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Social Media in the Enterprise
           5 things i’ve learned along the way


about.me/joelmarans
About Softchoice
•   US$1 billion in Sales (2009)   •   900 employees
•   20,000 Customers               •   Rev: 60% U.S....
How do we tell the new
Softchoice story?




                         http://www.flickr.com/photos/40171190@N03/
How do we scale
our storytellers?
It’s not about you.



                      It’s about them.
5 ways to
great social
content
1   Research
    your
    customers
1 in 4 follow an IT brand via social media
57% watch job-related videos regularly
Blogs & communities among most valued so...
please email me if you
  want this research!
 joem@softchoice.com
2
    Find (and inspire)
    your rock stars
3   Find them
    the right
    vehicle
Melissa Alvares, Sustainability Programs Manager
Melissa Alvares, Sustainability Programs Manager
Melissa Alvares, Sustainability Programs Manager
Melissa Alvares, Sustainability Programs Manager
Melissa Alvares, Sustainability Programs Manager
Melissa Alvares, Sustainability Programs Manager
Frank Ball, Director Networking Infrastructure
Frank Ball, Director Networking Infrastructure
Frank Ball, Director Networking Infrastructure
4
                                           create
                                           boundaries
http://www.flickr...
5
    Have faith.
Recap: Five ways to great social content

   (1) Research your customers
   (2) Find and inspire your rock stars
   (3) fin...
Thank you!

   If you’d like our benchmark Digital Habits
   Survey study, please connect with me:
   about.me/joelmarans
...
Social Media in the Enterprise: 5 things I've learned
Social Media in the Enterprise: 5 things I've learned
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Social Media in the Enterprise: 5 things I've learned

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This was the backdrop to my presentation at Social Media Camp 2010 in Victoria BC.

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  • Transcript of "Social Media in the Enterprise: 5 things I've learned"

    1. 1. Social Media in the Enterprise 5 things i’ve learned along the way about.me/joelmarans
    2. 2. About Softchoice • US$1 billion in Sales (2009) • 900 employees • 20,000 Customers • Rev: 60% U.S. vs. 40% Canada • 40+ local offices across NA • Canada’s Top Solution Provider • 5 call centers • Traded on TSX Symbol: SO
    3. 3. How do we tell the new Softchoice story? http://www.flickr.com/photos/40171190@N03/
    4. 4. How do we scale our storytellers?
    5. 5. It’s not about you. It’s about them.
    6. 6. 5 ways to great social content
    7. 7. 1 Research your customers
    8. 8. 1 in 4 follow an IT brand via social media 57% watch job-related videos regularly Blogs & communities among most valued sources of info
    9. 9. please email me if you want this research! joem@softchoice.com
    10. 10. 2 Find (and inspire) your rock stars
    11. 11. 3 Find them the right vehicle
    12. 12. Melissa Alvares, Sustainability Programs Manager
    13. 13. Melissa Alvares, Sustainability Programs Manager
    14. 14. Melissa Alvares, Sustainability Programs Manager
    15. 15. Melissa Alvares, Sustainability Programs Manager
    16. 16. Melissa Alvares, Sustainability Programs Manager
    17. 17. Melissa Alvares, Sustainability Programs Manager
    18. 18. Frank Ball, Director Networking Infrastructure
    19. 19. Frank Ball, Director Networking Infrastructure
    20. 20. Frank Ball, Director Networking Infrastructure
    21. 21. 4 create boundaries http://www.flickr.com/photos/fordapa/
    22. 22. 5 Have faith.
    23. 23. Recap: Five ways to great social content (1) Research your customers (2) Find and inspire your rock stars (3) find the right vehicles (4) create boundaries (5) be persistent and be patient
    24. 24. Thank you! If you’d like our benchmark Digital Habits Survey study, please connect with me: about.me/joelmarans Twitter: Blogs: @Softchoice blogs.softchoice.com
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