Sfs8 5 marketing social media

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  • 1. Module 8.5Marketing through Social Media Jim Beach & Chris Hanks
  • 2. © School For Startups. All Rights Reserved. Personal View “I am wearing socks!” “Maybe some coffee?” “Off to bed” “Taking chunks of skin out of delicate areas hurts” Slide 8-5.2
  • 3. © School For Startups. All Rights Reserved. Importance • 96% of Gen Y Has Joined a Social Network • Social Media Bigger than Porn • 1 in 8 Couples Married Last Year Met Online • FaceBook 4 Largest Country th • Boston College Quit Giving eMail Addresses • Over 200 Million Blogs • 78% Trust Peer Recommendations – 14% Trust Ads • 70% of 18-34 Year Olds Watch TV on Web, Only 33% on TiVo, 25% on Their Phone Slide 8-5.3
  • 4. © School For Startups. All Rights Reserved. Overall Strategy To Please Your Customers = The Customer Is Always Right Satisfy Every Customer Need With Social Media…. To Reach Them = Wherever They Are Slide 8-5.4
  • 5. © School For Startups. All Rights Reserved. Overall Strategy (part 2) SEO = Search Engine Optimization SMO = Social Media Optimization SEO = SALES Engine Optimization Slide 8-5.5
  • 6. © School For Startups. All Rights Reserved. Be Wherever Your Customers AreSlide 8-5.6
  • 7. © School For Startups. All Rights Reserved. Who Are the Social Media Players? Slide 8-5.7
  • 8. © School For Startups. All Rights Reserved. But We See It this Way!Slide 8-5.8
  • 9. © School For Startups. All Rights Reserved.Slide 8-5.9
  • 10. © School For Startups. All Rights Reserved. The IMPORTANT Social Media?Slide 8-5.10
  • 11. © School For Startups. All Rights Reserved. MySpace • Only Use MySpace if You Are a Band, Filmmaker, Comedian, etc. • Declining Property with No Profit • Easily Replicated by Facebook • Will Be Dead Soon • Ignore Slide 8-5.11
  • 12. © School For Startups. All Rights Reserved. YouTube • What Happens in Vegas Stays on YouTube! • Income of $250m on Costs of $700m • Over 100 Million Videos • Average Video Length 2 minutes 46 seconds • 77% Watch More Videos than They Planned Slide 8-5.12
  • 13. © School For Startups. All Rights Reserved. YouTube • Average of Uploader 26.5 Years • 80% Amateur Created. 35% USA. <50% English • Must Have Your Own Channel • Second Largest Search Engine in the World • On Google, 3 or 4 Item Will Be Video rd th Slide 8-5.13
  • 14. © School For Startups. All Rights Reserved. YouTube ChannelsSlide 8-5.14
  • 15. © School For Startups. All Rights Reserved. Twitter • 140 Character Instant Blasts to Followers • Follow to Be Followed • Allows Users to Ask Questions of You Slide 8-5.15
  • 16. © School For Startups. All Rights Reserved. Twitter • Allows Instant Sales Promotions “Half Price for the next hour!” • 80% of Usage from Mobile Devices = Think About Bad Customer Experiences! • Fastest Search Engine – Iran • Customer Service Engine – Q&A Slide 8-5.16
  • 17. © School For Startups. All Rights Reserved. LinkedIn • The average LinkedIn member is 39 and makes $139,000 per year. • The Facebook for adults? • 80% of Companies Use LinkedIn as Their Primary Tool for Job Searches Slide 8-5.17
  • 18. © School For Startups. All Rights Reserved. LinkedIn ProfileSlide 8-5.18
  • 19. © School For Startups. All Rights Reserved. LinkedIn Profile (part 2) Friend These People! Slide 8-5.19
  • 20. © School For Startups. All Rights Reserved. Facebook • Most Facebook users are 18 to 35. • However, the fastest growing demographic is women over 55. • Super-easy Way to Build a Personal Webspace Slide 8-5.20
  • 21. © School For Startups. All Rights Reserved. Facebook • “Groups” are Good for Discussion Forums and Inviting People to Your Events. •Make Your Groups Name Something Popular and Searchable. • Create Both a Page and a Group • 1.5 Million Pieces of Content Shared Daily Slide 8-5.21
  • 22. © School For Startups. All Rights Reserved. Building Friends on Facebook • A Page Is a Home for Your Business. A Web Presence for a Person, Group, or Business. Slide 8-5.22
  • 23. © School For Startups. All Rights Reserved. Building Your Friends List • Try to Send Out 20 or 30 Friend Requests per day. Dont Go Above 50 or the Facebook gods May Chasten You. • Find Friends by Searching for Common Interests Slide 8-5.23
  • 24. © School For Startups. All Rights Reserved. Building Your Friends List • Let Facebook Find Friends for You by Letting It Pull Addresses from Your e-Mail • You Can Buy an e-Mail List but Its Considered a Little “black hat” or Tacky. Slide 8-5.24
  • 25. © School For Startups. All Rights Reserved. Groups – 8,600 Entrepreneur Groups Slide 8-5.25
  • 26. © School For Startups. All Rights Reserved. Making Friends Friend These People! Slide 8-5.26
  • 27. © School For Startups. All Rights Reserved. Once You Have Friends, Then What? • Soft-Sell Them • Coupons, Offers for “My Closest Friends” • Tell Them When You Close a Big Deal • Keep Them Informed of Your Business Slide 8-5.27
  • 28. © School For Startups. All Rights Reserved. Once You Have Friends, Then What? • Inform Them • Make Them Laugh • Invite Them to Things • SHARE • BLOG Slide 8-5.28
  • 29. © School For Startups. All Rights Reserved. Across All Social Media….. • TweetDeck • Automater – Sends Feeds on a Schedule • Connect All with Website • Tagging People – Anything Can Be Tagged, Message Sent, Allows You to Follow It – Great for a Press Release Slide 8-5.29
  • 30. © School For Startups. All Rights Reserved. Across All Social Media….. • Offer Incentives on Twitter – Exclusivity and Makes a Tweet Value-Added • Keep Yourself on People’s Minds - “I sold a house today” Reminds Friends You Sell Houses Slide 8-5.30
  • 31. © School For Startups. All Rights Reserved. Consolidators Like TweetDeckSlide 8-5.31
  • 32. © School For Startups. All Rights Reserved. Universal Rules • Have Something to Say = Value Add • Users Have a Short Attention • You Must Answer the “Whats in it for me?” in a Compelling Way for the User. Slide 8-5.32
  • 33. © School For Startups. All Rights Reserved. Universal Rules • Must Be Natural to You! • Try to Reserve Names in All, Consistently • Blog Increases Traffic by 97%, and Drives SEO Slide 8-5.33
  • 34. © School For Startups. All Rights Reserved. Scheduling Software for AutoTweeting Slide 8-5.34
  • 35. © School For Startups. All Rights Reserved. Where Do You Find Content? • eMails Become Blogs • Forum Posts and Controversies Become Blogs • Video Your Events and Post • Interview Customers • Retask Company Data as a PR Slide 8-5.35
  • 36. © School For Startups. All Rights Reserved. Where Do You Find Content? • Share Lessons You Learn • What Your Customers or Friends Are Tweeting About = LISTEN • Yahoo Answers – Become an Expert • Shared Content – Funny, New, Relevant Slide 8-5.36
  • 37. © School For Startups. All Rights Reserved. Tracking the ResultsSlide 8-5.37
  • 38. © School For Startups. All Rights Reserved. THANKS! Buy or Review!Next: Lesson 6 WordPress Slide 8-5.38