101118 edemocracy workshop in Brighton

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A rollercoaster ride through edemocracy and the use of social media for community campiagns - part two next week...

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  • ** Background to Regional Champions – 5 mins
    This presentation has been developed by a group of the regional ICT Champions
  • Some more figures from recent surveys
    A lot of these people fall into groups that we as third sector organisations are working with
    A CHOICE ?
    We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that.
    OR
    We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas?
    These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
  • 101118 edemocracy workshop in Brighton

    1. 1. eDemocracy Mark Walker, SCIP 18 November 2010
    2. 2. About Me • Founder of SCIP, 1995 • IT Services • Training • Web Design • Databases • Community projects: – Raise awareness – Build new ideas – Share learning
    3. 3. About This Session • Are you following your MP on Facebook? Do you remember how young Iranians used Twitter to tell the world what was happening during last year’s presidential elections? • Online tools are becoming more and more important in supporting people’s participation in public life, strengthening communities and building democracy • We will discuss how you can use these tools to influence and get your voice heard.
    4. 4. Some Questions Has the internet helped democracy work better in Brighton & Hove? • What’s happening? • What’s working? • Who voice[s] are we hearing? • Is it better than before? • What can we do next?
    5. 5. Context
    6. 6. Who uses the Internet? • Young People • Older People • Wealthy People • Poor People • People With Disabilities • Geographic Communities • Communities of Interest • Government • Business • Individuals • Your Colleagues • Your Volunteers • Your Friends • Your Family • Your Funders • Your Partners • Your Customers • Your Competitors • Your Suppliers
    7. 7. Who doesn’t use the Internet? • 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] • Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. • 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]
    8. 8. Jargon • Podcasting • Blogs • Video-sharing • Microblogging • Social Networking • Social Bookmarking • Document-sharing • Video Conferencing • Facebook • LinkedIn • Twitter • Ning • Youtube • Yammer • Slideshare • SurveyMonkey • Wikis • Email forums • Bulletin boards
    9. 9. Social Media and Web 2.0 Web 1.0 • 1990s • Websites • One-way • Online reflecting offline • Advertising • Shopping Web 2.0 • 2000s • Networks + community • Interactive • New ways of doing things • Conversation • PR • Transparency
    10. 10. How can the internet contribute to democracy? • E-democracy aims for broader and more active citizen participation enabled by the Internet, mobile communications, and other technologies in today's representative democracy, as well as through more participatory or direct forms of citizen involvement in addressing public challenges.[2] • Clift, S. (2004). E-Democracy Resource Links from Steven Clift - E-Government, E-Politics, E-Voting Links and more. Retrieved July 10, 2009, from Publicus.Ne-t Public Strategies forthe Online World: Publicus.net
    11. 11. It’s all about local • Local people • Local forums • Local issues • Local processes • Local politicians • Local communities
    12. 12. It’s all about global • Global issues • Global communities • Global solutions • Global politics
    13. 13. Brighton & Hove • Email-based forums – Self-organised, active citizens • Special interest groups – Addressing public challenges • Decision-making processes – More representative democracy? • Blogging – Whose voice are we hearing? • Twitter – Are youlistening?
    14. 14. Email-based Forums Brighton & Hove Issues Forum, SCIP List, CVSF List
    15. 15. Special interest groups and campaigns Lewes Road Community Gardens on Facebook
    16. 16. Whose blog is it anyway? Brighton Politics Blog
    17. 17. Democratic processes Brighton & Hove City Council Consultation Portal
    18. 18. News from Brighton Twitter
    19. 19. How to make an impact online
    20. 20. Think internet first • Low cost • High impact • Share your stories • Hear other voices • Always on • Felixible, dynamic
    21. 21. So What Should I Do?
    22. 22. Step 1: Start Listening • Join In – Twitter – Tweetdeck – Facebook – LinkedIn – Image from www.flickr.com by – Melvin Gaal (Mindsharing.eu)
    23. 23. Twitter
    24. 24. Tweetdeck
    25. 25. YouTube
    26. 26. Step 2: Look and Learn • Get Digging – Online – Offline – Guides – Blogs – Podcasts – News – Books
    27. 27. Step 2: Look and Learn • Who is doing what? • How much time do they put in? • What do they get out of it? • What works? • What do I prefer?
    28. 28. Step 2: Look and Learn • Clients • Colleagues • Competitors • Search on Twitter • Use LinkedIn Groups • Who follows who? • Who blogs? • What do they say?
    29. 29. • 20 minute steps – Check out who’s doing what – TweetDeck – Tidy up your LinkedIn profile – Research your competition – Post a blog entry – Read a book – online or offline – Review your plans – Measure results Image from Flickr.com by Leo Reynolds Step 3: Find the time!
    30. 30. • Start with where you are now • Set achievable goals • Think ‘internet first’ when planning your campaigns Next Steps
    31. 31. eDemocracy in Brighton & Hove Useful links • en.wikipedia.org/wiki/Edemocracy • Stevenclift.com • Facebook/Lewes Road Community Say No to Tesco http://bit.ly/br6pZP • www.consult.brighton-hove.gov.uk • http://forums.e-democracy.org/groups/bh • www.scip.org.uk/sciplist • http://brightonpoliticsblogger.wordpress.com/ • http://newsfrombrighton.co.uk/brighton-politics/the-whos-who-of-brightons-political- twitterati/ • www.getinvolvedinthecity.org.uk/news-and-events/take-part-free-events/ • www.slideshare.net/scipmark/100922-edemocracy-in-brighton-and-hove Mark Walker, www.scip.org.uk www.twitter.com/scipmark mark@scip.org.uk 01273 234049

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