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Marketing Your Skillz: Self Promotion for the Shy, Creative Type
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Marketing Your Skillz: Self Promotion for the Shy, Creative Type

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You can make the most amazing designs in the world but if no one knows what you did, then you won't get recognition for it. It is a fact that marketing is just as important to the success of a …

You can make the most amazing designs in the world but if no one knows what you did, then you won't get recognition for it. It is a fact that marketing is just as important to the success of a creative business as the work that is produced. Find out how some of the most well known interactive shops have become as well known as they are (hint, it's not just about the work!). This session will focus on the various techniques we can all use (from studio to freelancer) to market our work, promote our skills, and attract the kinds of clients we want. We will also discuss the role that awards and contests play in the art of promotion, as well as some ways to make yourself a guru in the eyes of your clients.

Published in: Business, Technology, Design

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Transcript

  • 1. Marketing Your Skillz daniel schutzsmith @schutzsmith on twitter
  • 2. Presentation Slides & Worksheets: http://fitc.graphicdefine.org
  • 3. Who Are You?
  • 4. Freelancer?
  • 5. Work in a Studio?
  • 6. Studio Owner?
  • 7. Student?
  • 8. Other Design Professional?
  • 9. Why Marketing?
  • 10. • attract the clients & talent you want
  • 11. • attractthe clients & talent you want • shape your image
  • 12. • attractthe clients & talent you want • shape your image • create a following of ambassadors
  • 13. Where Do We Start?
  • 14. • define your mantra
  • 15. • define your mantra • know what your real product is
  • 16. • define your mantra • know what your real product is • target clients
  • 17. • define your mantra • know what your real product is • target clients • make a plan
  • 18. Define Your Mantra
  • 19. A short, descriptive sentence that sums up what your company is all about.
  • 20. “Can your secretary tell you what it is? If so, then you’re onto something meaningful and memorable. If not, then it sucks!” - Guy Kawasaki
  • 21. “Don’t be evil” - Google
  • 22. “Peace of mind” - Federal Express
  • 23. “Authentic Athletic Performance” - Nike
  • 24. WORKSHEET: Define Your Mantra
  • 25. What’s Your Real Product?
  • 26. Hint: It is not your skills!
  • 27. It is: The thought response that you give clients.
  • 28. Humor
  • 29. Peace of Mind
  • 30. Attention to Detail
  • 31. Target Clients
  • 32. Define who your clients are first, and then go get’em.
  • 33. • list the industries you like
  • 34. • list the industries you like • define ideal traits
  • 35. • list the industries you like • defineideal traits • make a targeted list
  • 36. WORKSHEET: Client Wish List
  • 37. Make a Plan
  • 38. WORKSHEET: Marketing Plan
  • 39. 1) What is your objective for this plan? Be specific and use dates.
  • 40. 2) Who is your target audience? What industries are they in?
  • 41. Clie Wis nt 2) Who is your target hlis t audience? What industries are they in?
  • 42. 3) What is the message you want to convey to this market about how you can help them?
  • 43. Ma ntr Pro a & 3) What is the duc t message you want to convey to this market about how you can help them?
  • 44. 4) Which marketing tools will you use? What are clients reading and watching; where are they going?
  • 45. 5) I can spend ____________ per week and $___________ per month.
  • 46. 6) Make an action plan of steps over a period of time. Put it on your calendar!
  • 47. Marketing Tools
  • 48. Leave Behinds
  • 49. Blog
  • 50. Give Away Your Secrets
  • 51. Blog
  • 52. Build a Web App
  • 53. Give Away Your Work
  • 54. Start a Conversation
  • 55. Make Friends With Journalists
  • 56. Write an Article
  • 57. Help a Reporter Out
  • 58. Use Press Releases
  • 59. Use Social Networking
  • 60. Implementing the Personality Social Network Profiles
  • 61. Implementing the Personality Social Network Profiles
  • 62. Show the Personalities
  • 63. Email
  • 64. Start an E-zine
  • 65. Implementing the Personality E-zine
  • 66. Track the Conversation
  • 67. Implementing the Personality Comments
  • 68. Tips for Success
  • 69. Focus on the Message
  • 70. Encourage Participation
  • 71. Provide Useful Content
  • 72. Remove the Bullshit
  • 73. No Sales Speak
  • 74. Stay Consistent
  • 75. Listen to Feedback
  • 76. Be Humble
  • 77. Have Fun
  • 78. Presentation Slides & Worksheets: http://fitc.graphicdefine.org