Online Visibility and Blogging Overview for Designers

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    Online Visibility and Blogging Overview for Designers - Presentation Transcript

    1. Online Visibility and Blogging Daniel Schutzmith
    2. Who Am I?
    3. www.graphicdefine.org
    4. www.choppingblock.com
    5. School of VISUAL ARTS
    6. Presentation Slides & Worksheets: http://om.graphicdefine.org
    7. What is Online Visibility?
    8. What is Online Visibility? The way that a person or entity is perceived via the internet.
    9. Cons of Online Visibility
    10. Cons of Online Visibility No Filter
    11. Cons of Online Visibility Increased Exposure
    12. Cons of Online Visibility Mistakes are Magnified
    13. Cons of Online Visibility Constantly Evolving
    14. Cons of Online Visibility Pandora’s Box
    15. Pros of Online Visibility
    16. Pros of Online Visibility Supports Marketing Efforts
    17. Pros of Online Visibility Increases Market Share
    18. Pros of Online Visibility Attracts Talent
    19. Pros of Online Visibility Connects with Customers
    20. Pros of Online Visibility Builds Relationships
    21. Pros of Online Visibility Overall, Generates New Business
    22. Building a Personality
    23. Building a Personality 1. Define
    24. Building a Personality 1. Define 2. Design
    25. Building a Personality 1. Define 2. Design 3. Develop
    26. Building a Personality 1. Define 2. Design 3. Develop 4. Deploy
    27. Building a Personality Worksheet: Building a Personality
    28. Implementing the Personality
    29. Implementing the Personality Blog
    30. Implementing the Personality Blog
    31. Implementing the Personality Social Network Profiles
    32. Implementing the Personality Social Network Profiles
    33. Implementing the Personality Social Network Profiles
    34. Implementing the Personality Email
    35. Email
    36. Implementing the Personality Forums
    37. Implementing the Personality Forums
    38. Implementing the Personality E-zine
    39. Implementing the Personality E-zine
    40. Implementing the Personality Personal Sites
    41. Implementing the Personality Personal Sites
    42. Implementing the Personality Comments
    43. Implementing the Personality Comments
    44. Implementing the Personality Twitter
    45. Implementing the Personality Twitter
    46. Using an Evangelist
    47. Using an Evangelist Why Use One? • Provides a real, tangible personality to your customers. • Connects with customers on an a basic human level. • Organizes and reinforces the company personality
    48. Using an Evangelist Things to Look for: • Extroverted Personality • Passion for your Company • Understands your Customers • Excellent Communicator • Calm Under Pressure • Willing to Adapt / Improvise
    49. Using an Evangelist Where Do You Find One? • Star Employee • Fan of Your Company • Executive Team
    50. Using an Evangelist Famous Evangelists: • Guy Kawasaki • Steve Jobs • Steve Balmer • Bono • Al Gore
    51. Using an Evangelist The One Key Ingredient...
    52. Using an Evangelist Passion!
    53. Types of Blog Posts
    54. Types of Blog Posts Instructional
    55. Types of Blog Posts Interview
    56. Types of Blog Posts List
    57. Types of Blog Posts Review
    58. Types of Blog Posts Case Study
    59. Types of Blog Posts Links List
    60. Types of Blog Posts Inspirational
    61. Types of Blog Posts Prediction
    62. Types of Blog Posts Problem & Solution
    63. Types of Blog Posts Rant
    64. Types of Blog Posts LINK: 20 Types of Blog Posts
    65. Effective Blog Writing
    66. Effective Blog Writing Provide Useful Content
    67. Effective Blog Writing Remove the Bullshit
    68. Effective Blog Writing No Sales Speak
    69. Effective Blog Writing Stay Consistent
    70. Effective Blog Writing Make it Easy to Link
    71. Keeping Followers & Credibility
    72. Keeping Followers & Credibility Update Consistently
    73. Keeping Followers & Credibility Quality Content
    74. Keeping Followers & Credibility Remaining Humble
    75. Keeping Followers & Credibility Be Truthful
    76. Keeping Followers & Credibility Own Up & Admit Mistakes
    77. Keeping Followers & Credibility Correct Mistakes
    78. Keeping Followers & Credibility Don’t Censor
    79. Keeping Followers & Credibility Listen
    80. Keeping Followers & Credibility Implement and Compliment Feedback
    81. Handling Criticism
    82. Handling Criticism 1. Evaluate
    83. Handling Criticism 1. Evaluate 2. Address
    84. Handling Criticism 1. Evaluate 2. Address 3. Correct
    85. Handling Criticism 1. Evaluate 2. Address 3. Correct 4. Follow Up
    86. Handling Criticism EvAd CoFo
    87. Handling Criticism What Not to Do:
    88. Handling Criticism What Not to Do: • Hide
    89. Handling Criticism What Not to Do: • Hide • Attack
    90. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize
    91. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize • Sue
    92. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize • Sue • Slander
    93. Handling Criticism Example: Coke Explosion
    94. Handling Criticism
    95. Tips for Overall Success
    96. Tips for Overall Success Stick with It!
    97. Tips for Overall Success It takes hard work
    98. Tips for Overall Success Focus on the Message
    99. Tips for Overall Success Encourage Participation
    100. Tips for Overall Success Be Serious About Not Being Too Serious
    101. Tips for Overall Success Have Fun
    102. Presentation Slides & Worksheets: http://om.graphicdefine.org
    SlideShare Zeitgeist 2009

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