110219 Communicating your Impact Using the Internet
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How can you use the internet to communicate with your funders and supporters? How can you maximise the impact of your communications? What is the impact of your work and how can you communicate it? This presentation accompanies a 3 hour workshop I delievered for 20 people at Community Action MK on 22 February 2011
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110219 Communicating your Impact Using the Internet
- 1. Communicating your impact Mark Walker, SCIP Regional ICT Champion for the South East
- 2. Regional ICT Champions Listening Understanding your audience Strategic planning Managing campaigns Collaboration and teamwork Growing your voice Measurement
- 8. Context
- 13. We are changing the way we make decisions
- 14. We may listen to the seller
- 15. But we are spending more time listening to buyers
- 16. How to make an impact online
- 27. Exercise 2: Plan your own campaign Objectives Audience Research Messages Budget Schedule Delivery Measurement
Editor's Notes
- How to Choose a Database Mark Walker, SCIP, 01273 234049
- Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don ’ t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
- Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don ’ t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “ traditional ” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don ’ t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn ’ t take place the network will very quickly loose its inertia. Consider writing this “ gardening ” role into someone ’ s job description or recognising it as a key organisational task. Don ’ t be concerned if you feel the need to “ pull the plug ” on a communication idea if its not working. As most social media is free or very low cost this shouldn ’ t have a huge impact financially.
- Thanks & To Find Out More