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Branding Yourself
Online & Social
Media Movements

Daniel Schutzmith
Who Am I?
www.graphicdefine.org
School of
VISUAL ARTS
School of
VISUAL ARTS
What is
Online Visibility?
What is Online Visibility?


The way that a
person or entity is
perceived via the
internet.
Cons of
 Online
Visibility
Cons of Online Visibility




           No Filter
Cons of Online Visibility




        Increased
         Exposure
Cons of Online Visibility




    Mistakes are
     Magnified
Cons of Online Visibility




       Constantly
        Evolving
Cons of Online Visibility




  Pandora’s Box
Pros of
 Online
Visibility
Pros of Online Visibility




        Supports
        Marketing
         Efforts
Pros of Online Visibility




    Increases
   Market Share
Pros of Online Visibility




            Attracts
             Talent
Pros of Online Visibility




  Connects with
   Customers
Pros of Online Visibility




       Builds
    Relationships
Pros of Online Visibility




     Overall,
    Generates
   New Business
Building a
Personality
Building a Personality


1. Define
Building a Personality


1. Define
2. Design
Building a Personality


1. Define
2. Design
3. Develop
Building a Personality


1. Define
2. Design
3. Develop
4. Deploy
Building a Personality




            Worksheet:
            Building a
            Personality
Implementing
the Personality
Implementing the Personality




     Identifiable
     Icon / Logo
DanielSchutzsmith
Developer/Designer Extraordinaire
Implementing the Personality




           Mantra
“Helping creatives
 understand the
  fundamentals
   of business”
“Develop socially-
 conscious websites,
products and services
    that improve
     the world”
Implementing the Personality




       Collateral
Implementing the Personality




           Collateral
Implementing the Personality
Implementing the Personality




           Collateral
Implementing the Personality




           Collateral
Implementing the Personality




              Blog
Implementing the Personality




              Blog
Implementing the Personality




          Social
         Network
         Profiles
Implementing the Personality




          Social
         Network
         Profiles
Implementing the Personality




          Social
         Network
         Profiles
Implementing the Personality




             Email
Email
Implementing the Personality




           Forums
Implementing the Personality




           Forums
Implementing the Personality




            E-zine
Implementing the Personality




            E-zine
Implementing the Personality




  Personal Sites
Implementing the Personality




  Personal Sites
Implementing the Personality




      Comments
Implementing the Personality




      Comments
Implementing the Personality




            Twitter
Implementing the Personality




            Twitter
Most Importantly...
 HAVE FUN!
Branding Yourself Online & Social Media Movements
Branding Yourself Online & Social Media Movements
Branding Yourself Online & Social Media Movements
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Branding Yourself Online & Social Media Movements

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Presentation slides from the Google Online Marketing Bootcamp in Burlington, VT 2007

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Transcript of "Branding Yourself Online & Social Media Movements"

  1. 1. Branding Yourself Online & Social Media Movements Daniel Schutzmith
  2. 2. Who Am I?
  3. 3. www.graphicdefine.org
  4. 4. School of VISUAL ARTS
  5. 5. School of VISUAL ARTS
  6. 6. What is Online Visibility?
  7. 7. What is Online Visibility? The way that a person or entity is perceived via the internet.
  8. 8. Cons of Online Visibility
  9. 9. Cons of Online Visibility No Filter
  10. 10. Cons of Online Visibility Increased Exposure
  11. 11. Cons of Online Visibility Mistakes are Magnified
  12. 12. Cons of Online Visibility Constantly Evolving
  13. 13. Cons of Online Visibility Pandora’s Box
  14. 14. Pros of Online Visibility
  15. 15. Pros of Online Visibility Supports Marketing Efforts
  16. 16. Pros of Online Visibility Increases Market Share
  17. 17. Pros of Online Visibility Attracts Talent
  18. 18. Pros of Online Visibility Connects with Customers
  19. 19. Pros of Online Visibility Builds Relationships
  20. 20. Pros of Online Visibility Overall, Generates New Business
  21. 21. Building a Personality
  22. 22. Building a Personality 1. Define
  23. 23. Building a Personality 1. Define 2. Design
  24. 24. Building a Personality 1. Define 2. Design 3. Develop
  25. 25. Building a Personality 1. Define 2. Design 3. Develop 4. Deploy
  26. 26. Building a Personality Worksheet: Building a Personality
  27. 27. Implementing the Personality
  28. 28. Implementing the Personality Identifiable Icon / Logo
  29. 29. DanielSchutzsmith Developer/Designer Extraordinaire
  30. 30. Implementing the Personality Mantra
  31. 31. “Helping creatives understand the fundamentals of business”
  32. 32. “Develop socially- conscious websites, products and services that improve the world”
  33. 33. Implementing the Personality Collateral
  34. 34. Implementing the Personality Collateral
  35. 35. Implementing the Personality
  36. 36. Implementing the Personality Collateral
  37. 37. Implementing the Personality Collateral
  38. 38. Implementing the Personality Blog
  39. 39. Implementing the Personality Blog
  40. 40. Implementing the Personality Social Network Profiles
  41. 41. Implementing the Personality Social Network Profiles
  42. 42. Implementing the Personality Social Network Profiles
  43. 43. Implementing the Personality Email
  44. 44. Email
  45. 45. Implementing the Personality Forums
  46. 46. Implementing the Personality Forums
  47. 47. Implementing the Personality E-zine
  48. 48. Implementing the Personality E-zine
  49. 49. Implementing the Personality Personal Sites
  50. 50. Implementing the Personality Personal Sites
  51. 51. Implementing the Personality Comments
  52. 52. Implementing the Personality Comments
  53. 53. Implementing the Personality Twitter
  54. 54. Implementing the Personality Twitter
  55. 55. Most Importantly... HAVE FUN!
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