Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
373
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Module 17.3Business Modeling Jim Beach & Chris Hanks
  • 2. © School For Startups. All Rights Reserved.Slide 17.3-2
  • 3. © School For Startups. All Rights Reserved.Slide 17.3-3
  • 4. © School For Startups. All Rights Reserved.Slide 17.3-4
  • 5. © School For Startups. All Rights Reserved. Design • “….relentless inquiry into the best possible way” • “….extend the boundaries of thought” • “….imagine what does not exist.” Slide 17.3-5
  • 6. © School For Startups. All Rights Reserved. Six Tools 1. Customer Insights 2. Ideation - Exercise 3. Visual Thinking 4. Prototyping 5. Storytelling – Exercise 6. Scenarios Slide 17.3-6
  • 7. © School For Startups. All Rights Reserved. 1. Customer InsightsSlide 17.3-7
  • 8. © School For Startups. All Rights Reserved. Customer Insights • Using customer perspective when designing products. • Look at model thru customers’ eyes. • iPod: in an illegal download era, Apple sees that people will pay for EASY integration. • Focus on the NEW customer, Zipcar and easyJet. • Microsoft moving to Cloud for Office. Slide 17.3-8
  • 9. © School For Startups. All Rights Reserved. Insights from Empathy ToolSlide 17.3-9
  • 10. © School For Startups. All Rights Reserved. Empathy Tool • What does she see? (environment) • What does she hear? (influencers) • What does she think, feel? (mind) • What does she do? (behavior) • What is their pain? (fears, frustrations, obstacles) • What does the customer gain? (wants/needs) Slide 17.3-10
  • 11. © School For Startups. All Rights Reserved. Empathy ToolSlide 17.3-11
  • 12. © School For Startups. All Rights Reserved. 2. Ideation • Ignoring status quo and suspend concern over feasibility. • Not about looking back. Not about competitors! • Challenging orthodoxies to create new. • 2 phases: Generation and Synthesis • 2 starting points: Epicenters and “What if” Slide 17.3-12
  • 13. © School For Startups. All Rights Reserved.Slide 17.3-13
  • 14. © School For Startups. All Rights Reserved. Epicenters • Resource Driven (Amazon Web Services) • Offer Driven (Faster Service Cement) • Customer Driven (At Home DNA Tests) • Price Driven (Xerox leases instead of sales) • Multiple Epicenter Driven (one change impacts several areas) Slide 17.3-14
  • 15. © School For Startups. All Rights Reserved. What if? • …furniture came flat? • …airlines rented their engines? • …voice calls were free? • …cars manufacturers sold mobility? • …every villager in Bangladesh had access to a phone? Slide 17.3-15
  • 16. © School For Startups. All Rights Reserved. Silly CowSlide 17.3-16
  • 17. © School For Startups. All Rights Reserved. Silly Cow Design many business models based on the cow. Slide 17.3-17
  • 18. © School For Startups. All Rights Reserved. 3. Visual Thinking Draw your business. Draw client & their environment. Slide 17.3-18
  • 19. © School For Startups. All Rights Reserved.Slide 17.3-19
  • 20. © School For Startups. All Rights Reserved.Slide 17.3-20
  • 21. © School For Startups. All Rights Reserved. What if we eliminate the bottom 20% of our business? Slide 17.3-21
  • 22. © School For Startups. All Rights Reserved.Slide 17.3-22
  • 23. © School For Startups. All Rights Reserved. 4. Prototyping • Now that we know we can, HOW do we want to…. • “Business as usual” or incremental change leads to mediocrity. • Goal = find groundbreaking models. • Data, ie market research, is only one input. Slide 17.3-23
  • 24. © School For Startups. All Rights Reserved.Slide 17.3-24
  • 25. © School For Startups. All Rights Reserved.Slide 17.3-25
  • 26. © School For Startups. All Rights Reserved.Slide 17.3-26
  • 27. © School For Startups. All Rights Reserved. 5. Storytelling • What will office space look like in 2050? 1. Create 3 employees, protagonists. 2. Describe them, their environments in detail. 3. Invent jobs, lives, functions for them based on future studies. 4. In a story, have them explain how they work. • Stories start with Customer or Company. Slide 17.3-27
  • 28. © School For Startups. All Rights Reserved.Slide 17.3-28
  • 29. © School For Startups. All Rights Reserved.Slide 17.3-29 SuperToast Inc.
  • 30. © School For Startups. All Rights Reserved. 6. Scenarios 1. Different Customer Settings – How products are used? – What kinds of customers use products? – What kinds of desires, concerns, objectives? – Build on earlier customer insights. – Scenarios make insights TANGIBLE. Slide 17.3-30
  • 31. © School For Startups. All Rights Reserved. 2. Future Environments – Not to predict future, but to…. – Imagine possible futures in detail. – Called “Scenario Planning” Slide 17.3-31
  • 32. © School For Startups. All Rights Reserved.Slide 17.3-32
  • 33. © School For Startups. All Rights Reserved.Slide 17.3-33
  • 34. © School For Startups. All Rights Reserved.Slide 17.3-34
  • 35. © School For Startups. All Rights Reserved. THANKS! Buy or Review!Next: Lesson 17.4 Strategy Slide 17.3-35