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100824 West Sussex PCT Introduction to social media
 

100824 West Sussex PCT Introduction to social media

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I delivered a short workshop to a team from West Sussex PCT. This included people with a range of roles, including IT, Digital Engagement, Mental Health and Governance, and followed up a similar ...

I delivered a short workshop to a team from West Sussex PCT. This included people with a range of roles, including IT, Digital Engagement, Mental Health and Governance, and followed up a similar session with the Communications Team a month beforehand. It seemed to be well-received - the evaluation questionnaire that will follow will show me how well I read the room!

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    100824 West Sussex PCT Introduction to social media 100824 West Sussex PCT Introduction to social media Presentation Transcript

    • Introduction to Social Media for West Sussex PCT Presented by Mark Walker
    • Learning about social media Social media may not be part of your personal life but it is definitely part of your working world. To understand its value you need to know what it is, what it does and how to use it. However, like swimming, it is difficult to learn without getting your feet wet…
    • Introduction to Social Media •  Your Questions About Social Media •  Where are we now? •  Getting to grips with social media –  Listen, look, learn –  Be useful –  Review and improve •  Next Steps
    • Outcomes from this session •  You have more knowledge about current use of Social Media •  You have asked questions about social media and had some of them answered •  You have talked to colleagues about the role of social media in your work •  You are starting to decide what to do next
    • Where are we now?
    • Social Media is jargon… •  Podcasting •  LinkedIn •  Blogs •  Google Docs •  Video-sharing •  Twitter •  Microblogging •  Ning •  Delicious •  Yammer •  Social Bookmarking •  Slideshare •  Document-sharing •  SurveyMonkey •  Video Conferencing •  Wikis •  Doodle •  Email forums •  Wordpress •  Bulletin boards
    • How important is Social Media? •  In terms of your current workplans, how important do you think it is for you to know more about social media? –  Not sure –  Not at all –  A little –  It’s important –  Its vital
    • How important is Social Media?
    • Social Media Confidence •  How confident do you feel about using social media, such as Twitter, Youtube or Facebook? –  1 = not at all –  2 = have some knowledge –  3 = use one or two different tools –  4 = regular user –  5 = very confident user
    • Social Media Confidence PERSONAL USE WORK USE Average = 2.5; WSPCT = 3 Average = 2; WSPCT = 1.8 Use one or two different tools Not at all/have some knowledge
    • What is Social Media? •  The Internet •  Fashionable •  Social spaces •  Dynamic •  Interactive •  Cheap •  Multi-functional •  Easy to use
    • Where are we now?
    • Where are we now?
    • Who is Using Social Media? •  Young People •  Your Clients •  Older People •  Your Colleagues •  Wealthy People •  Your Friends •  Poor People •  Your Family •  Your Suppliers •  Your Contractors
    • What are they using Social Media for? •  Entertainment, education, health, work •  Asking questions and sharing answers •  Making recommendations •  Checking technical information •  Supporting one another •  Creating communities •  Bypassing mainstream answers
    • We are changing the way we make decisions
    • We can still hear what the seller says...
    • But it is now much easier to hear what buyers think before we buy…
    • What can we use Social Media for? •  Marketing  More Effective •  Sales Communications •  Communications •  Information  Better Services •  Interaction •  Trust •  Influence
    • Your questions about Social Media •  What is the best way for NHS to engage with social media? •  Is there any evidence of usefulness for the NHS? •  How can we evaluate the use of social media to show effectiveness? •  Which are the most useful tools for what we want to achieve? •  What are the costs? Inc time/people/financial resources? •  Whose role is it within the organisation? •  How do we manage the risks (e.g. reputational) without stifling our involvement? •  What can we learn from others who are already doing this successfully? •  How can we make sure that we're being useful to people and not just ticking various social media boxes?
    • Get to grips with Social Media
    • The Problem with Social Media… The Problem The Solution •  Too Many Choices •  Patience •  Too Little Time •  Focus •  Too Little Direction •  Routine •  Evidence •  Measurement
    • Get to grips with social media So What Should I Do? • STEP 1 STEP 2 •  STEP 3 Listen, Be Useful Measure Look and and Learn Improve
    • Get to grips with social media Step 1: Listen, Look and Learn •  Where to look –  Facebook –  Twitter –  LinkedIn –  Patient Opinion –  NHS Choices –  Google for “NHS + Social media” –  Blogs/Podcasts
    • Google Alerts
    • Tweetdeck
    • Youtube
    • Patient Opinion
    • Facebook
    • NHS Choices
    • Get to grips with social media Step 2: Be Useful in Your Network •  Share what you know •  Help where you can •  Signposting •  Announcing •  Listening •  Responding
    • Get to grips with social media Step 2: Be Useful in Your Network 20 minutes a day •  Update your website/blog •  Post comments •  Tweet useful links and news •  RT useful links and new •  Talk to colleagues, clients, partners •  Recommend something
    • Get to grips with social media Step 3: Measure and Improve •  Small Steps •  Adjust Your Routine •  Build a Network •  Be Patient •  Be Selective •  Be Focused
    • Get to grips with social media Step 3: Measure and Improve •  Spreadsheet – Hits, friends, posts, comments, polls – Sales, margins, costs •  Track links using www.bit.ly – What are people interested in? •  Communications campaigns – Direct costs, people’s time, trends
    • Next Steps •  Start with where you are now •  Set achievable goals •  Understand your networks •  Share what you know •  Be useful
    • Next Steps: Individual •  Learning by Doing – I will spend 30 minutes a week researching the use of social media in my field – I will spend 20 minutes a day being useful to other people by using the web – I will include knowledge about social media in my personal development goals
    • Next Steps: Organisation • Marketing – Research + website + online • Strategy – Policy, research, services, etc • Human Resources – Skills, training, job description
    • Next Steps: Your thoughts • One thing for yourself • One thing for your department • One thing for your organisation
    • Useful Guides •  www.icrossing.co.uk/what-we-think – eBook: What is Social Media? •  www.nixonmcinnes.co.uk – Marketing Guides •  www.cipr.co.uk/socialmedia – Chartered Institute of Public Relations • Me and My Web Shadow – http://amzn.to/9paTvZ
    • Your questions •  Is this relevant? •  How can you move forwards? •  What will help you?
    • Keep In Touch E: mark@wallandpleece.co.uk W: www.wallandpleece.co.uk W: www.markwalker.net T: @scipmark LinkedIn: scipmark