Strategies for Successful Technology Bond Campaigns Presented at SchoolDude University 2009 Vicki Smith Bigham President, Bigham Technology Solutions, Inc.

Building Community Awareness and Engagement—This Is Key! Engage key members of the community Form committees Citizens/community committee Commerce committee Campus committees Committee involving different departments Others

Engage key members of the community

Form committees

Citizens/community committee

Commerce committee

Campus committees

Committee involving different departments

Others

Building Community Awareness and Engagement—This Is Key! Consider special interests in the community Get a “bell cow” Address voter apathy Tell more than what the bond is about—share why it is important to the community

Consider special interests in the community

Get a “bell cow”

Address voter apathy

Tell more than what the bond is about—share why it is important to the community

Addressing and Overcoming Challenges and Opposition Create videos of technology integration Compare how similarly sized school districts are funding technology Get the right person to deliver the message Let students present Quote state regulations, research, etc.

Create videos of technology integration

Compare how similarly sized school districts are funding technology

Get the right person to deliver the message

Let students present

Quote state regulations, research, etc.

Addressing and Overcoming Challenges and Opposition Take a road show to each campus Empower principals—let them know what they can and can’t say Take the equity issue head on Aggressively market your school district Outline fact vs. fiction

Take a road show to each campus

Empower principals—let them know what they can and can’t say

Take the equity issue head on

Aggressively market your school district

Outline fact vs. fiction

Reminder: Don’t stop with the passing of the bond.

Vicki Smith Bigham Bigham Technology Solutions, Inc. 8045-B Antoine #101 Houston, TX 77088 [email_address]