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Sfs12 5 writing company overview pdf
 

Sfs12 5 writing company overview pdf

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    Sfs12 5 writing company overview pdf Sfs12 5 writing company overview pdf Presentation Transcript

    • Module 12.5Writing a Company Overview Jim Beach & Chris Hanks
    • © School For Startups. All Rights Reserved. 4 Things • Introduction • Slogan (4-10) • Mission Statement • History & Current Status Slide 12.5-2
    • © School For Startups. All Rights Reserved. Introduction • Name, • Location, • Organization Slide 12.5-3
    • © School For Startups. All Rights Reserved. Overview • If the story of where the idea for the company came from is interesting or heartfelt, tell it. • If not, tell how your idea will meet a compelling need • Brief timeline about major achievements Slide 12.5-4
    • © School For Startups. All Rights Reserved. Overview • Allow reader insight into how you shaped the ideas for your product or service and how you determined its positioning strategy/ Slide 12.5-5
    • Overview© School For Startups. All Rights Reserved. • “A concept statement that outlined the company’s initial business concept was distributed to 15 industry experts who suggested we broaden our product line in select areas. As a result, we plan to complement our product line with…. “ Slide 12.5-6
    • © School For Startups. All Rights Reserved. Nature of Your Business • Marketplace needs to be satisfied • Method of need satisfaction • Individuals / organization with the needs • Describe the problem Slide 12.5-7
    • © School For Startups. All Rights Reserved. Slogan • Pithy 4 to 10 word statement of company purpose • Use in business plan, advertising, descriptions of business, business cards, … Slide 12.5-8
    • © School For Startups. All Rights Reserved. Mission Statements • What is a mission statement? • What makes a good mission statement? Slide 12.5-9
    • Mission Statements© School For Startups. All Rights Reserved. Fast Food Industry To make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. Ben & Jerry‘s To satisfy the worlds appetite for good food, well served, at a price people can afford. McDonald’s Slide 12.5-10
    • Mission Statement© School For Startups. All Rights Reserved. LL Bean Sell good merchandise at a reasonable price; Treat your customers as you would your friends. Leon Bean, 1911 Collins and Lazier, Managing the Small to Mid-sized Company Slide 12.5-11
    • Mission Statements© School For Startups. All Rights Reserved. General Electric Become #1 or #2 in every market we serve and revolutionize this company to have the agility of a small enterprise. Jack Welch, 1983 Collins and Lazier, Managing the Small to Mid-sized Company Slide 12.5-12
    • Mission Statements© School For Startups. All Rights Reserved. Shipbuilding We will always build good ships. At a profit if we can, At a loss if we must, But always good ships. Bath Ship Works Slide 12.5-13
    • Mission Statements© School For Startups. All Rights Reserved. World War 2 England Our whole people and empire have vowed themselves to the single task of cleansing Europe of the Nazi pestilence and saving the world from the new dark ages. We seek to beat the life and soul of Hitler and Hitlerism. That alone. That all the time. That to the end. Winston Churchill, 1941 Slide 12.5-14
    • © School For Startups. All Rights Reserved. Mission • Not a mini-overview of business • Describes what makes you unique • Honest – not something you are not • Convey passion and stick in mind of reader • Define your reason for being Slide 12.5-15
    • © School For Startups. All Rights Reserved. Mission • Be risky and challenging, but achievable • Use a tone that best reflects your culture • Be something that everyone involved with the firm can relate to • Involve everyone on team in its creation Slide 12.5-16
    • © School For Startups. All Rights Reserved. Status Today • Why will you be successful? • Superior customer need satisfaction • Delivery efficiencies • Personnel • Geographic location • Method of need satisfaction • Individuals / organization with the needs Slide 12.5-17
    • © School For Startups. All Rights Reserved. THANKS! Buy or Review!Next: Lesson 6 Company Overview Slide 12.5-18