Eric Schulz, Marketing Consultant

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Professional background and philosophy of Eric Schulz, Marketing Consultant.

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Eric Schulz, Marketing Consultant

  1. 1. Eric Schulz<br />Brand Strategist<br />
  2. 2. Schulz Consulting specializes in brand strategy & marketing plans, focused on giving world-class marketing expertise to startups, non-profits, small and mid-size businesses. <br />We provide our clients access to Fortune 500 level marketing knowledge to create and develop their strategic brand positioning and marketing plans at the about the cost of an average administrative assistant! <br />
  3. 3. Sundance Resort, Utah<br />
  4. 4. Professional Experience<br />
  5. 5. Major Projects<br />
  6. 6. Professional Experience<br />
  7. 7. Created “Direct to Video” Product Category<br />Retail Sales<br />$383 million<br />
  8. 8. Professional Experience<br />
  9. 9. 1996 Summer Olympic GamesAtlanta, GA<br />
  10. 10. Board of Directors Presentations<br />Herb Allen<br />Allen & Company<br />Peter Ueberroth<br />Warren Buffett<br />Berkshire Hathaway<br />
  11. 11. Professional Experience<br />
  12. 12. Professional Experience<br />
  13. 13. Adjunct Marketing Faculty<br />Undergraduate 2003-05<br />MBA 2003-Present<br />PMBA 2005-Present<br />Undergraduate 2004-05<br />MBA 2004-05<br />
  14. 14. Marketing Book Author<br />Published in 2001<br />Printed in 14 languages<br />Global sales over 250,000 copies<br />
  15. 15. Citations<br />
  16. 16. Consulting Clients<br />
  17. 17. Innovation Specialist<br />
  18. 18. Brand Differentiation<br /> How can you make your brand standout in the crowded marketplace as being…<br />Different, Better and Special<br />In the mind of the consumer?<br />
  19. 19. Law of Gravitational Marketing<br /> The marketplace will remain at a steady state, and customers will retain customary habits, until a new “PROMISE” with “PROOF” that is SIGNIFICANTLY DIFFERENT FROM WHAT ALREADY EXISTS is introduced.<br />
  20. 20. Brand Identity<br />
  21. 21. Brand Architecture<br />
  22. 22. Competitive Analysis / Best Practices<br /> What is the competition doing?<br />
  23. 23. Market Trends<br />What’s the Next Big Thing?<br />
  24. 24. Social Media<br />
  25. 25. Eric Schulz<br />Brand Strategist<br />Call: 801-369-8509<br />Email: eschulz@wow.com<br />Website: www.ericschulz.com<br />

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