091201 Social Media and 3rd Sector


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Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soon

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  • How to Choose a Database Mark Walker, SCIP, 01273 234049
  • ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
  • Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
  • Background figures to the web from recent surveys Digital Inclusion research has identified there are barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas Lack of physical ICT connection – no, or poor broadband No percived reason to be online – this is where peer support and media examples, community working features Lack of skills to use a computer (could be basics of a PC or internet navigation) or lack of affordable ICT equipment See www.raceonline2012.org for more information
  • Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
  • Daunting representation of the size of the social media / social networking internet world
  • We are all having conversations We are all collaborating
  • Point to note that the are fed to the user (via RSS – more on that later) and can be listened to away from the PC.
  • We combine this with a link in LINX and on the website to therefore get a corresponding leap in the number of page views and downloads – for example 155 unique visitors to the work plan podcast and 136 for the Futurebuilders podcast. Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
  • Blogs seem to have a bad name ... And some are egotastic rambles! But many examples of where they genereate useful discussion and opinion sharing about a subject. Wordpress very powerful and can build blogs which are effectively full websites. Free – but may need to pay a little to remove ads
  • Need just a “flip” camera or a reasonable mobile phone – possible for around £100 - £150 Upload to hosting sites such as Vimeo or YouTube (BTW – this is second most popular search engine) Clips recorded should be natural, not scripted (although do rehearse) Make vox-pops of real people affected by the cause or event that you want to promote
  • This is primarily showing news from Tameside, but further back had a running commentary from their recent AGM / Open Forum. When used with # hashtags this provides a great way to Follow an event even though not present at at least get a flavour of what is happening (and sometimes contribute) TRY - #v4ceconf Trackback or organise all discussion about a particular subject TRY - #digitalinclusion
  • Used by 49% of UK Internet users
  • Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
  • Is it wise to use Facebook in our Organisation? It depends what they use it for, but it’s probably an advantage if it helps you stay abreast of current trends and improves your communications. It is easy to see sites such as Facebook, Twitter, Bebo and MySpace as a timewaster. Most people use them on a personal basis, unrelated to their work, and they can easily be seen as a distraction. However social networking sites such as Facebook may be a valuable element in your organisation’s communications or campaigning strategy. They represent a new way of reaching audiences and connecting with people with similar interests. Many charities have set up Facebook groups and use it to share news about their activities and raise money. In terms of using new tools there is rarely a quick win and there is a lot to be said for not being an early adopter. Networks such as this are also very organic in the way they develop, which can challenge the way that you work. On the other hand lots of people are already active, so maybe you’re missing out because you’re not up to date with current thinking? The best way to understand its potential is to be familiar with what it does and how it works. So maybe you - or someone you know - should be using it as well?
  • Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don’t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won’t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you’d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians)‏ LinkedIn (more professional business use)‏
  • Just under 2000 unique visitors 31 groups 557 members Many active discussion, pictures, videos Not as powerful or rich in features as the individual elements of social media, but a very effective way to quickly build your own social network with many social media functions. High degree of control over user access to groups and discussions, possible to set up hidden or invitation only groups. Facilities to include pictures, video, audio, chat and file uploads, also many application written available as plug ins. Simple and menu driven, can also use own HTML code and with CSS knowledge design templates and logos to insert. Free version has (targeted) adverts which can be removed for a £20/month fee
  • (NOTE – Slides for these three follow Google Docs, ooVoo and Doodle, talk in more depth about each as slide comes round)‏
  • It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
  • Works very well for video calls with up to 3 participants
  • Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don’t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “traditional” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don’t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn’t take place the network will very quickly loose its inertia. Consider writing this “gardening” role into someone’s job description or recognising it as a key organisational task. Don’t be concerned if you feel the need to “pull the plug” on a communication idea if its not working. As most social media is free or very low cost this shouldn’t have a huge impact financially.
  • Useful Links Not by any means an exhaustive list enough to get you started in terms first stage sign posting, if unable to help directly, you should be sign posted on to organisations that are able to help and advise further.
  • Highlight what is out there Explain briefly the roles of Champions/Consortia The concept of Circuit Rider and ICT Development Workers The role that Providers of Infrastructure Support Services can play The role that volunteers can play – including it4communities Talk about the HELP CARD REFERENCE KITS The help that is available from the Private Sector it is not all bad We will return to the sources of help at the end of the session – please feel free to add your own experiences as we go through the day – good local sources of support? Recommendations from your work with other organisations and businesses?
  • Thanks & To Find Out More
  • 091201 Social Media and 3rd Sector

    1. 1. Introduction to Social Media Mark Walker, SCIP Regional ICT Champion for the South East
    2. 2. Regional ICT Champions <ul><li>A champion for ICT in your region </li></ul><ul><li>To help local infrastructure organisations </li></ul><ul><ul><li>Operate more efficiently in its day to day work </li></ul></ul><ul><ul><li>Be more effective in its reach and influence </li></ul></ul><ul><ul><li>Meet the needs of front line organisations </li></ul></ul><ul><li>Voice, representation, advocacy </li></ul><ul><li>Signposting sources of help </li></ul><ul><li>Strategic support </li></ul>
    3. 3. About Today <ul><li>What is Social Media </li></ul><ul><li>What is it for? </li></ul><ul><li>What should I be doing? </li></ul><ul><li>Different tools </li></ul><ul><li>Benefits </li></ul><ul><li>Next steps </li></ul>
    4. 5. Exercise: Introduction <ul><li>Your name </li></ul><ul><li>Your organisation </li></ul><ul><li>First time you used the internet </li></ul><ul><li>Last time you used the internet </li></ul><ul><li>Two questions you want answered today </li></ul>
    5. 6. Who is using the internet? <ul><li>10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] </li></ul><ul><li>Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. </li></ul><ul><li>70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] </li></ul><ul><li>70% of people over 65 have never used the internet [ONS 08] </li></ul>
    6. 7. Barriers to Using the Internet <ul><li>PIPES </li></ul><ul><ul><li>No affordable ACCESS to the internet </li></ul></ul><ul><li>PEOPLE </li></ul><ul><ul><li>No INTEREST in the content on the internet </li></ul></ul><ul><li>PCs </li></ul><ul><ul><li>No KNOWLEDGE of how to get on-line </li></ul></ul><ul><ul><li>from Freshminds – April 2009 </li></ul></ul>
    7. 8. Exercise <ul><li>Who uses the internet in your community? </li></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><ul><li>Trustees </li></ul></ul><ul><ul><li>Funders </li></ul></ul><ul><ul><li>Partners </li></ul></ul><ul><ul><li>Peer Group </li></ul></ul><ul><ul><li>Suppliers </li></ul></ul><ul><li>What barriers do they face? </li></ul>
    8. 9. Social Media and Web 2.0 <ul><li>Web 1.0 </li></ul><ul><li>1990s </li></ul><ul><li>Websites </li></ul><ul><li>One-way </li></ul><ul><li>Online reflecting Offline </li></ul><ul><li>Advertising, Shopping </li></ul><ul><li>Web 2.0 </li></ul><ul><li>2000s </li></ul><ul><li>Networks </li></ul><ul><li>Interactive </li></ul><ul><li>New Ideas </li></ul><ul><li>Conversation, PR </li></ul>
    9. 10. What is Social Media? <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Email forums </li></ul><ul><li>Bulletin boards </li></ul><ul><li>Social spaces </li></ul><ul><li>Interactive </li></ul><ul><li>Multi-functional </li></ul><ul><li>Fashionable </li></ul><ul><li>Dynamic </li></ul>
    10. 11. Exercise: You and Social Media <ul><li>Which tools do you currently use? </li></ul><ul><li>Who else uses them? </li></ul><ul><li>What do you use them for? </li></ul>
    11. 13. Your use of social media
    12. 14. Who is Using Social MEdia? <ul><li>Young People </li></ul><ul><li>Older People </li></ul><ul><li>Wealthy People </li></ul><ul><li>Poor People </li></ul><ul><li>People With Disabilities </li></ul><ul><li>Geographic Communities </li></ul><ul><li>Communities of Interest </li></ul><ul><li>Government </li></ul><ul><li>Business </li></ul><ul><li>Individuals </li></ul><ul><li>Your Colleagues </li></ul><ul><li>Your Volunteers </li></ul><ul><li>Your Friends </li></ul><ul><li>Your Family </li></ul><ul><li>Your Funders </li></ul><ul><li>Your Partners </li></ul><ul><li>Your Customers </li></ul><ul><li>Your Competitors </li></ul><ul><li>Your Suppliers </li></ul>
    13. 15. Third Sector Use of Internet <ul><ul><li>66% - fundraising and other research </li></ul></ul><ul><ul><li>61% - purchasing goods and services </li></ul></ul><ul><ul><li>51% - online membership or subscriptions </li></ul></ul><ul><ul><li>45% - remote access </li></ul></ul><ul><ul><li>40% - e-learning </li></ul></ul><ul><ul><li>37% - social networking </li></ul></ul><ul><ul><li>21% - blogging </li></ul></ul><ul><ul><li>20% - VoIP / Skype – internet telephone calls </li></ul></ul><ul><li>nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover </li></ul>
    14. 16. Third Sector Use of Social Media <ul><li>94% of orgs had HEARD of New Media or Social Media </li></ul><ul><li>Of these, 60% had used Social Media in some form </li></ul><ul><ul><ul><li>70% had used Forums </li></ul></ul></ul><ul><ul><ul><li>60% had used Blogs </li></ul></ul></ul><ul><ul><ul><li>60% had used Media Storage </li></ul></ul></ul><ul><ul><ul><li>60% had used Google Apps </li></ul></ul></ul><ul><ul><ul><li>40% had used Wiki’s </li></ul></ul></ul><ul><ul><ul><li>20% had used Twitter </li></ul></ul></ul><ul><ul><ul><li>10% had used Social Bookmarking </li></ul></ul></ul><ul><li>[ICT Champion survey of third sector organisations in East of England – March 2009] </li></ul>
    15. 17. . . . . Photo: flickr.com/photos/briansolis/
    16. 19. LUNCH
    17. 20. Possible Benefits of Social Media <ul><li>Intelligence </li></ul><ul><li>Awareness </li></ul><ul><li>Reputation </li></ul><ul><li>Advantage </li></ul><ul><li>Word of Mouth </li></ul><ul><li>The Halo Effect </li></ul>
    18. 21. What Is It For? <ul><li>Fundraising </li></ul><ul><li>Communications </li></ul><ul><li>Information </li></ul><ul><li>Collaboration </li></ul><ul><li>Productivity </li></ul><ul><li>Interaction </li></ul><ul><li>Branding </li></ul><ul><li>Development </li></ul><ul><li>Trust </li></ul><ul><li>Generating Income </li></ul><ul><li>Better Service </li></ul>
    19. 22. What Should I Be Doing About It? <ul><li>The Problem </li></ul><ul><li>Too Many Choices </li></ul><ul><li>Too Many Voices </li></ul><ul><li>Too Little Time </li></ul><ul><li>Too Little Direction </li></ul><ul><li>The Solution </li></ul><ul><li>Patience </li></ul><ul><li>Focus and Purpose </li></ul><ul><li>Routine Activity </li></ul><ul><li>Measure and Review </li></ul>
    20. 23. So What Should I Do?
    21. 24. Step 1: Start Listening <ul><li>Join In </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>FeedMyInbox </li></ul></ul>
    22. 25. Google Alerts
    23. 26. Get to Know RSS
    24. 27. FeedMyInbox
    25. 28. FeedMyInbox
    26. 29. FeedMyInbox
    27. 30. FeedMyInbox
    28. 31. Step 2: Look and Learn <ul><li>Start Digging </li></ul><ul><ul><li>Search Twitter </li></ul></ul><ul><ul><li>Who Follows Who? </li></ul></ul><ul><ul><li>Look Around You </li></ul></ul><ul><ul><li>www.socialmention.com </li></ul></ul><ul><ul><li>Spezify.com </li></ul></ul><ul><ul><li>Your Peer Group </li></ul></ul>
    29. 32. Step 2: Look and Learn <ul><li>Read About It </li></ul><ul><ul><li>Guides </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Books </li></ul></ul>
    30. 33. Step 3: Act Now <ul><li>Small Steps </li></ul><ul><li>Adjust Your Routine </li></ul><ul><li>Build a Network </li></ul><ul><li>Be Patient </li></ul><ul><li>Be Selective </li></ul><ul><li>Be Focused </li></ul>
    31. 34. Look Online for Help <ul><li>www.icrossing.co.uk/what-we-think </li></ul><ul><li>Download eBooks </li></ul><ul><ul><li>Twitter 101 </li></ul></ul><ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>Business Bloggers Guide </li></ul></ul>
    32. 35. Specific Tools <ul><li>Podcasting </li></ul><ul><li>Blogs </li></ul><ul><li>Video-sharing </li></ul><ul><li>Microblogging </li></ul><ul><li>Social Networking </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Document-sharing </li></ul><ul><li>Video Conferencing </li></ul>
    33. 36. Audio - Podcasting <ul><li>A news feed with a media sound file attached that can be picked up by a feed reader. </li></ul><ul><li>Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move. </li></ul><ul><li>Turns flat written statement into a vibrant personal story </li></ul><ul><li>Captures background sounds / effects / laughter of the project </li></ul><ul><li>‘ Audacity’ – free software for recording and converting to MP3 to load to the web http://audacity.sourceforge.net/ </li></ul><ul><li>Commoncraft Video explaining Podcasting </li></ul>
    34. 37. How NAVCA uses Audio Podcasts Visit
    35. 38. Blogs: On-line web logs or journals <ul><li>Used by 65% of active UK internet users, created 17.8m blogs </li></ul><ul><li>A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’ </li></ul><ul><li>Keep staff up to date about what individuals are doing </li></ul><ul><li>To provide a periodic record of what you have been doing to feedback to funders </li></ul><ul><li>To provide case studies of events and parts of your work </li></ul><ul><li>Generates evolving conversations as others contribute to topics </li></ul><ul><li>Commoncraft Video explaining Blogs </li></ul>
    36. 39. Video-sharing <ul><li>Used by 84% of active UK Internet Users </li></ul><ul><li>Upload and share videos that you can take on any digital camera or mobile phone. </li></ul><ul><li>Once uploaded these can be included on your own website </li></ul><ul><li>Videos tagged for easy searching by visitors </li></ul><ul><li>Allows comments and conversations to build about the video content or message </li></ul><ul><li>Offers many ways to to promote your organisation and its campaigns ... and all for free. </li></ul>
    37. 40. Micro blogging - Twitter <ul><li>Built on SMS mobile phone technology – most accessible form of mobile media. </li></ul><ul><li>Allows users to send and read other users' updates - text-based posts of up to 140 characters in length. Can be sent by phone, webpage or application. </li></ul><ul><li>Updates displayed on user's profile page and delivered to other users who have signed up to receive them. </li></ul><ul><li>Can be used to alert masses of people, quickly, efficiently and cheaply – about an event, report or campaign. </li></ul><ul><li>Powerful to ‘ask the (worldwide) audience’ a questions and collate responses – much easier than by email. </li></ul><ul><li>A great way to reach a wide, yet targeted audience and widen your network. </li></ul><ul><li>Commoncraft Video explaining Twitter </li></ul>
    38. 41. Twitter – Tameside 3 rd Sector - News Visit
    39. 42. Image Sharing <ul><li>Many contributors to these sites allow you to use their photos free of charge, they usually only ask to be credited. </li></ul><ul><li>Can be difficult to source good quality photos for websites and publicity, especially without significant cost </li></ul><ul><li>Build on-line journal of images relating to your project with tags to enable easy searching and commenting by others </li></ul><ul><li>More striking than a report or case study on paper when presented to funders, trustees and stakeholders </li></ul><ul><li>Access to photos anywhere so freeing up server space </li></ul><ul><li>Commoncraft Video explaining Image Sharing </li></ul>
    40. 43. Visit
    41. 44. Social Networking <ul><li>Used by 60% of active UK internet users </li></ul><ul><li>Community websites that link people who share interests and activities or who are interested in exploring the interests and activities of others. </li></ul><ul><li>They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more. </li></ul><ul><li>Commoncraft Video explaining Social Networking </li></ul>
    42. 45. Causes Dog’s Trust Busts For Justice VAR
    43. 46. Social Networking: Ning Niche networks that you can create yourself. Youth Work Online navcaboodle
    44. 47. Social Bookmarking <ul><li>Organize your collection of personal web-links </li></ul><ul><li>Share useful web-links within your team or your peers </li></ul><ul><li>Publish l ists of resources for outside partners and clients </li></ul><ul><li>Keep up with the latest news, online resources and information in your sector </li></ul><ul><li>Discover websites, online resources, organisations and individuals in your area of interest </li></ul><ul><li>Bookmarks are shared using common tags </li></ul><ul><li>Commoncraft Video explaining Social Bookmarking </li></ul>
    45. 48. Other tools <ul><li>Increase Productivity </li></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><ul><li>Share a document </li></ul></ul></ul><ul><ul><li>Doodle </li></ul></ul><ul><ul><ul><li>Planning meetings </li></ul></ul></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><ul><li>Shorten URLs and tracking usage </li></ul></ul></ul><ul><ul><li>ooVoo </li></ul></ul><ul><ul><ul><li>Free video conferencing for small teams </li></ul></ul></ul><ul><li>Increase Voice </li></ul><ul><ul><li>Louder </li></ul></ul><ul><ul><ul><li>Online campaigning platform </li></ul></ul></ul>
    46. 49. Collaborative Working <ul><li>Software that allows a disperse groups of people to work collaboratively towards shared aims. </li></ul><ul><li>Create, edit, & link pages together in variety of doc formats </li></ul><ul><li>Create collaborative websites - perhaps the most popular example is Wikipedia </li></ul><ul><li>Share in discussions and meetings on-line </li></ul><ul><li>Plan when to hold meetings collaboratively </li></ul><ul><li>Commoncraft Video explaining Wikis </li></ul><ul><li>Commoncraft Video explaining Google Docs </li></ul>
    47. 50. Collaborative working - GoogleDocs Visit
    48. 51. Collaborative working -ooVoo Visit
    49. 52. <ul><li>Objectives – what do you want to achieve </li></ul><ul><li>Audience – WHO are they? - WHERE are they? </li></ul><ul><li>Strategy - pick a plan with a path that fits </li></ul><ul><li>Implement - match right social networking tool </li></ul><ul><li>Sustain – engage, converse, measure, adjust </li></ul>Next Steps: Finding Your Way
    50. 53. Have a Safety Net in Place <ul><li>Have a policy in place covering staff use (e.g IBM Policy) </li></ul><ul><ul><li>Is it any different to office chat or reading the newspaper? </li></ul></ul><ul><li>Have usage guidelines and fact sheets (e.g. Twitter Guide)‏ </li></ul><ul><li>Don’t be afraid to admit it didn’t work </li></ul><ul><li>Take staff, volunteers and beneficiaries with you on the journey </li></ul>
    51. 54. Useful Links & Contacts <ul><li>NAVCA www.navca.org.uk </li></ul><ul><li>ICT Champions www.ictchampions.org.uk </li></ul><ul><li>NAVCA net:gain www.net-gain.org.uk </li></ul><ul><li>Capacitybuilders www.improvingsupport.org.uk/ict </li></ul><ul><li>Knowledgebase www.ictknowledgebase.org.uk </li></ul>
    52. 55. Useful Links & Contacts <ul><li>AbilityNet www.abilitynet.org.uk </li></ul><ul><li>IT4Communities www.it4communities.org.uk </li></ul><ul><li>CTX www.ctxchange.org.uk </li></ul><ul><li>NCVO ICT www.icthub.org.uk </li></ul><ul><li>Open Source www.osalt.com </li></ul><ul><li>Commoncraft www.commoncraft.com </li></ul>
    53. 56. Thank you <ul><li>This workshop is based on the work of: </li></ul><ul><li>Visit the Regional ICT Champions website at </li></ul><ul><ul><li>www.ictchampions.org.uk </li></ul></ul>