Design Thinking for U.S. Homebuilding Organizations

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A new perspective offered to leaders in the U.S. Homebuilding Industry: Design Thinking

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Design Thinking for U.S. Homebuilding Organizations

  1. 1. Design Thinking for Homebuilders<br />In the Midst of a housing CRISIS?<br />
  2. 2. U.S. Homebuilders<br />1999-2005<br />Opportunity<br />
  3. 3. Life is Good…<br />Opportunity?<br />
  4. 4. Much to Celebrate…<br />OPPRTUNITY<br />
  5. 5. If You Build it , They Will Come…<br />
  6. 6. U.S. Homebuilders<br />2006-????<br />
  7. 7. All Signs Point to Disaster…<br />
  8. 8. The Survivors…<br />
  9. 9. We Want Answers<br />Why did this happen?<br />Following the “HERD”?<br />De-regulation?<br />SILO Thinking?<br />Caught up in “Euphoria”?<br />Speculation?<br />Greed?<br />Who is responsible?<br />Builders?<br />Consumers?<br />Lenders?<br />Developers?<br />Investors?<br />Banks?<br />
  10. 10. Now What?<br />
  11. 11. Stop Following the HERD!<br />Choose a different direction and plan your way out!<br />
  12. 12. “The Herd” Planning Style (SILOS)…<br />1999-2008<br />Construction<br />Land Dev.<br />Finance<br />Purchasing<br />Marketing<br />Sales<br />=<br />“That’ll Fit” Planning Method<br />
  13. 13. If You Design it, They Will Come…<br />2009-Future<br />Land Acq.<br />Construction<br />sales<br />Purchasing<br />Land Dev.<br />Marketing<br />Finance<br />
  14. 14. Design Thinking Homebuilding<br />Clearly Defines Problems<br />Gathers Information<br />Makes Keen Observations<br />Shares and Displays Findings<br />Brainstorms & Votes<br />Provides Solutions<br />Creates Plans & Builds Mock-ups<br />=<br />
  15. 15. “Decision is a risk rooted in the courage of being free.” -Paul Tillich<br />
  16. 16. Change Your Tomorrow…<br />Choose: Design Thinking Homebuilding<br />

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