101111 fundraising and the net burgess hill

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Most people I teach are amateur fundraisers. They aren't working for large charities with multi-million pound income and teams of people running their fundraising campaigns - they bare often volunteers looking for hundreds of pounds to solve a local problem.

These are difficult times and many of these groups are realising they need to switch from asking a small number of people for a lot of money through bid-writing and start thinking about asking a larger number of people for smaller amounts of money through more traditional tin-rattling.

So how can the internet help them achieve their goals? This presentation usually takes about 45 minutes and runs through some practical tips to help them face their fundraising challenges.

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101111 fundraising and the net burgess hill

  1. 1. Fundraising and the internet Mark Walker SCIP ICT Champion for the South East
  2. 2. About SCIP • IT services and training to charities and community groups • Social enterprise founded in 1996 • Based in Brighton • Regional ICT Champion for south east
  3. 3. Fundraising and the internet • Popular course created in 2001 • Usually 3 hours • Very practical, try to get people to use the time to actually do some fundraising
  4. 4. How can the internet help? 1. Improve fundraising skills 2. Research that supports your bids – Where’s the money? – Who else is doing what I do? – What evidence is there that it’s needed? 3. Raising money online
  5. 5. Improve your fundraising • Practise makes perfect • Top tips, latest techniques, news updates, legal requirements • Reminds us what we know we should be doing already…
  6. 6. Useful websites • Most of us are amateur fundraisiers • Few have training or qualifications • Few have clear role • Web is great for learning from the professionals • Learn ‘How To’ be a good fundraiser
  7. 7. FREE RESOURCES include excellent factsheets about a range of fundraising topics
  8. 8. Lots of useful fundraising info on NCVO website, some of it hidden under ‘Sustainable Funding Project’
  9. 9. Research on the internet • Local/Regional/National/International • Up to date news, statistics, opinions, networks, email addresses, related activities, intelligence, gossip • Look for incoming information via email sign-up
  10. 10. Local Information East Sussex Bidding Bulletin www.eastsussex.gov.uk/community/funding/updates West Sussex Searchable Database www.open4community.info/westsussex
  11. 11. Is this the most comprehensive funding digest produced by a local authority? www.eastsussex.gov.uk -> search for Funding News
  12. 12. Sign up for free searches using a range of options to narrow your search to your specific needs plus email alerts and updates
  13. 13. National/International Funding Central www.fundingcentral.org.uk UK Gov Statistics www.statistics.gov.uk Google www.google.co.uk
  14. 14. Brings together all sorts of useful information With free searches using a range of options to narrow your search to your specific needs plus email alerts and updates
  15. 15. Use Government data to help prove the case to support your grant applications
  16. 16. Use your postcode to create a map of your local area and the public data available about it
  17. 17. This includes health, education, housing and other information, available to download and/or as graphs and charts to include in your bids
  18. 18. Raising money online • No magic solution • Part of sustained fundraising strategy • Can be expensive to take funds online - setting up + ongoing fees • Easiest place to start is to use services such as CAF and GiveNow • Can also set up online shops
  19. 19. Possible solutions • eBay - charity partners • Justgiving.com • Virgin Money Giving • Facebook • Twitter
  20. 20. How can the internet help? • Improve fundraising skills • Research that supports your bids – Where’s the money? – Who else is doing what I do? – What evidence is there that it’s needed? • Raising money online
  21. 21. Fundraising and the Internet • www.fundingcentral.org.uk • www.icthubknowledgebase.org.uk • www.slideshare.net/scipmark • Mark Walker, SCIP – 01273 234049 – mark@scip.org.uk – www.scip.org.uk

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