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Social Media in the Enterprise: 5 things I've learned
 

Social Media in the Enterprise: 5 things I've learned

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This was the backdrop to my presentation at Social Media Camp 2010 in Victoria BC.

This was the backdrop to my presentation at Social Media Camp 2010 in Victoria BC.

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Social Media in the Enterprise: 5 things I've learned Social Media in the Enterprise: 5 things I've learned Presentation Transcript

  • Social Media in the Enterprise 5 things i’ve learned along the way about.me/joelmarans
  • About Softchoice • US$1 billion in Sales (2009) • 900 employees • 20,000 Customers • Rev: 60% U.S. vs. 40% Canada • 40+ local offices across NA • Canada’s Top Solution Provider • 5 call centers • Traded on TSX Symbol: SO
  • How do we tell the new Softchoice story? http://www.flickr.com/photos/40171190@N03/
  • How do we scale our storytellers?
  • It’s not about you. It’s about them.
  • 5 ways to great social content
  • 1 Research your customers
  • 1 in 4 follow an IT brand via social media 57% watch job-related videos regularly Blogs & communities among most valued sources of info
  • please email me if you want this research! joem@softchoice.com
  • 2 Find (and inspire) your rock stars
  • 3 Find them the right vehicle
  • Melissa Alvares, Sustainability Programs Manager
  • Melissa Alvares, Sustainability Programs Manager
  • Melissa Alvares, Sustainability Programs Manager
  • Melissa Alvares, Sustainability Programs Manager
  • Melissa Alvares, Sustainability Programs Manager
  • Melissa Alvares, Sustainability Programs Manager
  • Frank Ball, Director Networking Infrastructure
  • Frank Ball, Director Networking Infrastructure
  • Frank Ball, Director Networking Infrastructure
  • 4 create boundaries http://www.flickr.com/photos/fordapa/
  • 5 Have faith.
  • Recap: Five ways to great social content (1) Research your customers (2) Find and inspire your rock stars (3) find the right vehicles (4) create boundaries (5) be persistent and be patient
  • Thank you! If you’d like our benchmark Digital Habits Survey study, please connect with me: about.me/joelmarans Twitter: Blogs: @Softchoice blogs.softchoice.com