WELCOME TO S+SPR
Lifestyle PR + Brand Entertainment
In Berlin. Since 1990.
Managing Directors:
Gerald Schömbs, Elmar von Hoesslin,
Miriam Strothjohann
Team: 30 employees
Pfeffer's PR-Ranking 2007 benchpark: „Excellent“ Figures
# 52 Top 100 # 4 PR-Agency-Index Germany GmbH, Euro 50.000 share capital
#4 Lifestyle/Fashion Euro 6,5 Million business volume
# 11 Event Euro 1,91 Million gross income

CURRENT CLIENTS
1991 2002 2006
1999 2003 2007
2000 2004 2008
2001
Hall of Fame
2005
Hawaiian Tropic, Castro, MTV, RTLII, Punica, Always, Wick, Heineken, Messe Berlin,
Plus, Burmester, Siemens, Budweiser, Love Parade, Staatliche Museen Berlin,
Kunstmuseum Wolfsburg, Alfa Romeo, Ford, BMW/Mini, Smart, Deutsche Bahn, GAP,
Siemens, Obi, Hornbach, Nike, adidas, Tommy Hilfiger, Constantin Film, Wella

TARGET GROUPS AND TOPICS
The lifestyle of our media-savvy target consumer audience is
based around these areas of interest:
We make subjects tangible for our client’s respective target
group and combine them with brands and products.

WHAT WE ARE GOOD AT
Consulting and Strategy
Media Relations
Event-Marketing/Live Entertainment
Celebrities
Guerilla/Promotions
Media Partnerships
Interactive Web

EXPERTISE+SERVICES

MEDIA RELATIONS
Media Relations is the dialogue with media. We therefore
create engaging editorial content to provide relevant
messages to journalists.
We target the appropriate media for our clients. We therefore
create strong PR campaigns and news stories, media will be
interested in.

PRESS PHOTOS
Creative concepts, including layout Photo production with professional Creation and distribution of digital graphic
and illustrations photographers from fashion, beauty and material to media via email, on CD/DVD or
still life backgrounds via downloads from website

MEDIA PARTNERSHIPS
Objectives of media
partnerships in print, TV and
radio:
 Integration of product messages
 Optimisation of media budgets
(media planning)
 Additional value through editorial
partnerships (PR-Evaluation as
foundation for a decision)
\"RTL Exclusiv\" at Tour de France
in Paris

PRODUCT PLACEMENTS

PRESS INCENTIVES
T-Mobile Tour de France, London BMW Bikes, Eurobike

CELEBRITIES
Famous musicians, actors, presenters and athletes communicate
PR messages effectively to media, to our client’s employees and
to consumers.
S+SPR chooses the right testimonials and works directly with
celebrities and their management.

CELEBRITIES
Alba Berlin Basketballteam Celebritiy strategy and invitation e.g. Jürgen Vogel, Oliver Korittke,
Season 2007/2008 Vadim Glowna, No Angels, Max Herre,
Bürger Lars Dietrich, Anna Maria
Mühe

INTERACTIVE WEB
Tools References
Social Networks, Rich Media, Blogs MySpace \"Jägermeister Rock:Liga\", video
\"Deichkind hat die Zitze\", MySpace
\"Freunde fürs Leben\"

LIVE ENTERTAINMENT
Events, promotions and incentives turn brand communication
into personal experiences.
They serve as a communication platform und integrate target
groups into brand worlds.

GUERILLA/PROMOTION
Guerrilla activities and sensation marketing benefits from
surprise effects out of the ambush.
Not always legal, always „clever&wacky“, unconventional,
smart and spectacular.
Wrangler City Blast In Berlin, Leipzig and Cologne: with
interactive tools, T-Shirt-cannons and the
matching soundtrack

WRANGLER ICE INVASION
Wrangler – Ice Invasion Promotion for the launch of the „Wanted“
campaign in Dresden, Cologne and Berlin

SPONSORING
Jägermeiser Chessboxing

EVENT PRODUCTION
S+SPR provides its own professional event unit, which
organises press conferences and presentations and turns
consumer events into experiences. We also send promotion-
teams on road trips or editorial tours.
Our event-unit produces PR and Marketing events from 10
guests up to 100,000 visitors.

ARTWORK
Wrangler Look-Book

PROCESS: LIFESTYLE PR

NETWORK AND PARTNERS
The work of S+SPR is distinguished by
openness and partnership.
We can rely on our network of partner-
agencies and freelancers all over Germany
and Europe.
Our partners from the lifestyle industry
allow us to flexibly put campaigns into
action.
In 2001 we became associated members
of the international network of Manning,
Selvage & Lee.
www.schroederschoembs.com/partner MS&L International Public Relations
100 offices and partners, one of the
world’s leading global PR firms,
member of the Publicis Goupe SA

SEE YOU IN BERLIN
News about our daily business: More information, photos and live cam on: Contact:
schroederschoembs.com/blog www.schroederschoembs.com Phone+ 49 30-349 96 4-0
Email mailbox@s-plus-s.com