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Steve in Action: Social Tagging Tools and Methods Applied

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A presentation on Steve: The Museum Social Tagging Project by Susan Chun, Rob Stein, Tiffany Leason, and Beth Harris at the Museums and the Web 2009 Conference

A presentation on Steve: The Museum Social Tagging Project by Susan Chun, Rob Stein, Tiffany Leason, and Beth Harris at the Museums and the Web 2009 Conference

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    Steve in Action: Social Tagging Tools and Methods Applied Steve in Action: Social Tagging Tools and Methods Applied Presentation Transcript

    • Steve in Action Social Tagging Tools and Methods Applied
    • Who is Steve?
      • Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences.
    • Who is Steve?
      • Founded in 2005 as a volunteer effort
      • Funded as a research project by an IMLS National Leadership Grant in 2006
      • Re-funded by IMLS for research activities in 2008, as well as implementation work
      • Chipstone Foundation
      • Cleveland Museum of Art
      • Denver Art Museum
      • Guggenheim Museum
      • Los Angeles County Museum of Art
      • Indianapolis Museum of Art
      • The Metropolitan Museum of Art
      • Minneapolis Institute of Arts
      • Minnesota Digital Library
      • Rubin Museum of Art
      • San Francisco Museum of Modern Art
      • Smithsonian American Art Museum
      • UCLA Graduate School of Education and Information Studies
      • Walker Art Center
      Funding: Institute of Museum and Library Services Listserv Participants: 350 active members Archives and Museum Informatics Susan Chun, Independent Consultant New Media Consortium Taxonomy Strategies Think Design University of Maryland, CLiMB Project
    • http://www.steve.museum
    • Why study social tagging? Every participant had a different answer
      • Can tagging help users find art more easily?
      • Can tagging change the way users look at and engage with art?
      • Can tagging help museums understand what visitors see and understand?
      • From: J. P. [email_address]
      • Date: Sat, 26 Aug 2006 11:24:43 -0700
      • To: [email_address]
      • Subject: Looking for a painting Please help: I have been looking on and off for years for this painting. The painting is of a very well dressed renaissance man standing in a room (a library) in front of him on a table is a large hour glass. The painting has very rich colors. I have talked to a lot of people and they have said they have seen this painting but can't remember its name or the name of the artist. Could you please use your resources to find this painting?
      What isn’t the user finding?
    • Why a research project?
      • What conditions yield the most useful and accurate descriptions of artworks?
      • What interfaces provide the most engaging user experience?
      • Who should tag?
      • Which works should be tagged?
    • steve’s Tools
    • The steve tagger: an open-source, configurable tag collection environment
    • Available for download at SourceForge.net
    • The steve term review tool: a tool for reviewing and annotating tags
    • The steve reporting suite: allowing us to review and analyze the data
    • Raw data from the research available
    • 2006-08 Research Results Download the 10MB file in the Research area of www.steve.museum
    • Some stats from the research:
      • 11 Participating Museums
      • 1,782 Works of Art in the Research
      • 36,981 Tags collected
      • 2,017 Users who tagged
    • A Few Highlights
      • 88% of tags were useful
      If you found this work using this term would you be surprised? Museum professionals found most tags useful
    • A Few Highlights
      • Tags are different than museum documentation:
        • 86% of all tags not found in label copy
    • A Few Highlights
      • Tags are almost always useful when they are assigned two or more times
    • A Few Highlights
      • Institutional Affiliation Matters
        • Users invited to tag by The Metropolitan Museum of Art were 4 times as productive
        • Multi-Institution Tagger: 22 tags / user
        • Single-Institution Tagger: 82 tags / user
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    • Tag Contributor Comment “ I love, love, love this. I feel like I am in school again learning and contributing to this. It has become a hobby, I try to do some whenever I have a quiet moment. I look forward to doing it. I am so excited to be a part of it.”
        • Tag Contributor Comment
        • “ 1. It's fun, interesting, educational, a “trip”.
        • 2. Makes me feel I have a stake in the collections.
        • 3. Delightfully self-aggrandizing.”
    • Steve in Action: Social Tagging Tools and Methods Applied A demonstration grant focusing on encouraging and enabling widespread use of tagging in museums, and in extending the functionality of the steve tool set
    • A research grant focusing on the usefulness of combining computational linguistics and tagging to assign weights or trust to a set of objects tagged by experts T3: Text, Tagging, Trust
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    • Networked information still mirrors physical museum reality in many ways. It is still not possible to search art museum collections as a whole; one must separately visit each museum Web site. The information presented is structured according to museum goals and objectives – which may not mesh with those of the user. The language used is often highly specialized and technical, rendering resources inaccessible or incomprehensible. An on-line work of art or other museum object may be embedded in an exhibition or other interpretive context with a point-of-view not shared by the user. Or inversely, the object may only appear in a database, completely de-contextualized and without the meaning that comes from its cultural context (for example, seeing it alongside other artifacts of the same culture, or viewing how it was used).
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    • - View assigned tags (both MoMA and Visitor tags)   - Add tags from available tags - [vote on existing tags - not possible in phase one]
      • Goals for the program:
      • The teens will:
      • Learn about educational practices within museums
      • Learn about website design, architecture and functionality
      • Create an educational proposal for reaching a specific audience both online and in the galleries
      • Implement the proposal
      • Goals for the site:
      • 1. Learn about the Museum’s programs, events and collections
      • 2. Expand minds
      • 3. Inspire creativity
      • Can tagging serve as a way to help teens/MoMA visitors find unexpected connections between objects in MoMA’s collection?
      • How can we use the tags to help deepen teens/MoMA visitors understanding of the objects?
      • Can tagging be constructed as a social activity for teens/MoMA visitors?
      • How will tagging on the teen site relate to tagging on MoMA’s site (when and if we do that)?
      • Will tagging and sorting by tags help make objects in MoMA’s collection more accessible and relevant to the teens?
      • Will tagging give us new insights to our teen audience and how to best reach them?
      • Could tags be used to help teens learn some art history?
    • Questions or ideas? [email_address] Twitter: steve_museum