AN INTRODUCTION TO SOCIAL MEDIA Mark Walker, SCIP
What is Social Media? <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li...
The Benefits <ul><li>Intelligence </li></ul><ul><li>Awareness </li></ul><ul><li>Reputation </li></ul><ul><li>Reach </li></...
Context
Who is Using It? <ul><li>Young People </li></ul><ul><li>Older People </li></ul><ul><li>Wealthy People </li></ul><ul><li>Po...
What Is It For? <ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>Communications </li></ul><ul><li>Information <...
So What Should I Do?
Step 1:  Start Listening <ul><li>Join In </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul...
Twitter
Tweetdeck
LinkedIn
Step 2:  Look and Learn <ul><li>Who is doing what? </li></ul><ul><li>How much time do  they put in? </li></ul><ul><li>What...
Step 2:  Look and Learn <ul><li>Get Digging </li></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Offline </li></ul></ul...
Step 2:  Look and Learn <ul><li>Clients </li></ul><ul><li>Colleagues </li></ul><ul><li>Competitors </li></ul><ul><li>Searc...
Step 3:  Act Now <ul><li>30 minute steps </li></ul><ul><ul><li>Check out who’s doing what on Twitter  </li></ul></ul><ul><...
Next Steps <ul><li>Start with where you are now </li></ul><ul><li>Set achievable goals </li></ul><ul><li>Keep moving </li>...
Useful Guides <ul><li>www.icrossing.co.uk/what-we-think </li></ul><ul><li>Download eBooks </li></ul><ul><ul><li>Twitter 10...
Keep In Touch <ul><li>www.seictchampion.org.uk </li></ul><ul><li>www.ictchampions.org.uk </li></ul><ul><li>www.scip.org.uk...
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101020 mw social media presentation gose

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Slides to support a session about social media for GOSE staff in Guildford on 21 October 2010

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101020 mw social media presentation gose

  1. 1. AN INTRODUCTION TO SOCIAL MEDIA Mark Walker, SCIP
  2. 2. What is Social Media? <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Blogs </li></ul><ul><li>Email forums </li></ul><ul><li>Bulletin boards </li></ul><ul><li>Social spaces </li></ul><ul><li>Interactive </li></ul><ul><li>Multi-functional </li></ul><ul><li>Fashionable </li></ul><ul><li>Dynamic </li></ul>
  3. 3. The Benefits <ul><li>Intelligence </li></ul><ul><li>Awareness </li></ul><ul><li>Reputation </li></ul><ul><li>Reach </li></ul><ul><li>Trust </li></ul>
  4. 4. Context
  5. 5. Who is Using It? <ul><li>Young People </li></ul><ul><li>Older People </li></ul><ul><li>Wealthy People </li></ul><ul><li>Poor People </li></ul><ul><li>Your Colleagues </li></ul><ul><li>Your Friends </li></ul><ul><li>Your Family </li></ul><ul><li>Your Customers </li></ul><ul><li>Your Competitors </li></ul><ul><li>Your Suppliers </li></ul><ul><li>Your Agents </li></ul>
  6. 6. What Is It For? <ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>Communications </li></ul><ul><li>Information </li></ul><ul><li>Interaction </li></ul><ul><li>Branding </li></ul><ul><li>Development </li></ul><ul><li>Trust </li></ul><ul><li>Better Comms </li></ul><ul><li>Better Services </li></ul><ul><li>Business </li></ul><ul><li>Pleasure </li></ul>
  7. 7. So What Should I Do?
  8. 8. Step 1: Start Listening <ul><li>Join In </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul>
  9. 9. Twitter
  10. 10. Tweetdeck
  11. 11. LinkedIn
  12. 12. Step 2: Look and Learn <ul><li>Who is doing what? </li></ul><ul><li>How much time do they put in? </li></ul><ul><li>What do they get out of it? </li></ul><ul><li>What works? </li></ul><ul><li>What do I prefer? </li></ul>
  13. 13. Step 2: Look and Learn <ul><li>Get Digging </li></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Guides </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Books </li></ul></ul>
  14. 14. Step 2: Look and Learn <ul><li>Clients </li></ul><ul><li>Colleagues </li></ul><ul><li>Competitors </li></ul><ul><li>Search on Twitter </li></ul><ul><li>Use LinkedIn Groups </li></ul><ul><li>Who follows who? </li></ul><ul><li>Who blogs? </li></ul><ul><li>What do they say? </li></ul>
  15. 15. Step 3: Act Now <ul><li>30 minute steps </li></ul><ul><ul><li>Check out who’s doing what on Twitter </li></ul></ul><ul><ul><li>Tidy up your LinkedIn profile </li></ul></ul><ul><ul><li>Research your competition </li></ul></ul><ul><ul><li>Post a blog entry </li></ul></ul><ul><ul><li>Read a book – online or offline </li></ul></ul><ul><ul><li>Review your plans </li></ul></ul><ul><ul><li>Measure results </li></ul></ul>
  16. 16. Next Steps <ul><li>Start with where you are now </li></ul><ul><li>Set achievable goals </li></ul><ul><li>Keep moving </li></ul><ul><li>Workshop: Get to Grips with Social Media </li></ul><ul><ul><li>Questionnaire about current issues </li></ul></ul><ul><ul><li>Practical session learning with others </li></ul></ul><ul><ul><li>Coaching not teaching </li></ul></ul>
  17. 17. Useful Guides <ul><li>www.icrossing.co.uk/what-we-think </li></ul><ul><li>Download eBooks </li></ul><ul><ul><li>Twitter 101 </li></ul></ul><ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>Business Bloggers Guide </li></ul></ul><ul><li>www.nixonmcinnes.co.uk </li></ul><ul><ul><li>Download Marketing Guides </li></ul></ul><ul><li>Me and My Web Shadow </li></ul><ul><ul><li>Buy it online at http:// amzn.to/mayfieldwebshadow </li></ul></ul>
  18. 18. Keep In Touch <ul><li>www.seictchampion.org.uk </li></ul><ul><li>www.ictchampions.org.uk </li></ul><ul><li>www.scip.org.uk </li></ul><ul><li>www.markwalker.net </li></ul><ul><li>Twitter @scipmark </li></ul><ul><li>LinkedIn scipmark </li></ul><ul><li>07956 627116 </li></ul>

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