• Like
Social shopping
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Social shopping

  • 2,253 views
Published

Presented at the e-nnovation conference, Poznan, Poland (24/9/2010)

Presented at the e-nnovation conference, Poznan, Poland (24/9/2010)

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,253
On SlideShare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
42
Comments
0
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social  Shopping   Nikos  Anagnostou   Scicada    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  1  
  • 2.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  2  
  • 3.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  3  
  • 4.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  4  
  • 5.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  5  
  • 6. Now What? Look  at  the  basics    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  6  
  • 7.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  7  
  • 8. Shopper: decisions, decisions, decisions Why   How   What   When   Where    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  8  
  • 9. Why?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  9  
  • 10. Six biases Source:    Psychology  of  Social  Shopping    PresentaJon,  Paul  Marsden,  Social  Commerce  Today    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  10  
  • 11. What?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  11  
  • 12. Where? Online   Merchant  Site   Social  Network   Third  party  site   Offline   In  Shop   Around  Shop   City  Level    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  12  
  • 13. When? Shopping   Seasons   Product   Lifecycle   Discounts   Period   Special   Deals    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  13  
  • 14. How?  Cash  or  Credit    Financing    Coupons  and  Loyalty  points    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  14  
  • 15. Group  Sales   Sites   Reward     Recommend.   Systems   Networks   Deals     Review   Aggregators   Networks   Shopping   Shopping   CommuniJes   Search   Shopping Facilitators: the helping hand  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  15  
  • 16. Shopping Communities - www  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  16  
  • 17.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  17  
  • 18.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  18  
  • 19.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  19  
  • 20.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  20  
  • 21.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  21  
  • 22. Shopping Communities - mobile  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  22  
  • 23.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  23  
  • 24.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  24  
  • 25. Deals & Deals Aggregators  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  25  
  • 26.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  26  
  • 27.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  27  
  • 28.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  28  
  • 29. Reward Systems  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  29  
  • 30.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  30  
  • 31. Group Sales  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  31  
  • 32.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  32  
  • 33. Reward Systems  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  33  
  • 34.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  34  
  • 35. Recommendation Networks  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  35  
  • 36.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  36  
  • 37. Review Networks  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  37  
  • 38.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  38  
  • 39. Shopping Search  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  39  
  • 40. Decision making facilitated Why   •  Social  Networks   •  Shopping  CommuniJes   What   •  Shopping  CommuniJes   •  RecommendaJon  networks,  Review  Networks   •  Shopping  Search   When   •  Deals  Aggregators   •  Group  Buying   Where   •  Group  Buying   •  Shopping  CommuniJes   How   •  Deals  Aggregators   •  Reward  Systems    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  40  
  • 41. So, what tools is the Merchant left with?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  41  
  • 42. Community Features  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  42  
  • 43.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  43  
  • 44. Shopping Widgets  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  44  
  • 45. Shopping inside Social Networks  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  45  
  • 46.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  46  
  • 47.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  47  
  • 48. Review Features  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  48  
  • 49. Recommendations Features I.   Personalized  recommendaJon   II.   Social  recommendaJon   III.   Item  recommendaJon     IV.   A  combinaJon  of  the  above    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  49  
  • 50.  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  50  
  • 51. Build  a  web  of   trusted  peers   Expand  reach  and   Achieve  Network   internalize   Effect  for  its  users   sociality    h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  51  
  • 52. Questions?  h3p://scicada.com   Nikos  Anagnostou   Social  Shopping  52