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101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
101020 mw social media presentation gose
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101020 mw social media presentation gose

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Slides to support a session about social media for GOSE staff in Guildford on 21 October 2010

Slides to support a session about social media for GOSE staff in Guildford on 21 October 2010

Published in: Education
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Transcript

  • 1. AN INTRODUCTION TO SOCIAL MEDIA Mark Walker, SCIP
  • 2. What is Social Media?
    • Facebook
    • LinkedIn
    • Twitter
    • YouTube
    • Blogs
    • Email forums
    • Bulletin boards
    • Social spaces
    • Interactive
    • Multi-functional
    • Fashionable
    • Dynamic
  • 3. The Benefits
    • Intelligence
    • Awareness
    • Reputation
    • Reach
    • Trust
  • 4. Context
  • 5. Who is Using It?
    • Young People
    • Older People
    • Wealthy People
    • Poor People
    • Your Colleagues
    • Your Friends
    • Your Family
    • Your Customers
    • Your Competitors
    • Your Suppliers
    • Your Agents
  • 6. What Is It For?
    • Marketing
    • Sales
    • Communications
    • Information
    • Interaction
    • Branding
    • Development
    • Trust
    • Better Comms
    • Better Services
    • Business
    • Pleasure
  • 7. So What Should I Do?
  • 8. Step 1: Start Listening
    • Join In
      • Twitter
      • Tweetdeck
      • Facebook
      • LinkedIn
  • 9. Twitter
  • 10. Tweetdeck
  • 11. LinkedIn
  • 12. Step 2: Look and Learn
    • Who is doing what?
    • How much time do they put in?
    • What do they get out of it?
    • What works?
    • What do I prefer?
  • 13. Step 2: Look and Learn
    • Get Digging
      • Online
      • Offline
      • Guides
      • Blogs
      • Podcasts
      • News
      • Books
  • 14. Step 2: Look and Learn
    • Clients
    • Colleagues
    • Competitors
    • Search on Twitter
    • Use LinkedIn Groups
    • Who follows who?
    • Who blogs?
    • What do they say?
  • 15. Step 3: Act Now
    • 30 minute steps
      • Check out who’s doing what on Twitter
      • Tidy up your LinkedIn profile
      • Research your competition
      • Post a blog entry
      • Read a book – online or offline
      • Review your plans
      • Measure results
  • 16. Next Steps
    • Start with where you are now
    • Set achievable goals
    • Keep moving
    • Workshop: Get to Grips with Social Media
      • Questionnaire about current issues
      • Practical session learning with others
      • Coaching not teaching
  • 17. Useful Guides
    • www.icrossing.co.uk/what-we-think
    • Download eBooks
      • Twitter 101
      • What is Social Media?
      • Business Bloggers Guide
    • www.nixonmcinnes.co.uk
      • Download Marketing Guides
    • Me and My Web Shadow
      • Buy it online at http:// amzn.to/mayfieldwebshadow
  • 18. Keep In Touch
    • www.seictchampion.org.uk
    • www.ictchampions.org.uk
    • www.scip.org.uk
    • www.markwalker.net
    • Twitter @scipmark
    • LinkedIn scipmark
    • 07956 627116

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