Schrenk communications presentation august 28, 2012

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Schrenk PR is a full-service BRAND and LIFESTYLE boutique PR Agency specializing in press and blogger relations, product launches and media placement, copywriting (website and SEO content, press releases, advertorials and any press/blogger queries in English and French), website design, and event planning. For nearly twenty years, we have handled PR projects in many industries including Health and Beauty Aids (HABA), Men's Wear, Fur and Women’s Fashion, Technology, and Real Estate.

Some of the brands that we’ve handled include: Arrow Shirts, Balenciaga - Paris, Just For Men, Olivetti, Pirelli Tires, Ralph Lauren and recently we have focused on eco-conscious and health brands, such as Bio-K+ or The Healthy Shopper.,

We Help Build Brands

We analyze and strategically define what makes your product or service unique and communicate it to the right media to build your brand and create top-of-mind awareness for your product or service.

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Schrenk communications presentation august 28, 2012

  1. 1. Schrenk Communications PR is a Boutique PR Agencythat offers “Big PR” services with a personal touch.
  2. 2. We analyze and develop consistent messaging to buildtop-of-mind awareness for your brand.
  3. 3. Our forte is focused press campaignsthat talk to traditional and social media.
  4. 4. Our MissionFinding innovative, effective and cost-efficient ways to tell YOUR story is our Mission… Getting your Product in the News is our Passion!
  5. 5. We’ve handled PR for these Brands  Arrow Shirts  Balenciaga  Just For Men (Hair Colouring)  Olivetti  Pirelli Tires  Ralph Lauren  Jean Claude Poitras  Natura World  Dupont  Air Canada  Lisap, Italy and there’s more!
  6. 6. Diane E. Schrenk, President “Schrenk Communications PRgets your name in the news. We cut through the noise and make your message loud and clear…key to building brand value and success.”
  7. 7. Did you know that Media Coverage created with PR is more credible than ads?People believe it’s an unsolicited endorsement. That makes it credible!
  8. 8. What makes a PR Program Successful?Knowing what journalists want and giving it to them. We do that well!
  9. 9. Our clients have been covered in the Home & Lifestyle, Beauty, & Health Press “Best Deluxe Plush Mattress Pad Sumptuous All Season comfort for old or too firm mattresses.“…Naturlatex Crown mattress is not You might be sceptical as weonly comfortable, but environmentally were about sleeping on a woolsound too. Filled with virgin sheep pad but it’s an investment inwool , the mattress’s removable top comfort….”layer is breathable and wicks away www.naturaworld.commoisture…” www.naturaworld.com Winners: Natura Comfort Plus Duvet # 1 “If you have allergies, this ones for you. The wool filling naturally wards off allergens and bacteria, and the cover is made of unbleached cotton, $170-$330 depending on size….” www.naturaworld.com
  10. 10. We’ll Get You Covered! It doesn’t matter which industry we tackle,our PR resources make sure we get the media that’s important to You!
  11. 11. We work with media in Quebec, Canada, and the U.S. It’s not just personal relationships that get you press coverage. It’s knowing how to tell your story – and that’s our specialty.
  12. 12. It’s All About CoversOur clients have been “covered” in all of these magazines and more…
  13. 13. It’s getting Editors to endorse Your Product “My Natura Wool Mattress Pad. What a difference it has made to my tired old mattress.” - Lisa McGee, Editor of House Beautiful MagazineYou can’t get better credibility than that!
  14. 14. Tina Cleaver – Manager, Client Services What We Believe “Press coverage is not a hit or miss affair.It’s not just an occasional article or interview.You need an organized media campaign to build value for your brand!”
  15. 15. It’s about on-going Media Coverage “… Natura’s wool bedding makes a good choice for those with dust mite allergies. “Dust mites need moisture to survive – wool bedding wicks away moisture,” says Rossdeutscher of Natura World….” www.naturaworld.com “…Anything that guarantees an end to tossing & turning in bed is worth trying. When put to the test by Home & Country Staffers, Natura’s Wool Duvet stood“…Eco-friendly Essentia BEDDING: “…Wool is up to the test…”mattresses are made with ideal for bedding, such as www.naturaworld.comnatural latex and without this duvet by Natura Worldtoxic chemicals and they because it resists moisture.repel dust mites…” Queen $385.00…”www.myessentia.com www.naturaworld.com
  16. 16. Strategically Placed! …”With these bio-best picks you can go to sleep knowing that what lies between you and the mattress“…Go Green in the bedroom and is nothing but natural…”create a healthier sleep environment “#1 – Regulating – Too hot? Toowith all-natural Canadian-made cold? Organic wool wicks awaybedding such as Natura Organic excess moisture for a restfulSmart Wool Duvet, Mattress Topper, sleep…”Pillows and a latex mattress…” www.naturaworld.comwww.naturaworld.com
  17. 17. Essentia “New & Noteworthy… All-natural sleep aid” www.myessentia.com“…I’ll try just about anything inmy quest for truly restful sleep.I finally found my nirvana in acozy, wool pillow mattress padfrom Natura etc…” – Lisa Tant,Editor of Chatelainewww.naturaworld.com “…Natura pillows’ Smart Wool filling naturally reduces moisture which dust mites thrive on…” www.naturaworld.com
  18. 18. Schrenk Communications arranged a ”Jason Wright, chargé du four-page feature for clients Natura marketing pour Essentia, ajoute que les personnes World and Essentia. Interview done in allergiques aux acariens French by Schrenk Communications on devraient éviter les ressorts, behalf of Natura World. car la poussière s’y accumule. ” www.myessentia.com …”Matelas et articles de literie Natura en laine nettoyée et désinfectée avec des savons végétaux…c’est chaud et c’est beau!...” www.naturaworld.comPhoto of Essentia bed withpurchase information”www.myessentia.com
  19. 19. “…Natura’s fluffy duvet is always the perfecttemperature and the mattress pad cut down mytossing and turning …the best part was thecotton covered wool pillow that not only wickedaway moisture and improved morning puffy eyesand sniffles but has rid me of bed-headforever….” - Sara Marrett, Editor of FlareMagazine www.naturaworld.com “…Natura World offers a variety of 100% organic bedding and mattresses to help keep you and your loved ones healthy and happy…you can sleep soundly knowing you’re playing a part to conserve the environment…” www.naturaworld.com “…EQ3 and Natura - an irresistible fusion and earth savvy choice that’s big on comfort…” www.naturaworld.com
  20. 20. “…Natura Sleep Envelope method a remedy to a balanced sleep for your baby…” www.naturaworld.com“The reality is that the body excretesmoisture that measures in theamount of a bottle of water everynight, says president of NaturaWorld, Ralph Rossdeutcher. “Thiseffects the humidity factor in yourbed tremendously causing tossingand turning…” “…Allergic living – filled withwww.naturaworld.com patented Smart Wool, this bedding naturally absorbs and causes moisture to evaporate before it has a chance to create the damp environment that dust mites love…” www.naturaworld.com
  21. 21. “…Pour un meilleursommeil….Vous souffrez detroubles du sommeil? Vouséternuez constamment et avezdéveloppé différentsallergies…”www.naturaworld.com Natura World – www.naturaworld.com “…Get a peaceful rest with a dreamy duvet from 186.00 and aloe dream mate pillow 54.00 proceeds benefit faith-based drug and alcohol rehab program in 82 programs… www.teenchallenge.com …”
  22. 22. Forget about counting sheep. These 500 thread count bamboo sheets will put you to sleep in no time. Made from 100% bamboo rayon, this bedding will make you feel like you’re in a luxury hotel……..” www.sweetdreamsbamboo.com“…Buttery soft and silky smooth to the touch.Bamboo sheets keep you comfortably cool insummer and snugly warm in winter, making “Nuits blanc: Oubliez l’dée dethem great for pregnant women or women who compter les moutons. Ces drapsexperience hot flashes. Also, bamboo bed en fibre de bamboo de 500 fils voussheets don’t absorb moisture, they naturally plongeront dans le sommeil lewick it away so your bedding stays dry and temps de le dire…“allergen free…” www.sweetdreamsbamboo.comwww.sweetdreamsbamboo.com
  23. 23. www.thedailygreen.com www.wishlistworthy.com “…Sweet Dreams Bamboo…the bride and groom will sleep like All the best products for the home, garden, pets, and beyond! royalty on these amazingly soft sheets…a marriage of eco-friendly Sweet Dreams Bamboo & elegant…” I have written before about how much I love bamboo fabric, and so I was really excited to www.sweetdreamsbamboo.com have the chance to try out a sheet set from Sweet Dreams Bamboo. These are high thread count (500), luxury sheets! They are the softest thing we have ever had on our bed. What a great way to sleep, and now that we are totally spoiled it would be hard to use anything else. But it’s not just the great way that they feel and look, there is a lot more to “I was so excitedshould choosesheetbedding. why you to try a bamboo set from Sweet Dreams Bamboo. The sheet sets are made from 100% Natural These high thread count (500) choice rayon of bamboo. Bamboo is a great for fabric because it is hypoallergenic and antibacterial. Of course it is also luxury sheets arecan be grown so quickly, making it a great choice since bamboo the softest thing a great eco-friendly option. We loved the touch and feel of the sheets and especially on the pillowcases. There is nothing like a nice, soft, had ever had on our on. Our sheet that we breathable fabric to rest your head set is a gorgeous natural creamy color, but they offer 4 colors to match your own personal taste and style. bed…..” www.sweetdreamsbamboo.com The set comes with a fitted sheet, top sheet, and two pillowcases. The fitted sheet has 17″ pockets, which is great for those of us with pillow top or other styles of thick mattresses. I also really loved that the fitted sheet has an elastic all the way around, not just on the ends. This makes it fit so much better, and of course, makes it a lot easier to put on the bed. Sweet Dreams Bamboo offers 500 thread count sheets available in twin, double (full), queen and king. They also have 320 thread count sheets that are available in the same bed sizes. In addition to sheet sets they also have other bamboo products like duvet covers, and baby sleeping sacks. If you love your sheets to look gorgeous, while also allowing you to sleep in comfort, while also being kind to the environment, then you will love the 500 thread count sheet set from Sweet Dreams Bamboo! Very wish list worthy indeed. “If you Sweet Dreams Bamboo for providing the sample for review. Thanks to love your sheets to look gorgeous, while also allowing you to sleep in comfort, and being kind to the environment, you will love the 500 thread count sheet set from Sweet Dreams Bamboo! Very wish list worthy indeed…” www.sweetdreamsbamboo.com Canadian Living’s Guide to organic and eco-friendly bedding. www.naturaworld.com
  24. 24. Our Events make it into the News too! The Beach was chosen for Essentia’s first store because it embodied the healthy living, eco-friendliness and community values integral to the brand. VIP guests including local MNA, MP and Toronto City Councillor did the official ribbon cutting. Guests listened to Juno award winning Jazz guitarist Michael Occhipinti and nibbled on delightful canapés all against the sparling white stylishly minimalistic background“Essentia introduces one of the first naturalmemory-foam adjustable beds that’s energyefficient…. Essentia has recently opened itsflagship store in Torono’s Beachcommunity….” www.myessentia.com
  25. 25. Eco-Friendly & Green Living Blog “Le québecois Jack Dell’Accio veut remédier au fait que de nombreux produits toxiques émanent des matelas…Essentia a mis au point une mousse mémoire 100% naturelle… Les produits pétroliers habituels y ont étéI got my new Essentia latex mattress on Tuesday, and I’m simply loving it so far! It’s natural memory foam and compared to my old spring mattress, it remplacés par de latex, de l’eau, des huilesfeels like sleeping on thick gel, if you can imagine that. It basically moulds to your shape, in the most comfortable way imaginable. I’d heard that it takessome time to get used to memory foam, but that hasn’t been my experience at all. It’s like a cosy cocoon, in a non-cloying, non-warm way (it is summer essentielles biologiques et des extraits deafter all!). plantes…” www.myessentia.comThe mattress is great because:• it’s made of natural latex, which doesn’t off gas• it’s glue- and adhesive-free• it’s entirely biodegradable• dust mites can’t live in it, so it’s great for anyone with allergies or who suffers from asthma• if you’re allergic to latex, the processing of the latex destroys the proteins you’re allergic to, so no worries! “I got my new Essentia latex mattress and• the unbleached organic cotton cover is made with organic dyes and is removable for cleaning• it’s green – and how happy that makes me!! I’m simply loving it so far! It’s natural memoryHow much greener could this all-Canadian company be?• each mattress is hand made, with the liquid latex poured into a mould and cured, so minimal waste is produced foam and compared to my old spring• Essentia’s website is stored on a windpowered server• Essentia is a member of 1% for the Planet, an organization that funds green initiatives worldwide mattress, it feels like sleeping on thick gel…it• until Mar. 5, 2010, owners of hybrid and electric vehicles get a 20% discount on all Essentia sleep products. Woohoo! “Essentia introduces the basically moulds to your shape, in the mostThe mattresses are available online, but if you live near the factory/showroom, which is just outside Montreal, you can try them out in person there, andnow there’s also a brand-new store in Toronto, so if you live there, check it out! Flex Drive, its natural comfortable way imaginable. That hasn’tAvailable at: http://www.myessentia.com/ West Laval, Que, memory foam adjustable888-764-4116; Toronto, 647-348-0321; Costco (Pureexperience at all. It’s like a cosy been my and Classic 8 models)Price: from $1,299 bed that’s energy cocoon, in a non-cloying, non-warm way…” efficient too…” www.myessentia.com www.myessentia.com
  26. 26. “…The Sculture Collection of products contain an anti-humidity agent that keeps hair static free and healthy looking. The exclusive technology developed by Lisap Research Laboratories is called B-6 Technology and uses six elements to beautify hair…” www.lisap.ca“…Plump up thin hair with “…Lisap Top Care RepairLisap’s Top Care for Fine Intensive Hair Repair MaskHair Volumizing Bath deep conditions and nourishesShampoo, Volume Mousse the hair cuticle to repair and& Body Building restructure…www.lisap.ca “Hairspray…”www.lisap.ca We’ve also gotten covered in Hair Care…
  27. 27. “…Lisap Top CareRepair- a product linefrom Italy that`s new toCanada-containsmoisturizing bambooextracts…” www.lisap.ca “…It’s also important to use the right products for ‘at home care’ … Wash your hair with warm to cold water – not hot,” says Lisap Milan’s Robert Baggio. Heat limits…” www.lisap.ca In Print and On-line
  28. 28. Can AM Care and Glucose productsRe-positioned Glucose tablets, aDiabetic product into the competitiveenergy drink/bar market. Talked withtrade and consumer magazines“letting them know about this tasty littletablet with a big energy punch!” Alsodid sampling tastings at majormarathons in the US. In the Athletic Market!
  29. 29. “The new Ogilvy Half Pad uses memory foam to mould to the horse’s back, eliminating pressure points from the saddle. The exclusive V-shape design allows it to fit perfectly at the withers removing irritants from the horse’s neck area….” “…Ogilvy Half Pads can be customized by colour and trim as well as choice of coloured embroidery. The new Ogilvy Half Pad not only increases comfort for your horse, but is customizable so every rider can have a half pad that is unique…” www.ogilvyequestrian.comIn the Equestrian Industry… In Magazines
  30. 30. Ogilvy to Unveil Customized Half Pad New Products and Industry Press Releases California Riding Magazine • June, 2010 Industry News Customized Half Pad Perfect Choice – Unique Benefits for Horse and Rider (4/29/2010) Ogilvy Equestrian 25 Jun 2010, 12:03 PM Customized Half Pad offers unique benefits for horse and rider. Ogilvy Equestrian is ready to introduce its unique handcrafted half pad in Canada FOR MORE INFORMATION contact: and the U.S. Schrenk Communications Diane Schrenk or Tina Cleaver After several years of product testing with Olympian Jill Henselwood, and market 514.931.1526 or 1.866.624.4460 testing in Eastern Canada, the company said response to the Canadian-made Ogilvy Half Pad has been extremely positive. FOR IMMEDIATE RELEASE Montreal, Monday, June 21, 2010. Ogilvy Equestrian is ready to introduce its unique handcrafted half pad in The new pad uses memory foam to mold to the horse’s back, eliminating Canada and the U.S. After several years of product testing with Olympian Jill Henselwood, and market testing in pressure points from the saddle. The exclusive V-shape design allows it to fit Eastern Canada, the response to the Canadian made Ogilvy Half Pad has been extremely positive -- good news for perfectly at the withers removing irritants from the horse’s neck area, the designer Jackie Morin Ogilvy. With more than 30 years of equestrian experience, Jackie has a lot to say about company said. design and comfort issues for both horse and rider. The Ogilvy Half Pad is the latest result of this expertise. The pad is made from the finest and most technologically advanced materials, The new Ogilvy Half Pad uses memory foam to mouldOgilvy Equestrian introduces its unique handcrafted half pad in Canada and the U.S. After several years ofproduct testing with Olympian Jill Henselwood, and market testing in Eastern Canada, the response to the like those used by professional athletes, to ensure breathability and performance. to the horse’s back, eliminating pressure points fromCanadian-made Ogilvy Half Pad has been extremely positive—good news for designer Jackie Morin Ogilvy. Withmore than 30 years of equestrian experience, Jackie has a lot to say about design and comfort issues for both the saddle. The exclusive V-shape design allows it tohorse and rider. The Ogilvy Half Pad is the latest result of this expertise. Ogilvy also offers riders another unique benefit in that each pad can be fit perfectly at the withers removing irritants from theThe new Ogilvy Half Pad uses memory foam to mold to the horse’s back, eliminating pressure points from the customized. There’s a wide selection of colors to choose from with various types horse’s neck area. The pad is made from the finest andsaddle. The exclusive V-shape design allows it to fit perfectly at the withers removing irritants from the horse’s of coordinating trim for the edging on the pad as well as the option of most technologically advanced materials, like thoseneck area. The pad is made from the finest and most technologically advanced materials, like those used byprofessional athletes, to ensure the pad’s breathability and performance. Fine design, comfort and craftsmanship embroidering a rider’s initials or the logo of a stable or sponsor in a contrasting used by professional athletes, to ensure the pad’shave become synonymous with Ogilvy’s equestrian products. Olympic athletes like Ian Millar and Eric Lamaze aswell as many other Grand Prix riders, including Yann Candele, Beth Underhill and Nick Skelton, are all touting the color. breathability and performance. Fine design, comfortbenefits of the new Ogilvy Half Pad. and craftsmanship have become synonymous with“Half pads currently on the market just don’t provide enough comfort for either horse or rider,” says Jackie. “It’s The Ogilvy Half Pads will be sold at Dover Saddlery and finer tack shops as well Ogilvy’s equestrian products. Olympic athletes likenot just the design of our half pads that’s important, it’s the materials as well. The anti-friction materials that weuse transfer movement to the interior of the pad, away from the horse, providing more freedom of movement,” she as on Ogilvy Equestrian’s website. Ian Millar and Eric Lamaze as well as many otherexplains. Ogilvy Half Pads use superior grade memory foam that is capable of compression to 1/8” in precisely Grand Prix riders, including Yann Candele, Beththe areas where the saddle sits closest to the horse’s back. It also fills the gaps between horse and saddle, so thesaddle sits snugly. The interior of the half pad is constructed using two membranes that slide against each other Underhill, and Nick Skelton, are all touting the benefitstransferring friction from the horse’s back to the inside of the pad. The 3-D mesh acts like a pump that expands www.tackntogs.com of the new Ogilvy Half Pad.and contracts, creating airflow and providing superior shock absorption. For the underside of the pad, Ogilvy usesa high performance micro-fleece that follows the movement of the horse and increases the pad’s stability.Comfortable & Customizable Half pads currently on the market just don’t provide enough comfort for either horse or rider,” says Jackie. “It’sOgilvy offers riders another unique benefit. Each pad can be customized. There’s a wide selection of colors to not just the design of our half pads that’s important, it’s the materials as well. The anti-friction materials that wechoose from with various types of coordinating trim for the edging on the pad as well as the option of use transfer movement to the interior of the pad, away from the horse, providing more freedom of movement,”embroidering a rider’s initials or the logo of a stable or sponsor in a contrasting color. “The customization of ourhalf pads really makes them a pad you can call your own,” jokes Jackie. “I find that riders who’ve tested our pads she explained. Ogilvy Half Pads use superior grade memory foam that is capable of compression to 1/8” inreally appreciate this very fashion forward and elegant look,” she adds. Ogilvy also offers a more classic collection precisely the areas where the saddle sits closest to the horse’s back. It also fills the gaps between horse andfor dressage riders who prefer a more conservative pad or blanket. They too can have their pads and blanketscustomized with their initials. saddle, so the saddle sits snugly. The interior of the half pad is constructed using two membranes that slide againstThe addition of the new half pad to the Ogilvy collection is another testament to Ogilvy’s commitment to providing each other transferring friction from the horse’s back to the inside of the pad. The 3-D mesh acts like a pumpthe best products for both rider and horse. The Ogilvy Half Pads are for sale at Dover Saddlery and at finer tack that expands and contracts, creating an air flow and providing superior shock absorption. For the underside of theshops as well as on the Ogilvy Equestrian website at http://www.ogilvyequestrian.com/. pad, Ogilvy uses a high performance micro-fleece that follows the movement of the horse and increases the pad’sOgilvy Equestrian Inc. of Montreal is committed to providing both professional and amateur riders with equestrianproducts that offer the ultimate in comfort and design. It is also dedicated to researching the latest materials used stability.by professional athletes and adapting them to its equestrian products to ensure that all of its products providemaximum comfort and performance. The exclusive collection of handcrafted Ogilvy products includes half pads,saddle pads, coolers and blankets and has become increasingly essential for the discerning rider. OgilvyEquestrian is committed to using recyclable materials that respect the environment.Press release provided by Schrenk Communications. ”…The pad is made from the finest and most technologically advanced materials, like those used by professional athletes, to ensure the pad’s breathability and performance. Fine design, comfort and craftsmanship have become synonymous with Ogilvy’s equestrian products…” www.ogilvyequestrian.com On equestrian websites and in Newspapers too
  31. 31. “…The lens is the only panoramic imaging lens that can be added to existing standard analog and IP video surveillance systems, with the ability to survey an entire aread with 360 degree coverage, no blind spots and no viewing downtime…” www.immervision.comLet’s Not ForgetNew Technologies
  32. 32. in the U.S.
  33. 33. “…360 degree lens – Panomorph IMV1-1/3 lens panoramic imaging lens can be added to existing standard analog and IP-video surveillance systems…in addition, the coverage area is free of blind spots and does not have viewing downtime or require an investment in additional equipment…” www.immervision.comand in the U.K. too
  34. 34. It Doesn’t Matter What Market – We target the most important media to make sure that your product Is always in the News!
  35. 35. What Else Can We do for You? Press Campaigns: On-line, Magazine, Newspaper, Radio & TV Strategic Thinking & Tactic Development Implementation of Targeted Social Media and E-mail Campaigns Website Development, Copywriting and Translation (English & French) New Product Launches and Press Conferences
  36. 36. Need a New Website or a Makeover? We do it all…in English and French. www.spascasa.com
  37. 37. www.lisap.ca
  38. 38. www.athineliaproducts.com
  39. 39. www.tzonekitchener.com
  40. 40. What do the Experts say? According to Advertising Age,if your brand can’t generate PR value – it won’t last in the market. It’s PR First!
  41. 41. Microsoft’s Bill Gates said… "If I only had two dollars left, I would spend one dollar on PR."That’s about the best endorsement PR can get!
  42. 42. We Get the Press to make Your Brand succeed.Let’s work together and get the Press talking about Your Brand!
  43. 43. Let Schrenk Communications Cut Through the Noise and make your message Loud & Clear!

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