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101111 fundraising and the net burgess hill
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101111 fundraising and the net burgess hill

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Most people I teach are amateur fundraisers. They aren't working for large charities with multi-million pound income and teams of people running their fundraising campaigns - they bare often …

Most people I teach are amateur fundraisers. They aren't working for large charities with multi-million pound income and teams of people running their fundraising campaigns - they bare often volunteers looking for hundreds of pounds to solve a local problem.

These are difficult times and many of these groups are realising they need to switch from asking a small number of people for a lot of money through bid-writing and start thinking about asking a larger number of people for smaller amounts of money through more traditional tin-rattling.

So how can the internet help them achieve their goals? This presentation usually takes about 45 minutes and runs through some practical tips to help them face their fundraising challenges.


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Transcript

  • 1. Fundraising and the internet Mark Walker SCIP ICT Champion for the South East
  • 2. About SCIP • IT services and training to charities and community groups • Social enterprise founded in 1996 • Based in Brighton • Regional ICT Champion for south east
  • 3. Fundraising and the internet • Popular course created in 2001 • Usually 3 hours • Very practical, try to get people to use the time to actually do some fundraising
  • 4. How can the internet help? 1. Improve fundraising skills 2. Research that supports your bids – Where’s the money? – Who else is doing what I do? – What evidence is there that it’s needed? 3. Raising money online
  • 5. Improve your fundraising • Practise makes perfect • Top tips, latest techniques, news updates, legal requirements • Reminds us what we know we should be doing already…
  • 6. Useful websites • Most of us are amateur fundraisiers • Few have training or qualifications • Few have clear role • Web is great for learning from the professionals • Learn ‘How To’ be a good fundraiser
  • 7. FREE RESOURCES include excellent factsheets about a range of fundraising topics
  • 8. Lots of useful fundraising info on NCVO website, some of it hidden under ‘Sustainable Funding Project’
  • 9. Research on the internet • Local/Regional/National/International • Up to date news, statistics, opinions, networks, email addresses, related activities, intelligence, gossip • Look for incoming information via email sign-up
  • 10. Local Information East Sussex Bidding Bulletin www.eastsussex.gov.uk/community/funding/updates West Sussex Searchable Database www.open4community.info/westsussex
  • 11. Is this the most comprehensive funding digest produced by a local authority? www.eastsussex.gov.uk -> search for Funding News
  • 12. Sign up for free searches using a range of options to narrow your search to your specific needs plus email alerts and updates
  • 13. National/International Funding Central www.fundingcentral.org.uk UK Gov Statistics www.statistics.gov.uk Google www.google.co.uk
  • 14. Brings together all sorts of useful information With free searches using a range of options to narrow your search to your specific needs plus email alerts and updates
  • 15. Use Government data to help prove the case to support your grant applications
  • 16. Use your postcode to create a map of your local area and the public data available about it
  • 17. This includes health, education, housing and other information, available to download and/or as graphs and charts to include in your bids
  • 18. Raising money online • No magic solution • Part of sustained fundraising strategy • Can be expensive to take funds online - setting up + ongoing fees • Easiest place to start is to use services such as CAF and GiveNow • Can also set up online shops
  • 19. Possible solutions • eBay - charity partners • Justgiving.com • Virgin Money Giving • Facebook • Twitter
  • 20. How can the internet help? • Improve fundraising skills • Research that supports your bids – Where’s the money? – Who else is doing what I do? – What evidence is there that it’s needed? • Raising money online
  • 21. Fundraising and the Internet • www.fundingcentral.org.uk • www.icthubknowledgebase.org.uk • www.slideshare.net/scipmark • Mark Walker, SCIP – 01273 234049 – mark@scip.org.uk – www.scip.org.uk