101020 mw social media presentation gose

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Slides to support a session about social media for GOSE staff in Guildford on 21 October 2010

Slides to support a session about social media for GOSE staff in Guildford on 21 October 2010

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Transcript

  • 1. AN INTRODUCTION TO SOCIAL MEDIA Mark Walker, SCIP
  • 2. What is Social Media?
    • Facebook
    • LinkedIn
    • Twitter
    • YouTube
    • Blogs
    • Email forums
    • Bulletin boards
    • Social spaces
    • Interactive
    • Multi-functional
    • Fashionable
    • Dynamic
  • 3. The Benefits
    • Intelligence
    • Awareness
    • Reputation
    • Reach
    • Trust
  • 4. Context
  • 5. Who is Using It?
    • Young People
    • Older People
    • Wealthy People
    • Poor People
    • Your Colleagues
    • Your Friends
    • Your Family
    • Your Customers
    • Your Competitors
    • Your Suppliers
    • Your Agents
  • 6. What Is It For?
    • Marketing
    • Sales
    • Communications
    • Information
    • Interaction
    • Branding
    • Development
    • Trust
    • Better Comms
    • Better Services
    • Business
    • Pleasure
  • 7. So What Should I Do?
  • 8. Step 1: Start Listening
    • Join In
      • Twitter
      • Tweetdeck
      • Facebook
      • LinkedIn
  • 9. Twitter
  • 10. Tweetdeck
  • 11. LinkedIn
  • 12. Step 2: Look and Learn
    • Who is doing what?
    • How much time do they put in?
    • What do they get out of it?
    • What works?
    • What do I prefer?
  • 13. Step 2: Look and Learn
    • Get Digging
      • Online
      • Offline
      • Guides
      • Blogs
      • Podcasts
      • News
      • Books
  • 14. Step 2: Look and Learn
    • Clients
    • Colleagues
    • Competitors
    • Search on Twitter
    • Use LinkedIn Groups
    • Who follows who?
    • Who blogs?
    • What do they say?
  • 15. Step 3: Act Now
    • 30 minute steps
      • Check out who’s doing what on Twitter
      • Tidy up your LinkedIn profile
      • Research your competition
      • Post a blog entry
      • Read a book – online or offline
      • Review your plans
      • Measure results
  • 16. Next Steps
    • Start with where you are now
    • Set achievable goals
    • Keep moving
    • Workshop: Get to Grips with Social Media
      • Questionnaire about current issues
      • Practical session learning with others
      • Coaching not teaching
  • 17. Useful Guides
    • www.icrossing.co.uk/what-we-think
    • Download eBooks
      • Twitter 101
      • What is Social Media?
      • Business Bloggers Guide
    • www.nixonmcinnes.co.uk
      • Download Marketing Guides
    • Me and My Web Shadow
      • Buy it online at http:// amzn.to/mayfieldwebshadow
  • 18. Keep In Touch
    • www.seictchampion.org.uk
    • www.ictchampions.org.uk
    • www.scip.org.uk
    • www.markwalker.net
    • Twitter @scipmark
    • LinkedIn scipmark
    • 07956 627116