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Branding Yourself Online & Social Media Movements

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Presentation slides from the Google Online Marketing Bootcamp in Burlington, VT 2007

Presentation slides from the Google Online Marketing Bootcamp in Burlington, VT 2007

Published in: Business

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Transcript

  • 1. Branding Yourself Online & Social Media Movements Daniel Schutzmith
  • 2. Who Am I?
  • 3. www.graphicdefine.org
  • 4. School of VISUAL ARTS
  • 5. School of VISUAL ARTS
  • 6. What is Online Visibility?
  • 7. What is Online Visibility? The way that a person or entity is perceived via the internet.
  • 8. Cons of Online Visibility
  • 9. Cons of Online Visibility No Filter
  • 10. Cons of Online Visibility Increased Exposure
  • 11. Cons of Online Visibility Mistakes are Magnified
  • 12. Cons of Online Visibility Constantly Evolving
  • 13. Cons of Online Visibility Pandora’s Box
  • 14. Pros of Online Visibility
  • 15. Pros of Online Visibility Supports Marketing Efforts
  • 16. Pros of Online Visibility Increases Market Share
  • 17. Pros of Online Visibility Attracts Talent
  • 18. Pros of Online Visibility Connects with Customers
  • 19. Pros of Online Visibility Builds Relationships
  • 20. Pros of Online Visibility Overall, Generates New Business
  • 21. Building a Personality
  • 22. Building a Personality 1. Define
  • 23. Building a Personality 1. Define 2. Design
  • 24. Building a Personality 1. Define 2. Design 3. Develop
  • 25. Building a Personality 1. Define 2. Design 3. Develop 4. Deploy
  • 26. Building a Personality Worksheet: Building a Personality
  • 27. Implementing the Personality
  • 28. Implementing the Personality Identifiable Icon / Logo
  • 29. DanielSchutzsmith Developer/Designer Extraordinaire
  • 30. Implementing the Personality Mantra
  • 31. “Helping creatives understand the fundamentals of business”
  • 32. “Develop socially- conscious websites, products and services that improve the world”
  • 33. Implementing the Personality Collateral
  • 34. Implementing the Personality Collateral
  • 35. Implementing the Personality
  • 36. Implementing the Personality Collateral
  • 37. Implementing the Personality Collateral
  • 38. Implementing the Personality Blog
  • 39. Implementing the Personality Blog
  • 40. Implementing the Personality Social Network Profiles
  • 41. Implementing the Personality Social Network Profiles
  • 42. Implementing the Personality Social Network Profiles
  • 43. Implementing the Personality Email
  • 44. Email
  • 45. Implementing the Personality Forums
  • 46. Implementing the Personality Forums
  • 47. Implementing the Personality E-zine
  • 48. Implementing the Personality E-zine
  • 49. Implementing the Personality Personal Sites
  • 50. Implementing the Personality Personal Sites
  • 51. Implementing the Personality Comments
  • 52. Implementing the Personality Comments
  • 53. Implementing the Personality Twitter
  • 54. Implementing the Personality Twitter
  • 55. Most Importantly... HAVE FUN!