www.steve.museum steve@steve.museum
Steve in Action
Social Tagging Tools and
Methods Applied
www.steve.museum steve@steve.museum
Who is Steve?
• Steve is a collaborative project, formed
in 2005, dedicated to explori...
www.steve.museum steve@steve.museum
Who is Steve?
• Founded in 2005 as a volunteer effort
• Funded as a research project b...
www.steve.museum steve@steve.museum
Chipstone Foundation
Cleveland Museum of Art
Denver Art Museum
Guggenheim Museum
Los A...
www.steve.museum steve@steve.museum
http://www.steve.museu
m
www.steve.museum steve@steve.museum
Why study social tagging?
Every participant had a different answer
• Can tagging help ...
www.steve.museum steve@steve.museum
From: J. P. xxxxxx@xxxxxx.com
Date: Sat, 26 Aug 2006 11:24:43 -0700
To: timeline@metmu...
www.steve.museum steve@steve.museum
Why a research project?
• What conditions yield the most useful
and accurate descripti...
www.steve.museum steve@steve.museum
steve’s Tools
www.steve.museum steve@steve.museum
The steve tagger: an open-source,
configurable tag collection environment
www.steve.museum steve@steve.museum
Available for download at SourceForge.net
www.steve.museum steve@steve.museum
The steve term review tool: a tool for
reviewing and annotating tags
www.steve.museum steve@steve.museum
The steve reporting suite: allowing us to
review and analyze the data
www.steve.museum steve@steve.museum
Raw data from the research available
www.steve.museum steve@steve.museum
2006-08 Research Results
Download the 10MB file in the Research area of
www.steve.muse...
www.steve.museum steve@steve.museum
Some stats from the
research:
11 Participating Museums
1,782 Works of Art in the Resea...
www.steve.museum steve@steve.museum
A Few Highlights
88% of tags were useful
If you found this work using this term
would ...
www.steve.museum steve@steve.museum
A Few Highlights
Tags are different than museum
documentation:
86% of all tags not fou...
www.steve.museum steve@steve.museum
A Few Highlights
Tags are almost always useful when they are
assigned two or more times
www.steve.museum steve@steve.museum
A Few Highlights
Institutional Affiliation Matters
• Users invited to tag by The Metro...
www.steve.museum steve@steve.museum
Q: When you visited steve.museum, did you want
0% 20% 40% 60% 80% 100%
don't remember
...
www.steve.museum steve@steve.museum
Q: Why did you tag?
0% 20% 40% 60% 80% 100%
don't remember
to connect with others
so t...
www.steve.museum steve@steve.museum
Q: Do you think you might tag more if your local art
museum asked you to help them in ...
www.steve.museum steve@steve.museum
Tag Contributor Comment
“I love, love, love this. I feel like I am in school again
lea...
www.steve.museum steve@steve.museum
Tag Contributor Comment
“1. It's fun, interesting, educational, a “trip”.
2. Makes me ...
www.steve.museum steve@steve.museum
Steve in Action:
Social Tagging
Tools and Methods
Applied
A demonstration grant focusi...
www.steve.museum steve@steve.museum
A research grant focusing on the
usefulness of combining
computational linguistics and...
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
Networked information still mirrors physical museum reality in many ways. It is
still ...
www.steve.museum steve@steve.museum
www.steve.museum steve@steve.museum
- View assigned tags (both MoMA
and Visitor tags)
- Add tags from available tags
- [vo...
www.steve.museum steve@steve.museum
Goals for the program:
The teens will:
1.Learn about educational practices within muse...
www.steve.museum steve@steve.museum
• Can tagging serve as a way to help teens/MoMA visitors find
unexpected connections b...
www.steve.museum steve@steve.museum
Questions or ideas?
steve@steve.museum
Twitter: steve_museum
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Steve in Action: Social Tagging Tools and Methods Applied

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A presentation on Steve: The Museum Social Tagging Project by Susan Chun, Rob Stein, Tiffany Leason, and Beth Harris at the Museums and the Web 2009 Conference

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Steve in Action: Social Tagging Tools and Methods Applied

  1. 1. www.steve.museum steve@steve.museum Steve in Action Social Tagging Tools and Methods Applied
  2. 2. www.steve.museum steve@steve.museum Who is Steve? • Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences.
  3. 3. www.steve.museum steve@steve.museum Who is Steve? • Founded in 2005 as a volunteer effort • Funded as a research project by an IMLS National Leadership Grant in 2006 • Re-funded by IMLS for research activities in 2008, as well as implementation work
  4. 4. www.steve.museum steve@steve.museum Chipstone Foundation Cleveland Museum of Art Denver Art Museum Guggenheim Museum Los Angeles County Museum of Art Indianapolis Museum of Art The Metropolitan Museum of Art Minneapolis Institute of Arts Minnesota Digital Library Rubin Museum of Art San Francisco Museum of Modern Art Smithsonian American Art Museum UCLA Graduate School of Education and Information Studies Walker Art Center Funding: Institute of Museum and Library Services Listserv Participants: 350 active members Archives and Museum Informatics Susan Chun, Independent Consultant New Media Consortium Taxonomy Strategies Think Design University of Maryland, CLiMB Project
  5. 5. www.steve.museum steve@steve.museum http://www.steve.museu m
  6. 6. www.steve.museum steve@steve.museum Why study social tagging? Every participant had a different answer • Can tagging help users find art more easily? • Can tagging change the way users look at and engage with art? • Can tagging help museums understand what visitors see and understand?
  7. 7. www.steve.museum steve@steve.museum From: J. P. xxxxxx@xxxxxx.com Date: Sat, 26 Aug 2006 11:24:43 -0700 To: timeline@metmuseum.org Subject: Looking for a painting Please help: I have been looking on and off for years for this painting. The painting is of a very well dressed renaissance man standing in a room (a library) in front of him on a table is a large hour glass. The painting has very rich colors. I have talked to a lot of people and they have said they have seen this painting but can't remember its name or the name of the artist. Could you please use your resources to find this painting? What isn’t the user finding?
  8. 8. www.steve.museum steve@steve.museum Why a research project? • What conditions yield the most useful and accurate descriptions of artworks? • What interfaces provide the most engaging user experience? • Who should tag? • Which works should be tagged?
  9. 9. www.steve.museum steve@steve.museum steve’s Tools
  10. 10. www.steve.museum steve@steve.museum The steve tagger: an open-source, configurable tag collection environment
  11. 11. www.steve.museum steve@steve.museum Available for download at SourceForge.net
  12. 12. www.steve.museum steve@steve.museum The steve term review tool: a tool for reviewing and annotating tags
  13. 13. www.steve.museum steve@steve.museum The steve reporting suite: allowing us to review and analyze the data
  14. 14. www.steve.museum steve@steve.museum Raw data from the research available
  15. 15. www.steve.museum steve@steve.museum 2006-08 Research Results Download the 10MB file in the Research area of www.steve.museum
  16. 16. www.steve.museum steve@steve.museum Some stats from the research: 11 Participating Museums 1,782 Works of Art in the Research 36,981 Tags collected 2,017 Users who tagged
  17. 17. www.steve.museum steve@steve.museum A Few Highlights 88% of tags were useful If you found this work using this term would you be surprised? Museum professionals found most tags useful
  18. 18. www.steve.museum steve@steve.museum A Few Highlights Tags are different than museum documentation: 86% of all tags not found in label copy
  19. 19. www.steve.museum steve@steve.museum A Few Highlights Tags are almost always useful when they are assigned two or more times
  20. 20. www.steve.museum steve@steve.museum A Few Highlights Institutional Affiliation Matters • Users invited to tag by The Metropolitan Museum of Art were 4 times as productive • Multi-Institution Tagger: 22 tags / user • Single-Institution Tagger: 82 tags / user
  21. 21. www.steve.museum steve@steve.museum Q: When you visited steve.museum, did you want 0% 20% 40% 60% 80% 100% don't remember to see your own previously applied tags to search the system for sets of works similar to ones you had seen before to see if new art was available to be exposed to works other than what you had seen before to see what tags others gave to art you had also tagged to experience tagging art Public MMA
  22. 22. www.steve.museum steve@steve.museum Q: Why did you tag? 0% 20% 40% 60% 80% 100% don't remember to connect with others so that I could find works again later other (please specify) to learn about art to improve search for other users for fun to help museums document art work Public MMA
  23. 23. www.steve.museum steve@steve.museum Q: Do you think you might tag more if your local art museum asked you to help them in this way? 0% 20% 40% 60% 80% 100% no response no not sure yes Public MMA
  24. 24. www.steve.museum steve@steve.museum Tag Contributor Comment “I love, love, love this. I feel like I am in school again learning and contributing to this. It has become a hobby, I try to do some whenever I have a quiet moment. I look forward to doing it. I am so excited to be a part of it.”
  25. 25. www.steve.museum steve@steve.museum Tag Contributor Comment “1. It's fun, interesting, educational, a “trip”. 2. Makes me feel I have a stake in the collections. 3. Delightfully self-aggrandizing.”
  26. 26. www.steve.museum steve@steve.museum Steve in Action: Social Tagging Tools and Methods Applied A demonstration grant focusing on encouraging and enabling widespread use of tagging in museums, and in extending the functionality of the steve tool set
  27. 27. www.steve.museum steve@steve.museum A research grant focusing on the usefulness of combining computational linguistics and tagging to assign weights or trust to a set of objects tagged by experts T3: Text, Tagging, Trust
  28. 28. www.steve.museum steve@steve.museum
  29. 29. www.steve.museum steve@steve.museum
  30. 30. www.steve.museum steve@steve.museum
  31. 31. www.steve.museum steve@steve.museum
  32. 32. www.steve.museum steve@steve.museum
  33. 33. www.steve.museum steve@steve.museum
  34. 34. www.steve.museum steve@steve.museum
  35. 35. www.steve.museum steve@steve.museum
  36. 36. www.steve.museum steve@steve.museum
  37. 37. www.steve.museum steve@steve.museum
  38. 38. www.steve.museum steve@steve.museum
  39. 39. www.steve.museum steve@steve.museum
  40. 40. www.steve.museum steve@steve.museum
  41. 41. www.steve.museum steve@steve.museum Networked information still mirrors physical museum reality in many ways. It is still not possible to search art museum collections as a whole; one must separately visit each museum Web site. The information presented is structured according to museum goals and objectives – which may not mesh with those of the user. The language used is often highly specialized and technical, rendering resources inaccessible or incomprehensible. An on-line work of art or other museum object may be embedded in an exhibition or other interpretive context with a point-of-view not shared by the user. Or inversely, the object may only appear in a database, completely de- contextualized and without the meaning that comes from its cultural context (for example, seeing it alongside other artifacts of the same culture, or viewing how it was used).
  42. 42. www.steve.museum steve@steve.museum
  43. 43. www.steve.museum steve@steve.museum - View assigned tags (both MoMA and Visitor tags) - Add tags from available tags - [vote on existing tags - not possible in phase one]
  44. 44. www.steve.museum steve@steve.museum Goals for the program: The teens will: 1.Learn about educational practices within museums 2.Learn about website design, architecture and functionality 3.Create an educational proposal for reaching a specific audience both online and in the galleries 4.Implement the proposal Goals for the site: 1. Learn about the Museum’s programs, events and collections 2. Expand minds 3. Inspire creativity
  45. 45. www.steve.museum steve@steve.museum • Can tagging serve as a way to help teens/MoMA visitors find unexpected connections between objects in MoMA’s collection? • How can we use the tags to help deepen teens/MoMA visitors understanding of the objects? • Can tagging be constructed as a social activity for teens/MoMA visitors? • How will tagging on the teen site relate to tagging on MoMA’s site (when and if we do that)? • Will tagging and sorting by tags help make objects in MoMA’s collection more accessible and relevant to the teens? • Will tagging give us new insights to our teen audience and how to best reach them? • Could tags be used to help teens learn some art history?
  46. 46. www.steve.museum steve@steve.museum Questions or ideas? steve@steve.museum Twitter: steve_museum

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