Online Visibility and Blogging Overview for Designers

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Online Visibility and Blogging Overview for Designers

  1. 1. Online Visibility and Blogging Daniel Schutzmith
  2. 2. Who Am I?
  3. 3. www.graphicdefine.org
  4. 4. www.choppingblock.com
  5. 5. School of VISUAL ARTS
  6. 6. Presentation Slides & Worksheets: http://om.graphicdefine.org
  7. 7. What is Online Visibility?
  8. 8. What is Online Visibility? The way that a person or entity is perceived via the internet.
  9. 9. Cons of Online Visibility
  10. 10. Cons of Online Visibility No Filter
  11. 11. Cons of Online Visibility Increased Exposure
  12. 12. Cons of Online Visibility Mistakes are Magnified
  13. 13. Cons of Online Visibility Constantly Evolving
  14. 14. Cons of Online Visibility Pandora’s Box
  15. 15. Pros of Online Visibility
  16. 16. Pros of Online Visibility Supports Marketing Efforts
  17. 17. Pros of Online Visibility Increases Market Share
  18. 18. Pros of Online Visibility Attracts Talent
  19. 19. Pros of Online Visibility Connects with Customers
  20. 20. Pros of Online Visibility Builds Relationships
  21. 21. Pros of Online Visibility Overall, Generates New Business
  22. 22. Building a Personality
  23. 23. Building a Personality 1. Define
  24. 24. Building a Personality 1. Define 2. Design
  25. 25. Building a Personality 1. Define 2. Design 3. Develop
  26. 26. Building a Personality 1. Define 2. Design 3. Develop 4. Deploy
  27. 27. Building a Personality Worksheet: Building a Personality
  28. 28. Implementing the Personality
  29. 29. Implementing the Personality Blog
  30. 30. Implementing the Personality Blog
  31. 31. Implementing the Personality Social Network Profiles
  32. 32. Implementing the Personality Social Network Profiles
  33. 33. Implementing the Personality Social Network Profiles
  34. 34. Implementing the Personality Email
  35. 35. Email
  36. 36. Implementing the Personality Forums
  37. 37. Implementing the Personality Forums
  38. 38. Implementing the Personality E-zine
  39. 39. Implementing the Personality E-zine
  40. 40. Implementing the Personality Personal Sites
  41. 41. Implementing the Personality Personal Sites
  42. 42. Implementing the Personality Comments
  43. 43. Implementing the Personality Comments
  44. 44. Implementing the Personality Twitter
  45. 45. Implementing the Personality Twitter
  46. 46. Using an Evangelist
  47. 47. Using an Evangelist Why Use One? • Provides a real, tangible personality to your customers. • Connects with customers on an a basic human level. • Organizes and reinforces the company personality
  48. 48. Using an Evangelist Things to Look for: • Extroverted Personality • Passion for your Company • Understands your Customers • Excellent Communicator • Calm Under Pressure • Willing to Adapt / Improvise
  49. 49. Using an Evangelist Where Do You Find One? • Star Employee • Fan of Your Company • Executive Team
  50. 50. Using an Evangelist Famous Evangelists: • Guy Kawasaki • Steve Jobs • Steve Balmer • Bono • Al Gore
  51. 51. Using an Evangelist The One Key Ingredient...
  52. 52. Using an Evangelist Passion!
  53. 53. Types of Blog Posts
  54. 54. Types of Blog Posts Instructional
  55. 55. Types of Blog Posts Interview
  56. 56. Types of Blog Posts List
  57. 57. Types of Blog Posts Review
  58. 58. Types of Blog Posts Case Study
  59. 59. Types of Blog Posts Links List
  60. 60. Types of Blog Posts Inspirational
  61. 61. Types of Blog Posts Prediction
  62. 62. Types of Blog Posts Problem & Solution
  63. 63. Types of Blog Posts Rant
  64. 64. Types of Blog Posts LINK: 20 Types of Blog Posts
  65. 65. Effective Blog Writing
  66. 66. Effective Blog Writing Provide Useful Content
  67. 67. Effective Blog Writing Remove the Bullshit
  68. 68. Effective Blog Writing No Sales Speak
  69. 69. Effective Blog Writing Stay Consistent
  70. 70. Effective Blog Writing Make it Easy to Link
  71. 71. Keeping Followers & Credibility
  72. 72. Keeping Followers & Credibility Update Consistently
  73. 73. Keeping Followers & Credibility Quality Content
  74. 74. Keeping Followers & Credibility Remaining Humble
  75. 75. Keeping Followers & Credibility Be Truthful
  76. 76. Keeping Followers & Credibility Own Up & Admit Mistakes
  77. 77. Keeping Followers & Credibility Correct Mistakes
  78. 78. Keeping Followers & Credibility Don’t Censor
  79. 79. Keeping Followers & Credibility Listen
  80. 80. Keeping Followers & Credibility Implement and Compliment Feedback
  81. 81. Handling Criticism
  82. 82. Handling Criticism 1. Evaluate
  83. 83. Handling Criticism 1. Evaluate 2. Address
  84. 84. Handling Criticism 1. Evaluate 2. Address 3. Correct
  85. 85. Handling Criticism 1. Evaluate 2. Address 3. Correct 4. Follow Up
  86. 86. Handling Criticism EvAd CoFo
  87. 87. Handling Criticism What Not to Do:
  88. 88. Handling Criticism What Not to Do: • Hide
  89. 89. Handling Criticism What Not to Do: • Hide • Attack
  90. 90. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize
  91. 91. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize • Sue
  92. 92. Handling Criticism What Not to Do: • Hide • Attack • Counter - Criticize • Sue • Slander
  93. 93. Handling Criticism Example: Coke Explosion
  94. 94. Handling Criticism
  95. 95. Tips for Overall Success
  96. 96. Tips for Overall Success Stick with It!
  97. 97. Tips for Overall Success It takes hard work
  98. 98. Tips for Overall Success Focus on the Message
  99. 99. Tips for Overall Success Encourage Participation
  100. 100. Tips for Overall Success Be Serious About Not Being Too Serious
  101. 101. Tips for Overall Success Have Fun
  102. 102. Presentation Slides & Worksheets: http://om.graphicdefine.org

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