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Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
Everything I Wish I Knew About Running a Design Studio
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Everything I Wish I Knew About Running a Design Studio

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Presentation for the HOW 2007 conference in Atlanta, GA.

Presentation for the HOW 2007 conference in Atlanta, GA.

Published in: Design, Business, Technology
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  • 1. Everything I Wish I Knew ... Daniel Schutzmith
  • 2. Who Am I?
  • 3. www.graphicdefine.org
  • 4. www.choppingblock.com
  • 5. School of VISUAL ARTS 209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu
  • 6. Presentation Slides & Worksheets: http://how.graphicdefine.org
  • 7. The Top 5 Things I Hear
  • 8. Top 5 Things I Hear 5. Have a tough time finding new projects.
  • 9. Top 5 Things I Hear 4. Estimating the cost of a project too high/low.
  • 10. Top 5 Things I Hear 3. Not following a project process.
  • 11. Top 5 Things I Hear 2. No signed contract and/or not sure how to make a proposal.
  • 12. Top 5 Things I Hear 1. Not sure how to plan for the future.
  • 13. 5. Have a tough time finding new projects.
  • 14. New Business
  • 15. New Business “I wish I'd had more sales training before starting my bus.” - Stephanie Sharp Sharp Designs
  • 16. New Business Put a Process in Place
  • 17. New Business 1. Identify Prospects
  • 18. New Business 1. Identify Prospects 2. Contact Prospects
  • 19. New Business 1. Identify Prospects 2. Contact Prospects 3. Sales Meeting
  • 20. New Business 1. Identify Prospects 2. Contact Prospects 3. Sales Meeting 4. Close the Sale
  • 21. New Business 1. Identify Prospects 2. Contact Prospects 3. Sales Meeting 4. Close the Sale 5. Follow-up
  • 22. New Business Sales = Fear
  • 23. New Business WORKSHEET: Anti-Hard Sell Success
  • 24. New Business Daylite Highrise Salesforce.com
  • 25. New Business Know Who Your Client Is
  • 26. New Business
  • 27. New Business WORKSHEET: Client Wish List
  • 28. New Business New Projects Are Everywhere
  • 29. New Business
  • 30. New Business Listen More Than You Talk
  • 31. New Business
  • 32. New Business Know Your Product ( Hint: It is NOT your style or your superior design skills )
  • 33. New Business
  • 34. New Business Friends Will Tell You the Truth
  • 35. New Business
  • 36. III. Getting Clients Repeat Clients Are New Clients
  • 37. Marketing
  • 38. Marketing Good Marketing Means Less Need for Sales
  • 39. Marketing WORKSHEET: Marketing Plan
  • 40. Marketing Over the Top is Good
  • 41. Marketing
  • 42. Marketing
  • 43. Marketing Have a Press Kit
  • 44. Marketing WORKSHEET: Press Kit Ingredients
  • 45. Marketing A Press Release Compliments a Project Launch
  • 46. Marketing WORKSHEET: Press Release Advice
  • 47. 4. Estimating the cost of a project too high/low.
  • 48. Scoping a Project
  • 49. Scoping a Project “Don't tell a client ‘yes’ when the answer is really ‘no’.” - Mike Buzzard, President Cuban Council
  • 50. Scoping a Project Scope
  • 51. Scoping a Project Time
  • 52. Scoping a Project Cost
  • 53. Scoping a Project WORKSHEET: Quality Triangle
  • 54. Scoping a Project WORKSHEET: Project Scope
  • 55. Scoping a Project WORKSHEET: Project Pricing
  • 56. Scoping a Project WORKSHEET: Scheduling
  • 57. Scoping a Project Microsoft Project
  • 58. 3. Not following a project process.
  • 59. Project Management
  • 60. Project Management “Plan, plan, plan!” - Eric Breitbard, SVP Schematic
  • 61. Project Management
  • 62. Project Management Identify Your Process
  • 63. Project Management 4 D’s
  • 64. Project Management 1. Discovery
  • 65. Project Management 1. Discovery 2. Design
  • 66. Project Management 1. Discovery 2. Design 3. Develop
  • 67. Project Management 1. Discovery 2. Design 3. Develop 4. Deploy
  • 68. Project Management Microsoft Project Studiometry
  • 69. Managing Talent
  • 70. Managing Talent Assign Tasks / Objectives
  • 71. Managing Talent Check in Regularly
  • 72. Managing Talent Let People Screw Up
  • 73. Managing Talent Preach Time Management
  • 74. Managing Talent Weekly Status Meetings
  • 75. Managing the Client
  • 76. Managing the Client Assign Tasks / Objectives
  • 77. Managing the Client Keep Consistent Communication
  • 78. Managing the Client One Channel of Communication
  • 79. Managing the Client Be Honest
  • 80. Managing the Client Under Promise, Over Deliver
  • 81. Standardize Everything (its OK to be anal)
  • 82. Standardize Everything Standardize File Structure
  • 83. Standardize Everything
  • 84. Standardize Everything WORKSHEET: Ways to Standardize
  • 85. Standardize Everything Retain Ideas
  • 86. Standardize Everything WORKSHEET: Idea Tools
  • 87. 2. No signed contract and/or not sure how to make a proposal.
  • 88. Legal Mumbo Jumbo
  • 89. Legal Mumbo Jumbo “No matter how close a friend or client may be, never sway from your business practices.” - Kathryn Rural City Creative
  • 90. Legal Mumbo Jumbo Don’t Be Scared of Contracts
  • 91. Legal Mumbo Jumbo
  • 92. Legal Mumbo Jumbo Rely on Your Legal Team
  • 93. Legal Mumbo Jumbo
  • 94. Legal Mumbo Jumbo Get it in Writing
  • 95. Legal Mumbo Jumbo
  • 96. Legal Mumbo Jumbo Define Payment Logistics
  • 97. Legal Mumbo Jumbo
  • 98. Proposal Ingredients
  • 99. Legal Mumbo Jumbo “The client is not an idiot.” - Jeffrey Zeldman, President Happy Cog Studios
  • 100. Proposal Ingredients Proposal Ingredients: • Cover Page • Contact Information • Stake Holders • Scope • Objectives
  • 101. Proposal Ingredients Proposal Ingredients: • Target Audience • Deliverables • Process • Milestone Schedule • Payment Schedule
  • 102. Proposal Ingredients Proposal Ingredients: • Fees • Strategy • Company History • Principal Bios • Case Studies / Awards
  • 103. Proposal Ingredients WORKSHEET: Ingredients of a Proposal
  • 104. Proposal Ingredients WORKSHEET: Project Pricing
  • 105. Tips for Successful Proposals
  • 106. Tips for Successful Proposals Get a Copywriter
  • 107. Tips for Successful Proposals Use Templates
  • 108. Tips for Successful Proposals Be Organized
  • 109. Tips for Successful Proposals Avoid Bullshit
  • 110. Tips for Successful Proposals No Sales Lines
  • 111. Tips for Successful Proposals No Spec Work
  • 112. Tips for Successful Proposals Focus on Process
  • 113. Tips for Successful Proposals Don’t Delay
  • 114. 1. Not sure how to plan for the future.
  • 115. Working on Your Business
  • 116. Working on Your Business “I wish I knew how important it was to reach out for help before I was in over my head.” - Florence Haridan Gathering
  • 117. Working on Your Business Rely on Professional Help
  • 118. Working on Your Business Understand Your Books
  • 119. Working on Your Business Create a Blueprint for Success
  • 120. Working on Your Business WORKSHEET: Business Plan
  • 121. Working on Your Business Invoice Regularly
  • 122. Working on Your Business Keep a Playbook
  • 123. V.Working on Your Business Planning for the Future For every project, log the total hours, players, profit/loss, things learned, strengths, weaknesses, and so on.
  • 124. Working on Your Business
  • 125. Working on Your Business Decide Where You Want to Go
  • 126. Working on Your Business • write down where you want your business to go. • plan for it in baby steps. • visualize it happening.
  • 127. Working on Your Business “Everything's a work in progress ... no matter how well you're doing.” - Michael Lebowitz, CEO Big Spaceship
  • 128. Working on Your Business
  • 129. There is no such thing as luck, the future is what YOU make it!
  • 130. Presentation Slides & Worksheets: http://how.graphicdefine.org
  • 131. BONUS: When Shit Hits the Fan
  • 132. When Shit Hits the Fan Stay Focued
  • 133. When Shit Hits the Fan Remain Calm
  • 134. When Shit Hits the Fan Don’t Act Too Quickly
  • 135. When Shit Hits the Fan Rely on Your Staff
  • 136. When Shit Hits the Fan Don’t Play the Blame Game
  • 137. When Shit Hits the Fan Realize that Something Will Have to be Sacrificed
  • 138. When Shit Hits the Fan Make a Calculated Decision
  • 139. When Shit Hits the Fan Sometimes You Need to Fire the Client
  • 140. When Shit Hits the Fan If It Smells Like Shit...
  • 141. Presentation Slides & Worksheets: http://how.graphicdefine.org

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