Presentation from Seattle Interactive Conference 2013, October 2013.
The social landscape is getting more diverse with more channels to build your presence, and more brands jumping in the game. For marketers, knowing which networks warrant investment is no small feat. This is data geek's perspective on how leading brands are using social media across 8 major social channels. Using hard data to highlight trends and benchmarks for each social network as well as the commonalities or differences relevant for marketers.