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110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
110126 Intro to social media for Surrey Community Action
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110126 Intro to social media for Surrey Community Action

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Materials used in a 3 hour workshop for staff and volunteers from voluntary and community organisations that I am delivering Guildford this morning

Materials used in a 3 hour workshop for staff and volunteers from voluntary and community organisations that I am delivering Guildford this morning

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Transcript

  • 1. Introduction to Social Media
    Mark Walker, SCIP
    Regional ICT Champion for the South East
  • 2. About me
    SCIP
    • IT Support, Web Design, Training, Projects
    ICT Champion
    • Signposting to information about third sector use of ICT
    • 3. Support services for the third sector
    • 4. Social Media
  • About This Session
    What is Social Media
    What is it for?
    How does it work?
    Suggested next steps
    Your questions
  • 5. Context
  • 6. Who uses the internet?
    Staff
    Volunteers
    Trustees
    Funders
    Partners
    Peer Group
    Suppliers
    Beneficiaries/service users
    Community
  • 7. Who doesn’t use the internet?
    10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]
    Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.
    70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]
    70% of people over 65 have never used the internet [ONS 08]
  • 8. Third Sector use of the internet
    66% - fundraising and other research
    61% - purchasing goods and services
    51% - online membership or subscriptions
    45% - remote access
    40% - e-learning
    37% - social networking
    21% - blogging
    20% - VoIP / Skype – internet telephone calls
    nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
  • 9. What is social media?
  • 10. Social Media and Web 2.0
    Web 1.0
    1990s
    Websites
    One-way
    Online reflecting offline
    Advertising
    Shopping
    Web 2.0
    2000s
    Networks + community
    Interactive
    New ways of doing things
    Conversation
    PR
    Transparency
  • 11. What is Social Media?
    Interactive
    Multi-functional
    Fashionable
    Dynamic
    People
    Voice
    Media
    Social spaces
    Online community
    Networks
    Video
    Audio
    Pictures
    Words
  • 12. Jargon
    Podcasting
    Blogs
    Video-sharing
    Microblogging
    Social Networking
    Social Bookmarking
    Document-sharing
    Video Conferencing
    Facebook
    LinkedIn
    Twitter
    Ning
    Youtube
    Yammer
    Slideshare
    SurveyMonkey
    Wikis
    Email forums
    Bulletin boards
  • 13. Who is Using Social Media?
    Young People
    Older People
    Wealthy People
    Poor People
    People With Disabilities
    Geographic Communities
    Communities of Interest
    Government
    Business
    Individuals
    Your Colleagues
    Your Volunteers
    Your Friends
    Your Family
    Your Funders
    Your Partners
    Your Customers
    Your Competitors
    Your Suppliers
  • 14. What is social media for?
    Fundraising
    Communications
    Information
    Collaboration
    Productivity
    Interaction
    Branding
    Development
    Trust
    • Generating Income
    • 15. Delivering Better Services
  • Who can we hear?
  • 16. Are you listening to sellers?
  • 17. Or listening to buyers?
  • 18. Get a grip
  • 19. The Solution
    The Problem
    Too Many Choices
    Too Many Voices
    Too Little Time
    Too Little Direction
    Patience
    Focus and Purpose
    Routine Activity
    Measure and Review
    Where do I start?
  • 20. Step 1: Start ListeningStep 2: Look and LearnStep 3: Be UsefulStep 4: Review and ImproveStep 5: Build a Routine
  • 21. Step 1: Start Listening
    Grow bigger ears
    Colleagues
    Friends
    Service users
    Donors
    Peer group
    Strangers…
  • 22. Tune in
    http://www.flickr.com/photos/richevenhouse/2012636456
  • 23. Tweetdeck
  • 24. Step 2: Look and Learn
    Explore
    Ask peer group
    Research
    Iterate
    Read
    Keep digging
  • 25. How long does it take?
  • 26. Slideshare.net
    http://www.slideshare.net/mexicanwave/
  • 27. Step 2: Be useful
    FAQs
    Incoming
    Outbound
    http://www.flickr.com/photos/jaredearle/4319476019
  • 28. Step 4: Review and Improve
    http://www.flickr.com/photos/stevenraymondparker/127399509
  • 29. Step 5: Build a Routine
    http://www.flickr.com/photos/alancleaver/4439276478
  • 30. How to get started
    http://www.flickr.com/photos/balakov
  • 31. Start with where you are now
    Fundraising/Marketing goals
    Current communications and audiences
    Include questions about how the internet could help in your planning meetings
    Ask colleagues, clients, peers, family, friends
  • 32. Specific tasks
    List the top ten keywords that are relevant to your work
    • Search Facebook, Twitter and LinkedIn
    • 33. Google to see who’s doing what, who follows who, etc
    • 34. Look at your organisation’s calendar and identify opportunities for activity eg events, milestones
  • Specific tasks
    Measure what you can
    Followers
    Time spent
    Mentions in feedback forms
    Income generated
    Spreadsheet
    Meetings/reporting
  • 35. Build a schedule
    Daily:
    listen and respond
    Weekly:
    tidy your website and measure activity
    Monthly:
    publish content, review and improve
    Quarterly:
    planning
  • 36. Useful Guides
    • Guide to Social Media Planning
    • 37. www.ictchampions.org.uk/downloads
    • 38. Beth Kanter
    • 39. www.bethkanter.org
    • 40. Me and My Web Shadow
    • 41. http://amzn.to/9paTvZ
  • Thank you
    This workshop is based on the work of:
    Visit the Regional ICT Champions website at
    www.ictchampions.org.uk

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