Introduction to social media<br />Mark Walker, SCIP<br />Regional ICT Champion for the South East<br />
Communications<br />Better Services<br />Fundraising<br />
Who uses social media?<br />There are 28.5 Million people on Facebook in UK in Jan 2011<br />From www.checkfacebook.com<br />
A new fundraising challenge<br />What we’re used to<br />One application @ £1,000s<br />What we need to learn<br />100s of...
Charity Water<br />
Grow bigger ears<br />
Who Can we Hear?<br />
Tuning in<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
Tweetdeck<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
Be useful<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
amaze Brighton<br />
 The Problem<br /> The Solution<br /><ul><li>Too Many Choices
Too Little Time
Too Little Direction
Evidence
Patience
Focus
Routine
Measurement</li></ul>Getting a Grip<br />
Plan your campaigns<br /><ul><li>Identify events in next few months
Focus on your audience’s needs
Use social media as part of a mix
Link your overall goals to short term targets
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110219 southampton Voluntary Services and social media

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These are the notes for my workshop at Southampton Voluntary Services on 18 March 2011

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110219 southampton Voluntary Services and social media

  1. 1. Introduction to social media<br />Mark Walker, SCIP<br />Regional ICT Champion for the South East<br />
  2. 2. Communications<br />Better Services<br />Fundraising<br />
  3. 3. Who uses social media?<br />There are 28.5 Million people on Facebook in UK in Jan 2011<br />From www.checkfacebook.com<br />
  4. 4. A new fundraising challenge<br />What we’re used to<br />One application @ £1,000s<br />What we need to learn<br />100s of donations @ £10<br />
  5. 5. Charity Water<br />
  6. 6. Grow bigger ears<br />
  7. 7. Who Can we Hear?<br />
  8. 8. Tuning in<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  9. 9. Tweetdeck<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  10. 10. Be useful<br />http://www.flickr.com/photos/richevenhouse/2012636456<br />
  11. 11. amaze Brighton<br />
  12. 12. The Problem<br /> The Solution<br /><ul><li>Too Many Choices
  13. 13. Too Little Time
  14. 14. Too Little Direction
  15. 15. Evidence
  16. 16. Patience
  17. 17. Focus
  18. 18. Routine
  19. 19. Measurement</li></ul>Getting a Grip<br />
  20. 20. Plan your campaigns<br /><ul><li>Identify events in next few months
  21. 21. Focus on your audience’s needs
  22. 22. Use social media as part of a mix
  23. 23. Link your overall goals to short term targets
  24. 24. Agree a social media policy</li></li></ul><li>Exercise 1: Planning your campaigns<br />Charnworth Youth Club<br />Youth Club Revamp<br />We want people who live in the area to know more about what we do to help young people so that they will give us their money and their help to revamp the youth club<br />Our goal is to raise £500 plus 50 new Facebook fans by the end of May<br />What shall we do?<br />Write a plan for a fundraising campaign<br />What role can social media play?<br />Who will you target using social media?<br />Which social media will you use?<br />Why is social media relevant?<br />How will you measure what works?<br />
  25. 25. Think internet first<br />Low cost, high impact<br />Share your stories<br />Hear other voices<br />Always on<br />Flexible, dynamic<br />
  26. 26. How to use social media<br /><ul><li>Twitter: announce what you’re doing/ask questions
  27. 27. Blog: engage the audience, explain yourself
  28. 28. Facebook: invite friends, build community
  29. 29. Youtube: show who you are, explain yourself
  30. 30. LinkedIn: ask questions, share knowledge
  31. 31. Surveymonkey: ask what they want</li></li></ul><li>How long does it take?<br />
  32. 32. <ul><li>Use a spreadsheet
  33. 33. Measure what you can
  34. 34. Do it often
  35. 35. Look for patterns
  36. 36. Share and learn together</li></ul>Measure and improve<br />http://www.flickr.com/photos/stevenraymondparker/127399509<br />
  37. 37. What do you need?<br />Computer/internet<br />Storytelling skills<br />Fundraising skills<br />Technical help<br />Video camera + mic<br />A website or blog<br />Facebook Fan Page<br />YouTube account<br />Twitter account<br />JustGiving account<br />Luck + perseverance…<br />
  38. 38. Exercise 2: Plan your own mini-campaign<br />Goals<br />Audience<br />Research<br />Messages <br />Budget<br />Schedule<br />Delivery<br />Measurement<br />
  39. 39. Find out more<br />Small steps<br />Work together on a social media policy<br />Not the person with the most Facebook friends<br />Download the Social Media Guide<br />www.ictchampions.org.uk/downloads<br />NCVO Guide to Integrating Social Media<br />http://bit.ly/gOAn7k<br />Download Tweetdeck<br />Spend 30 mins a day doing something<br />
  40. 40. What can I do in 30 minutes a day?<br />Use Tweetdeck to listen <br />Plan a mini-campaign<br />Search Facebook and YouTube for ideas<br />Plan a social media policy team session<br />Measure your key data<br />Update your keywords list<br />Edit a video<br />
  41. 41. Good luck!<br />This workshop is based on the work of:<br />Mark Walker @scipmark 01273 234049<br />www.seictchampion.org.uk<br />www.slideshare.net/scipmark<br />
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