WELCOME TO S+SPR
Lifestyle PR + Brand Entertainment
In Berlin. Since 1990.
Managing Directors:
Gerald Schömbs, Elmar von Hoesslin,
Miriam Strothjohann
Team: 35 employees
Pfeffer's PR-Ranking 2007 benchpark: „Excellent“ Figures
# 52 Top 100 Top 5 PR-Agency-Index Germany GmbH, Euro 50.000 share capital
#4 Lifestyle/Fashion Euro 6,5 Million business volume
# 11 Event Euro 2,05 Million gross income

AT A GLANCE
Schröder+Schömbs PR is one of the largest lifestyle PR
Agencies in Germany - independent and owner-managed.
We communicate brand values and messages through media,
testimonials, word-of-mouth and experiential marketing.
Fashion, sport and music are our domain. Media work,
celebrities and events our areas of expertise.
We call it \"Lifestyle PR and Brand Entertainment“.

MARKETS ARE CONVERSATIONS

CURRENT CLIENTS
1991 2003 2007
1999 2004 2008
2000 2005 2009
2002 2006
Hall of Fame
Hawaiian Tropic, Castro, MTV, RTLII, Punica, Always, Wick, Heineken, Messe Berlin, Plus, Burmester, Siemens,
Budweiser, Love Parade, Staatliche Museen Berlin, Kunstmuseum Wolfsburg, Alfa Romeo, Ford, BMW/Mini,
Smart, Deutsche Bahn, GAP, Siemens, Obi, Hornbach, Nike, adidas, Tommy Hilfiger, Constantin Film, Wella

TARGET GROUPS AND TOPICS
The lifestyle of our media-savvy target consumer audience is
based around these areas of interest:
We make subjects tangible for our client’s respective target
group and combine them with brands and products.

FASHION, SPORTS, MUSIC
Wrangler, Castro, Marc Cain, NBA Europe Live, T-Mobile Team, T-Mobile Jägermeister, Heineken, Cocoon Club,
camel active, Converse, GAP, MTB Team, T-Mobile Snowboard Team, T-Mobile/Electronic Beats, StarSearch/
Nike, New Yorker, Tommy Hilfiger, NBA Basketball Challenge, ALBA Berlin, Happy Family,, T-Mobile
Gant Footwear Magic Johnson, OBI Biber Beats Local Support

WHAT WE ARE GOOD AT
Consulting and Strategy
Media Relations
Event-Marketing/Live Entertainment
Celebrities
Guerilla/Promotions
Media Partnerships
Interactive Web

MEDIA RELATIONS
Media Relations is the dialogue with media. We therefore create
engaging editorial content to provide relevant messages to
journalists.
We target the appropriate media for our clients. We therefore
create strong PR campaigns and news stories, media will be
interested in.

TELEKOM-SHOP 4010
Designer-T-Shirts Collection by Exhibition by Coarse designer toys Invitation for pre-opening
Artschoolvets

MEDIA PARTNERSHIPS
Objectives of media
partnerships in print, TV and
radio:
of product messages
 Integration
 Optimisation of media budgets
(media planning)
 Additional value through editorial
partnerships (PR-Evaluation as
foundation for a decision)
\"RTL Exclusiv\" at Tour de France
in Paris

PRODUCT PLACEMENTS

PRESS INCENTIVES
T-Mobile Tour de France, London BMW Bikes, Eurobike

CELEBRITIES
Famous musicians, actors, presenters and athletes communicate
PR messages effectively to media, to our client’s employees and
to consumers.
S+SPR chooses the right testimonials and works directly with
celebrities and their management.

CELEBRITIES
Ray Cokes Helena Christensen
Franziska Knuppe

CELEBRITIES
Alba Berlin Basketballteam e.g. Nadja Auermann, Jürgen Vogel, Oliver Korittke, Herbert Grönemeyer, No Angels,
Max Herre, Anna Maria Mühe, US5, Peter Lohmeyer.
Celebritiy strategy and invitation
Season 2007/2008

SOCIAL MEDIA
Blogs Social Networks Rich Media
The web 2.0 relates the public Social networks: MySpace, Facebook
back into the process of Public Rich media: videos (YouTube) und pictures (Flickr)
Relations Blogs and micro-blogging

INTERACTIVE WEB
Conversational PR with the
interactive web

LIVE ENTERTAINMENT
Events, promotions and incentives turn brand communication
into personal experiences.
They serve as a communication platform und integrate target
groups into brand worlds.

REWE FAMILY
REWE Family - das Sommerfest Cookin‘tainment in a live cooking studio, since 1994 in Berlin, since 2006
Six consumer events throughout dance workshop with Detlef D! Soost, nationally,
Germany for REWE showstage, football world, kids world, booths over 750.000 visitors per year, volume
Event production and media for REWE brandpartners approx 2,5 Mio. EUR
relations

GUERILLA/PROMOTION
Guerrilla activities and sensation marketing benefits from
surprise effects out of the ambush.
Not always legal, always „clever&wacky“, unconventional, smart
and spectacular.
Wrangler City Blast In Berlin, Leipzig and Cologne: with
interactive tools, T-Shirt-cannons and the
matching soundtrack

WRANGLER ICE INVASION
Wrangler – Ice Invasion Promotion for the launch of the „Wanted“
campaign in Dresden, Cologne and Berlin

SPONSORING
Jägermeiser Chessboxing

CONVERSE CONNECTIVITY
Photo productino with German Media planning for Germany, Austria Mega poster, town fences, train stations
‚Icons‘ artist Nina Hagen and and Switzerland and print ads
singer Thomas D

EVENT PRODUCTION
S+SPR provides its own professional event unit, which
organises press conferences and presentations and turns
consumer events into experiences. We also send promotion-
teams on road trips or editorial tours.
Our event-unit produces PR and Marketing events from
10 guests up to 100,000 visitors.

SARAH CONNOR SHOWCASE
Record Relase Showcase Event coordination
„Sexy as hell“
Theater der Spielbank Berlin

WRANGLER BLUE BELL
Premium Berlin

ARTWORK
Wrangler Look-Book

ARTWORK
Jägermeiser Rock:Liga

SEE YOU IN BERLIN
News about our daily business: More information, photos and live cam on: Contact:
schroederschoembs.com/blog www.schroederschoembs.com Phone+ 49 30-349 96 4-0
Email mailbox@s-plus-s.com