org.uk/downloads
    NCVO Guide to Integrating Social Media
    http://bit.ly/gOAn7k
    Download Tweetdeck
    Spend 30 mins a day doing something
  • 40. What can I do in 30 minutes a day?
    Use Tweetdeck to listen
    Plan a mini-campaign
    Search Facebook and YouTube for ideas
    Plan a social media policy team session
    Measure your key data
    Update your keywords list
    Edit a video
  • 41. Good luck!
    This workshop is based on the work of:
    Mark Walker @scipmark 01273 234049
    www.seictchampion.org.uk
    www.slideshare.net/scipmark