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  • 1. Module 12.10Presenting Your Plan Jim Beach & Chris Hanks
  • 2. © School For Startups. All Rights Reserved. Slide 1 • Company Name / Logo • Name of Founders • Contact Information • Acknowledgment of whom presentation is being made • Date Slide 12.10-2
  • 3. © School For Startups. All Rights Reserved. Slide 2 Overview • Brief explanation of product/service (What is it you do?) • Short explanation of key points that will be covered • Short discussion of the potential positive outcomes (business, societal, financial) that will result from launching the business • This is where you “hook” em Slide 12.10-3
  • 4. © School For Startups. All Rights Reserved. Slide 3 The Problem • Explain the problem to be solved - What’s the pain? - Why aren’t customers satisfied with current solutions? - Will the problem get better or worse over time? • Validate the problem via research - What do your potential customers think? • How big is the problem? Slide 12.10-4
  • 5. © School For Startups. All Rights Reserved. Slide 4 The Solution • Present your business as the solution to the problem - Describe how your solution is distinctly different from others that are addressing the same problem • Describe the degree to which your solution makes your customers lives richer or more efficient or effective • Talk about how you’ll erect barriers to entry to prevent others from copying your solution Slide 12.10-5
  • 6. © School For Startups. All Rights Reserved. Slide 5 Opportunity/Target Market • Articulate your specific target market - Talk about business and environmental trends that are providing your target market momentum • Show, graphically if possible, the size of your target market, your projected sales, and your projected market share - Explain how you arrived at your sales figures - Be prepared to defend your numbers Slide 12.10-6
  • 7. © School For Startups. All Rights Reserved. Slide 6 Technology • Talk about your technology, or unique aspects of your product or service, if appropriate - Don’t talk in an overly technical manner - Make descriptions easy to understand • Show pictures or descriptions of your product or your product prototype • Talk about any intellectual property issues that are involved Slide 12.10-7
  • 8. © School For Startups. All Rights Reserved. Slide 7 Competition • Discuss your direct, indirect, and future competition • Show your competitive analysis grid • Use the competitive analysis grid as a way to discuss the advantages you will have over your competitors - Talk about why you think your points of competitive advantages are sustainable - If your exit strategy is to be bought by one of your larger competitors, this is a good place to introduce the possibility Slide 12.10-8
  • 9. © School For Startups. All Rights Reserved. Slide 8 Marketing & Sales • Describe your overall marketing strategy • Describe your pricing strategy • Talk about your sales process - Explain buyer motivations - Explain how customers how become aware of your product or service - Explain how you’ll reach customers Slide 12.10-9
  • 10. © School For Startups. All Rights Reserved. Slide 9 Management Team • Describe your existing management team - Describe backgrounds and expertise - Describe how this is key to the success of your venture - Describe how the team works together • Discuss the gaps in the management team and how you plan to fill them • Discuss board of directors / advisors Slide 12.10-10
  • 11. © School For Startups. All Rights Reserved. Slide 10 Financial Projections • Show a summary of income projections and cash flow projections Describe your existing management team Slide 12.10-11
  • 12. © School For Startups. All Rights Reserved. Slide 11 Current Status • Highlight the milestones achieved to date • Describe how much has been invested and spent • Describe the current ownership structure • Describe the form of business ownership Slide 12.10-12
  • 13. © School For Startups. All Rights Reserved. Slide 12 Financing Sought • Show a sources and uses of funds statement for financing sought • Show the milestones you’ll be able to accomplish after you receive the funding • Discuss exit strategy • Show IRR,ROI or multiple to investor Slide 12.10-13
  • 14. © School For Startups. All Rights Reserved. Slide 13 Summary • Summarize the strongest points about your venture • Summarize the strongest points about your team • Be compelling and provocative • Solicit feedback Slide 12.10-14
  • 15. © School For Startups. All Rights Reserved. THANKS! Buy or Review!Next: Lesson 12-11 Pitches Slide 12.10-15