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Pitch guidelines
 

Pitch guidelines

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This document is meant to be a guideline if you are preparing for the first time to pitch a group of VCs or any one to you want feedback from. Hope you will find it useful. Cheers...Serhat

This document is meant to be a guideline if you are preparing for the first time to pitch a group of VCs or any one to you want feedback from. Hope you will find it useful. Cheers...Serhat

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    Pitch guidelines Pitch guidelines Presentation Transcript

    • PITCHPrepared for Entrepreneursby Serhat Cicekoglu
    • Parts of the “PITCH” Introduction Team Each part is as important as the Opportunity other and if you fail one you will raise a doubt about the entire pitch. Solution Competition Business Model The Ask2 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Parts of the “PITCH” Introduction Define the company, business, service or product in a single sentence. Team Opportunity Solution Competition Business Model The Ask3 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Parts of the “PITCH” Introduction Team Identify a core group of talent that can execute on the next set of milestones. Opportunity Solution Competition Business Model The Ask4 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Parts of the “PITCH” Introduction Team Opportunity Establish the need for your company’s solution and the size of the market. Solution Competition Business Model The Ask5 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Parts of the “PITCH” Introduction Team Opportunity Demonstrate how you will solve the Solution problem and why your solution is better. Competition Business Model The Ask6 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Parts of the “PITCH” Introduction Team Opportunity Solution Identify your competitors, validate your Competition differentiation. Business Model The Ask7 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Parts of the “PITCH” Introduction Team Opportunity Solution Competition Explain how you will generate revenue, Business Model show us what you’ve accomplished to date and make future forecasts. The Ask8 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Parts of the “PITCH” Introduction Team Opportunity Solution Competition Business Model The Ask Outline what you need from us to make your business a success..9 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Introduction What you need to cover in one slide Critical factors Why did you start the company? What was the  Remember, this is your first impression, so problem that you wanted to solve? IMPRESS them with your passion and strong When did you start it? belief in what you are started. What sources were used to fund the company?  You must show your unique insight to the problem that no one else might have What is your value proposition? How do you intent to solve the problem? What have you done so far? You are successful, if at the end of this slide your audience has a basic idea about your company and solution.10 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Team What you need to cover in one slide Critical factors Management – short and focused on relevant  Remember, this is your second impression, so experience IMPRESS them by helping them understand why  Prior companies/startups you are the right team.  Education  Discuss hiring plans to show that you recognize your weaknesses and also show that you are  Prior exits & IPOs ready to delegate as you start to grow Board of Directors Board of Advisors (if applicable) Who is missing, in other words “Key future hires” You are successful, if at the end of this slide your audience feels confident that there is a core group that believes in the company and can get the job done.11 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Opportunity What you need to cover in 2-3 slides Critical factors State the problem(s)  You must articulate clearly what the problem is and Why does the problem exist/persist? also why it is real Describe why your solution is fix and not what the  You must also explain why the community would other guys are doing adopt your solution instead of other options and “free” is not the answer that we are looking for Is there an inflection point? How big is the market? How does this market change and grow over time? You are successful, if at the end of this slide your audience agrees that there is need for your company’s solution and that solving the problem is worth it.12 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Solution What you need to cover in 2-3 slides Critical factors Demo  You must help them understand that what you are Show the unique aspects offering is bigger than a feature Explain the technology and its advantages  Help them understand your unique selling point Explain how you can maintain the lead over your  They must understand that what you are building competition and that is doable and unique. You are successful, if at the end of this slide your audience agrees that your solution can fix the problem and that it can fix better than the other options.13 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Competition What you need to cover in one slide Critical factors Competitive Analysis:  You must explain one more time, why people will  Strengths & weaknesses of each player switch or adopt your solution based on the including yours competitive landscape  Who invested in who?  Explain what is the biggest threat to your success  What makes you unique among them? How does the market change and who is in the best position to take advantage of them? You are successful, if at the end of this slide your audience believes that you can win with your approach and solution to the problem.14 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • Business Model What you need to cover in 2-3 slides Critical factors How will you make money?  You must explain that business model in full, not in  Customer Segments parts or incomplete  Customer Relationship  Explain your assumptions clearly and disclose  Channels sources that you have used to develop your assumptions  Revenue Streams How will use the capital?  Key Resources  Cost Structure  Key Partners  Key Activities You are successful, if at the end of this slide your audience understands how you will run and grow the company, as well as you have a business model that can generate value for everyone involved.15 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • The Ask What you need to cover in one page Critical factors What do you really need?  Be very clear about what you are asking and be  Money? Why is this the right amount? ready to answer questions about it. It can’t be arbitrary.  Introductions?  Recruiting candidates?  You must convince that you will put the money or other resources into good use If money, what exactly will you do with it? What are your key milestones? How will you measure success? You are successful, if at the end of this slide your audience understands what you need from us to make your business a success.16 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.
    • DISCLAIMERThe information presented in this document is for informational purposes only and may contain technical inaccuracies,omissions and typographical errors.© 2012 Sente Advisory Services, LLC All rights reserved.17 | Pitch | May 01, 2012 | Confidential | © 2012 Sente Advisory Services, LLC All rights reserved.