5 Ways To Raise, Train and Retain A Social Business Army
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5 Ways To Raise, Train and Retain A Social Business Army

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This was the backdrop for my session at Social Media Camp 2012. I outline a 5-step methodology for leaders in organizations who need help scaling and sustaining their social media efforts.

This was the backdrop for my session at Social Media Camp 2012. I outline a 5-step methodology for leaders in organizations who need help scaling and sustaining their social media efforts.

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5 Ways To Raise, Train and Retain A Social Business Army 5 Ways To Raise, Train and Retain A Social Business Army Presentation Transcript

  • five ways to raise, train & retain a social business army joel marans | @schnitzelboy
  • Every organization is faced withdiminishing social business returns. Scale is the only way you’ll achieve social business breakthroughs.
  • What we’ll cover today Minimize risk for your organization Maximize impact of your recruitment efforts Mobilize your social business army
  • The Social Media “So-What”What’s in it for What’s in it for What’s in it for your you? customers? organization? Build a credible, Unprecedented access Customers telling your personal brand. to your people. story in their voice.
  • RECRUITMENT:Focus on people who already get social versus trying to convert non-believers.
  • When you have clear social guidelines: Puts your organization in a defensible position Puts trust in employees
  • Dell’s SMaC U
  • BOOT CAMP:Clearly define what is (and isn’t) appropriate - or your team will.
  • SPECIAL OPS:Match the right person and their skills with the right content AND social tools.
  • Be clear on your {social} commander’s intent.
  • Mobilize your army to optimize your content Facebook, Blogs, Reddit, Stumbleupon, LinkedIN Create corporate relationships with SMEs Leverage tools like Yammer to share internally
  • FRONT LINES:Great content is only great when people see it. Get it seen!
  • Popularity + InfluencePopluence™
  • Popularity measures (40%) +POPLUENCE™ Influence measures (60%) x Weighting = Score out of 100
  • Celebrate wins Words of peers are stronger than anyone else Generate case studies you can share Create a reporting scorecard unique for your biz
  • CELEBRATION Celebrate small social wins.They get you closer to winning the war.
  • What we covered (and your action items) Minimize risk for your organization Implement guidelines (find me @schnitzelboy for template) Maximize impact of your recruitment efforts Enlist the right people by focusing on believers first Mobilize your social business army State your (social) commander’s intent, measure & share successes - including yours!
  • Practical, tactical ideas for your social business. Connect with me @schnitzelboy