Everything I Wish I Knew About Running a Design Studio

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Presentation for the HOW 2007 conference in Atlanta, GA.

Published in: Design, Business, Technology

Everything I Wish I Knew About Running a Design Studio

  1. 1. Everything I Wish I Knew ... Daniel Schutzmith
  2. 2. Who Am I?
  3. 3. www.graphicdefine.org
  4. 4. www.choppingblock.com
  5. 5. School of VISUAL ARTS 209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu
  6. 6. Presentation Slides & Worksheets: http://how.graphicdefine.org
  7. 7. The Top 5 Things I Hear
  8. 8. Top 5 Things I Hear 5. Have a tough time finding new projects.
  9. 9. Top 5 Things I Hear 4. Estimating the cost of a project too high/low.
  10. 10. Top 5 Things I Hear 3. Not following a project process.
  11. 11. Top 5 Things I Hear 2. No signed contract and/or not sure how to make a proposal.
  12. 12. Top 5 Things I Hear 1. Not sure how to plan for the future.
  13. 13. 5. Have a tough time finding new projects.
  14. 14. New Business
  15. 15. New Business “I wish I'd had more sales training before starting my bus.” - Stephanie Sharp Sharp Designs
  16. 16. New Business Put a Process in Place
  17. 17. New Business 1. Identify Prospects
  18. 18. New Business 1. Identify Prospects 2. Contact Prospects
  19. 19. New Business 1. Identify Prospects 2. Contact Prospects 3. Sales Meeting
  20. 20. New Business 1. Identify Prospects 2. Contact Prospects 3. Sales Meeting 4. Close the Sale
  21. 21. New Business 1. Identify Prospects 2. Contact Prospects 3. Sales Meeting 4. Close the Sale 5. Follow-up
  22. 22. New Business Sales = Fear
  23. 23. New Business WORKSHEET: Anti-Hard Sell Success
  24. 24. New Business Daylite Highrise Salesforce.com
  25. 25. New Business Know Who Your Client Is
  26. 26. New Business
  27. 27. New Business WORKSHEET: Client Wish List
  28. 28. New Business New Projects Are Everywhere
  29. 29. New Business
  30. 30. New Business Listen More Than You Talk
  31. 31. New Business
  32. 32. New Business Know Your Product ( Hint: It is NOT your style or your superior design skills )
  33. 33. New Business
  34. 34. New Business Friends Will Tell You the Truth
  35. 35. New Business
  36. 36. III. Getting Clients Repeat Clients Are New Clients
  37. 37. Marketing
  38. 38. Marketing Good Marketing Means Less Need for Sales
  39. 39. Marketing WORKSHEET: Marketing Plan
  40. 40. Marketing Over the Top is Good
  41. 41. Marketing
  42. 42. Marketing
  43. 43. Marketing Have a Press Kit
  44. 44. Marketing WORKSHEET: Press Kit Ingredients
  45. 45. Marketing A Press Release Compliments a Project Launch
  46. 46. Marketing WORKSHEET: Press Release Advice
  47. 47. 4. Estimating the cost of a project too high/low.
  48. 48. Scoping a Project
  49. 49. Scoping a Project “Don't tell a client ‘yes’ when the answer is really ‘no’.” - Mike Buzzard, President Cuban Council
  50. 50. Scoping a Project Scope
  51. 51. Scoping a Project Time
  52. 52. Scoping a Project Cost
  53. 53. Scoping a Project WORKSHEET: Quality Triangle
  54. 54. Scoping a Project WORKSHEET: Project Scope
  55. 55. Scoping a Project WORKSHEET: Project Pricing
  56. 56. Scoping a Project WORKSHEET: Scheduling
  57. 57. Scoping a Project Microsoft Project
  58. 58. 3. Not following a project process.
  59. 59. Project Management
  60. 60. Project Management “Plan, plan, plan!” - Eric Breitbard, SVP Schematic
  61. 61. Project Management
  62. 62. Project Management Identify Your Process
  63. 63. Project Management 4 D’s
  64. 64. Project Management 1. Discovery
  65. 65. Project Management 1. Discovery 2. Design
  66. 66. Project Management 1. Discovery 2. Design 3. Develop
  67. 67. Project Management 1. Discovery 2. Design 3. Develop 4. Deploy
  68. 68. Project Management Microsoft Project Studiometry
  69. 69. Managing Talent
  70. 70. Managing Talent Assign Tasks / Objectives
  71. 71. Managing Talent Check in Regularly
  72. 72. Managing Talent Let People Screw Up
  73. 73. Managing Talent Preach Time Management
  74. 74. Managing Talent Weekly Status Meetings
  75. 75. Managing the Client
  76. 76. Managing the Client Assign Tasks / Objectives
  77. 77. Managing the Client Keep Consistent Communication
  78. 78. Managing the Client One Channel of Communication
  79. 79. Managing the Client Be Honest
  80. 80. Managing the Client Under Promise, Over Deliver
  81. 81. Standardize Everything (its OK to be anal)
  82. 82. Standardize Everything Standardize File Structure
  83. 83. Standardize Everything
  84. 84. Standardize Everything WORKSHEET: Ways to Standardize
  85. 85. Standardize Everything Retain Ideas
  86. 86. Standardize Everything WORKSHEET: Idea Tools
  87. 87. 2. No signed contract and/or not sure how to make a proposal.
  88. 88. Legal Mumbo Jumbo
  89. 89. Legal Mumbo Jumbo “No matter how close a friend or client may be, never sway from your business practices.” - Kathryn Rural City Creative
  90. 90. Legal Mumbo Jumbo Don’t Be Scared of Contracts
  91. 91. Legal Mumbo Jumbo
  92. 92. Legal Mumbo Jumbo Rely on Your Legal Team
  93. 93. Legal Mumbo Jumbo
  94. 94. Legal Mumbo Jumbo Get it in Writing
  95. 95. Legal Mumbo Jumbo
  96. 96. Legal Mumbo Jumbo Define Payment Logistics
  97. 97. Legal Mumbo Jumbo
  98. 98. Proposal Ingredients
  99. 99. Legal Mumbo Jumbo “The client is not an idiot.” - Jeffrey Zeldman, President Happy Cog Studios
  100. 100. Proposal Ingredients Proposal Ingredients: • Cover Page • Contact Information • Stake Holders • Scope • Objectives
  101. 101. Proposal Ingredients Proposal Ingredients: • Target Audience • Deliverables • Process • Milestone Schedule • Payment Schedule
  102. 102. Proposal Ingredients Proposal Ingredients: • Fees • Strategy • Company History • Principal Bios • Case Studies / Awards
  103. 103. Proposal Ingredients WORKSHEET: Ingredients of a Proposal
  104. 104. Proposal Ingredients WORKSHEET: Project Pricing
  105. 105. Tips for Successful Proposals
  106. 106. Tips for Successful Proposals Get a Copywriter
  107. 107. Tips for Successful Proposals Use Templates
  108. 108. Tips for Successful Proposals Be Organized
  109. 109. Tips for Successful Proposals Avoid Bullshit
  110. 110. Tips for Successful Proposals No Sales Lines
  111. 111. Tips for Successful Proposals No Spec Work
  112. 112. Tips for Successful Proposals Focus on Process
  113. 113. Tips for Successful Proposals Don’t Delay
  114. 114. 1. Not sure how to plan for the future.
  115. 115. Working on Your Business
  116. 116. Working on Your Business “I wish I knew how important it was to reach out for help before I was in over my head.” - Florence Haridan Gathering
  117. 117. Working on Your Business Rely on Professional Help
  118. 118. Working on Your Business Understand Your Books
  119. 119. Working on Your Business Create a Blueprint for Success
  120. 120. Working on Your Business WORKSHEET: Business Plan
  121. 121. Working on Your Business Invoice Regularly
  122. 122. Working on Your Business Keep a Playbook
  123. 123. V.Working on Your Business Planning for the Future For every project, log the total hours, players, profit/loss, things learned, strengths, weaknesses, and so on.
  124. 124. Working on Your Business
  125. 125. Working on Your Business Decide Where You Want to Go
  126. 126. Working on Your Business • write down where you want your business to go. • plan for it in baby steps. • visualize it happening.
  127. 127. Working on Your Business “Everything's a work in progress ... no matter how well you're doing.” - Michael Lebowitz, CEO Big Spaceship
  128. 128. Working on Your Business
  129. 129. There is no such thing as luck, the future is what YOU make it!
  130. 130. Presentation Slides & Worksheets: http://how.graphicdefine.org
  131. 131. BONUS: When Shit Hits the Fan
  132. 132. When Shit Hits the Fan Stay Focued
  133. 133. When Shit Hits the Fan Remain Calm
  134. 134. When Shit Hits the Fan Don’t Act Too Quickly
  135. 135. When Shit Hits the Fan Rely on Your Staff
  136. 136. When Shit Hits the Fan Don’t Play the Blame Game
  137. 137. When Shit Hits the Fan Realize that Something Will Have to be Sacrificed
  138. 138. When Shit Hits the Fan Make a Calculated Decision
  139. 139. When Shit Hits the Fan Sometimes You Need to Fire the Client
  140. 140. When Shit Hits the Fan If It Smells Like Shit...
  141. 141. Presentation Slides & Worksheets: http://how.graphicdefine.org

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