Social shopping

Social Shopping Nikos Anagnostou Scicada h3p://scicada.com Nikos Anagnostou Social Shopping 1

h3p://scicada.com Nikos Anagnostou Social Shopping 2

Now What? Look at the basics h3p://scicada.com Nikos Anagnostou Social Shopping 6

Shopper: decisions, decisions, decisions Why How What When Where h3p://scicada.com Nikos Anagnostou Social Shopping 8

Why? h3p://scicada.com Nikos Anagnostou Social Shopping 9

Six biases Source: Psychology of Social Shopping PresentaJon, Paul Marsden, Social Commerce Today h3p://scicada.com Nikos Anagnostou Social Shopping 10

What? h3p://scicada.com Nikos Anagnostou Social Shopping 11

Where? Online Merchant Site Social Network Third party site Oﬄine In Shop Around Shop City Level h3p://scicada.com Nikos Anagnostou Social Shopping 12

When? Shopping Seasons Product Lifecycle Discounts Period Special Deals h3p://scicada.com Nikos Anagnostou Social Shopping 13

How?  Cash or Credit  Financing  Coupons and Loyalty points h3p://scicada.com Nikos Anagnostou Social Shopping 14

Group Sales Sites Reward Recommend. Systems Networks Deals Review Aggregators Networks Shopping Shopping CommuniJes Search Shopping Facilitators: the helping hand h3p://scicada.com Nikos Anagnostou Social Shopping 15

Shopping Communities - www h3p://scicada.com Nikos Anagnostou Social Shopping 16

Shopping Communities - mobile h3p://scicada.com Nikos Anagnostou Social Shopping 22

Deals & Deals Aggregators h3p://scicada.com Nikos Anagnostou Social Shopping 25

Reward Systems h3p://scicada.com Nikos Anagnostou Social Shopping 29

Group Sales h3p://scicada.com Nikos Anagnostou Social Shopping 31

Reward Systems h3p://scicada.com Nikos Anagnostou Social Shopping 33

Recommendation Networks h3p://scicada.com Nikos Anagnostou Social Shopping 35

Review Networks h3p://scicada.com Nikos Anagnostou Social Shopping 37

Shopping Search h3p://scicada.com Nikos Anagnostou Social Shopping 39

Decision making facilitated Why •  Social Networks •  Shopping CommuniJes What •  Shopping CommuniJes •  RecommendaJon networks, Review Networks •  Shopping Search When •  Deals Aggregators •  Group Buying Where •  Group Buying •  Shopping CommuniJes How •  Deals Aggregators •  Reward Systems h3p://scicada.com Nikos Anagnostou Social Shopping 40

So, what tools is the Merchant left with? h3p://scicada.com Nikos Anagnostou Social Shopping 41

Community Features h3p://scicada.com Nikos Anagnostou Social Shopping 42

Shopping Widgets h3p://scicada.com Nikos Anagnostou Social Shopping 44

Shopping inside Social Networks h3p://scicada.com Nikos Anagnostou Social Shopping 45

Review Features h3p://scicada.com Nikos Anagnostou Social Shopping 48

Recommendations Features I.  Personalized recommendaJon II.  Social recommendaJon III.  Item recommendaJon IV.  A combinaJon of the above h3p://scicada.com Nikos Anagnostou Social Shopping 49

Build a web of trusted peers Expand reach and Achieve Network internalize Eﬀect for its users sociality h3p://scicada.com Nikos Anagnostou Social Shopping 51

Questions? h3p://scicada.com Nikos Anagnostou Social Shopping 52

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Social shopping

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