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Bringing Cloud Services to Market

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Are you a service provider looking to make the jump from traditional hosting into offering cloud services? Learn how the number one service provider in the U.K., Fasthosts, Ltd. recently launched a …

Are you a service provider looking to make the jump from traditional hosting into offering cloud services? Learn how the number one service provider in the U.K., Fasthosts, Ltd. recently launched a new set of cloud services around their Rise brand. From World Hosting Days.

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  • Animated radial list with picture (Intermediate) To reproduce the SmartArt effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship . In the Relationship pane, click Radial List , and then click OK to insert the graphic into the slide. To enter text, select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullets, enter the text for the three, smaller circle shapes in the graphic. In the second-level bullets, type the text for the bullets to the right of the three, smaller circle shapes. On the slide, select the SmartArt, and then on the Design tab, in the Themes group, click Colors , and under Built-In , select Technic . Press and hold CTRL, and on the slide, select the large circle and all three small circles. On the Home tab, in the Drawing group, click the arrow to the right of Shape Effects , point to Preset , and under Presets and select Preset 2 (first row, the second option from the left). On the slide, click on the picture icon in the center of the large circle. In the Insert Picture dialog box, select a picture, and then click Insert . (Notes: (1) If the picture in the large circle is distorted, tile the picture as a texture by selecting the large, picture-filled circle, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane check Tile picture as texture. (2) If necessary, change the tile position of the picture within the shape. To do this, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Offset X and Offset Y boxes to reposition the focal point of the picture. To resize the picture, in the Format Shape dialog box, in the Fill pane, under Tiling options, enter values into the Scale X and Scale Y boxes.) Select the top, small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane click Solid fill , and then in the Color list select Gray-25%, Background 2, Darker 75% (fifth row, the third option from the left). Select the middle small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane click Solid fill , and then in the Color list select Gold, Accent 2 (first row, the sixth option from the left). Select the bottom small circle in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane click Solid fill , and then in the Color list select Lavender, Accent 3 (first row, the seventh option from the left). Press and hold CTRL, and select all three lines connecting the large circle to the three smaller circles. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, do the following: Click Line Color in the left pane, and in the Line Color pane click Solid line . Also in the Line Color pane, in the Color list select White, Background 1, Darker 25% (fourth row, first option from the left). Click Line Style in the left pane, and in the Line Style pane, in the Width box enter 2.5 pt . Also in the Line Style pane, in the Dash type list select Round Dot (second option from the top). Press and hold CTRL, and select all three text boxes in the SmartArt graphic. On the Home tab, in the Font group, in the Font Size box enter 22 pt. To reproduce the animation effects on this slide, do the following: Select the SmartArt graphic on the slide. On the Animations tab, in the Advanced Animation group, click Add Animation , and then under Entrance click Fade . Also on the Animations tab, in the Timing group, do the following: In the Start list, select With Previous . In the Duration box, enter 1.00 seconds . Also on the Animations tab, in the Animation group, click Effect Options , and then click One by One . Also on the Animations tab, in the Advanced Animation group, click Animation Pane . In the Animation Pane , click the double arrow to expand the contents of the list. In the Animation Pane , select the first effect in the list (fade entrance effect). On the Animations tab, in the Animation group, click More , and then under Entrance click Grow & Turn . In the Animation Pane , select the second effect in the list (fade entrance effect). On the Animations tab, in the Animation group, click More , and then under Entrance click Wipe . Also on the Animations tab, in the Timing group, do the following: In the Start list, select After Previous . In the Speed list, select 0.50 seconds. Also on the Animations tab, in the Animation group, click Effect Options , and then click From Left . In the Animation Pane , select the third effect in the list (fade entrance effect). On the Animations tab, in the Animation group, click More , and then under Entrance click Zoom . Also on the Animations tab, in the Timing group, do the following: In the Start list, select With Previous . In the Duration box, enter 1.00 second . In the Animation Pane , select the fourth effect in the list (fade entrance effect). On the Animations tab, in the Timing group, in the Start list, select With Previous . Press and hold CTRL, and in the Animation Pane , select the fifth and eighth effects in the list (fade entrance effects). On the Animations tab, in the Animation group, click More , and then under Entrance click Wipe . Also on the Animations tab, in the Timing group, in the Duration box, enter 0.50 seconds . Also on the Animations tab, in the Animation group, click Effect Options , and then click From Left . Press and hold CTRL, and in the Animation Pane , select the sixth and ninth effects in the list (fade entrance effects). On the Animations tab, in the Animation group, click More , and then under Entrance click Zoom . Also on the Animation tab, in the Timing group, do the following: In the Start list, select With Previous . In the Duration list, select 0.50 seconds . Press and hold CTRL, and in the Animation Pane , select the seventh and tenth effects in the list (fade entrance effects). On the Animations tab, in the Timing group, in the Start list select After Previous . To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . Click the button next to Direction , and then click From Center (third option from the left). Under Gradient stops , click Add gradient stop or Remove gradient stop until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors select White, Background 1 (first row, first option from the left). Select the last stop on the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors select White, Background 1, Darker 35% (fifth row, first option from the left).
  • Gartner – US share is about 60% in 2009 or $35 Billion. In 2014, US share is $74.4 Billion. Discrepancy may be in definition of “public”
  • Historically Fasthosts and its traditional competitors have focused on the Web market, but this only represents about 10% of the addressable market. Take-up of hosted dedicated/virtual servers show strong demand in application areas outside of web services. SMB represents the biggest addressable IT market sector, but it is fragmented. Access to capital and IT skills make it a prime market for the maturing Cloud market. People buy from people – this is especially true in the SMB sector where the IT reseller, consultancy and SI channel’s account for the significant majority of IT solution sales. Fasthosts has an opportunity to leverage its infrastructure, technical expertise and its breadth of customer base to address the SMB demand, through value-add channel partners Fasthosts is increasing its footprint geographically and launching channel B2B solutions in US and Europe sharing the infrastructure of 1&1.
  • Know what part of the cloud you want to be in? SaaS, IaaS, Public, Private, Hybrid, etc.. Focus on 1 or 2 platforms. Be good at those and not worry about the others. Push the envelope of what the technology can do. Negotiate with your providers or resellers to complete your offerings. Example: SSL’s.. Partner with the big guys, don’t make that a focus Be as quick as you can to having a holistic solution, and then add to it. Example: Backups.. to then offsite.. to then multi-location offsite.. to disk to disk recovery… etc. People is everything. (Your employees, Your partners, and Your Clients) Make them feel like everything.
  • Transcript

    • 1. Bringing Cloud Services to Market Presented by: Stephen Holford Director of Marketing Fasthosts Richard Chart Founder & EVP Products ScienceLogic
    • 2. ScienceLogic & the Cloud Opportunity Fasthosts: Bringing RISE to Market Technology Results Tips Conclusion Agenda Bringing Cloud Services to Market
    • 3. ScienceLogic & the Cloud Opportunity Bringing Cloud Services to Market
    • 4. Who is ScienceLogic? Bringing Cloud Services to Market
      • Completely different approach from traditional IT management tools
        • integrated
        • single pane of glass,
        • heterogeneous
        • out-of-the-box
        • flexible
      Service provider and cloud operations management appliances
    • 5. The Definition of Cloud from CIF Bringing Cloud Services to Market
      • Cloud computing provides the IT infrastructure and environment to develop/host/run services and applications, on demand, with pay-as-you-go pricing, as a service. It also provides resource and services to store data and run applications, in devices, anytime, anywhere, as a service.
      • Definition taken verbatim from: Cloud Industry Forum ( www.cloudindustryforum.org )
    • 6. 5 Essential Characteristics of Cloud
      • On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider.
      • Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs).
      • Resource pooling . The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines.
      • Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time.
      • Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.
      Bringing Cloud Services to Market
    • 7. US Public IT Cloud Services Source: IDC Global Cloud Services Source: Gartner The Cloud Computing Opportunity Bringing Cloud Services to Market
    • 8. Fasthosts: Bringing RISE to Market Bringing Cloud Services to Market
    • 9. About Fasthosts
      • Fasthosts was established in 1999, now UK’s number 1 hosting company
        • Over 400,000 customers
        • Over one million domains registered,
        • Over 700,000 websites hosted.
        • Processing 40 million emails per day
        • 3 Data centres (2 UK and 1 US)
      • Headquartered in Gloucester, UK & Chesterbrook, PA
      • Part of United Internet, the worlds largest web hosting group, listed on the German Stock Exchange
      Bringing Cloud Services to Market
    • 10. Rise – the white label IaaS division of Fasthosts
      • Strategic focus on B2B IT & Web services
        • Fasthosts - through direct self service
        • Rise – through the IT and Telco channels
      • Range of hosted solutions
        • Delivered as self-service and through channel
        • Buy as discrete services (e.g. Web hosting, email, storage, back-up), or as:
        • Data Centre on Demand
          • Extending or moving our customers Data Centre into the cloud
          • VLAN, VPN and Firewall protected Cloud infrastructure and applications
          • Flexibility of operations and speed of response at an affordable cost
      • Founding Member of the Cloud Industry Forum
        • Championing a certified Code of Practice for the industry
      Bringing Cloud Services to Market
    • 11. Our target markets
      • SMBs, through VARs/SIs (e.g. trusted partners) who:
        • Are software or services providers in the IT, web and telco sectors
        • Are unable/unwilling to provide infrastructure to host solutions to their customers
        • Have a good relationship with their base, and are able to add value to our hosted services by incorporating software, services or on-premise infrastructure
      • B2B Self Service:
        • Targeting smaller businesses that wish to run their own infrastructure but without capital investment
        • Have a technology bias or skill in-house
        • Wish to purchase and manage direct from online
      • Web Resellers
        • Web design agencies wishing to host sites for their customers
        • Agencies range from 1 person to large operations
        • Services focused on optimisation of website and email rather than IT solutions
      Bringing Cloud Services to Market
    • 12. The SMB opportunity
      • 48 % SMB’s use Cloud Services today
      • Over 30% of businesses not currently using cloud services expect to do so in the next 12 months
      • Why?
        • Cost savings vs on-premise
        • Reduction in Capital Expenditure
        • Flexibility of hardware (ability to increase or decrease)
      • Concerns?
        • Data security / privacy
        • Dependency on internet access
      As organisations increase in size, they are more likely to be users of collaboration services, as their needs for software/services enabling collaboration increases with employee number. Do you expect your adoption of cloud services to increase over the next 12 months? Bringing Cloud Services to Market Source: CIF Survey, Jan 2011
    • 13. SMB Opportunity : Partnership in action Channel Partner Brand & Frontline services Trusted Advisor My Cloud Data Centre Tech Services
      • Compete with Agility
      • Remove capital costs
      • Deliver solutions within a strategic framework
      • Add value through services where you wish to
      • Own the customer relationship – through a changing market landscape
      eMail Services Back-up & DR Data Storage Portal Services Collaboration Services Monitoring Services ISV (e.g. CRM) ISV (e.g. Security) ISV (e.g. Help Desk) Web Services Virtual Server Dedicated Server Provision Monitor Control Business User Bringing Cloud Services to Market
    • 14. Rise Product Set
      • Virtual (Cloud) Servers
      • Full Cloud benefits
        • Scalability
        • Flexibility (short term upgrades)
        • Private networking/VPN connectivity
      • Full server control
      • Choice of OS
      • Application Servers
      • Exchange 2010
      • Sharepoint 2010
      • Microsoft Dynamics
      • Microsoft SQL 2010
      • Online Storage & Backup
      • Fast, secure access from any computer
      • Scalable storage up to 2TB
      • Drive mapping
      • Secure automated Backup
      • Off-site, encrypted storage
      • Disaster Recovery
      • High Availability or Advanced Backup servers
      • Full Cloud failover
      • Secure VPN to local network
      • Advanced Monitoring
      • Full control of alert thresholds
      • Customisable dashboard for key areas
      • Manage any number of servers from a common interface
      • Notifications to key personnel through email or SMS
      • Web Hosting & Email
      • Choice of Operating Systems
      • Popular scripting tools and databases
      • Website building and SEO tools
      • Customisable packages
      • Exchange email packages
      • Mobile Device Compatibility
      Bringing Cloud Services to Market
    • 15.
      • Retains partner ownership of customer
        • Retain trusted advisor
        • Expand service portfolio
        • White label or Branded options
      • Reduces operational risk – increases availability
        • Fully redundant, carrier grade infrastructure
        • 24x7 customer support
      • Predictability in costs incurred and charged on
        • Turning Capex into Opex
      • Enhanced Business Agility to adapt to market demands
        • Infrastructure on demand
        • Templated solutions
        • Pay-as-you-grow charging
        • Future Proofed & Scalable IT
        • Enhanced opportunity for Management and Service revenues
      Channel Benefit from Rise (DCoD) Bringing Cloud Services to Market
    • 16. Technology Bringing Cloud Services to Market
    • 17. Cloud Technology Platform
        • Modular
        • Flexible
        • Adaptive
        • Cost-Effective
      Bringing Cloud Services to Market
    • 18. Full control of Cloud infrastructure is key to confidence from Partners Managing any IT infrastructure can be time consuming ASM from ScienceLogic enabled Rise to provide partners with complete control of server monitoring and alerts EM7 Advanced Server Monitoring
      • Features include
      • Customisable Dashboard
      • Instant drilldown from summary into specific events or monitors
      • Manage multiple servers from a single interface
      • Alerts and notifications to individuals or distribution groups by email or SMS
      • Full audit log
      Bringing Cloud Services to Market
    • 19. Results Bringing Cloud Services to Market
    • 20.
      • Reliability
        • Less maintenance
        • Automatic failover on hardware failover
        • New revenue stream – Deliver IT as a Service
        • Simple provisioning of underlying infrastructure
        • Self service nature of IT
        • Public or private cloud
      • Efficiency & Cost Savings – Lower cost to manage IT
        • Lower overheads – on demand usage
        • Lower capital expenditure
        • Real estate, Power, Cooling, IT
      • Faster to market
        • Scalable solutions
        • Rapid deployment
      Why Cloud? Bringing Cloud Services to Market
    • 21.
        • Cloud Platform – Virtual private, IaaS, Hybrid cloud offerings
        • Flexibility – scalable services, choice of billing periods & how the service integrates with existing networks
        • Differentiation – Additional value-added IT services enabled transparency, multi-tenancy, SLA accountability and auto-provisioning
      What to look for
    • 22. The Results Bringing Cloud Services to Market
        • Reliability – Less maintenance, automatic hardware failover = improved SLA
        • New revenue stream – Cloud servers provided significant volume & revenue growth
        • Efficiency & Cost Savings – Space saving and up to 85% less energy use
    • 23. Tips Bringing Cloud Services to Market
    • 24.
      • The Right Cloud Product Mix
      • Technology Focus – Build on the Right Platform
      • Technology Innovation
      • Technology Partners
      • Wrap Value-Add around a Holistic Solution
      • People are Everything
      Tips for Bringing Cloud Services to Market
    • 25. For more information, please contact… ScienceLogic www.sciencelogic.com Twitter: @sciencelogic Email: [email_address] Phone: +44 200 222 7080 Fasthosts www.fasthosts.co.uk Twitter: @fasthosts Email: [email_address] Phone: +44 1452 561855