Cinch local mobile_overview

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Why you need to take advantage of Social, Mobile and Local marketing strategies.

Why you need to take advantage of Social, Mobile and Local marketing strategies.

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  • 1. THE LAST FRONTIER LOCAL AND MOBILE SEARCH TAKE ADVANTAGE WITH…How to takeadvantage ofsearchengines foryour localbusiness.. INFO@CINCH-TECH.COM 303.619.4493
  • 2. WHO WE ARE AND WHYYOU SHOULD CARE... We are a full service IT company with a niche for local business internet marketing techniques. Our goal is to help you attract new customers and keep contact with current customers. INFO@CINCH-TECH.COM 303.619.4493 2
  • 3. TODAY’S BUSINESS OWNERSARE FACED WITH ANENORMOUS PROBLEMWhy?1. Search results are dominated by large corporations and major chains2. Lack of knowledge to develop a web campaign3. Belief they can’t compete on an economical basis4. Inability to make transition from traditional advertising medium INFO@CINCH-TECH.COM 303.619.4493 3
  • 4. BEFORE THE INTERNETStaying connected meantadvertising with:Phone DirectoriesNewspaperTVDirect MailTelemarketingPrint AdsWord of Mouth INFO@CINCH-TECH.COM 303.619.4493 4
  • 5. TIMES ARE RAPIDLYCHANGINGTraditional advertising mediums areloosing their effectivenessPhone Directory Where is yours?Newspapers Declining RapidlyTV DVR/TiVoTelemarketing Do Not Call ListDirect Mail 1%-2% YieldPrint Ads Rising CostsE-Mail Spam Software INFO@CINCH-TECH.COM 303.619.4493 5
  • 6. THE STATISTICS AREASTONISHING 11 Trillion—Number of web pages in the world50—Percentage of small business without a website 78—Percentage of households with two or more 2computers82—Percentage of local searches that results in 3offline action 0— Without a web presence, you have 0% chance inconnecting with local consumers performing onlinesearches 1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007) INFO@CINCH-TECH.COM 303.619.4493 6
  • 7. HAVING A WEBSITE ISN’TENOUGHHow do people find it?How do you drive trafficto a website?Are you satisfied with yourcurrent web presence?Search optimization companies are far tooexpensive for most local businesses! INFO@CINCH-TECH.COM 303.619.4493 7
  • 8. CONSUMERS ARE TALKINGABOUT AND REVIEWING YOU! INFO@CINCH-TECH.COM 303.619.4493 8
  • 9. LOCAL SEARCH – A NEWOPPORTUNITY• 71% of all American adults use the Internet.• 91% of all Internet users use a search engine to find information.• Over 50% of all purchases are preceded by an Internet search.• 30% of all search queries contain a city, state or zip code.• There are 2.6 billion local searches a month.• What does this have to do with you?• You don’t need a website! (Although having one helps!) INFO@CINCH-TECH.COM 303.619.4493 9
  • 10. WHY MOBILE?• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size).• Of these users, 51 Million use smart phones.• There is a fundamental shift in how people are communicating.• Text open up rates are 95%. INFO@CINCH-TECH.COM 303.619.4493 10
  • 11. NOT TO MENTION…• 73% of new mobile phone buyers report that text messaging is the most important feature on their phone.• The typical mobile phone user now sends more text messages than mobile phone calls.• Gen Y and Z consider e-mail passe’.• In fact, some universities have stopped distributing e-mail accounts.• You can buy traffic for .02 a click! INFO@CINCH-TECH.COM 303.619.4493 11
  • 12. WHAT CONSUMERSTAKE WITH THEM… INFO@CINCH-TECH.COM 303.619.4493 12
  • 13. INFO@CINCH-TECH.COM 303.619.4493 13
  • 14. INFO@CINCH-TECH.COM 303.619.4493 14
  • 15. Geo-targeted campaign placement on major search engines Geo- Targeted Search EnginesOrganicResults Sponsored Links INFO@CINCH-TECH.COM 303.619.4493 15
  • 16. STANDING OUT! INFO@CINCH-TECH.COM 303.619.4493 16
  • 17. Provide access to potentialcustomers through Google andYahoo maps Google & Yahoo Maps Smart Phone GPS Accessible Accessible INFO@CINCH-TECH.COM 303.619.4493 17
  • 18. PROVIDE ACCESS TO POTENTIALCUSTOMERS THROUGH REVIEW SITES INFO@CINCH-TECH.COM 303.619.4493 18
  • 19. OUR SERVICES• Set up local • Mobilize your listings business• Make sure all • Set up Text elements are Messaging there to get top • Mobile web placement. pages• Create • Create QR coupons, Codes promos, offers, • Mobile Apps. videos.• Social Media INFO@CINCH-TECH.COM 303.619.4493 19
  • 20. REVIEW PROCESS INFO@CINCH-TECH.COM 303.619.4493 20
  • 21. SIMPLE!Our Process1) REVIEW CARDS GIVEN TO CLIENTS- Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication.2) REVIEW CARDS PUBLISHED ON WEB- Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider.3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY- Reviews published on on-line review sites maximize your companys visibility, credibility and SEO results. The more reviews you have, the better your results. INFO@CINCH-TECH.COM 303.619.4493 21
  • 22. A COMMENT ON THE ECONOMYWhen times are bad for the economy, it can be agreat time to start a business. In fact, 16 of the30 companies that make up the Dow industrialaverage were started during a recession ordepression. These include Procter & Gamble,Disney, Alcoa, McDonalds, General Electric andJohnson & JohnsonThese economic times are an opportunity.Companies that make it will end up with a largermarket share than when they started.How does one take advantage of the opportunity?By being known—how does one get known?Marketing and promotionWithout promotion something terrible happens...Nothing. ---PT Barnum INFO@CINCH-TECH.COM 303.619.4493 22